Advertising news

• Watch live on July 11: Inside America's hottest brands

  20-06-2023 23:52
  
  Exploring why today's buzziest products, people and services have risen to the top—and why.
  
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• The Real Power of AI Is Its Command of Human Language

  20-06-2023 22:54 via adweek.com
  
  The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity....
  
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• Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

  20-06-2023 22:38
  
  Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One.Twitter is beachless but bullish and Meta hearts AITwitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk st
  
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• Unilever targets Cannes Lions as part of creative transformation

  20-06-2023 21:54 via campaignlive.co.uk
  
  Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, wants marketers to be closer to creativity.
  
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• Nike’s ‘Never Done Evolving’ with Serena Williams scores Digital Craft Grand Prix

  20-06-2023 21:30
  
  AKQA campaign for Nike's 50th anniversary came as the tennis champ announced her retirement last year.
  
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• Nike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes

  20-06-2023 21:30 via adweek.com
  
  Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign from Nike, "Never Done Evolving" captured the Digital Craft Grand Prix at the Cannes Lions International Festival of Creativity today. Nike,...
  
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• Michelob Ultra’s effort to help a blind man call a basketball game wins Entertainment for Sport Grand Prix

  20-06-2023 21:30
  
  FCB New York was behind “Dreamcaster,” which used generative AI and haptic technology.
  
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• McCann New York’s ‘ADLaM’ for Microsoft wins Design Grand Prix

  20-06-2023 21:30
  
  The agency helped digitize a West African language to preserve the culture of its speakers.
  
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• Kendrick Lamar’s short film ‘We Cry Together’ wins Film Craft Grand Prix at Cannes

  20-06-2023 21:30
  
  Jury president Kim Gehrig salutes “a brave piece of work that uses film craft in all of its faculties.”
  
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• Japan Railway station stamps project wins Industry Craft Grand Prix

  20-06-2023 21:30
  
  Dentsu’s design-driven campaign reignited the joy of taking the train.
  
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• Clash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes

  20-06-2023 21:30 via adweek.com
  
  CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by agency Wieden+Kennedy Portland, won the top prizes in both the Entertainment Lions and Entertainment Lions for Gaming-the latter of which is an...
  
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• Clash of Clans’ ‘Clash From the Past’ wins two Grand Prix—in Entertainment and Gaming

  20-06-2023 21:30
  
  Clash of Clans’ ‘Clash From the Past’ campaign wins Grand Prix in both Entertainment and Gaming categories at the Cannes Lions Festival of Creativity.
  
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• Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’ win Music Grand Prix

  20-06-2023 21:30
  
  Muhammad Ali lyrics power Apple ad; Kiwanuka’s haunting melody accompanies gripping video.
  
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• McCann Worldgroup aims to close the gender gap in creative leadership

  20-06-2023 21:00
  
  McCann Worldgroup’s Ambition Collective is offering participants mentorship and opportunities for advancement.
  
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• Confronting Sexual Harassment at Cannes

  20-06-2023 20:44 via adweek.com
  
  It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year. A time to reconnect with the people who inspire us and give us the fuel to keep creating well into...
  
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• Twitter’s Small First Step in Quelling Ad Buyers’ Brand Safety Concerns

  20-06-2023 20:32 via adweek.com
  
  Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal process to evaluate brand safety solutions from its tech vendors Integral Ad Science and DoubleVerify, as well as Zefr and Unitary, to offer advertisers...
  
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• Radiocentre publishes action plan for commercial radio

  20-06-2023 19:09 via campaignlive.co.uk
  
  Trade body has made five recommendations to the industry.
  
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• Apple and Michael Kiwanuka jointly win Entertainment Lions for Music Grand Prix

  20-06-2023 18:36 via campaignlive.co.uk
  
  Mobile game Clash of Clans wins first Entertainment Lions for Gaming.
  
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• Trevor Noah launches new Spotify podcast—and more Cannes updates

  20-06-2023 18:21
  
  The advertising world reconvenes at the Cannes Lions International Festival of Creativity from June 19-23.
  
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• The Speed of Culture Podcast: How Failing Fast Drives Success

  20-06-2023 18:20 via adweek.com
  
  Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to 220 million unique blogs worldwide and increased its workforce from 12 to 400 employees. Despite this extraordinary growth, Barstool Sports has...
  
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• Brave Commerce Podcast: Creating Quality Products to Stand the Test of Time

  20-06-2023 18:20 via adweek.com
  
  In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment...
  
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• Google and Omnicom strike generative AI deal to bring text and image creation to advertising

  20-06-2023 18:00
  
  Partnership brings new tools for text and image creation to advertising with copyright protections. 
  
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• IPA: brands and agencies must be 'mindful' as consumers struggle with cost of living

  20-06-2023 17:49 via campaignlive.co.uk
  
  Consumers spending less, shopping less and leaving the house less than pre-pandemic, IPA TouchPoints data reveals.
  
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• 11:11 Media Is Manifesting a New Wave of Storytelling

  20-06-2023 17:31 via adweek.com
  
  When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social impact through the media company she founded with Bruce Gersh called 11:11 Media. The Creative Collective's Mission to Cultivate Culture 11:11...
  
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• McCann New York and Microsoft win Design Grand Prix

  20-06-2023 17:17 via campaignlive.co.uk
  
  Wieden & Kennedy London earns bronze for Nike.
  
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• Dentsu and Japan Railway triumph in Industry Craft Lions

  20-06-2023 16:49 via campaignlive.co.uk
  
  Uncommon takes gold and bronze for British Airways work.
  
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• See who won the 2023 Cannes Lions for Pharma, Health & Wellness

  20-06-2023 16:39 via campaignlive.com
  
  Additionally, Publicis Groupe won the Lions Health Grand Prix for Good for its Working with Cancer initiative.
  
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• Nike and AKQA win Digital Craft Grand Prix for Serena Williams project

  20-06-2023 16:30 via campaignlive.co.uk
  
  British band Gorillaz won a gold Lion for AR concerts in London and New York using Google’s Geospatial API.
  
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• Barclays to serve trio of experiential destinations at Wimbledon

  20-06-2023 16:07 via campaignlive.co.uk
  
  Event marks Barclays’ debut year as Wimbledon’s Official Banking Partner.
  
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• Cannes Lions 2023: see all the Grand Prix winners

  20-06-2023 16:06 via campaignlive.co.uk
  
  Every one of this year's Grand Prix-winning campaigns in one place.
  
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• Cannes Lions 2023: all the Grand Prix winners

  20-06-2023 16:06 via campaignlive.co.uk
  
  Every one of this year's Grand Prix-winning campaigns in one place.
  
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• How Danone and Discover Are Supporting Diverse Publishers

  20-06-2023 15:57 via adweek.com
  
  Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo's program, which will launch July 1, offers diverse-owned publishers a mix of...
  
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• PepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push

  20-06-2023 15:10 via adweek.com
  
  CANNES, France--Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify with its...
  
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• See how Maximum Effort Channel on Fubo is messing with ad breaks

  20-06-2023 15:00
  
  Voiceovers are delivered in a whisper in spots for Autodesk, Mint Mobile and Betty Buzz airing during “Bedtime Stories with Ryan” on the new channel.
  
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• Director Kim Gehrig crowns Kendrick Lamar's short film as Film Craft Grand Prix

  20-06-2023 14:18 via campaignlive.co.uk
  
  Apple's in-house 'The greatest', meanwhile, directed by jury president Gehrig through Somesuch London, won three gold Lions.
  
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• WPP takes a 30% stake in Majority

  20-06-2023 14:00
  
  The Atlanta-based agency, which lists Shaquille O’Neal as a co-founder, launched in 2021.
  
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• Pick of the Week: Channel 4's idents open a revolving door into contemporary daily life

  20-06-2023 13:03 via campaignlive.co.uk
  
  Commissioned and overseen by 4Creative, the 25 shorts have been produced by 17 artists and filmmakers.
  
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• Thirteen UK agencies in contention for Film Lions at Cannes

  20-06-2023 12:26 via campaignlive.co.uk
  
  Adam & Eve/DDB is favourite with 11 shortlisted entries.
  
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• Literal ‘Sh*ttest ad in the world’ debuts at Cannes

  20-06-2023 12:23 via campaignlive.co.uk
  
  Outdoor ad made of horse manure sends serious message about unsustainable ad production methods.
  
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• Alex Scott stars in WhatsApp campaign about privacy

  20-06-2023 12:22 via campaignlive.co.uk
  
  Global campaign has been created by BBDO San Francisco and BBDO India.
  
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• Diego de la Maza on ‘preparedness, resilience and community in the face of adversity’

  20-06-2023 12:00
  
  The Deutsch LA executive VP, head of production writes about fighting vaccine misinformation.
  
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• 72andSunny ad targeting anti-abortion movement plans to fund abortions if viewers press skip

  20-06-2023 12:00
  
  New ad from 72andSunny funded by DTC women’s health brands such as Wisp, August, Plan C, Stix and others.
  
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• Why brands must invest in journalism before it’s too late

  20-06-2023 11:30
  
  Supporting quality reporting can be the next leaf in marketers’ environmental, social and governance portfolios.
  
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• Digital ads with higher engagement tied to lower carbon emissions, study finds

  20-06-2023 11:30
  
  An ad viewed twice as long produces two-thirds fewer emissions, according to new research out of Magna.
  
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• How NBCU is looking to make media planning global

  20-06-2023 11:00
  
  NBCUniversal is taking its One Platform global in partnership with Comcast sibling FreeWheel, to markets in Europe, Asia, Australia and the Americas for the first time.
  
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• Why measurement rivals Nielsen and EDO are teaming up

  20-06-2023 11:00
  
  Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO.
  
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• Kevin Hart and Thai Randolph on comedy, connection and bringing Hartbeat to Cannes

  20-06-2023 11:00
  
  The media company’s founder and CEO discuss the content universe they’re building around positivity and humor.
  
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• Two Volvo safety ideas, protecting cyclists and pedestrians, win Future Lions Grand Prix

  20-06-2023 10:00
  
  ‘Bike Bell’ and ‘Safety Noise’ both offer innovative solutions to common recurring accidents.
  
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• Inside Meta's AI sales pitch at Cannes—including chatbots, media buying and ad generation

  20-06-2023 10:00
  
  Alvin Bowles discusses how AI can generate ads and Reels' competition with TikTok. 
  
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• Byron Allen replaces Nielsen with VideoAmp—behind the 10-year deal

  20-06-2023 10:00
  
  Deal is VideoAmp's first as a primary currency and provides exposure to Allen's wide range of advertisers.
  
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