Advertising news

• Chobani Flips for Halloween With AR-Enabled Yogurt Packaging

  15-09-2023 22:04 via adweek.com
  
  To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick...
  
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• Sky Broadband pits gamers against each other inside giant 'hotbox'

  15-09-2023 21:39 via campaignlive.co.uk
  
  The campaign is McCann London’s first work for Sky following its pitch win in April.
  
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• Sky Broadband activation sees gamers duel inside a giant 'hotbox'

  15-09-2023 21:39 via campaignlive.co.uk
  
  The campaign is McCann London’s first work for Sky following its pitch win in April.
  
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• Judges named for Ocean Digital Creative Competition 2023

  15-09-2023 21:30 via campaignlive.co.uk
  
  The Ocean Outdoor and Campaign contest has produced six Cannes Lions winners
  
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• How the auto workers strike will affect the ad industry

  15-09-2023 21:04
  
  Ford, General Motors and Stellantis could curtail spending if the UAW strike lingers, experts say.
  
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• Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

  15-09-2023 20:24
  
  Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more.
  
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• Brands Rush Into Football Season With Early Campaigns

  15-09-2023 19:55 via adweek.com
  
  The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of the top 10 most effective broadcasts for advertisers. During the NFL's kickoff game last Thursday on NBC, EDO found that viewers...
  
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• Lampshade takes centre stage in MullenLowe's first work for Freemans

  15-09-2023 19:41 via campaignlive.co.uk
  
  MullenLowe won the creative account in June.
  
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• Freemans spotlights a lampshade in first work by MullenLowe

  15-09-2023 19:41 via campaignlive.co.uk
  
  MullenLowe won Freemans' creative account in June.
  
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• Havas Media Network appoints chief growth officer

  15-09-2023 17:57 via campaignlive.co.uk
  
  HMN has made a series of changes to its structure this year.
  
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• Apple shares a carbon footprint update with Mother Nature

  15-09-2023 17:06 via campaignlive.com
  
  Watch the film here.
  
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• Agencies unite to take action on climate

  15-09-2023 17:06 via campaignlive.co.uk
  
  Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
  
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• TikTok fined $368 million for putting EU children’s data at risk

  15-09-2023 16:33
  
  The fine follows intense scrutiny of child safeguarding practices at the company.
  
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• Adidas evokes the past in Originals brand platform

  15-09-2023 15:55 via campaignlive.co.uk
  
  Trio of films echo brand's famous three stripes.
  
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• Byron Allen bids $10 billion for ABC, other Disney networks

  15-09-2023 15:37
  
  Disney is considering strategic options for its traditional TV networks but no decisions about a sale have been made, it announced Thursday.
  
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• Olivia Rodrigo’s new video was ‘Shot on iPhone’ in Apple’s latest big celeb music project

  15-09-2023 15:00
  
  Jack Begert and Xiao “X” Liu filmed ‘Get Him Back!’ on the newly released iPhone 15 Pro Max.
  
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• Why Zach Braff and Donald Faison ❤️ T-Mobile

  15-09-2023 14:40 via adweek.com
  
  When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with comedic actors Donald Faison and Zack Braff has elevated that brief into beloved campaigns that have gone all the way to the Super...
  
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• Amplify and Jongga set up kimchi shop in Covent Garden

  15-09-2023 13:52 via campaignlive.co.uk
  
  Experience reveals the history of kimchi making.
  
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• Amplify and Jongga set up kimchi pop-up in Covent Garden

  15-09-2023 13:52 via campaignlive.co.uk
  
  Experience reveals the history of kimchi making.
  
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• Amplify and Jongga Kimchi set up shop in Covent Garden

  15-09-2023 13:46 via campaignlive.co.uk
  
  Experience reveals the history of kimchi-making.
  
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• Chris Hemsworth Wants to Combat Exclusivity in Fitness

  15-09-2023 13:30 via adweek.com
  
  Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down with Adweek's Luz Corona at Brandweek to walk through their multifaceted approach to wellness, which marries nutrition, mental health and physical fitness into a...
  
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• Uber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners 

  15-09-2023 13:00 via adweek.com
  
  For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats...
  
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• MediaMonks enhances software production with AI

  15-09-2023 12:53 via campaignlive.co.uk
  
  AI will be used to deliver select highlights from live broadcasts to consumers.
  
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• Specsavers savours the joy of ordinary sounds

  15-09-2023 12:37 via campaignlive.co.uk
  
  The campaign was made in-house by Specsavers Creative.
  
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• Ad bombardment biggest cause of mistrust for younger audiences

  15-09-2023 12:28 via campaignlive.co.uk
  
  Think tank Credos finds 'increasing divide' between ads youngest and oldest adults are exposed to.
  
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• Pablo appoints head of growth

  15-09-2023 11:30 via campaignlive.co.uk
  
  Gina Hood joined the agency in 2021 as business director.
  
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• Twitter users don't want to call it X—inside the platform's marketing challenge

  15-09-2023 11:00
  
  The Harris Poll and Ad Age research find out what people think of Elon Musk’s X rebrand and whether it's catching on.
  
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• ‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations

  15-09-2023 08:00 via adweek.com
  
  California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it's a legal matter about privacy, you can bet there are a...
  
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• Why JCPenney is investing in Amazon Prime’s ‘Thursday Night Football’

  15-09-2023 00:01
  
  Retailer JCPenney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game.
  
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• Why JC Penney is investing in Amazon Prime’s ‘Thursday Night Football’

  15-09-2023 00:01
  
  Retailer JC Penney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game.
  
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