Advertising news

• Away and Rare Beauty Build Brands by Putting Community First

  14-09-2023 22:37 via adweek.com
  
  The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with your audience--not treating them as guinea pigs but as partners." Brands building community was a theme that emerged at Adweek's annual marketing conference, this...
  
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• VideoAmp laying off 10% of workforce in the latest measurement shakeup

  14-09-2023 22:19
  
  The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round.
  
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• How Amazon Is Making Ad Tech the MVP of Thursday Night Football

  14-09-2023 21:10 via adweek.com
  
  Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the...
  
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• X turns to Google to sell programmatic ads as it struggles to regain ad dollars

  14-09-2023 21:00
  
  The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions.
  
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• Taco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership

  14-09-2023 20:37 via adweek.com
  
  Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a very different job" to the one he currently holds within the fast food restaurant chain. Speaking to Brittaney Kiefer,...
  
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• The List launches ‘The Modern CMO Playbook,’ a marketing game plan for the future

  14-09-2023 20:00
  
  The List, a group of advertising and marketing insiders selected by Ad Age and Meta, launches "The Modern CMO Playbook" to tackle today's leading challenges.
  
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• Genius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses

  14-09-2023 19:37 via adweek.com
  
  Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL's data and Next Gen Stats feeds to global media...
  
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• Ikea Chooses McCann as First Global Brand Marketing Partner

  14-09-2023 19:18 via adweek.com
  
  Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which...
  
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• Football marketing news—Captain Morgan recruits Victor Cruz, Bebe Rexha for NFL treasure hunt

  14-09-2023 19:09
  
  Tracking ads, brand moves and more.
  
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• Wieden + Kennedy restructures U.S. leadership team

  14-09-2023 18:57 via campaignlive.com
  
  The new structure, which involves having a president and two creative leads at each office, brings back Jason White as president in Portland among a slew of new hires and elevations.
  
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• Creator and influencer trends brands need to know about right now

  14-09-2023 18:57
  
  This week: Tennis champion Coco Gauff draws eyes to Rolex, TikTok expands its e-commerce platform to the U.S. 
  
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• Ikea awards global ad account to McCann

  14-09-2023 18:47 via campaignlive.co.uk
  
  The move does not impact regional relationships, including Mother London in the UK.
  
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• WhatsApp and Verizon Are Listening Closely to Underserved Consumers

  14-09-2023 18:36 via adweek.com
  
  Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek...
  
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• Ikea hires McCann for global branding

  14-09-2023 18:17
  
  Swedish home goods chain Ikea is working with McCann for its global brand campaigns.
  
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• Nielsen promotes Karthik Rao to CEO, replacing David Kenny

  14-09-2023 18:09 via campaignlive.com
  
  Long-time executive Rao takes over amid “unprecedented times of transition” in TV measurement.
  
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• GenAI Will Permanently Change the Stock Imagery Landscape

  14-09-2023 17:48 via adweek.com
  
  "Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and illustrations, sourced from millions of contributors, to agencies and their clients for use in ads, presentations and other materials. If...
  
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• Rightmove builds brand platform on theme of belief with first work from Neverland

  14-09-2023 17:24 via campaignlive.co.uk
  
  The ad shows a man and his son moving to a new house after a divorce.
  
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• BrewDog partners tech distillery to produce ‘crowd-created’ spirits brand

  14-09-2023 17:01 via campaignlive.co.uk
  
  A community based around Degen Distillery will produce branding for the product.
  
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• Watch the newest commercials from Citi, Autotrader, Peloton and more

  14-09-2023 16:56
  
  Citi says, “We’re not a startup, but our Innovation Labs use new technologies to help keep your information secure.”
  
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• Nielsen replaces CEO amid measurement turbulence

  14-09-2023 15:51
  
  Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman.
  
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• Nielsen Names New CEO in Latest Measurement Shakeup

  14-09-2023 15:35 via adweek.com
  
  Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond."...
  
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• Is the expansion of global hotshops into London an endorsement?

  14-09-2023 15:33 via campaignlive.co.uk
  
  The recent flurry of agency openings in the UK capital suggests business here is good. But is there more to it than meets the London eye?
  
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• GroupM strikes deal with A+E to secure sponsorships for diverse programming

  14-09-2023 15:30
  
  The goal of the deal is to help speed the pace of development of diverse content. 
  
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• GroupM strikes deal with A+E to fund diverse programming

  14-09-2023 15:30
  
  The goal of the deal is to help speed the pace of development of diverse content. 
  
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• Fear of greenwashing label stops influencers discussing sustainability, Unilever study finds

  14-09-2023 15:01 via campaignlive.co.uk
  
  The FMCG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.
  
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• Wieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead Portland Office

  14-09-2023 15:00 via adweek.com
  
  Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike, Coca-Cola, McDonald's, Samsung and Budweiser. The agency is also known for its culture of creativity, born from its late founders Dan Wieden and...
  
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• Tubi’s niche programming ‘just keeps going’ in Mischief’s absurd new ads

  14-09-2023 15:00
  
  Four spots extend Tubi’s “rabbit hole” theme, while a separate series spoofs studio football analysts.
  
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• How brands can leverage the massive in-store retail media opportunity

  14-09-2023 14:56
  
  More than double the reach of digital audiences, in-store retail media enables brands to reach relevant shoppers at scale and drive measurable conversion.
  
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• Domino’s brings pizza to the pitch in Premier League Football idents

  14-09-2023 14:43 via campaignlive.co.uk
  
  The campaign was created by VCCP.
  
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• ‘Saw X’ promo spoofs Nicole Kidman’s AMC ad about the magic of cinema

  14-09-2023 14:30
  
  ‘Somehow, self-amputation feels good in a place like this,’ says Billy the Puppet.
  
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• First Choice tells holidaymakers to ‘Get picky’ in first campaign in three years

  14-09-2023 14:04 via campaignlive.co.uk
  
  First work created by Impero, which was appointed earlier this year.
  
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• Former Dentsu Creative CEO James Morris heads for Publicis Groupe

  14-09-2023 13:07 via campaignlive.co.uk
  
  Newly created role at Publicis plays to Morris’s production leadership experience, and reinforces London as base for EMEA operations.
  
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• Campaign Podcast: The upward talent drain | Chaka Sobhani and Mike Sutherland review latest ads

  14-09-2023 12:35 via campaignlive.co.uk
  
  Creatives critque work from Vodafone Ireland, F&F, Heinz, Canon, Channel 4 and Guinness.
  
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• How CeraVe's influencer event doubled as an enormous content studio

  14-09-2023 12:00
  
  Behind the scenes of the Acne Academy, which featured more than 350 influencers, including Charli D’Amelio and Zach King.
  
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• Global influencer marketing spend expected to hit $34 billion in 2023

  14-09-2023 12:00
  
  Marketers invested over $5.3 billion into macro-influencers and another $4.4 billion into brand ambassadors in 2022, according to market research firm PQ Media.
  
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• New National Lottery operator Allwyn appoints Hearts & Science

  14-09-2023 11:52 via campaignlive.co.uk
  
  Hearts & Science won the account following a four-way competitive pitch.
  
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• National Lottery operator Allwyn appoints Hearts & Science

  14-09-2023 11:52 via campaignlive.co.uk
  
  Hearts & Science won the account following a four-way competitive pitch.
  
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• Wavemaker partners Global-sponsored academy for 'media essentials'

  14-09-2023 11:51 via campaignlive.co.uk
  
  The Global Academy was founded and is sponsored by media owner Global.
  
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• Media.Monks launches experience offering

  14-09-2023 11:30
  
  Experience.Monks will specialize in design, events, Web3, gaming, AR, VR and more.
  
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• Wavemaker partners with Global-sponsored academy for 'media essentials'

  14-09-2023 11:29 via campaignlive.co.uk
  
  The Global Academy was founded and is sponsored by media owner Global.
  
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• Allwyn confirms appointment of media agency

  14-09-2023 11:29 via campaignlive.co.uk
  
  Hearts & Science won the account following a four-way competitive pitch.
  
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• Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand

  14-09-2023 11:00
  
  Annual Loyalty Leaders report from Brand Keys shows several streaming brands moving in opposite directions.
  
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• UK new-business rankings: 14 September

  14-09-2023 10:59 via campaignlive.co.uk
  
  Two wins for Abbott Mead Vickers BBDO.
  
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• Jill Scott and Gary Neville expose football's online sexism in Heineken spot

  14-09-2023 10:28 via campaignlive.co.uk
  
  Campaign was co-created by LePub and Edelman UK.
  
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• Heineken spot sees Jill Scott and Gary Neville swap social accounts to highlight sexism

  14-09-2023 09:57 via campaignlive.co.uk
  
  Campaign was co-created by LePub and Edelman UK.
  
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