Advertising news

• Super Bowl commercial updates: A QR code blitz is coming and brands get married—plus, what exactly is the ROI of a Big Game ad?

  03-02-2023 20:43
  
  Ad Age is counting down to Super Bowl LVII. In the days leading up to the game, which will air on Fox on Feb. 12, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email.Cracking the code“Marketers haven’t ruined QR codes yet. America is ready for them this year.” That is what Nick Miaritis, executive VP of client services at agency VaynerMedia, 
  
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• Super Bowl alert: A QR code blitz is coming and brands get married—plus, what exactly is the ROI of a Big Game ad?

  03-02-2023 20:43
  
  Ad Age is counting down to Super Bowl LVII. In the days leading up to the game, which will air on Fox on Feb. 12, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email.Cracking the code“Marketers haven’t ruined QR codes yet. America is ready for them this year.” That is what Nick Miaritis, executive VP of client services at agency VaynerMedia, 
  
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• Amy Schumer, Doja Cat and Giannis Antetokounmpo Need Some Photo Help in Google’s Super Bowl Ad

  03-02-2023 20:30 via adweek.com
  
  Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone's ability...
  
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• Ad employment gained 1,400 jobs in January, rebounding from late 2022 losses

  03-02-2023 20:10
  
  Ad employment started the year on an upswing. Overall U.S. hiring surged, and the unemployment rate has not been lower than its current level since 1953.
  
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• Mastercard NFT lead mints his resignation letter as an NFT

  03-02-2023 19:12
  
  Satvik Sethi cites alleged harassment and mismanagement at Mastercard and is now selling copies of his resignation letter.
  
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• Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign

  03-02-2023 18:00 via adweek.com
  
  When ESPN brought the fan-favorite "This Is SportsCenter" ads in-house in 2017, it didn't expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, "This Is SportsCenter" is officially back with four spots--shot in a single day at ESPN headquarters in...
  
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• Corona’s new beach music festivals tie into its sustainability push—and sunsets

  03-02-2023 17:48
  
  Corona Sunsets Festivals will take place in 14 international markets, hosting up to 10,000 people at each event.
  
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• ESPN’s ‘This Is SportsCenter’ Spot With Olympian Sydney McLaughlin Is Pure Gold

  03-02-2023 17:30 via adweek.com
  
  Sports fans' favorite campaign is back with a new ad--this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN's iconic "This Is SportsCenter" campaign, titled "Seconds," will make its linear debut on Saturday on ESPN during the Duke and UNC men's basketball game, tipping off at 6:30...
  
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• Instagram: How to Use the Black History Month Chat Theme

  03-02-2023 17:19 via adweek.com
  
  To celebrate Black History Month, Instagram released a Black History Month chat theme that adds textile patterns created by Hadiya Williams to conversations. Our guide will show you how to use the Black History Month chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Also note,...
  
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• Messenger: How to See All of the Pinned Messages in a Chat

  03-02-2023 17:17 via adweek.com
  
  Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple messages are pinned in a conversation over time, users can view all of the pinned messages in the chat in a single place. Our guide will show you how to view all of the pinned...
  
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• Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art

  03-02-2023 16:27 via adweek.com
  
  As the war for Ukraine reaches a year, the country's advertising industry is continuing to produce creative ideas that help Ukraine's economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the...
  
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• Serena Williams to star in Rémy Martin’s Super Bowl spot

  03-02-2023 15:30
  
  Cognac brand Rémy Martin to highlight teamwork in “Inch by Inch.”
  
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• Alcohol Brands Compete for Serena Williams in the Super Bowl

  03-02-2023 15:30 via adweek.com
  
  R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America's love of mass-produced beer. It is one of several brands benefiting from the end of AB-InBev's 34-year exclusivity run, which barred any other alcohol brands from advertising in the game on a national level. A...
  
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• World’s Last Blockbuster Crashes the Super Bowl With Apocalyptic Ad

  03-02-2023 15:00 via adweek.com
  
  Only two things on earth will survive the apocalypse: cockroaches and the World's Last Blockbuster. Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called "Until the Bitter End," with a debut planned for Super Bowl Sunday. But in keeping with the quirky personality the retro...
  
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• Warner Bros. Discovery Promotes Marketer Rebecca Rørmark to Lead EMEA Streaming Offer

  03-02-2023 14:54 via adweek.com
  
  Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa ahead of the launch of its global streaming platform. R?rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013. WBD...
  
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• Starling Bank offers free football kit in cost-of-living campaign

  03-02-2023 14:50 via campaignlive.co.uk
  
  The bank will give away £200,000-worth of football kit and equipment to help clubs and players with costs.
  
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• Stella Artois bares all for interactive ad in The Sims

  03-02-2023 14:46 via campaignlive.co.uk
  
  Stella Artois has created a virtual gaming space that mimics one of its TV ads.
  
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• Publicis’ surprising 2023 forecast, and the NFL’s top TV advertisers leading up to the Super Bowl: Datacenter Weekly

  03-02-2023 14:45
  
  Also: The pressure to buy into retail media networks, macroeconomic news in a nutshell, and more.
  
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• Jimmy John’s and Yung Gravy Offer a Sweet Treat to MILFs in ‘Bachelor’ Sendup

  03-02-2023 14:31 via adweek.com
  
  It's no secret that rapper Yung Gravy has an affinity for older women--a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John's for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie...
  
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• Voxi hires AMV BBDO as lead creative agency

  03-02-2023 14:00 via campaignlive.co.uk
  
  The agency will work with LadBible to manage Vodafone's youth brand on social media channels.
  
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• Voxi appoints AMV BBDO as lead creative agency

  03-02-2023 14:00 via campaignlive.co.uk
  
  The agency will work with LadBible to manage Vodafone's youth brand on social media channels.
  
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• Genesis and V&A tie up for Seoul Racer game

  03-02-2023 12:36 via campaignlive.co.uk
  
  The luxury car brand has installed a one-off activation, developed in partnership with ScienceMagic, to support the museum's Korean exhibition.
  
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• 'A tangible shift in behaviour': media buyers bullish about Rajar findings

  03-02-2023 11:54 via campaignlive.co.uk
  
  Media buyers have praised audio's ability to attract audiences across digital and analogue channels, with commercial radio stations standing out.
  
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• Ron Kellum on creating safe spaces for creatives

  03-02-2023 11:30
  
  The producer, director, artist and choreographer shares his thoughts on amplifying diverse voices—and the making of his new documentary “The Greater Good.”
  
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• Alto Hires Dan Kroeger and Pierre Janneau-Houllier as ECDs, partners

  03-02-2023 11:30
  
  The pair, who originally met at 180 LA, have freelanced on Alto projects before.
  
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• Adam & Eve/DDB names new production leads

  03-02-2023 11:28 via campaignlive.co.uk
  
  The pair will replace Ben Sharpe and report to CCO Richard Brim.
  
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• The Corner handed keys to Toyota GB influencer account

  03-02-2023 11:17 via campaignlive.co.uk
  
  The agency won a five-way pitch to the account.
  
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• Unwrapping Google’s ad tech antitrust case—header bidding, Amazon and programmatic markets

  03-02-2023 11:00
  
  The sprawling antitrust case against the internet giant delves into every corner of the online ad business.
  
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• How QR codes could flood Super Bowl 2023 marketing

  03-02-2023 11:00
  
  One year after Coinbase went viral in the Big Game, more brands are using barcodes to catch viewers’ attention.
  
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• Google ad revenue falls in Q4, reversing several years of growth

  03-02-2023 02:59 via campaignlive.com
  
  Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.
  
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• Amazon’s Ad Business Continues to Surge Even as Google and Meta Face Slowdowns

  03-02-2023 01:59 via adweek.com
  Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in...
  
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• Amazon ad sales jump 19% even as shopping meets resistance

  03-02-2023 01:39
  
  E-commerce giant Amazon reports fourth-quarter results in which its ad business stood out among rivals.
  
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