Advertising news

• Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback

  02-02-2023 23:42 via adweek.com
  
  Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple's privacy changes started to cripple social platforms' ability to execute targeted advertising, tech companies faltered--but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,...
  
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• YouTube ad sales drop along with Google's search business

  02-02-2023 23:30
  
  Internet ad giant reports fourth-quarter financials amid a slowdown in advertising.
  
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• For Marketing Talent, 2023 Will Be the Great Course Correction

  02-02-2023 22:50 via adweek.com
  
  If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it's rarely positive. But the truth is the advertising and marketing talent industry...
  
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• Accenture Song hires new global metaverse lead

  02-02-2023 21:23
  
  Consultancy claims that consumer interest in the metaverse will create a $1 trillion ecommerce opportunity by the end of 2025.
  
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• Blockbuster Video is doing a Super Bowl stunt—with cockroaches

  02-02-2023 20:46
  
  Atlantic New York worked with the chain’s last remaining store for a spot that will only be on VHS.
  
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• Inside the Super Bowl's hottest ad trend—brand partnerships

  02-02-2023 20:00
  
  Several marketers, including Molson Coors, General Motors and Netflix, are sharing the Super Bowl spotlight this year as the brand partnership trend offers a new way to amplify marketing investment.
  
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• Watch the newest commercials from Quaker, TRESemmé, FanDuel and more

  02-02-2023 19:40
  
  TRESemmé serves up a fresh 60-second TV cut of “Fluid,” a short film starring the USA Artistic Swimming Team.
  
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• Huge lays off 6% of staff as client cutbacks hurt digital agencies

  02-02-2023 19:04
  
  An estimated 72 employees are affected at the Interpublic Group of Cos. shop.
  
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• Longtime Mercedes-Benz USA marketing boss Drew Slaven departs

  02-02-2023 18:45
  
  Slaven, 56, who served as chief marketing officer for nearly a decade, decided to retire, a company memo said. He is the latest in recent high-level executive departures at Mercedes-Benz USA.
  
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• EE launches AR tools to enhance children’s games

  02-02-2023 18:29 via campaignlive.co.uk
  
  The technology launches ahead of the EE Bafta Film Awards on 19 February.
  
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• Accenture Song Hires New Netherlands and Metaverse Leads

  02-02-2023 18:24 via adweek.com
  
  Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap's James Temple joins as its global metaverse lead. Pahladsingh joined from TBWA\Neboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency. She...
  
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• Messenger: How to Use the Black History Month Chat Theme

  02-02-2023 18:18 via adweek.com
  
  February is Black History Month, and to celebrate, Messenger released a Black History Month chat theme featuring textile patterns created by Hadiya Williams. When the Black History Month chat theme is activated, the chat's emoji will automatically change to the black heart emoji. Our guide will show you how to use the Black History Month...
  
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• Watch: E-Trade reveals first look at its Super Bowl commercial

  02-02-2023 18:00
  
  Chief Marketing Officer Andrea Zaretsky discusses E-Trade's Big Game strategy and reveals a teaser for its spot.
  
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• Kyle Harman-Turner departs Uncommon Creative Studio

  02-02-2023 17:49 via campaignlive.co.uk
  
  He joined the agency in August 2022.
  
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• How signal loss is giving way to investment in zero-party data

  02-02-2023 17:43
  
  Loss of signal due to privacy regulations has meant less-consistent attribution, but zero-party data is showing impressive gains in marketing effectiveness.
  
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• Accenture brings on Magic Leap chief design officer to help lead its metaverse business

  02-02-2023 17:31 via campaignlive.com
  
  James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.
  
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• BT Business calls creative review

  02-02-2023 17:19 via campaignlive.co.uk
  
  BT is in the process of merging its Enterprise and Global divisions to create BT Business.
  
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• Arthur Sadoun: Publicis’ ‘profound transformation’ is paying off

  02-02-2023 16:13 via campaignlive.co.uk
  
  CEO talks to Campaign at Q4 results about rewarding talent and paying an average salary increase of 8% last year.
  
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• Sylvester Stallone scales Paramount Mountain for Paramount+ Super Bowl commercial

  02-02-2023 16:00
  
  Ad is a continuation of the Paramount+ ‘Mountain of Entertainment’ campaign that debuted during 2021’s Big Game.
  
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• Paramount+’s Stallone Super Bowl Ad Is Anything But Rocky

  02-02-2023 16:00 via adweek.com
  
  When it comes to Paramount+'s Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+'s Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new...
  
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• Inside Priceline’s Omnichannel Super Bowl Campaign Built Around Kaley Cuoco and New Sonic Branding

  02-02-2023 16:00 via adweek.com
  
  For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for...
  
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• Pitch Update: Hiscox, Estée Lauder, John Lewis Financial Services, Costcutter and more

  02-02-2023 15:43 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Billy Porter on how his iconic tuxedo ball gown changed everything

  02-02-2023 15:28
  
  The actor, singer, director, producer, composer and playwright explains how his legendary fashion moment happened.
  
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• Will Ferrell Dead-Pans With Netflix in General Motors Co-Branded Super Bowl Ad

  02-02-2023 15:00 via adweek.com
  
  Netflix and General Motors are back in the Big Game--but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily...
  
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• GM and Netflix join forces with Super Bowl ad in deal that also puts EVs in shows

  02-02-2023 15:00
  
  Will Ferrell stars in Big Game ad as GM seeks to ‘normalize’ EVs by putting them in binge-worthy shows including “Bridgerton” and “Stranger Things.”
  
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• Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear

  02-02-2023 15:00 via adweek.com
  
  Valentine's Day marketing for oblivious significant others writes itself around this time of year. "Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn't get the measurements for] at [insert brand] today." It's holiday marketing precipitated on not knowing your...
  
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• M&A Watch: CX and B2B top trends in December

  02-02-2023 14:04 via campaignlive.co.uk
  
  Agencies bought at end of 2022 include Fiftyfive5 and Melon.
  
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• Stella Artois Taps The Sims to Help Players Be Unfiltered and Free

  02-02-2023 13:53 via adweek.com
  Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack...
  
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• See Bud Light’s romantic Super Bowl ad

  02-02-2023 13:30
  
  Miles and Keleigh Teller dance off phone frustration as beer brand shifts to ‘easy enjoyment’ platform.
  
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• Hear how Hilton, Walgreens and Lululemon are prioritizing wellness in their marketing

  02-02-2023 12:00
  
  Marketing leaders from Walgreens, Hilton, Lululemon and Ulta Beauty will take the stage on March 7 at Ad Age's Wellness Revolution conference.
  
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• Hiscox on hunt for media and creative agencies

  02-02-2023 11:59 via campaignlive.co.uk
  
  The process is running through AAR.
  
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• How brands can represent people with disabilities with authenticity

  02-02-2023 11:30
  
  5 ways to connect with a wider audience, build brand loyalty and challenge harmful stereotypes.
  
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• Curzon rekindles partnership with Pearl & Dean

  02-02-2023 11:26 via campaignlive.co.uk
  
  Deal covers sales for Curzon's cinemas and home cinema offering.
  
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• 'Skint stinks': First Direct unveils skunk brand refresh

  02-02-2023 11:13 via campaignlive.co.uk
  
  The work by Wunderman Thompson UK aims to help young people manage their finances.
  
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• Watch at 12 p.m. ET: E-Trade reveals first look at its Super Bowl commercial

  02-02-2023 11:00
  
  Chief Marketing Officer Andrea Zaretsky discusses E-Trade's Big Game strategy and reveals a teaser for its spot.
  
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• TV upfronts and newfronts 2023 calendar

  02-02-2023 11:00
  
  Keeping track of when and where this year's TV upfronts will take place.
  
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• See Levi’s new 501 jeans ads from directors Melina Matsoukas and Martin de Thurah

  02-02-2023 11:00
  
  Droga5 and Levi's execs discuss ‘The Greatest Story Ever Worn,’ taking stock of the product’s 150 years in culture.
  
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• Crypto exchange OKX canceled Super Bowl commercial over FTX fallout

  02-02-2023 11:00
  
  One ad concept included casting Jonah Hill as Sam Bankman-Fried.
  
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• Black-owned media ad inventory will be available in new programmatic marketplace

  02-02-2023 11:00
  
  Reset Digital will make inventory from the NNPA's 200 Black-owned publishers accessible to national brands.
  
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• Should adland embrace its 'salesman' reputation?

  02-02-2023 10:14 via campaignlive.co.uk
  
  Recent research found 16- to 24-year-olds viewed advertising as 'sales'.
  
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• Campaign podcast: How AI can transform advertising | Adland's diversity barriers

  02-02-2023 10:10 via campaignlive.co.uk
  
  AI experts join the Campaign podcast to question whether it will bring about the biggest transformation in the history of advertising.
  
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• Ogilvy names UK influence lead

  02-02-2023 09:45 via campaignlive.co.uk
  
  Ogilvy UK has promoted Imogen Coles to UK influence lead following what the agency called an ‘unprecedented year of growth’ at its influencer specialism.
  
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• Pick of the Week: PlayStation takes fantasy into the real world

  02-02-2023 09:36 via campaignlive.co.uk
  
  The ad mimics a breaking-news channel to showcase some of its better-known PS5 games.
  
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• Publicis staff to share ‘record-high’ €500m bonus pool after strong end to 2022

  02-02-2023 08:50 via campaignlive.co.uk
  
  Second year in a row of 10% revenue growth.
  
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• Publicis Groupe's revenue jumped nearly 20% in 2022

  02-02-2023 07:30
  
  The holding company was once again boosted by Epsilon and Sapient, which now account for one-third of its revenue.
  
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• Mark Zuckerberg says 2023 will be ‘year of efficiency’

  02-02-2023 02:55 via campaignlive.com
  
  Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
  
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