Advertising news

• AI platform Dialpad to air local Super Bowl commercial

  06-02-2023 23:31
  
  Regional ad is meant to be an ode to AI. 
  
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• Google releases ChatGPT rival AI ‘Bard’ to early testers

  06-02-2023 22:26
  
  Google is getting its ChatGPT competitor ready for primetime.
  
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• Philadelphia Eagles address the city’s devastating gun violence in poetic new ad

  06-02-2023 20:30
  
  In a celebratory week, the team is making a sobering statement via the agency The Perception.
  
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• See PopCorners' 'Breaking Bad' Super Bowl ad

  06-02-2023 18:52
  
  Spot reimagines famous TV show characters as snack makers.
  
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• Watch the newest commercials from Nissan, Rakuten, Samsung and more

  06-02-2023 18:28
  
  Jay Ellis and Brie Larson help hype the 2023 Nissan Ariya, an electric crossover SUV.
  
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• TikTok: How to View Your Comment History on Mobile

  06-02-2023 18:04 via adweek.com
  
  TikTok allows users to view all of the videos they've commented on in their "Comment History." Our guide will show you how to view your Comment History within the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in...
  
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• UM names Sasha Savic global CEO

  06-02-2023 18:00
  
  Savic fills the role that Eileen Kiernan vacated when she became global CEO of IPG Mediabrands in 2022.
  
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• Messenger: How to Unpin Messages in a Chat

  06-02-2023 17:59 via adweek.com
  
  Messenger users can pin messages in conversations so they can quickly reference them again in the future. Users can also unpin messages in conversations if they no longer need quick access to this content. Our guide will show you how to unpin messages in a conversation in the Messenger mobile application. Note: These screenshots were...
  
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• Watch Alicia Silverstone in Rakuten's ‘Clueless’ Super Bowl ad

  06-02-2023 17:20
  
  Rakuten's Super Bowl ad stars Alicia Silverstone reprising her role as Cher from “Clueless.”
  
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• UM names former Mediacom US leader as global CEO

  06-02-2023 17:08 via campaignlive.co.uk
  
  Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
  
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• Booking.com and Melissa McCarthy Make a Super Bowl Comeback

  06-02-2023 16:00 via adweek.com
  
  For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. As pandemic restrictions loosened and pent-up travel demand...
  
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• Adland ‘increasingly struggling’ with mental health, Nabs says

  06-02-2023 15:42 via campaignlive.co.uk
  
  In 2022, calls to Nabs' Advice Line increased by 35% year on year.
  
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• Yan Elliott resurfaces at Abbott Mead Vickers BBDO

  06-02-2023 15:24 via campaignlive.co.uk
  
  Elliott left The & Partnership in December to 'pursue creative passion projects outside advertising'.
  
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• Workday’s Super Bowl Ad Wants Execs to Stop Calling Each Other ‘Rock Stars’

  06-02-2023 15:00 via adweek.com
  
  The adoption around the use of the description "rock star" in the business world has gone too far, according to enterprise software company Workday's Super Bowl spot, which features actual rock stars to make its point. The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features...
  
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• Workday unveils Super Bowl ad—Jim Jenkins on directing five rockstars at once

  06-02-2023 15:00
  
  Inside the making of Ogilvy’s 60-second comedy for Workday.
  
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• See Hellmann's Super Bowl ad with Pete Davidson, Jon Hamm and Brie Larson

  06-02-2023 15:00
  
  You won't miss which brand this Unilever spot is for as the mayo jar looms large.
  
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• Pete Davidson Goes Hamm (and Brie) in Hellmann’s Super Bowl Ad

  06-02-2023 15:00 via adweek.com
  
  After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann's revealed a plot twist with its full Super Bowl ad this morning--the two actors are stuck inside comedian Pete Davidson's fridge. After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and...
  
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• Danny DeVito Stars in Teasers for a Jersey Mike’s Super Bowl Ad That Will Air…Someday

  06-02-2023 15:00 via adweek.com
  
  Jersey Mike's Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad's not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike's tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike's...
  
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• Stellantis buys Super Bowl ads for Jeep and Ram

  06-02-2023 14:47
  
  Stellantis returns to the Super Bowl after taking last year off. 
  
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• See Alicia Silverstone School ‘Clueless’ Fashionistas in Rakuten’s Nostalgic Super Bowl Ad

  06-02-2023 14:45 via adweek.com
  
  The biggest football game of the year happens to coincide with one of the biggest fashion events of the season, New York Fashion Week. Did you really think Rakuten would let the moment pass without celebrating the serendipitous occasion with one of the most beloved influencers of the 20th century? As if! For its sophomore...
  
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• Ridley Scott Returns to Commercials With a Visually Stunning Film Shot on a Samsung Phone

  06-02-2023 14:35 via adweek.com
  
  Acclaimed filmmaker Ridley Scott is famous for sweeping Hollywood sagas, from Blade Runner to Gladiator to House of Gucci. His latest project is an epic on a smaller scale, shot entirely on a Samsung smartphone. Scott used Samsung's new Galaxy S23 Ultra to make his short film, titled Behold, which runs just under four minutes....
  
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• How Super Bowl ad sales slowed due to crypto, economy

  06-02-2023 14:00
  
  Fox has sold out of Super Bowl LVII commercials after a lag caused by the crypto downturn and economic conditions. 
  
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• Fox Sells Out Super Bowl 57 Ad Inventory—Despite Crypto ‘Implosion’

  06-02-2023 14:00 via adweek.com
  
  Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said...
  
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• See Kevin Hart host a house party in DraftKings’ Super Bowl commercial

  06-02-2023 13:30
  
  DraftKings' spot will run in the first quarter of the Big Game.
  
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• DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot

  06-02-2023 13:30 via adweek.com
  
  When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since. That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it...
  
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• Burberry goes back to British roots after wiping slate clean

  06-02-2023 13:07 via campaignlive.co.uk
  
  Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.
  
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• Honda's new TopGolf deal targets Gen Z

  06-02-2023 12:00
  
  Honda and Acura are trying to attract millennial and Gen Z car buyers—and those two generations represent nearly half of Topgolf’s 30 million players per year.
  
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• Ad Age Leading Women and Rising Star awards—what to know before you enter

  06-02-2023 12:00
  
  Submissions are open for our annual program honoring female leaders in the advertising and marketing industry.
  
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• 4 ways to combat burnout and ensure that leaders of the future can succeed

  06-02-2023 11:45
  
  To be a strong leader today requires elevated levels of empathy, resilience and stamina.
  
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• Vivian Scott Chew on the power of music—and the making of ‘Night of Inspiration’ at Carnegie Hall

  06-02-2023 11:30
  
  The founding partner of Chew Entertainment and founder of TimeZone International on “orchestrating opportunities to bring audiences together.”
  
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• How Meta, Google and Snap are embracing generative AI in advertising and beyond

  06-02-2023 11:30
  
  Following the popularity of ChatGPT, the top tech companies outline their work with advanced creative tools.
  
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• Jaguar Land Rover set to change gear to Hearts & Science

  06-02-2023 11:17 via campaignlive.co.uk
  
  The brief includes repositioning Jaguar Land Rover as all-electric luxury automotive manufacturer.
  
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• Jaguar Land Rover changes gear to Hearts & Science for global media duties

  06-02-2023 11:17 via campaignlive.co.uk
  
  The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.
  
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• Ridley Scott shoots gritty film on Samsung smartphone

  06-02-2023 11:12 via campaignlive.co.uk
  
  ‘Behold’ was shot entirely on Samsung’s latest Galaxy S23 series.
  
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• Mindshare names global Unilever account lead

  06-02-2023 11:12 via campaignlive.co.uk
  
  Ailsa Lochrie was most recently chief commercial officer, EMEA.
  
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