Advertising news

• Durex ducks around with Apple’s “ducking” autocorrect update

  15-06-2023 23:19 via campaignlive.com
  
  It’s about ducking time!
  
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• EIBWC Podcast: Reaching Gen Z and Gen Alpha

  15-06-2023 21:49 via adweek.com
  
  Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about how she took the company from ear piercing to world domination. What Kristen Patrick has achieved is truly a masterpiece. She credits the team's success...
  
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• Beyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem

  15-06-2023 21:08 via adweek.com
  
  For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working across multiple devices--and seeing anywhere between 4,000 and 10,000 ads in that time, standing out in an era of distraction is no easy feat. Pre-dating the internet...
  
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• Let’s Talk About Brand Podcast: Branding and Culture with Dr. Marcus Collins

  15-06-2023 20:06 via adweek.com
  Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take...
  
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• Nike wins Grand Prix at 2023 Outdoor Media Awards

  15-06-2023 20:05 via campaignlive.co.uk
  
  Maisie McCabe is first-time chair of the awards, run by Clear Channel in partnership with Campaign
  
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• ‘Cannesxiety’ Is Real and Plenty of Nominees Have It

  15-06-2023 20:00 via adweek.com
  
  Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of course, the awards. But some people head to Cannes with dread in their heart and anxiety in their brains...
  
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• Valentino Lets Shoppers Try On Clothing in Augmented Reality

  15-06-2023 19:30 via adweek.com
  
  Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on...
  
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• Greenpeace reworks Fleetwood Mac's Don't Stop with Steve McQueen and Fraser T Smith

  15-06-2023 19:18 via campaignlive.co.uk
  
  Campaign by Mother will be played at Glastonbury Festival.
  
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• Smirnoff leans into diversity for global campaign despite attacks on similar marketing

  15-06-2023 19:16
  
  “We do we” positions inclusivity as a strength and includes LGBTQ+-friendly marketing. 
  
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• Alma's Luis Miguel Messianu starts independent creative consultancy

  15-06-2023 19:07
  
  Messianu departs role as global chief creative officer for DDB’s McDonald’s account; retains chairmanship of Alma.
  
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• ASA offers updated guidance on misleading mobile and broadband contract ads

  15-06-2023 18:34 via campaignlive.co.uk
  
  The guidance will take effect on 15 December.
  
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• MNTN unveils generative AI-powered video editing platform

  15-06-2023 17:45
  
  MNTN Viva is at least the third major AI ad tool to be announced this week.
  
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• Race on for Coral ad account as agencies vie for creative

  15-06-2023 17:35 via campaignlive.co.uk
  
  Several agencies are believed to be in the running in a process being handled by the bookmaker's owner, Entain.
  
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• Fig names Justine Armour chief creative officer and partner

  15-06-2023 17:21
  
  Founder and creative chairman Mark Figliulo shifts focus to building out shop's AI data tool StoryData and other products.
  
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• Campaign Podcast: The global creativity magazine special

  15-06-2023 17:08 via campaignlive.co.uk
  
  The summer edition of Campaign features a wide range of top international creative chiefs.
  
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• Why DeLorean hired Bakery to launch its first new car in 40 years

  15-06-2023 17:00
  
  Austin, Texas-based Bakery takes a stake in the auto brand that became a cultural icon in “Back to the Future.”
  
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• Avoiding Diversity Theater: How Brands Can Celebrate Juneteenth Without the Cringe

  15-06-2023 16:48 via adweek.com
  
  Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's why it's important that brands celebrate the moment without it feeling like diversity theater. In order to do that, marketers must understand why this holiday occupies a special place in our culture. Juneteenth first came...
  
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• Patrick Mahomes promotes a Coors Light bear—since he can’t pitch Coors Light beer

  15-06-2023 16:45
  
  Mischief campaign, including merch, springboards off NFL rules about alcohol endorsement.
  
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• EE launches experiential ‘one-stop’ store as part of ‘reinvented’ retail strategy

  15-06-2023 15:35 via campaignlive.co.uk
  
  The new retail space includes a gaming room, an AR-supported ‘digital spa’ and increased staff support for smart home devices.
  
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• Why e.l.f. partnered with blind teen Paralympic swimmer Anastasia Pagonis for new campaign

  15-06-2023 15:05
  
  Anastasia Pagonis, who became blind at 14, featured in first of brand's heroic vignettes.
  
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• Worried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be

  15-06-2023 14:53 via adweek.com
  
  Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United States a decade earlier. Feeling confident it had a good read on the American public, the company decided to roll out an ad...
  
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• Video game aims to prevent an AI apocalypse by tagging everything on the internet as cheese

  15-06-2023 14:45
  
  AI is only as good as its datasets—so Rajeev Basu’s built a game that messes with the data.
  
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• Wacl partners Spotify to platform BIPOC voices

  15-06-2023 14:33 via campaignlive.co.uk
  
  Rania Robinson will speak on behalf on the partnership at this year's Cannes festival.
  
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• Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace

  15-06-2023 14:03 via campaignlive.co.uk
  
  Opens with offices in London, New York and LA.
  
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• All Bets Are Off: The Guardian Bans Gambling Advertising

  15-06-2023 13:43 via adweek.com
  
  The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero. While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian...
  
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• How Pure Protein is rebranding under ex-AB InBev marketer Azania Andrews

  15-06-2023 13:00
  
  The maker of protein bars, powders and shakes borrows a page from Michelob Ultra’s “active lifestyle” positioning.
  
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• Guardian bans gambling ads across all platforms

  15-06-2023 12:18 via campaignlive.co.uk
  
  Less than 1% of GMG's ad revenues are derived from gambling.
  
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• Business as usual 'for now' for agencies following Vodafone/Three merger announcement

  15-06-2023 12:01 via campaignlive.co.uk
  
  Vodafone says it's 'too soon to talk about brand strategy'.
  
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• Walmart retail data to help sell NBCU streaming sports ads

  15-06-2023 12:00
  
  Test follows positive results and expansion of Roku clickable ads, TikTok measurement and TalkShopLive trials.
  
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• Publicis Groupe launches retail media platform—why CTV is a key component

  15-06-2023 12:00
  
  Suite built on Profitero analytics manages growing connected TV and other “off site” retail media buys.
  
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• NiK Kacy on escaping the gender binary in footwear and fashion

  15-06-2023 12:00
  
  The founder of NiK Kacy Footwear writes about their eponymous brand and launching Equality Fashion Week.
  
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• Grab a Tissue to Watch This Heart-Tugging Ad For Paper Products

  15-06-2023 12:00 via adweek.com
  
  The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered into a cinematic ad that has what, exactly, to do with facial tissue and toilet paper? Everything, as it turns out. Canadian conglomerate Kruger...
  
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• The top 5 diversity, equity and inclusion efforts to know about right now

  15-06-2023 11:30
  
  Campaigns from Corona, Max, U.S. Bank and more make our latest list.
  
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• See Hoka’s first campaign from Anomaly

  15-06-2023 11:00
  
  Fast-growing footwear brand Hoka is out with its first global campaign from Anomaly, its agency of record.
  
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• Doxing due to marketing—personal attacks are a new risk for brand leaders

  15-06-2023 11:00
  
  Individual marketers from AB InBev, Molson Coors and other companies become social media targets, leading to more industry scrutiny of cause marketing.
  
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• Cannes 2023—ad leaders to confront most pressing issues facing the industry

  15-06-2023 11:00
  
  Advertising festival will put marketers on the beach to discuss topics from AI to Pride Month and more.
  
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• Clear Channel, Heineken and Arla adapt OOH ads for neurodiversity drive

  15-06-2023 10:41 via campaignlive.co.uk
  
  Part of the outdoor media company's partnership with ADHD Foundation Neurodiversity Charity.
  
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• Coca-Cola Embarks on the Great American Road Trip, Finding a Surprising Commonality Among Regions

  15-06-2023 09:00 via adweek.com
  
  What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best restaurant, there is a commonality among the competitors: the need for a refreshing beverage to complement a meal. Coca-Cola embarked...
  
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