Advertising news

• AB InBev's top LGBTQ+ rating suspended over Bud Light's handling of Dylan Mulvaney situation

  19-05-2023 23:54
  
  Human Rights Campaign says the brewer's approach to handling criticism of a transgender influencer is “shameful.”
  
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• Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

  19-05-2023 22:03 via adweek.com
  
  When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird--launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women's sports receive just 5% of media coverage, and Robertson...
  
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• The Austin Parks Foundation Is Cultivating Community One Space at a Time

  19-05-2023 21:29 via adweek.com
  
  Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin Parks Foundation is on a mission to enhance people's lives throughout its various parks and green spaces in the Texas city....
  
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• Disney Enhances Wonder of Friendship Exhibition With Augmented Reality

  19-05-2023 21:22 via adweek.com
  
  As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships. Currently open in London, the Wonder of Friendship experience features four areas themed after movies including Alice in Wonderland and Lilo & Stitch. While the experience has tangible...
  
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• Watch the newest commercials from Audible, PepsiCo, Saatva and more

  19-05-2023 21:15
  
  Audible hypes “Breakthrough,” its audio-only singing competition.
  
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• The Most Memorable Moments of 2023’s Upfront Week

  19-05-2023 20:49 via adweek.com
  
  Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had...
  
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• Exclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign

  19-05-2023 19:49 via adweek.com
  
  Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A 30-second spot featuring stars such as Kelsey Plum, DiDi Richards, Diamond DeShields, Arike Ogunbowale, Kahleah Copper and more will debut tonight on ESPN during...
  
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• Rita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel

  19-05-2023 19:00 via adweek.com
  
  As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale. Now, it's time for Rita Ferro, Disney's president of advertising sales and partnerships. Disney brought several big names to its Tuesday upfront event at the North...
  
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• TikTok ban in Montana draws suit from creators in the state

  19-05-2023 18:08
  
  The plaintiffs include a small business owner, ranch mom, Marine veteran and a student who use TikTok.
  
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• Poppy’s slams ‘Victorian’ funerals in debut ad campaign

  19-05-2023 18:07 via campaignlive.co.uk
  Fresh approach to sector produced by creative strategists Craig & Bridget.
  
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• Media360: why brand-building is the 'magic' behind Diageo's success

  19-05-2023 18:07 via campaignlive.co.uk
  
  Brands survive only if they are meaningful to people, CMO Cristina Diezhandino says.
  
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• Media360: 84% of gamers play on a mobile device, Activision Blizzard says

  19-05-2023 18:03 via campaignlive.co.uk
  
  Advertisers should think of gaming as a series of media opportunities, the brand claims.
  
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• YouTube Shorts boom continues, and Twitter vs. Microsoft: Datacenter Weekly

  19-05-2023 17:48
  
  Also: iSpot gets the keys to Google’s Ads Data Hub clean room, macroeconomic news in a nutshell and more.
  
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• Morrisons brings back ‘More reasons’ slogan in brand revamp

  19-05-2023 17:44 via campaignlive.co.uk
  
  The campaign was created by Leo Burnett.
  
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• Netflix reveals ad-tier numbers and new ad formats at upfront

  19-05-2023 17:39 via campaignlive.com
  
  The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on Wednesday.
  
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• New York Bakery Co takes 3D ad to Underground passengers

  19-05-2023 16:29 via campaignlive.co.uk
  
  Bagel ‘floats’ above escalators at Waterloo and King’s Cross St Pancras.
  
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• New York Bagel Co takes 3D ad to Underground passengers

  19-05-2023 16:17 via campaignlive.co.uk
  
  Bagel ‘floats’ above escalators at Waterloo and King’s Cross St Pancras.
  
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• These Hardworking Beavers Star in ‘World’s Best Whisky Ad’

  19-05-2023 16:07 via adweek.com
  
  Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay featuring puppet beavers. Released at the end of April for contemporary blended Scotch brand The Woodsman, owned by Whyte & Mackay, the "Well...
  
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• The Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin

  19-05-2023 15:40 via adweek.com
  
  From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of fitness coaching platform Exos, her extensive background in marketing...
  
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• TV upfronts 2023—media buyers react to NBCU, Fox, Netflix, YouTube and more ad pitches

  19-05-2023 15:24
  
  Streaming, measurement, celebrity and diversity were top-of-mind throughout the week’s presentations.
  
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• This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family

  19-05-2023 15:00 via adweek.com
  
  A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're far away, but there's no substitute for spending time in person. That is the message from popular Thai franchise Five Star...
  
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• How e.l.f. got Chris Olsen and Ian Paget to open up for its ‘Makeup Over Makeup’ series

  19-05-2023 15:00
  
  Please visit this page to view the blog.
  
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• Crocs launches interactive AR game experience with Minecraft

  19-05-2023 14:24 via campaignlive.co.uk
  
  The unique gaming campaign, produced by Gravity Road, launched this week.
  
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• Adland should scrap CVs and salary questions to attract diverse talent

  19-05-2023 12:39 via campaignlive.co.uk
  
  By removing traditional approaches to recruitment, the ad industry can mitigate unconscious bias, Brixton Finishing School founder Ally Owen argues.
  
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• Channel 4 must show young people consensual sex, CEO says

  19-05-2023 12:36 via campaignlive.co.uk
  
  Alex Mahon claims PSBs need to combat influence of online porn.
  
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• Scrap CVs and salary questions, says new talent expert

  19-05-2023 12:06 via campaignlive.co.uk
  
  By getting rid of CVs and salary questions we can mitigate unconscious bias in the industry, Ally Owen says.
  
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• House 337 appoints Richard Eyre as non-executive chair

  19-05-2023 12:03 via campaignlive.co.uk
  
  He will support House 337 chief executive Phil Fearnley.
  
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• Web3's branding problem and its future—how PepsiCo and others are approaching the space

  19-05-2023 12:00
  
  At Ad Age's Web3 Marketing Summit, marketers shared how they're continuing to invest in the Web3 landscape
  
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• Janet Yang on breaking the rules to bring ‘The Joy Luck Club’ to the screen

  19-05-2023 12:00
  
  The veteran producer and president of the Academy of Motion Picture Arts and Sciences shares her thoughts about sticking to your guns. 
  
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• Transgender consumers—how brands can provide meaningful support in a time of social injustice

  19-05-2023 11:30
  
  Public perception aside, there’s a human and moral imperative to act.
  
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• Engaging remote marketing teams—how common goals and collaboration can help retain talent

  19-05-2023 11:00
  
  James B. Stanton, VP of marketing for human resources software provider Empyrean, says ‘microculture’ connects employees to brand strategy.
  
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• AI advice for B2B brands from EY’s CMO

  19-05-2023 11:00
  
  EY’s Toni Clayton-Hine illustrates how the stakes may be higher for business-to-business brands than consumer-centric ones.
  
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