Advertising news

• Manucurist Lets Shoppers Try on Nail Polish in AR

  22-05-2023 23:27 via adweek.com
  
  To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist's Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on...
  
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• Paramount+ With Showtime Arrives June 27

  22-05-2023 23:15 via adweek.com
  
  Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+'s existing content with Showtime's premium series. Between the lines The premium plan will...
  
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• TikTok sues Montana to block first statewide ban of app

  22-05-2023 22:47
  
  The challenge follows a suit by creators who allege the ban violates free-speech rights.
  
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• Adweek Podcast: Designing for Narcissism

  22-05-2023 21:45 via adweek.com
  
  In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John "JP" Petty, global executive creative director at Wieden+Kennedy's creative social studio Bodega. After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising...
  
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• WBD Launches Comprehensive Social Campaign Ahead of Max Debut

  22-05-2023 21:13 via adweek.com
  
  With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a...
  
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• Watch the newest commercials from Subway, Autograph Collection, Stir and more

  22-05-2023 20:54
  
  Peyton Manning and Charles Barkley help Subway hype its Ultimate BMT sandwich.
  
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• CMOs are cutting budgets—but social ad spend is on the rise

  22-05-2023 19:30
  
  A new report from Gartner shows that CMOs are cutting budgets but spending on social advertising is on the rise.
  
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• Meta fined $1.3 billion for transferring user data to the U.S.

  22-05-2023 18:43 via campaignlive.com
  
  Facebook parent receives record-breaking fine for breaching GDPR, the EU’s privacy law.
  
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• The Independent partners with E.ON to encourage less energy consumption

  22-05-2023 17:57 via campaignlive.co.uk
  
  Independent Ignite and Starcom coordinated the campaign.
  
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• The Independent partners E.ON to encourage less energy consumption

  22-05-2023 17:57 via campaignlive.co.uk
  
  Independent's Ignite and Starcom co-ordinated the campaign.
  
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• Cost-of-living crisis sees more viewers switch to ad-supported TV

  22-05-2023 17:07 via campaignlive.co.uk
  
  Importance of programmatic ads to rise as an expected £70bn will be invested in advertising-based video on demand next year.
  
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• Cost-of-living crisis drives more viewers to ad-supported TV

  22-05-2023 17:07 via campaignlive.co.uk
  
  Importance of programmatic ads to rise as an expected £70bn will be invested in advertising-based video on demand next year.
  
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• Corona started a prison soccer league in Mexico, and one inmate is even going pro

  22-05-2023 17:00
  
  Please visit this page to view the blog.
  
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• What next as Facebook and Instagram join Twitter in paid verification?

  22-05-2023 16:58 via campaignlive.co.uk
  
  Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.
  
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• Instagram readies Twitter competitor for summer release

  22-05-2023 16:10
  
  Instagram is testing the project idea with celebrities and influencers, according to people familiar with the matter.
  
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• McCain to call up voice-activated ad campaign

  22-05-2023 15:26 via campaignlive.co.uk
  
  The frozen-food brand has appointed answerable ad specialist Say It Now to produce smart speaker ads.
  
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• Meta fined record €1.2 billion in EU over US data transfers

  22-05-2023 15:20
  
  On top of the fine, Meta was given five months to “suspend any future transfer of personal data to the U.S.”
  
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• Tom Brady digs deep in daytime talk-show campaign for Hertz

  22-05-2023 15:00
  
  Please visit this page to view the blog.
  
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• Zulu Alpha Kilo appoints first head of strategy in New York

  22-05-2023 14:00
  
  Emily Garvey joins Zulu Alpha Kilo from Johannes Leonardo.
  
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• Media Week 30 Under 30 2023: winners revealed

  22-05-2023 13:18 via campaignlive.co.uk
  
  This year’s individuals are 'here to disrupt the industry for the better and making a big noise while doing it'.
  
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• Campaign Tech Awards 2023: winners revealed

  22-05-2023 12:54 via campaignlive.co.uk
  
  MG OMD and Imagination were among the big winners at the Campaign Tech Awards, which took place at London's Hilton Bankside today.
  
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• Introducing Ad Age’s 2023 Leading Women

  22-05-2023 12:30
  
  This year’s Ad Age Leading Women are helping businesses, brands and agencies grow in a tough economic environment.
  
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• Media360: Bauer's George Butler wins Campaign’s annual Media360 challenge

  22-05-2023 12:24 via campaignlive.co.uk
  
  Lydia Amoah, chief executive of Blacklight and The Black Pound Report, chaired the debate.
  
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• Bauer's George Butler wins Campaign’s annual Media360 challenge

  22-05-2023 12:24 via campaignlive.co.uk
  
  Lydia Amoah, chief executive of Blacklight and The Black Pound Report, chaired the debate.
  
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• Gargling choir takes centre stage in musical Robinsons spot

  22-05-2023 12:16 via campaignlive.co.uk
  
  The campaign was created by Saatchi & Saatchi London.
  
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• Gargling choir takes centre stage in musical Robinsons ad

  22-05-2023 12:16 via campaignlive.co.uk
  
  The campaign was created by Saatchi & Saatchi London.
  
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• Auto Trader tunes into Capital, Smooth and Heart with Global sponsorship deal

  22-05-2023 12:07 via campaignlive.co.uk
  
  Global says brand could reach 25 million adults over next 12 months.
  
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• JJ Augustavo on artistry, activism and the scourge of gun violence

  22-05-2023 12:00
  
  The celebrated director writes about his March for Our Lives PSA and the power of filmmaking to make change.
  
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• Watch live on Tuesday and Wednesday—The future of TV

  22-05-2023 11:30
  
  Last chance to register to hear TV, agency, brand and measurement execs discuss changes to the selling and buying of TV inventory.
  
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• Managing mental health—how the principles of design can help maintain your well-being

  22-05-2023 11:30
  
  4 simple tools that can nurture and maintain sanity.
  
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• How McDonald’s, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media

  22-05-2023 11:30
  
  Ad Age survey shows results are mixed, and interviews reveal battle lines over shift to programmatic.
  
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• VCCP hires Arts & Letters exec as US chief creative officer

  22-05-2023 11:00
  
  The arrival of Jed Grossman follows recent structural changes in VCCP’s U.S. operations.
  
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• Inside Verizon CMO Diego Scotti's exit—how his creativity clashed with the company's cost-efficiency focus

  22-05-2023 11:00
  
  The former chief marketer built a reputation for driving big creative ideas but his agency relationships were tense and Verizon leadership was losing faith in his ability to deliver.
  
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• Zaia Ventures’ Ukonwa Ojo is using her experience to build other Black-owned businesses

  22-05-2023 03:00
  
  Zaia Ventures' founder took Amazon Prime Video to new heights before starting her own business.
  
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• Yard NYC’s Ruth Bernstein stands up for her beliefs—and it’s paid off for her agency

  22-05-2023 03:00
  
  Yard NYC’s Bernstein was behind the “Stop the Horror” campaign that encouraged voters to reject anti-abortion politicians in the 2022 midterms.
  
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• Whalar’s Ashley Rudder champions equitable pay for creators

  22-05-2023 03:00
  
  Rudder’s own work as a creator helps inform her role at Whalar.
  
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• Walmart’s Lina Zhao taps the power of social shopping

  22-05-2023 03:00
  
  On top of her social commerce role at Walmart, Zhao has advocated for AANHPI marketing.
  
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• Ulta’s Karla Davis pushes for diversity in beauty

  22-05-2023 03:00
  
  Davis has increased Ulta’s investment in brands owned by people of color.
  
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• Tubi’s Nicole Parlapiano brings heart to streaming with unconventional marketing

  22-05-2023 03:00
  
  Parlapiano boosted Tubi's business with standout Super Bowl spots.
  
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• Terri & Sandy's Sandy Greenberg attracts new business by spreading acceptance and standing for her values

  22-05-2023 03:00
  
  In 2022, the Terri & Sandy co-founder launched “Transphobe Takedowns” for Strands for Trans, a worldwide registry of trans-affirming hair and beauty salons.
  
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• Spotify’s Bre De Leon is supporting podcast creators with personalized marketing

  22-05-2023 03:00
  
  De Leon tailored marketing campaigns around the launch of Spotify's podcasts including “Anything Goes with Emma Chamberlain” and “The RapCaviar Podcast.”
  
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• Snowflake’s Rachel Blum just notched her first patented co-invention in data

  22-05-2023 03:00
  
  With data clean rooms, Snowflake exec is helping publishers and brands evolve digital advertising infrastructure.
  
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• Sam’s Club’s Ciara Anfield fuels retailer's momentum

  22-05-2023 03:00
  
  Anfield helped Sam’s Club grow faster and revamped its agency roster.
  
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• RAMPD's Lachi Music is empowering music professionals with disabilities

  22-05-2023 03:00
  
  RAMPD founder and recording artist boosts the representation of singers, composers and other musical professionals with disabilities.
  
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• Patrón’s Stephanie Rufo leads work with influencers, athletes and stars

  22-05-2023 03:00
  
  Rufo spearheaded influencer strategies and Formula 1 partnerships for Patrón.
  
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• Oliver+’s Himani Kapadia creates opportunities for her staff regardless of borders

  22-05-2023 03:00
  
  Under Kapadia’s leadership, Oliver+ achieved revenue growth of 49% and an attrition rate below 15%—all while the agency works completely remotely. 
  
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• Neutrogena’s Hannah Stern is uniting social strategy and science

  22-05-2023 03:00
  
  Stern blended insight from Neutrogena’s scientists into engaging social media content and sponsorships of events such as Coachella.
  
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• NBCUniversal's Kelly Abcarian is reshaping measurement

  22-05-2023 03:00
  
  NBCUniversal VP challenged the measurement status quo and helped write the book on Nielsen alternatives.
  
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• Native Tongue Communications’ Marissa Nance uses marketing to drive equity for women and people of color

  22-05-2023 03:00
  
  Native Tongue Communications helps brands think about how they reach diverse audiences from the very start of their marketing plans.
  
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• Moderna’s Kate Cronin is bringing the vaccine brand out of the COVID-19 era

  22-05-2023 03:00
  
  Cronin has helmed multiple brand awareness initiatives that communicate how Moderna is “more than just a COVID company.”
  
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