Advertising news

• These Agencies Prioritized Sending Early-Career Creatives to Cannes

  19-07-2023 22:38 via adweek.com
  
  The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career advertisers. Budgetary concerns, and the sheer lack of relevant on-site opportunities for young people, create a barrier. Some agencies and third-party industry organizations are pushing back on...
  
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• Netflix password crackdown delivers millions of new members

  19-07-2023 22:32
  
  Earnings report comes as platform eliminates lowest ad tier
  
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• Reimagining Celebrity Partnerships: Activism With Influential Parents

  19-07-2023 22:31 via adweek.com
  
  Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than feeding a baby. For those who aren't familiar, the contentious space of baby formula is a category riddled with parent-shaming opinions on what...
  
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• Microsoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams

  19-07-2023 22:31 via adweek.com
  
  Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its generative AI features would add a significant revenue stream and present an upsell opportunity for the company's Office subscription revenue....
  
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• Apple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief

  19-07-2023 21:49 via adweek.com
  
  In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that's as action-packed and end-to-end entertaining as much of the fare on the silver screen. The...
  
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• Apple tests ‘Apple GPT,’ develops generative AI tools to catch OpenAI

  19-07-2023 21:23
  
  The AI push has become a major effort for Apple, with several teams collaborating on the project.
  
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• Realtor.com makes a game out of getting free rent

  19-07-2023 20:43
  
  Listings marketplace debuted the Great Rental Search Party.
  
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• The Writers Strike Again! NBC Switches Up Fall Lineup

  19-07-2023 20:23 via adweek.com
  
  Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not receiving fall premieres. The changes do not come as much of a surprise, with the recent SAG-AFTRA strike further complicating...
  
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• Bondi Sands Lets Shoppers Try On Self-Tanning Products in Augmented Reality

  19-07-2023 19:04 via adweek.com
  
  Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands' latest self-tan product, Technocolor, to find their desired shade before making...
  
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• IPA Bellwether: main media adspend drops into negative territory in Q2

  19-07-2023 18:47 via campaignlive.co.uk
  
  Sales promotions expand at fastest pace in two decades.
  
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• Space Invaders: World Defense Uses AR to Bring Digital Battles Into the Real World

  19-07-2023 18:34 via adweek.com
  
  The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders....
  
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• Dufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports

  19-07-2023 18:30 via adweek.com
  
  Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality. The supported brands...
  
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• What does adland think of Uncommon’s sale to Havas?

  19-07-2023 17:45 via campaignlive.co.uk
  
  People have reacted with excitement to the deal, calling it a "triumph for British creativity".
  
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• Sustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for Barbiecore Collection

  19-07-2023 17:42 via adweek.com
  
  While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film's Oscar-winning costume designer, to put together a...
  
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• Watch the newest commercials from TravisMathew, Dick’s, JPMorgan Chase and more

  19-07-2023 16:09
  
  Apparel brand TravisMathew says, “We believe that summer is a state of mind.”
  
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• Top accessible brands 2023

  19-07-2023 16:03
  
  Google, Apple, Lego, Sony PlayStation and Barbie are among the top accessible brands Ad Age Amp leaders spotlight to commemorate Disability Pride Month.
  
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• Lidl owner partners The Trade Desk to measure retail media outcomes

  19-07-2023 14:54 via campaignlive.co.uk
  
  The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
  
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• Lidl owner partners The Trade Desk to give advertisers retail media insights

  19-07-2023 14:54 via campaignlive.co.uk
  
  The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
  
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• Lidl owner joins growing list of retailers offering advertisers retail media insights

  19-07-2023 14:54 via campaignlive.co.uk
  
  The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
  
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• Lidl owner joins growing list of retailers offering advertisers retail media data

  19-07-2023 14:54 via campaignlive.co.uk
  
  The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
  
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• Lidl owner joins growing list of brands offering advertisers retail media data

  19-07-2023 14:54 via campaignlive.co.uk
  
  The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
  
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• How to optimize advertising effectiveness when every dollar counts

  19-07-2023 14:45
  
  Get the most out of your advertising budget with four expert tips to optimize advertising effectiveness and navigate advertising downturns.
  
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• Movers and Shakers: BBH, Mindshare, House 337, TMW, MSQ, Harbour and more

  19-07-2023 14:41 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: BBH, Mindshare, House 337, TMW, Above & Beyond, MSQ and more

  19-07-2023 14:41 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• GM-backed Cruise ad bashing human drivers criticized by top safety advocate

  19-07-2023 14:00
  
  A former NHTSA administrator is criticizing a campaign that aimed to portray autonomous driving as a solution for the high rates of deaths related to car crashes in the U.S.
  
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• PepsiCo marketing director joins Premier Foods

  19-07-2023 13:37 via campaignlive.co.uk
  
  Mark Alldred joins Premier Foods as senior director of marketing.
  
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• Amplify names London ECD amid creative leadership shakeup

  19-07-2023 12:22 via campaignlive.co.uk
  
  The appointment marks a global management restructure.
  
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• Amplify names London ECD amid creative leadership shake-up

  19-07-2023 12:22 via campaignlive.co.uk
  
  The appointment marks a global management restructure.
  
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• Amplify promotes Nate Thompson to ECD

  19-07-2023 12:21 via campaignlive.co.uk
  
  The promotion marks a global management restructure.
  
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• How U.S. Bank is tackling language barriers in finance

  19-07-2023 12:00
  
  U.S. Bank is tackling language barriers in finance and highlighting the issue in its recent "Translators" documentary made with McCann.
  
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• Advertisers can increase digital ad attention by optimizing campaigns before bidding

  19-07-2023 12:00
  
  The Magna study measured more than 24 million impressions of real-time test ads for CVS Health and Outback Steakhouse. 
  
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• Ad Age Best Places to Work 2024—how will your company stack up?

  19-07-2023 12:00
  
  The annual Ad Age Best Places to Work list recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development.
  
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• Wunderman Thompson’s Josh Loebner on ‘honoring accessibility and inclusive design’

  19-07-2023 11:45
  
  The global head of inclusive design writes about authentically engaging the disabled community—and taking a victory lap with colleagues and clients at Cannes. 
  
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• Channel 4 strikes 12-month partnership with Auto Trader

  19-07-2023 11:39 via campaignlive.co.uk
  Deal was brokered by The Specialist Works.
  
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• Threads in the fediverse—why brands should start planning for a decentralized internet

  19-07-2023 11:30
  
  The new network will allow users to follow and interact with each other on different platforms, such as Mastodon.
  
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• Maynards Bassetts OOH ads remind nation how ‘juicy’ its sweets are

  19-07-2023 11:27 via campaignlive.co.uk
  
  VCCP London created the campaign.
  
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• Omnicom growth slows as John Wren stresses: AI can't replace human 'inspiration and genius'

  19-07-2023 11:15 via campaignlive.co.uk
  
  The holding group CEO spoke to investors about recent AI investments during its Q2 earnings call, in which it reported 3.4% overall organic growth and 2.5% in the UK.
  
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• Why ‘Barbie’ represents a new era in movie marketing—and how the brand lured new fans

  19-07-2023 11:00
  
  Film’s marketing features over 100 inescapable partnerships.
  
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• Former Johannes Leonardo president Bryan Yasko joins Accenture Song

  19-07-2023 11:00
  
  Brian Yasko departed from Johannes Leonardo in April.
  
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• Bally Sports embraces shorter MLB games in new marketing effort

  19-07-2023 11:00
  
  The regional sports network brand plugs ‘Short Boys’ beers as it seeks greater fan awareness amid financial troubles.
  
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• Omnicom’s John Wren: AI cannot replace human “inspiration and genius”

  19-07-2023 00:46 via campaignlive.com
  
  The holding company CEO spoke to investors about recent AI investments during its second quarter earnings call, in which it reported 3.4% organic growth.
  
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