Advertising news

• Warner Bros. Pictures Uses Augmented Reality to Promote The Flash

  09-06-2023 20:48 via adweek.com
  
  Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero's red mask on the user's face through...
  
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• Putting People at the Heart of the Equation With the CEO of Sabra

  09-06-2023 20:39 via adweek.com
  
  On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet...
  
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• In Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone

  09-06-2023 20:31 via adweek.com
  
  With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming for an unprecedented third-consecutive title, and the players know the rest of the world is out to get them. The...
  
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• Ikea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture

  09-06-2023 19:42 via adweek.com
  
  Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The sculpture will be on display in Chicago's Millennium Park June 17-18 and in Houston June 24-25. Following these...
  
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• How Amp Studios Is Helping New Creators Scale Their Business

  09-06-2023 18:33 via adweek.com
  
  For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps them come up with video concepts and introduces them to other creators and industry executives to help expand their audience. Amp Studios is doing...
  
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• Dior Launches Online Makeup Consultations Utilizing AR Technology

  09-06-2023 18:09 via adweek.com
  
  Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase. This online service will combine Perfect Corp.'s AR makeup virtual try-on technology with Bambuser's live shopping technology. It will be the sixth beauty technology solution developed by Perfect...
  
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• Worcester Red Sox Bring Augmented Reality to MiLB Home Games

  09-06-2023 17:58 via adweek.com
  
  Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring augmented reality experiences to fans during home games at Polar Park in Worcester, Mass. Beginning June 9, attendees at Polar Park will be able to...
  
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• WongDoody packages emerging tech capabilities in global rebrand

  09-06-2023 17:49 via campaignlive.com
  
  EXCLUSIVE: The digital creative agency is showcasing its tech skills across 20 studios worldwide.
  
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• Watch the newest commercials from Allstate, KPMG, Adidas and more

  09-06-2023 17:47
  
  Allstate’s Mayhem character, portraying a bear, breaks into a car parked in the woods.
  
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• Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'

  09-06-2023 16:35 via campaignlive.co.uk
  
  Publicis Groupe CEO spoke at the Adobe Summit.
  
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• See Gatorade bring back ‘Be Like Mike’ in new campaign

  09-06-2023 16:00
  
  Marks the first campaign launched under chief brand officer Anuj Bhasin, who talks personalization and energy drinks in interview with Ad Age.
  
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• McDonald’s and Burger King put up dueling outdoor ads both written by ChatGPT

  09-06-2023 15:45
  
  The ‘A.I’m lovin’ it’ campaign went up first—but BK was quick to respond with its own boastful reply.
  
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• Havas London launches first work for NHS Blood and Transplant

  09-06-2023 15:28 via campaignlive.co.uk
  
  TV spot features actor, rapper and comedian Michael Dapaah.
  
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• The AR Activations Coming to Governors Ball in New York From Snap and Live Nation

  09-06-2023 15:00 via adweek.com
  
  The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap's AR Compass, a 3D map highlighting key locations at...
  
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• The Glenlivet’s Film Exposes AI’s Outdated Views on Fathers

  09-06-2023 14:45 via adweek.com
  
  Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York. The campaign titled "A Spirited Celebration of Modern Dads" features a 4-minute-long video scripted...
  
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• Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions

  09-06-2023 14:16 via adweek.com
  
  When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand. By Influencer Hub estimates, the creator economy is currently valued at...
  
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• IPG Mediabrands appoints first EMEA chief operating officer

  09-06-2023 13:59 via campaignlive.co.uk
  
  Dan Tedesco takes on newly created role.
  
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• Purpose Awards 2023: winners revealed

  09-06-2023 13:29 via campaignlive.co.uk
  
  Find out who struck gold at the prestigious UK Purpose Awards 2023, announced in a ceremony at The Londoner, Leicester Square, London.
  
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• Campaign appoints first transgender columnist

  09-06-2023 13:27 via campaignlive.co.uk
  
  Marty Davies, joint chief executive of Outvertising, will write a monthly column, A Queer View.
  
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• Activision Blizzard game Diablo IV launches with 'demonic' chocolate boutique

  09-06-2023 13:27 via campaignlive.co.uk
  
  The fan experience was produced by creative agency Zeitgeist.
  
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• Plusnet says no to fluff in campaign by Accenture Song

  09-06-2023 12:33 via campaignlive.co.uk
  
  Ad marks the launch of Plusnet's new brand platform.
  
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• Terry Crews launches agency Super Serious with a mini-musical for Impossible Foods

  09-06-2023 12:00
  
  Matt O’Rourke and Paul Sutton joins Crews as partners in entertainment-driven venture.
  
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• Keegan-Michael Key wants to beat you at Wordle in New York Times campaign

  09-06-2023 11:00
  
  Avid Wordlers have a chance to connect with the actor and comedian via a new social effort.
  
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• GM CEO Mary Barra returns to Twitter to announce Tesla deal

  09-06-2023 00:16
  
  GM will join Tesla's EV charging network in step closer to U.S. industry standard.
  
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