Advertising news

• Light Up Your Lead Intelligence With Call Data 

  09-05-2023 22:02 via adweek.com
  
  Warren Buffett once said, "A market downturn doesn't bother us. It is an opportunity to increase our ownership of great companies with great management at good prices." While Mr. Buffett was referring to investing in stock, this same sentiment applies to investing in marketing. For example, as marketers emerged from Covid-19 lockdowns, those who took...
  
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• How Netflix’s Marketing Gave Queen Charlotte the Royal Treatment

  09-05-2023 21:00 via adweek.com
  
  Queen Charlotte: A Bridgerton Story has debuted atop Netflix's English TV list with 148.28 million hours viewed, making it the most-viewed title for the streamer this week and allowing it to reach the Top 10 in 91 countries. The big debut gives the company another huge hit right before its first appearance at upfront week...
  
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• Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline

  09-05-2023 19:36
  
  The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
  
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• Brave Commerce Podcast: The Inside Story of How Magic Spoon Went From DTC to Retail

  09-05-2023 19:27 via adweek.com
  
  In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity. Lewis and his co-founder, Greg Sewitz, launched Magic Spoon in 2019...
  
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• Fox’s $787.5 million deal saved it from long trial, Lachlan Murdoch tells investors

  09-05-2023 18:44
  
  Fox’s broadcast of the Super Bowl was a key driver for advertising revenue growth last quarter.
  
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• AMC Networks' ad revenue plunges while streaming subscribers jump

  09-05-2023 18:40
  
  Ad revenue at AMC Networks decreased 20% in the latest quarter.
  
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• Fox Loses $50 Million After Dominion Case Despite Tubi Gains, Super Bowl

  09-05-2023 18:15 via adweek.com
  
  In its first earnings report since the high-profile Dominion lawsuit settlement, Fox posted a $50 million loss for its fiscal third quarter, despite revenue boosts from the Super Bowl and Tubi. The company said the loss was "primarily due to charges associated with" legal settlement costs, meaning the $787 million charge will likely appear in...
  
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• The Growing Allure of the Eurovision Song Contest to Brands

  09-05-2023 17:35 via adweek.com
  
  It's Eurovision Song Contest week (ESC), which for those in the know is either a good or a bad thing. But it's a big deal in Europe (and Australia) nevertheless. The winning country from the previous year usually hosts the multinational music extravaganza, but this year, the event will take place in Liverpool, England, despite...
  
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• SlimFast shakes up messaging in first ad by Mother

  09-05-2023 17:09
  
  'Oomph for your boomph' features rapper Big Narstie.
  
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• Samsung and DCM add feline 'Wow' to 2023's movie blockbusters

  09-05-2023 17:00
  
  DCM Studios has created idents and a 30-second ad starring a cat that says 'Wow'.
  
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• NBA CMO Tammy Henault on marketing plans for the Finals, digital growth

  09-05-2023 17:00
  
  Playoff ratings soar amid a “huge platform and engagement viewership shift.”
  
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• Ryan Reynolds Comforts Jury Duty’s Ronald Gladden in Mint Mobile Ad

  09-05-2023 16:51 via adweek.com
  
  Being called for jury duty is an undeniable headache, and dodging this commitment is a universal cause for celebration. But in his latest Mint Mobile spot, Ryan Reynolds is serving a sales pitch and exposure therapy to a juror who has had more than just a few long days to complain about. Reynolds and the...
  
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• How the Westminster Dog Show is embracing Gen Z’s social-first sports consumption

  09-05-2023 16:41
  
  For its 147th dog show, the Westminster Kennel Club made social platforms its primary destination for viewing.
  
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• Are celebrities overused in advertising?

  09-05-2023 16:41
  
  The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
  
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• Bloomberg’s Mission to Empower Business Leaders for Today and the Future

  09-05-2023 16:34 via adweek.com
  
  When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism on the topics of business, media, technology and beyond. Bloomberg simplifies numerous data points into relevant insights that are trusted by business and financial professionals around the world. Through its multichannel storytelling, it...
  
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• How influencer marketing will show up in Cannes

  09-05-2023 16:00
  
  Influential will take over Twitter’s prime beach spot at the Cannes Lions International Festival of Creativity.
  
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• Meta promotes Instagram's teen supervision tools for parents

  09-05-2023 15:45
  
  Ad was created by Rattling Stick.
  
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• Meta ad highlights Instagram's teen supervision tools for parents

  09-05-2023 15:45
  
  Spot was created by Rattling Stick.
  
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• Velveeta’s latest shenanigans: chocolate cheese truffles

  09-05-2023 15:23
  
  Please visit this page to view the blog.
  
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• Meta names new ad sales leader in the US and Americas

  09-05-2023 15:15
  
  Alvin Bowles steps into new role at the parent company of Facebook and Instagram after departure of Nada Stirratt.
  
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• NatWest’s Mettle dons leather and hits the power chords in music-driven spot by Fold7

  09-05-2023 15:01
  
  Ad directed by music video specialist Thomas James.
  
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• Old Bay Goldfish return with a Lisa Loeb remake

  09-05-2023 15:00
  
  The summer snack returns for a second year as it feeds ’90s nostalgia.
  
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• Carvana gifts AI-generated video histories to car-owning customers

  09-05-2023 15:00
  
  Each “Joyride” video relates the unique origin story of how an owner “met” their car.
  
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• Why CMOs looking for performance media are turning to audio

  09-05-2023 14:57
  
  Audio outperforms media darlings like social and digital ads in driving purchase, epitomized by a New Balance–Audacy partnership launching a new sneaker line.
  
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• Lynx Africa is the GOAT, according to actual goat, in latest high-octane ad

  09-05-2023 13:21
  
  Part of £13m marketing investment in the brand, which has sold more than 400 million units of Lynx Africa.
  
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• Ad Age Web3 Marketing Summit starts today—last chance for tickets

  09-05-2023 12:55
  
  Leaders from Doodles, Coca-Cola and Yuga Labs showcase the future for brands in the next generation of computing.
  
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• Scope and ITV launch 'The cost of breathing crisis' campaign

  09-05-2023 12:38
  
  It marks the second time the charity and the broadcaster have collaborated.
  
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• M&S continues Tom Kerridge partnership in ‘Farm to foodhall’ campaign

  09-05-2023 12:36
  The campaign was created in-house.
  
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• M&A Watch: Resilience, capability and growth are keywords in March

  09-05-2023 12:27
  
  Activity picks up from quiet February, with 55 deals in marketing services.
  
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• CNN’S Emily Taguchi on how verité documentaries reveal our shared humanity

  09-05-2023 12:00
  
  The journalist, filmmaker and producer writes about her nonfiction film projects including ‘After Parkland.’
  
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• Buyers expect Q2 drop for TV amid ‘softer than expected’ ad market

  09-05-2023 11:50
  
  Channel 4 tipped to suffer worst of small-screen reversal.
  
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• Pride Month 2023—how brands can respond to the assault on LGBTQ+ rights

  09-05-2023 11:30
  
  Unless campaigns are supported with action or advocacy, they might hurt more than help.
  
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• Inside the ‘brutalist’ design of this crazy agency website

  09-05-2023 11:30
  
  Creativity is so lacking on agency sites—but not at Diko.co, where a fly directs you to endless micro-interactions.
  
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• How OpenAI is working with brands, according to its head of sales

  09-05-2023 11:00
  
  Aliisa Rosenthal explains the various ways that marketers can get involved with OpenAI’s tools.
  
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