Advertising news

• The ad industry gets in on the ‘Barbie’ craze

  21-07-2023 21:55
  
  From memes to parodies, the industry is feeling Barbiemania.
  
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• Space Invaders’ return to New York is heralded in an AR out-of-home campaign

  21-07-2023 21:04
  
  Google’s partnership with Taito and Unit9 transforms the city into an augmented-reality playground on Outfront Media signs.
  
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• How the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave

  21-07-2023 20:54 via adweek.com
  
  A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai'i, join Adweek's Champions of Change to share how the show came together, the importance of community, brand...
  
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• The TV-Themed Comic-Con 2023 Activations You Need to See

  21-07-2023 20:49 via adweek.com
  
  With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on. Despite the unusual circumstances surrounding this year's SDCC, several TV networks and publishers are continuing to provide activations for...
  
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• Confused.com shortlists three agencies for creative account

  21-07-2023 20:31 via campaignlive.co.uk
  
  Brief will not be released until September.
  
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• Snapchat Details Women’s World Cup Activations

  21-07-2023 18:26 via adweek.com
  
  To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view...
  
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• IPG declines 1.7% in Q2 as tech pullback drags revenue

  21-07-2023 18:02 via campaignlive.com
  
  The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
  
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• Nielsen x Comcast data deal, plus the latest from Publicis, IPG, Magna, Netflix: Datacenter Weekly

  21-07-2023 18:01
  
  Also: macroeconomic news in a nutshell.
  
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• Duolingo embraces 'Barbie' movie cameo with new ad

  21-07-2023 17:57
  
  Language learning app Duolingo’s new ad will run in theaters ahead of the hotly-anticipated “Barbie.”
  
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• IPG cuts full-year guidance after second consecutive quarter of declining revenue

  21-07-2023 17:47
  
  IPG's CEO cites issues in tech and telecom sectors and digital agencies as having significant impact on results.
  
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• Publicis' investment arm PMX appoints chief investment officer

  21-07-2023 17:27 via campaignlive.co.uk
  
  Role is new for the division.
  
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• New Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup

  21-07-2023 17:10 via adweek.com
  
  As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's Sports Zone, a platform that's designed to help viewers easily discover live and upcoming women's sports events,...
  
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• Watch the newest commercials from Meow Mix, BritBox, Peacock and more

  21-07-2023 15:53
  
  A group of dancing cat puppets perform “Wet Your Whiskers,” a remix of the Meow Mix jingle—and JC Chasez of NSYNC joins in too.
  
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• Meta, Amazon among companies to unveil AI safeguards after Biden’s warning

  21-07-2023 15:11
  
  Under the agreement, companies will put new artificial intelligence systems through internal and external testing before their release.
  
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• &Ugo relaunches as Merry Galelli and wins Fratelli Branca

  21-07-2023 14:52 via campaignlive.co.uk
  
  The shop has rebranded to align itself with the food and drink sector.
  
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• EE shows how broadband eases pain of moving home and wet British summers

  21-07-2023 13:59 via campaignlive.co.uk
  
  Saatchi & Saatchi produced the campaign.
  
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• Usher’s Got Moves and Melodies in Rémy Martin’s Global Campaign 

  21-07-2023 13:00 via adweek.com
  
  R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's been in sync for more than a decade. The global campaign, titled "Life is a Melody" and created by agency Fred & Farid New York, launched this...
  
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• Parliamentary inquiry issues radio recommendations for Government's Media Bill

  21-07-2023 12:53 via campaignlive.co.uk
  
  Culture, Media and Sport Select Committee was chaired by Dame Caroline Dinenage MP.
  
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• MPs call for Media Bill to protect radio accessibility

  21-07-2023 12:53 via campaignlive.co.uk
  
  Radio industry body calls it "ringing endorsement" of fears about impact of tech.
  
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• MPs call for Media Bill to include provisions to protect radio accessibility

  21-07-2023 12:53 via campaignlive.co.uk
  
  Radio industry body calls it "ringing endorsement" of fears about impact of tech.
  
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• Converse’s CMO on Building Nearly Half Million Followers on Threads

  21-07-2023 12:28 via adweek.com
  
  Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company's CMO Sejal Shah Miller and her social media team: Keep...
  
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• 'Brands must lay foundations for future growth': agencies react to IPA Bellwether

  21-07-2023 12:28 via campaignlive.co.uk
  
  Industry figures said marketers must “look beyond quick fixes".
  
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• Leo Burnett UK names new CEO

  21-07-2023 12:12 via campaignlive.co.uk
  
  Carly Avener has been promoted from managing director.
  
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• ZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach

  21-07-2023 12:00 via adweek.com
  
  Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach....
  
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• The Evolution of Retail Media With Amazon and Macy’s

  21-07-2023 12:00 via adweek.com
  
  As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments. Rose Jia, head of growth marketing at Amazon, and Melanie Zimmermann, vp of Macy's...
  
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• The Effect of Hollywood on Creative Marketing Content

  21-07-2023 12:00 via adweek.com
  
  The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. To break through, a higher creative standard is being...
  
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• MSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique Canvas’

  21-07-2023 12:00 via adweek.com
  
  For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the...
  
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• Life in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy Image

  21-07-2023 12:00 via adweek.com
  
  Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its name and distinctive color. For anyone outside that cocktail loop, a short primer: orange wine is also known as "skin contact" wine, so called because...
  
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• KFC joins forces with GK Barry to launch Teriyaki Burger and Bites

  21-07-2023 11:57 via campaignlive.co.uk
  
  The campaign was created by Mother.
  
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• DTC period care brand August looks to expand its retail presence with first marketing hire

  21-07-2023 11:30
  
  Diane Lewis, August’s first marketing hire, was selected to help the brand take up more shelf space across the U.S.
  
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• Three encourages people to live best life on their phones in latest brand campaign

  21-07-2023 09:51 via campaignlive.co.uk
  
  The work has been created by Wonderhood Studios and directed by Raine Allen Miller.
  
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• Scotland’s Top Lager Tennent’s Returns to Big Brand Campaigns

  21-07-2023 09:00 via adweek.com
  
  For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent's bright red T was as familiar a brand emblem as the golden arches of McDonald's. It had long-running ad campaigns, including the...
  
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