Advertising news

• Leslie Barrett Named President of Goodby Silverstein & Partners

  24-05-2023 23:00 via adweek.com
  
  Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role from Derek Robson, a 17-year GS&P veteran who left the agency in December 2022 to become CEO of Ideo. "Leslie is an...
  
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• Goodby Silverstein & Partners names new president

  24-05-2023 23:00
  
  Leslie Barrett is the third president in the agency’s 30-year history.
  
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• The North Face continues Pride push amid LGBTQ+ marketing backlash

  24-05-2023 22:19
  
  The North Face is continuing its Pride month collection and campaign despite calls for a boycott.
  
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• Taco Bell CMO Taylor Montgomery on ‘Taco Tuesday’ trademark fight

  24-05-2023 21:38
  
  The chain has enlisted LeBron James as part of its campaign to bust Taco John's hold on the phrase.
  
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• The Great Fail: How FTX Went From Irresistible to Criminal

  24-05-2023 21:15 via adweek.com
  
  FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decentralize and democratize a highly complex investment within the crypto world. But the empire rapidly collapsed in 2022, and Bankman-Fried was indicted on criminal charges of...
  
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• Suntory channels 'Lost in Translation' in 100th anniversary ad starring Keanu Reeves

  24-05-2023 20:20
  
  Sofia Coppola spot welcomes “friends of the house.”
  
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• 4 reasons why you should leverage programmatic account-based marketing

  24-05-2023 20:00
  
  Programmatic ABM gives B2B marketers the ability to nurture audiences through the entire buying journey, across all devices and different programmatic channels.
  
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• Bacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign

  24-05-2023 19:58 via adweek.com
  
  Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium Goods speakeasy pop-up experience in New York that will let attendees aged 21-plus buy limited-edition merchandise from the Bacardi x...
  
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• Kroger to Add Digital Smart Screens to 500 U.S. Stores

  24-05-2023 19:48 via adweek.com
  
  To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers...
  
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• Here’s What It’s Like to Win a Cannes Lion

  24-05-2023 18:36 via adweek.com
  
  The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the festival along the French Riviera has evolved into a gathering of global thought leaders in marketing, advertising, media and technology. It's a place where deals...
  
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• AIS founder Stuart Archibald returns to UK to set up 'human experience' agency

  24-05-2023 18:01 via campaignlive.co.uk
  
  Archibald describes his new venture as 'best of both consultancy and agency expertise' with 'independent mindset'.
  
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• D&AD: Adam & Eve/DDB leads UK yellow Pencil winners

  24-05-2023 17:31 via campaignlive.co.uk
  
  UK agencies took home eight yellow Pencils in total.
  
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• How the Solana blockchain is integrating ChatGPT to simplify Web3 experiences for users

  24-05-2023 16:41
  
  A new tool from Solana helps users discover and mint NFTs, facilitate crypto trading and interpret confusing data. 
  
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• Watch the newest commercials from Netflix, Coca-Cola, Apple and more

  24-05-2023 16:25
  
  Netflix Chief Action Officer Arnold Schwarzenegger hypes some of the streamer’s current and upcoming offerings, including his new series “FUBAR.”
  
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• Hamish Nicklin departs Dentsu

  24-05-2023 16:06 via campaignlive.co.uk
  
  The group's chief executive of media across the UK and Ireland will leave the agency network next month.
  
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• Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems

  24-05-2023 16:00
  
  Please visit this page to view the blog.
  
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• 'No longer fit for future': pitch process wastes time, money, and impacts mental health

  24-05-2023 15:47 via campaignlive.co.uk
  
  MediaSense interviewed directors and C-suite ad professionals across globe.
  
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• Target removes certain Pride merchandise, blames ‘volatile circumstances’

  24-05-2023 15:21
  
  Target is removing some of its Pride merchandising amid backlash.
  
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• Horizon reaches currency deal with Nielsen rival VideoAmp

  24-05-2023 15:00
  
  Agency expects more trading on new currencies this year after disappointment in last year's upfront.
  
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• California names Duncan Channon lead agency on $40 million opioid education campaign

  24-05-2023 15:00
  
  Agency wins two-year contract to handle creative and media for a statewide campaign about addiction and overdose prevention.
  
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• A T-Rex Appears in the Moab Desert As Apple TV+ Hypes Prehistoric Planet

  24-05-2023 14:00 via adweek.com
  
  Apple TV+'s Prehistoric Planet uses visual effects and the latest paleontology research to show viewers how dinosaurs lived 66 million years ago. The streaming service took the same art meets science approach ahead of the launch of the show's second season Monday, by enlisting landscape artist David Popa to create murals depicting the creatures in...
  
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• Adam & Eve/DDB head of diversity and inclusion departs

  24-05-2023 13:16 via campaignlive.co.uk
  
  Agency will not be searching for a direct replacement for the role.
  
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• Apple captures mortifying moment health data is shared without consent

  24-05-2023 13:03 via campaignlive.co.uk
  
  The funny campaign highlights the importance of health data privacy.
  
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• Co-op set to consolidate agencies on roster

  24-05-2023 13:02 via campaignlive.co.uk
  
  Chief membership and customer officer Kenyatte Nelson wants fewer agencies that take on more capabilities.
  
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• Head of diversity and inclusion departs Adam & Eve/DDB

  24-05-2023 12:46 via campaignlive.co.uk
  
  Bukola Garry joined in January 2021.
  
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• Sue Unerman lifts the lid on her move to EssenceMediacomX

  24-05-2023 12:31 via campaignlive.co.uk
  
  "We need to unlearn a lot of stuff we have taken on in the industry because things have changed so much," she says.
  
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• Everyman raises the curtain on ad review

  24-05-2023 12:15 via campaignlive.co.uk
  
  Pearl & Dean won the contract from Digital Cinema Media in 2019.
  
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• Aldi UK’s marketing director Adam Zavalis leaves role

  24-05-2023 12:02 via campaignlive.co.uk
  
  It has not yet been confirmed where his next post will be.
  
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• W+K’s Mimi Munoz on the struggle to break the myth of the ‘model minority’

  24-05-2023 12:00
  
  The agency’s global culture and operations manager on the long journey to last year’s “The Myth.” 
  
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• What Marketers Can Learn From the Rise in AAPI Cultural Appreciation

  24-05-2023 12:00 via adweek.com
  
  In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have seen Everything Everywhere All at Once, Nomadland and Parasite win the Academy Award for Best Picture. We have also witnessed the growing influence and popularity of...
  
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• VMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His Death-Defying Story

  24-05-2023 12:00 via adweek.com
  
  There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the...
  
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• To Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong

  24-05-2023 12:00 via adweek.com
  
  When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and breakfast. When an absentee owner rents their space through a property manager and limits contact to a lengthy cloud-based list...
  
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• Crunch time for agencies as Kettle Chips reviews creative

  24-05-2023 12:00 via campaignlive.co.uk
  
  Joint has been handling the account since 2016.
  
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• Geico's top marketer on the brand's approach amid insurance upheaval

  24-05-2023 11:30
  
  Geico CMO Damon Burrell joins the Marketer's Brief podcast to talk about the brand's marketing and media strategy. 
  
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• The 10 most trusted brands—and why Gen Z's trust is hard to earn

  24-05-2023 11:00
  
  Report from Morning Consult found that Gen Z was less likely to say that they trust brands to do what is right.
  
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• How McDonald's and other restaurant brands are driving loyalty apps in face of inflation

  24-05-2023 11:00
  
  Marketing leaders from several chains share how they're attracting consumers to their apps.
  
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• Clearscore shows benefit of healthy credit during cost-of-living crisis

  24-05-2023 10:56 via campaignlive.co.uk
  
  The campaign was produced by Atomic London.
  
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• Google looks to apply more AI tools for advertisers

  24-05-2023 10:54 via campaignlive.co.uk
  
  At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.
  
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• Screenvision and TikTok partner to bring Gen Z moviegoers to brands

  24-05-2023 00:00
  
  Cinema ad seller also announces new partnerships with Kevin Hart’s production company. 
  
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