Advertising news

• The Marketing Journey of Chime CMO Vineet Mehra

  21-09-2023 23:02 via adweek.com
  
  In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his...
  
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• PayPal taps Rachel Kobetz as first chief design officer

  21-09-2023 23:02 via campaignlive.com
  
  EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
  
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• Resetting the Client-Agency Relationship to Benefit Future Leaders

  21-09-2023 22:08 via adweek.com
  
  In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned...
  
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• The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’

  21-09-2023 20:31 via adweek.com
  
  Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn't quite happen. Both sides made concessions,...
  
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• The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G

  21-09-2023 19:30 via adweek.com
  
  In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when you're overseeing 11 distinct brands? In today's episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode...
  
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• Post Office appoints Krow to creative account

  21-09-2023 19:22 via campaignlive.co.uk
  
  The Mission Group’s creative shop Krow will lead the account alongside the network’s PR agency Speed.
  
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• Watch the newest commercials from FanDuel, Deloitte, Beyond Meat and more

  21-09-2023 18:27
  
  Beyond Meat explains that its products are made from peas, fava beans and other legumes.
  
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• IPG Mediabrands merges Kinesso, Reprise and Matterkind

  21-09-2023 18:20 via campaignlive.com
  
  Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
  
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• Why Dish Wireless hired Grey to go up against the telecom giants

  21-09-2023 18:00
  
  Boost Infinite’s new campaign from Grey aims to set its post-paid service apart from the category titans.
  
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• Ovo Energy OOH ad only appears when power network is using renewable energy

  21-09-2023 18:00 via campaignlive.co.uk
  
  Goodstuff and Saatchi & Saatchi London collaborated on the design and execution of the campaign.
  
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• Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans

  21-09-2023 17:50 via adweek.com
  
  Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body." The Illicit Elixirs lineup includes four fruity flavors: Late Night Fruity Call, Let's Party Peaches,...
  
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• Chili’s grills kids about life in darkly funny Chicken Crispers ads from Mischief

  21-09-2023 17:15
  
  Just because they’re usually on the kid’s menu doesn’t mean children really deserve them.
  
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• Australia shamed in full-page New York Times ad over climate change inaction

  21-09-2023 17:09 via campaignlive.com
  
  Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
  
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• The future of AI regulation in advertising

  21-09-2023 16:36
  
  Advertising leaders from the Ad Age Amp community weigh in on what standards the industry needs to implement to regulate an increasingly AI-driven world.
  
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• 3 dangers of data fragmentation that can sabotage customer personalization

  21-09-2023 16:09
  
  A fragmented tech stack can kill sales during vital e-commerce opportunities, but by addressing three problem areas, marketers can personalize more effectively.
  
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• The most á la mode stunts at London Fashion Week

  21-09-2023 16:02 via campaignlive.co.uk
  
  From Burberry to Vogue, brands made their mark at London Fashion Week.
  
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• Rupert Murdoch stepping down as chair of Fox Corp and News Corp

  21-09-2023 15:33
  
  Media mogul’s son, Lachlan Murdoch, will become sole chairman of News Corp. and continue as executive chair and CEO of Fox.
  
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• Wonder Bread is helping to sell fan-made creations inspired by the brand

  21-09-2023 15:00
  
  ‘It Starts With Wonder’ effort by Rethink in Canada includes a ‘Wonder Shop’ for everything from recipes to arts and crafts.
  
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• Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money

  21-09-2023 15:00 via adweek.com
  
  A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's...
  
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• Boots media director tops PMW 100 Powerlist

  21-09-2023 14:34 via campaignlive.co.uk
  
  Performance Marketing World has been releasing the full list as a series over the past week.
  
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• Paramount to help brands create influencer content around Super Bowl, other sporting events

  21-09-2023 14:00
  
  Paramount’s CBS Sports Creator Studio will allow big brands to access more sports inventory and small brands to access TV audiences.
  
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• Following Its Failed Acquisition of The National Enquirer, Vinco Ventures Is Unraveling

  21-09-2023 13:25 via adweek.com
  
  Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures...
  
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• Does adland overlook the value of experience?

  21-09-2023 13:05 via campaignlive.co.uk
  
  When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing not to fill senior vacancies to cut costs.
  
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• OMG UK appoints Laura Fenton chief executive

  21-09-2023 12:42 via campaignlive.co.uk
  
  Fenton has been with Omnicom Media Group for almost two decades.
  
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• ‘He was a legend’: Watford course and BBH Barn leader Tony Cullingham passes away

  21-09-2023 12:28 via campaignlive.co.uk
  
  Bartle Bogle Hegarty pays tribute to the creative who taught with ‘honesty, unpredictability and passion’.
  
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• Wonderhood crosses finishing line in Coral creative review

  21-09-2023 12:23 via campaignlive.co.uk
  
  Appointment concludes four-month process, overseen by Entain interim CMO Jeremy Hemmings and intermediary Frazer Gibney.
  
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• Vodafone shortlists five agencies in creative review

  21-09-2023 12:20 via campaignlive.co.uk
  
  The review is being handled by AAR.
  
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• Ocean Outdoor pledges money to marine projects

  21-09-2023 12:19 via campaignlive.co.uk
  
  Clients and agency partners will be able to choose which projects they want to support
  
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• Walmart, Netflix and Target are among the top brands for Hispanic consumers

  21-09-2023 12:00
  
  The marketers were cited for offering value and for their understanding of Hispanic consumers, according to a Collage Group survey.
  
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• Samuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad

  21-09-2023 12:00 via adweek.com
  
  Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan...
  
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• FanDuel Casino Lists Hundreds of Feelings That Aren’t as Good as Winning

  21-09-2023 12:00 via adweek.com
  
  FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of "Winning Is Undefeated" posits it's actually the best feeling in the world. The Mischief team came up with a list of 500...
  
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• UK new-business rankings: 21 September 2023

  21-09-2023 11:37 via campaignlive.co.uk
  
  A new entry in creative and a new number one in media.
  
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• Pitch Update: Vodafone, Checkout.com, Fyffes, Arla Foods, Shell, Coral, Nestlé, Ford and more

  21-09-2023 11:31 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Shell, Coral, Nestlé, Ford, Polartec, Rail Delivery Group and more

  21-09-2023 11:31 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Fluent360’s José Suaste on carving out a growing space for diverse creatives

  21-09-2023 11:30
  
  The chief creative officer writes about working on the “First Steps” campaign for the U.S. Army.
  
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• Campaign Podcast: retro ads | Burberry confusion | Warburtons' latest star turn | ad bombardment

  21-09-2023 11:17 via campaignlive.co.uk
  
  Neverland's Lola Neves and Ogilvy's Matt Waksman reminisce about gaming's golden age and the joys of clunky tech.
  
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• Inside ad agencies’ AI think tanks

  21-09-2023 11:00
  
  Internal organizations are being established to weigh the future of AI marketing.
  
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• How TikTok’s ad measurement is changing and what it means for brands

  21-09-2023 11:00
  
  The viral platform's move to a “self-attributing network” is meant to get more credit from marketers, but it has its drawbacks.
  
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• Behind New York craft beer Talea’s collaboration strategy

  21-09-2023 11:00
  
  Women-owned brewery Talea has done deals with direct-to-consumer brands such as Olipop and Fishwife.
  
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• Kia, Havas Media and Havas Play lift 2023 Digital Cinema Media Awards Grand Prix

  21-09-2023 01:36 via campaignlive.co.uk
  
  Judges said many entries would have won trophies in other years.
  
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