Advertising news

• Why Airbnb’s summer campaign is all about room shares

  12-05-2023 22:51
  
  The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.
  
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• The Great Fail: How Silicon Valley Bank Went From Boom to Bust

  12-05-2023 22:20 via adweek.com
  
  The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank was a paragon for startup founders and venture capitalists, reaching dizzying heights of success in 2020. So...
  
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• PHD US CEO Catherine Sullivan to step down

  12-05-2023 21:31
  
  U.S. Chief Operating Officer Mike Solomon is named successor.
  
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• PHD shakes up CEO post in US

  12-05-2023 21:31
  
  Catherine Sullivan to step down, replaced by Mike Solomon.
  
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• Let’s Talk About Brand Podcast: The Evolution of Brand Experience

  12-05-2023 21:30 via adweek.com
  Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of Mammoth Media, discusses new ways that brands are reaching their people and providing experiences both in the digital and physical...
  
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• EIBWC Podcast: How to Monetize Fandoms

  12-05-2023 21:25 via adweek.com
  
  What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today, creators who understand how to build fandoms...
  
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• Inside Linda Yaccarino's Twitter CEO role and what advertisers think

  12-05-2023 20:52
  
  TV veteran brings a host of qualities needed to convince brands to come back to Elon Musk's platform.
  
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• Roblox violates creator ad guidelines, watchdog finds

  12-05-2023 20:50
  
  Roblox will take further measures to comply with creator disclosure recommendations from the Children’s Advertising Review Unit.
  
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• Digital Cinema Media Awards 2023 opens for entries

  12-05-2023 20:38
  
  Awards have two new categories this year.
  
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• Digital Cinema Awards 2023 opens for entries

  12-05-2023 20:38
  
  Awards expand from five categories to seven.
  
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• NBC’s Strike-Protected Fall Lineup Includes 3 New Series

  12-05-2023 20:30 via adweek.com
  
  Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall shows will launch on schedule, despite the ongoing Writers Guild of America strike. "We have a lot of unscripted because we do have The...
  
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• View a Royal Portrait of King Charles in AR for a Limited Time

  12-05-2023 19:37 via adweek.com
  
  Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the Royally Big Portrait. The Royally Big Portrait project was led by artist Sam Barnett. It asked children to submit hand-drawn portraits of King Charles, which...
  
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• Chilly's seeks younger audience in first VCCP campaign

  12-05-2023 19:19
  
  VCCP appointed lead agency partner across creative, media and production.
  
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• NBCU’s Linda Yaccarino named CEO of Twitter

  12-05-2023 19:03
  
  Shortly after NBCU announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she was named CEO of Twitter.
  
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• NBCU interim ad chair discusses industry ahead of must-see upfront presentation

  12-05-2023 18:26
  
  Mark Marshall, who spoke with Ad Age before Linda Yaccarino's exit, says advertisers are ‘moving dollars back from social to TV,’ especially cable and sports
  
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• Creature London aims AI tools at charity sector

  12-05-2023 17:56
  
  Two new services offer faster, easier and more cost-efficient campaigns.
  
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• Creature London aims AI tools at charities and scale-ups

  12-05-2023 17:56
  
  Two new services intended to offer faster, easier and more cost-efficient campaigns.
  
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• FCB Inferno rebrands as FCB London

  12-05-2023 17:27
  
  Rebrand follows two years of change at the agency.
  
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• Twitter's new CEO Linda Yaccarino—everything advertisers need to know

  12-05-2023 17:25
  
  From her TV legacy to her history with Musk and Trump, a look at Yaccarino's career.
  
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• Grenfell Athletic FC fuels young people’s dreams with Nike kit

  12-05-2023 17:22
  
  The campaign was created by Brothers & Sisters.
  
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• Linda Yaccarino is ‘officially’ Elon Musk's next Twitter CEO

  12-05-2023 17:14
  
  On Friday, a person with direct knowledge of the arrangement confirmed Yaccarino would lead Twitter.
  
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• Linda Yaccarino is Elon Musk's next Twitter CEO

  12-05-2023 17:14
  
  Musk made it official on Twitter after a person with direct knowledge of the arrangement confirmed the news.
  
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• Visit Finland’s Happiness Masterclass Drives 150,000 Entries

  12-05-2023 17:08 via adweek.com
  
  For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be trained in being happy--and has received more than 150,000 responses through social media. The initiative, led by Visit Finland...
  
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• Underscore Talent Is Helping Build the Future of the Creator Economy

  12-05-2023 16:17 via adweek.com
  
  So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore Talent. Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael...
  
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• Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront

  12-05-2023 16:00 via adweek.com
  
  Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. As part of these agreements, each company will develop custom short- or long-form branded content series...
  
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• Campaign Best Places to Work 2023: 100 companies ranked

  12-05-2023 15:54
  
  The full list of the 100 companies in ranked order.
  
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• NBCU names Linda Yaccarino replacement with exec expected to join Twitter

  12-05-2023 15:44
  
  Mark Marshall, former president of advertising sales and client partnerships, has been named interim chairman of advertising and partnerships at NBCUniversal.
  
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• Linda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief

  12-05-2023 15:33 via adweek.com
  
  UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and...
  
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• Run CCO urges adland to end the ‘re-colonising’ of marginalised groups

  12-05-2023 14:27
  
  Raymond Otene McKay talked cultural appropriation and Indigenous culture at the D&AD Festival.
  
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• Leith and Emmie’s Books ask for donations in 'The hospital that disappeared'

  12-05-2023 14:23
  Campaign aims to gain donations from publishers for children living with cancer.
  
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• UM reorganizes US leadership structure with new roles

  12-05-2023 14:00
  
  The IPG Mediabrands agency appoints a host of new C-suite executives to create a flatter, less geographically based structure.
  
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• How Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports

  12-05-2023 14:00 via adweek.com
  
  As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning. Sandra Richards, the global head of the company's sports and entertainment division, is leading the way, particularly advocating for female and historically...
  
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• All In data shows anti-sexual harassment progress in workplace

  12-05-2023 13:09
  
  Nabs chief Sue Todd praised progress, but said there was still work to be done
  
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• Eurovision round-up: how brands are getting the nation singing

  12-05-2023 12:13
  
  Campaign rounds up the brands and agencies celebrating this year’s Eurovision Song Contest on 13 May.
  
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• ‘Always optimistic/even in the darkest times’—read Judy John’s ode to creativity

  12-05-2023 12:00
  
  Edelman’s global chief creative officer reflects in verse on the journey of a lifetime.
  
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• R/GA announces leadership changes and EMEA restructuring

  12-05-2023 11:48
  Changes have been made after the rollout of a new regional model.
  
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• Mother’s Day 2023—how McCain Foods, Walmart and other brands are honoring moms

  12-05-2023 11:30
  
  Brands are honoring moms this year with a mix of emotional and practical initiatives.
  
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• Elon Musk has found a new Twitter CEO

  12-05-2023 10:44
  
  Without announcing a name, he tweeted, “She will be starting in ~6 weeks!” Word on the street is that NBCUniversal’s head of advertising, who appeared in a joint keynote conference with Musk last month, is in the running.
  
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• NBCU Ad Sales Chief Linda Yaccarino in Talks to Become Twitter CEO

  12-05-2023 03:02 via adweek.com
  
  Longtime NBCUniversal ad sales chief Linda Yaccarino is in talks to depart her company and succeed Elon Musk as Twitter's CEO, according to a source familiar with the matter. Earlier on Thursday, Musk--who bought the social media platform last October and two months later vowed to step down as Twitter CEO when he found "someone...
  
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• Meta tests generative AI ad tools

  12-05-2023 02:44
  
  Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year.
  
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• Why Does Upfront Week Still Exist?

  12-05-2023 02:00 via adweek.com
  
  It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But ahead of this year's week of presentations, which kick off May 15, many buyers are wondering whether the storied tradition--which returned last year in person following two years of pandemic shutdowns--is still necessary. "[Upfront week]...
  
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• Where Major Social Media Platforms Are Spending Their Ad Budgets

  12-05-2023 02:00 via adweek.com
  
  By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. Or even still exist. "At the end of the day, the strength of social is defined by the diversity of its audience," said Gregory Aston, director of...
  
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• Saying ‘No’ Opened More Doors for Producer Cynthia Ángel

  12-05-2023 02:00 via adweek.com
  
  When Cynthia ?ngel first watched Silence of the Lambs, she was drawn to the 1991 horror film--but not for the reasons she first thought. "I wanted to be Clarice," recalled ?ngel, now co-owner of D L A Films, a full-service production company that creates branded content and commercials for Nike, Ikea and Amazon, and megastar...
  
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• Off the Clock: The Creative Behind a Bird-Watching Club for People of Color

  12-05-2023 02:00 via adweek.com
  
  With its trendy bakeries, paint-spattered warehouses and hip hotel lobbies, Hackney, London, might seem an unlikely hangout for bird enthusiasts. That's why longtime bird-watcher Ollie Olanipekun, founder and creative director at agency Futurimpose, couldn't quite believe it when sports coach Nadeem Perera slid into his Instagram DMs after commenting on his bird-watching photos in 2020....
  
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• How Gen Z and Millennials Are Changing the Mother’s Day Gift List

  12-05-2023 02:00 via adweek.com
  
  In the spirit of gift giving this Mother's Day, here's a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: "Mother's Day is being desecrated. The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket...
  
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• Twitter poised to name NBCU's Linda Yaccarino to CEO role

  12-05-2023 01:36
  
  The NBCUniversal ad sales chief is expected to take on the Twitter CEO role, according to sources.
  
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• Twitter close to naming NBCU's Linda Yaccarino to CEO role

  12-05-2023 01:36
  
  The NBCUniversal ad sales chief is expected to take on the Twitter CEO role, according to sources.
  
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