Advertising news

• Instagram Begins Rolling Out 2022 Recap Feature With a Twist

  19-12-2022 22:20 via adweek.com
  Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users' choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers' feeds Monday enabling them to create a 2022 Recap, or the option...
  
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• 72andSunny lays off 6% of US staff

  19-12-2022 21:55
  An estimated 24 employees are affected by layoffs at Stagwell's 72andSunny.
  
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• WhatsApp Rolls Out Accidental Delete Feature

  19-12-2022 21:20 via adweek.com
  WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on the application and mistakenly tapped on Delete for Me instead. People have five seconds to take advantage of accidental delete. The Delete for Everyone option debuted with a seven-minute window...
  
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• Watch the newest commercials from TikTok, Audible, Chipotle and more

  19-12-2022 21:08
  Chipotle wants you to know that for a limited time you can get free queso when you order pickup or delivery on its website or through its app.
  
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• Answer the Call of Duty, Get Free Meals at Burger King

  19-12-2022 21:04 via adweek.com
  In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As it turns out, the inspired "hack" was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision's Call of Duty: Modern Warfare...
  
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• Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

  19-12-2022 20:35 via adweek.com
  Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media. Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls...
  
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• PET project: How privacy and utility can work together in the ad ecosystem

  19-12-2022 20:30
  Privacy-enhancing technologies show great promise in helping advertisers convey their value proposition while assuring them privacy and data are protected.
  
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• The Best Ads of 2022: The Good, The Great and The Future

  19-12-2022 20:27 via adweek.com
  In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity. The 30 Best Ads of 2022 Stream the...
  
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• To Dine For Podcast: Grappa Maker Francesca Nonino

  19-12-2022 19:48 via adweek.com
  In this week's episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports us to her beautiful part of the world and shares the history of Amaro Nonino and L'Aperitivo Nonino. Sullivan and Nonino spoke in person at Misi in Williamsburg, Brooklyn, an...
  
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• Instagram: How to Use the Christmas Chat Theme

  19-12-2022 19:40 via adweek.com
  To celebrate the holiday season, Instagram released a "Christmas" chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer, snowflakes and more. Our guide will show you how to use the Christmas chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS....
  
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• TikTok: How to Use the Santa Text-to-Speech Voice

  19-12-2022 19:35 via adweek.com
  Ahead of Christmas, TikTok released a "Santa" text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide will show you how to use the Santa text-to-speech voice in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On TikTok's video...
  
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• 57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down

  19-12-2022 19:30 via adweek.com
  Vox Populi, Vox Dei? A drama-filled weekend at Twitter--clearly because five-day work weeks are not for the hardcore--was highlighted by a poll tweeted by Elon Musk asking if he should step down as "Chief Twit." A total of 17,502,391 accounts weighed in--no estimate was presented on how many were bots--and 57.4% (10,063,044) voted yes, versus...
  
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• Messenger: How to Use the Christmas Chat Theme

  19-12-2022 19:15 via adweek.com
  Ahead of the Christmas holiday, Messenger released a "Christmas" chat theme that allows users to add a Christmas sweater background to conversations. When this theme is activated, the conversation's emoji will automatically be updated to the Christmas tree emoji. In addition, three word effects will automatically be added to the conversation for the words "tree,"...
  
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• Mondelez selling gum business including Trident for $1.35 billion

  19-12-2022 18:53
  The sale includes gum brands Trident, Dentyne, Chiclets, Bubblicious and others in the U.S., Canada and Europe.
  
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• Fortnite maker Epic Games to pay $520 million in children’s privacy case

  19-12-2022 18:20
  Fortnite has more than 400 million users worldwide, making it one of the world’s most popular video games.
  
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• Gravity Road appoints creative lead and reshuffles creative structure

  19-12-2022 17:28 via campaignlive.co.uk
  New network of creatives will broaden Gravity Road’s capabilities in gaming and technology.
  
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• Center Parcs cycles in revamped brand platform

  19-12-2022 16:20 via campaignlive.co.uk
  The campaign was created by Brothers & Sisters.
  
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• WhatsApp brings people together in New Year’s Eve campaign

  19-12-2022 15:44 via campaignlive.co.uk
  The international work was created by Abbott Mead Vickers BBDO.
  
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• ITV takes quarter of World Cup final peak audience of 19.6 million

  19-12-2022 14:11 via campaignlive.co.uk
  ITV peaked at 4.5 million viewers during Argentina’s historic win but ‘exceeds expectations’ across the tournament.
  
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• Twitter users vote for Elon Musk to step down as CEO

  19-12-2022 13:23
  About 58% of the 17.5 million votes were in favor of Musk stepping back from the leadership role. 
  
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• Agencies line up for Stoli vodka business

  19-12-2022 12:56 via campaignlive.co.uk
  Global creative review understood to have reached shortlist stage.
  
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• Theo Izzard-Brown joins Dentsu Creative as UK chief strategy officer

  19-12-2022 12:42 via campaignlive.co.uk
  Izzard-Brown to join in June 2023.
  
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• TUI launches cooking TV series on Amazon Prime

  19-12-2022 12:34 via campaignlive.co.uk
  Mediacom sourced the format for The World Cook to highlight the holiday brand's offering.
  
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• Watch: Mint Mobile marketers on working with Ryan Reynolds and thriving as a challenger brand

  19-12-2022 12:00
  Mint Mobile Chief Marketing Officer Aron North and Maximum Effort Co-Founder George Dewey join Ad Age Remotely.
  
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• Top 5 brands in the NFT space in 2022

  19-12-2022 12:00
  A short list of the very short list of memorable NFT marketing efforts.
  
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• Campaign's most-read features of 2022

  19-12-2022 11:04 via campaignlive.co.uk
  The year's deep dives covered everything from fleeting Gen Z attention spans to accelerating Formula One racing teams.
  
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• NBA, NFL fill Christmas Day with games: The Week Ahead

  19-12-2022 11:00
   Marketing and media events to watch in the days ahead.
  
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• 'Green hushing' explained—why brands are cutting back on sustainability marketing

  19-12-2022 11:00
  Greenwashing fears are forcing brands to do more sustainability work under the radar.
  
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• Elon Musk's 2022 Twitter brand tumult—explained for advertisers in tweets

  19-12-2022 11:00
  A look back at a turbulent couple of months through the perspective of Musk's frequent tweeting about brands and policies.
  
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• EBay targets Gen Z with first brand campaign in three years

  19-12-2022 11:00
  EBay is out with its first brand campaign in three years as it seeks to position itself to younger Gen Z customers as a trusted e-commerce brand amid a sea of counterfeits.
  
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• Barclays hires Team One as strategic and creative agency

  19-12-2022 11:00
  As agency of record, Team One will handle Barclays' online savings accounts, personal loans and Premier League sponsorship activations in U.S.
  
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• Shelter campaign puts Christmas in the cold

  19-12-2022 10:57 via campaignlive.co.uk
  The outdoor and online work was created by Abbott Mead Vickers BBDO.
  
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• NBCUniversal hires BBC’s Maggy Chan to lead global advertising

  19-12-2022 10:36 via campaignlive.co.uk
  She has been described as “BBC's best gift to NBCU since The Office”.
  
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• NBCUniversal names BBC Studios exec as head of global advertising and partnerships

  19-12-2022 10:00
  Maggy Chan joins NBCU after 15 years at BBC Studios.
  
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