Advertising news

• Nielsen and TV networks clash again over Amazon data as MRC debates adoption

  30-08-2023 23:14
  Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. 
  
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• NBCU names Mark Marshall as chairman of advertising and partnerships

  30-08-2023 18:40
  
  Marshall becomes NBCU ad chief after former chairman Linda Yaccarino left for X.
  
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• EssenceMediacom UK, Zenith and ITV lead Media Week Awards shortlists

  30-08-2023 18:37 via campaignlive.co.uk
  
  Winners will be announced on 19 october.
  
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• Mark Marshall Officially Named NBCU’s New Ad Sales Chief

  30-08-2023 18:30 via adweek.com
  
  It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May. Between the...
  
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• Havas Entertainment wins Dr Martens EMEA media account

  30-08-2023 18:15 via campaignlive.co.uk
  
  The win follows a competitive pitch.
  
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• Forever Beta goes into liquidation

  30-08-2023 17:50 via campaignlive.co.uk
  
  The ad agency appointed a voluntary liquidator in July 2023.
  
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• Google’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying

  30-08-2023 17:00 via adweek.com
  
  At the annual Google Cloud Next conference in San Francisco, GenAI platform Typeface and customer data platform GrowthLoop announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. In collaboration with Google, the GenAI Marketing Solution is made available on the...
  
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• Adtech platforms Bidstack and Venatus announce in-game advertising partnership

  30-08-2023 16:48 via campaignlive.co.uk
  
  The tie-up will allow both companies to enhance their in-game campaign offerings.
  
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• Whalar recruits Meta’s Jason Li as global EVP, strategy

  30-08-2023 16:20 via campaignlive.com
  
  EXCLUSIVE: Li will create standard practices around pitching and drive global collaboration at the creator marketing company.
  
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• CNN names former New York Times CEO as next leader

  30-08-2023 15:41
  
  Mark Thompson succeeds Chris Licht, who stepped down from the role in June after a brief and tumultuous tenure.
  
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• Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms

  30-08-2023 14:57 via adweek.com
  
  What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged with consumer market research agency The NPD Group a year ago, the newly formed company's marketers asked all of the questions above as they...
  
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• Football marketing news—see ads from PepsiCo and Aflac

  30-08-2023 14:54
  
  Tracking ads, brand moves and more.
  
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• Football marketing news—see Aflac's ad with Nick Saban and Deion Sanders

  30-08-2023 14:54
  
  Tracking ads, brand moves and more.
  
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• Asia-Pacific new-biz spotlight: Media activity plunges in May-June

  30-08-2023 14:30 via campaignlive.co.uk
  
  Fewer than 40 media accounts changed hands, although there were some major reviews.
  
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• Sports Direct captures diversity of football in Getty Images tie-up

  30-08-2023 14:11 via campaignlive.co.uk
  
  Sports Direct and Getty Images are encouraging the media to use its photo bank to better reflect the world of football.
  
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• Sports Direct captures diversity of football in Getty Images partnership

  30-08-2023 14:11 via campaignlive.co.uk
  
  Sports Direct and Getty Images are encouraging the media to use its photo bank to better reflect the world of football.
  
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• Special Olympics GB celebrates athletes in outdoor campaign

  30-08-2023 14:03 via campaignlive.co.uk
  
  Video clips from the Special Olympics World Games will be shown for a week.
  
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• Buyers Struggle to Find Quality Video in the Open Auction

  30-08-2023 13:44 via adweek.com
  
  Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit Adalytics found that ads often aired not on YouTube videos themselves, but on the Google Video Partner network. Some buyers redirected their...
  
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• Cosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change

  30-08-2023 13:38 via adweek.com
  
  The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series of leadership changes among the Hearst Magazines advertising...
  
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• Bomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse

  30-08-2023 13:00 via adweek.com
  
  Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they're also proving as popular in the metaverse as they are in the real world. The brand is running an activation within Roblox's restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players...
  
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• Deion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot

  30-08-2023 12:30 via adweek.com
  
  The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion "Coach Prime" Sanders and Nick Saban have reunited with the health insurance brand for its annual college football campaign, building off last summer's introduction of the Aflac Duck's archenemy, the...
  
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• Media Week Awards: Media Agency, Sales Team and Rising Star shortlists announced

  30-08-2023 12:24 via campaignlive.co.uk
  
  The remaining shortlists will follow on 1 September and include the Grand Prix, Media Brand of the Year and Long-Term Media Strategy.
  
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• The Social Element hires trio to fill new roles at agency

  30-08-2023 12:20 via campaignlive.co.uk
  
  The three join from Meta and The & Partnership.
  
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• Jim Prior to leave WPP after 22 years

  30-08-2023 12:10 via campaignlive.co.uk
  
  Prior will be stepping down later this year.
  
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• Channel 4 Bake Off spot shows ingredients embarking on journey to the show's tent

  30-08-2023 12:05 via campaignlive.co.uk
  
  The Great British Bake Off campaign was created by Channel 4’s in-house creative agency 4Creative.
  
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• Principal Financial Group hires Dentsu Creative as agency of record

  30-08-2023 12:00
  
  TBWA\Chiat\Day Los Angeles had handled Principal Financial Group’s creative work since 2008.
  
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• Why Gen Z stereotypes aren't working—what marketers are doing wrong and how they can authentically connect

  30-08-2023 11:30
  
  Brands need to delve deeper into subcultures to keep up with the fastest-moving generation
  
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• Meet the agency chief financial officer who is also a romance novelist

  30-08-2023 11:30
  
  No Fixed Address Global Chief Financial Officer Anna Gomez has eight books to her credit and a Hallmark movie on the way.
  
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• How Sam's Club fuels retail media with data innovation and third-party measurement

  30-08-2023 11:30
  Austin Leonard, sales head of the retailer's Member Access Platform, on the role of targeting tools and accountability play in 33% growth.
  
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• James Morris departs Dentsu Creative EMEA

  30-08-2023 11:28 via campaignlive.co.uk
  
  Ete Davies will take over leadership duties in the interim.
  
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• CEO James Morris departs Dentsu Creative EMEA

  30-08-2023 11:28 via campaignlive.co.uk
  
  Ete Davies will take over leadership duties in the interim.
  
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• How Stagwell creatives helped Jon Batiste build a fantastical visual world for his new album

  30-08-2023 11:00
  Agencies Doner and Wolfgang, under Chief Creative Officer Colin Jeffery, developed a logo, album art and more for the Grammy Award-winning artist.
  
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• How neuromarketing and AI are converging to strengthen ad campaigns

  30-08-2023 11:00
  The applications of neuroscience in the ad industry have improved with the development of AI tools.
  
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• Behind the rise of the Aperol Spritz—US Open sponsorship follows surge in popularity for Instagram-friendly drink

  30-08-2023 11:00
  The fast-growing, photogenic Aperol Spritz cocktail rides consumer trends to wide popularity.
  
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• To Sell Great Work to a Client, Every Big Idea Needs a Champion

  30-08-2023 10:00 via adweek.com
  
  A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without "1984," "The Man Your Man Could Smell Like" or "Taste the Rainbow." It would be a lot less colorful, without the many seemingly far out campaigns that have become iconic not only in the ad world...
  
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• Talking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’

  30-08-2023 10:00 via adweek.com
  
  A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's version of iconic ad series like "Got Milk?" and "Beef, It's What's for Dinner." But what, exactly, would such a campaign look like?...
  
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• Niantic’s 8th Wall AR Platform Adds New GenAI Developer Tools

  30-08-2023 05:00 via adweek.com
  
  To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that will allow teams to quickly add tech from Inworld AI and OpenAI to their projects. Niantic said GenAI Modules "remove the development overheads that typically stand in the way of adding this powerful technology to...
  
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