Advertising news

• Owens Corning Uses AR to Leave Its Mark on AIA Conference on Architecture

  08-06-2023 22:39 via adweek.com
  
  Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company's "Pink City Takeover: Where Performance Meets Purpose" campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area...
  
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• Wrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor

  08-06-2023 21:44 via adweek.com
  
  When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with another team. Luckily, the owners quickly clarified. The real news is that United Airlines is the team's latest major sponsor. In...
  
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• United Airlines to sponsor Wrexham Football Club

  08-06-2023 21:30
  
  United’s logo will appear on the front of Wrexham’s men’s and women’s jerseys.
  
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• Meta shines the spotlight on Reels at Cannes Lions 2023

  08-06-2023 21:25
  
  Meta Beach at Cannes Lions will feature content and experiences designed to showcase how Reels ads can help brands supercharge results.
  
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• Watch the newest commercials from Popeyes, Adobe, Kaiser Permanente and more

  08-06-2023 21:12
  
  Kaiser Permanente says, “We care for all those who make your family, well, your family.”
  
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• What Chris Licht’s CNN exit means for advertisers

  08-06-2023 19:35
  
  CNN leadership shakeup highlights the cable news conundrum in TV’s streaming era. 
  
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• Vodafone serves up Wimbledon ads fronted by Alfie Hewett and Gordon Reid

  08-06-2023 18:50 via campaignlive.co.uk
  
  Emma Raducanu will support with social media activity as part of the #FeelTheConnection campaign.
  
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• Why McKinney named a new president—inside its influencer strategy and health and wellness practice

  08-06-2023 18:45
  
  Gretchen Walsh becomes McKinney’s president after serving as the agency’s chief client officer.
  
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• The Great Fail: The Downfall of Mars Hill Church

  08-06-2023 18:44 via adweek.com
  
  Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was a...
  
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• Adobe to sell generative AI subscription with copyright assurance

  08-06-2023 18:33
  
  Licenses will remove watermarks from generated images, and if a customer is sued for infringement, Adobe will pay damages and help in court.
  
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• Watch: ‘System Overload’ with Michael Kassan and Amy C. Edmondson

  08-06-2023 18:30
  
  Kai D. Wright discusses how to navigate failure.
  
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• Chorus wins global branding brief from Moskovskaya Vodka

  08-06-2023 18:01 via campaignlive.co.uk
  
  Agency will also conceive and design brand’s live marketing.
  
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• Sony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the Spider-Verse 

  08-06-2023 17:30 via adweek.com
  
  Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its global...
  
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• Let’s Talk About Brand Podcast: Empowered Branding and Persuasion

  08-06-2023 17:11 via adweek.com
  Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that...
  
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• TBWA establishes a global design studio

  08-06-2023 16:52 via campaignlive.com
  The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.
  
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• How Ulta’s social media manager is embracing diversity to create a positive community

  08-06-2023 16:30
  
  Dylan Wiseman talks TikTok features, the value of trends and how the brand is navigating Pride Month.
  
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• Unpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry

  08-06-2023 16:17 via adweek.com
  More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left...
  
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• What the PGA-LIV combination means for brands

  08-06-2023 16:00
  
  Surprise deal ends the golf wars but controversial backing could put advertisers in the rough.
  
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• NFL unveils Pride fashions, says it’s ‘full speed ahead’ on its LGBTQ+ support

  08-06-2023 16:00
  
  League partners with Humberto Leon on capsule collection to “deepen our connection with the LGBTQ+ community.”
  
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• Confused.com announces creative review in search of 'new direction'

  08-06-2023 15:49 via campaignlive.co.uk
  
  Incumbent Accenture Song has not been invited to repitch.
  
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• FCA pledges 'robust action' as it unveils new cryptoasset ad rules

  08-06-2023 15:40 via campaignlive.co.uk
  Rules come into force on 8 October 2023.
  
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• LG captures the epic stasis of the fridgegazer in time-lapse ad

  08-06-2023 15:30
  
  TBWA\Chiat\Day NY combines a human truth and fancy tech to show off the brand’s solution to an everyday problem.
  
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• Climate activists stage anti-greenwash protest outside Wunderman Thompson

  08-06-2023 15:05 via campaignlive.co.uk
  A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
  
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• Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

  08-06-2023 15:00 via adweek.com
  
  Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more...
  
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• M&A Watch: Economic challenges at play but April activity levels steady

  08-06-2023 14:19 via campaignlive.co.uk
  
  In April 56 deals took place – almost on a par with March.
  
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• With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure

  08-06-2023 13:42 via adweek.com
  
  With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the cookies' most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher's frequency optimization tool aims to...
  
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• Ad agencies and marketers fear hybrid working ‘undermines’ creativity

  08-06-2023 12:43 via campaignlive.co.uk
  
  A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.
  
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• Tails.com hires creative agency after competitive pitch

  08-06-2023 12:42 via campaignlive.co.uk
  
  Shop is tasked with developing new brand positioning and creative platform.
  
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• Tails.com appoints TheOr as creative agency

  08-06-2023 12:42 via campaignlive.co.uk
  
  Shop is tasked with developing new brand positioning and creative platform.
  
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• Daily Telegraph and Sunday Telegraph up for sale as Lloyds Bank takes control of group

  08-06-2023 12:04 via campaignlive.co.uk
  
  Telegraph Media Group relies on subscription-first strategy.
  
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• Wayfair challenges the 'Age of Greige' in first spot by BBH

  08-06-2023 12:01 via campaignlive.co.uk
  
  BBH won the account in 2022.
  
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• Wayfair challenges the 'Age of Greige' in first ad by BBH

  08-06-2023 12:01 via campaignlive.co.uk
  
  BBH won the account in 2022.
  
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• Tiffany Swiney on the power of decentralized creativity

  08-06-2023 12:00
  
  The ROT$ Worldwide CEO writes about her agency’s work with artist BigKlit.
  
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• Former W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet With a Crispin Mindset

  08-06-2023 12:00 via adweek.com
  
  In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while W+K was going global with Nike, Old Spice and Coca-Cola. Now, former executives from both those storied ad houses have come together at Portland, Ore.-based...
  
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• Climate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes Lions

  08-06-2023 11:39 via adweek.com
  
  As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for Greenpeace Nordic, was to wrench the focus away from the organizers in the name of the climate movement. He returned his own gold lion--which he'd...
  
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• Watch at 12:30 p.m. EDT: ‘System Overload’ with Michael Kassan and Amy C. Edmondson

  08-06-2023 11:30
  
  Kai D. Wright discusses DE&I with top business strategists.
  
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• How food stamp cuts will affect brand marketing

  08-06-2023 11:30
  
  A reduction in so-called SNAP benefits has implications for food retailers and packaged food brands.
  
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• Digital accessibility and AI—how brands and product designers can appeal to the most diverse audience possible

  08-06-2023 11:30
  
  The technology is helping those with disabilities to ‘see,’ feel and communicate.
  
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• The top 5 AI marketing activations to know about right now

  08-06-2023 11:00
  
  Adobe makes it easy to fill in classic art, McDonald's tests ChatGPT, and more uses of generative AI in ads.
  
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• B Corp certification—what agencies should know about the process

  08-06-2023 11:00
  
  Agencies are putting in the work to get B Corp certified with the hopes of drawing clients, keeping top talent and doing the planet good.
  
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