Advertising news

• These 15 brands send too many emails, study shows

  06-12-2022 22:48
  Amazon, Uber, Macy's among the brands guilty of over-emailing, Brand Keys study reveals. 
  
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• Netflix not yet ready for live sports, Ted Sarandos says

  06-12-2022 22:40
  The streamer’s co-CEO talked sports rights, video games and advertising at UBS investor conference.
  
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• Netflix isn't ready for live sports, Ted Sarandos says

  06-12-2022 22:40
  The streamer’s co-CEO talked sports rights, video games and advertising at UBS investor conference.
  
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• Watch the newest commercials from Fidelity, KFC, AT&T and more

  06-12-2022 18:43
  AT&T says, “Everything’s better when we connect” in a spot that celebrates those who have to work on holidays (including Santa).
  
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• How Twitter's ad losses could benefit Snap

  06-12-2022 18:38
  Snap could draw about 5% to 8% of the ad dollars that marketers would have spent on Twitter.
  
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• Havas offers six months' paid leave for all new parents

  06-12-2022 17:19 via campaignlive.co.uk
  The equal parenthood policy aims to 'break the bias and build a workplace that is inclusive for everyone'.
  
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• Huge co-founder launches agency focused on AI and sustainability

  06-12-2022 17:02
  Aaron Shapiro’s new agency is working with brands such as Google, Post Consumer Brands, Better, Chubb and GoodRx.
  
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• IPA names Josh Krichefski as next president

  06-12-2022 16:56 via campaignlive.co.uk
  Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.
  
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• Goodstuff backs media agency Endvr with commercial partnership

  06-12-2022 16:50 via campaignlive.co.uk
  Endvr was founded in the summer this year.
  
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• The Lists 2022: Top five new-business chiefs (media)

  06-12-2022 16:39 via campaignlive.co.uk
  Campaign picks the top five new-business chiefs (media) in 2022
  
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• The Lists 2022: Top five digital ideas

  06-12-2022 16:10 via campaignlive.co.uk
  Campaign picks the top five digital ideas in 2022.
  
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• HBO Max returns to Amazon Prime in bid to lure new subscribers

  06-12-2022 16:08
  Amazon customers will be able to sign up for HBO Max through the retailer’s store.
  
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• FTC investigates crypto firms over misleading advertising

  06-12-2022 15:47
  The US Federal Trade Commission is probing several crypto firms over allegations their advertisements were deceptive or misleading.
  
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• Adidas track jackets are the latest Snapchat avatar virtual apparel

  06-12-2022 15:00
  Sneaker brand creates a digital product line for Snap Bitmojis based on its NFT wearables collection.
  
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• Tesco ad platform Media and Insight opens new avenues via series of partnerships

  06-12-2022 14:37 via campaignlive.co.uk
  Upfront event expands on Tesco's partnerships, including November's ITVX Clubcard announcement.
  
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• Lord Heseltine retires as chairman after 65 years at Haymarket Group

  06-12-2022 14:30 via campaignlive.co.uk
  Rupert Heseltine takes over as part of a series of new board appointments
  
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• TikTok Releases Year on TikTok 2022 Lists Highlighting Creators, Trends on Its Platform

  06-12-2022 14:00 via adweek.com
  TikTok released its Year on TikTok for 2022 Tuesday, a comprehensive series of lists highlighting the creators and trends that resonated on the video creation platform throughout the year. The company wrote in the introduction to Year on TikTok 2022, "In 2022, we lived, we laughed and we collectively agreed on our love of corn....
  
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• Publicis' holiday video sees Michael Douglas join Arthur Sadoun and Maurice Levy

  06-12-2022 14:00
  This year's 'Wishes' film shines a light on HPV-related cancer
  
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• Publicis' holiday video sees Michael Douglas joins Arthur Sadoun and Maurice Levy

  06-12-2022 13:59
  This year's 'Wishes' film shines a light on HPV-related cancer
  
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• Harlequin Teams Up With Audio Up to Adapt 52 Romance Titles Into Scripted Podcasts

  06-12-2022 13:42 via adweek.com
  Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and wellness podcast Maejor Frequency, has experience in turning series,...
  
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• WMX Expands Into CTV With Roku Partnership, Launching 3 FAST Channels

  06-12-2022 13:13 via adweek.com
  Music and culture publisher Warner Music Experience (WMX), which functions as the editorial division of Warner Music Group, launched three new channels on The Roku Channel Monday, making WMX the latest in a series of publishers to expand its video footprint into the world of connected TV. The new channels include WMX Pop, WMX Rock...
  
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• Yelp Rolls Out Projects Tab for Users, Revamped Inbox for Businesses

  06-12-2022 13:00 via adweek.com
  Business directory and crowdsourced review forum Yelp detailed two updates Tuesday to help users and businesses on its platform better organize their efforts: a new Projects feature on its mobile application and a revamped Yelp for Business message inbox. Yelp vice president of consumer product Akhil Kuduvalli Ramesh explained in a blog post Tuesday, "People...
  
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• Dentsu Creative names Paulo Fogaca US CEO

  06-12-2022 13:00
  Former Gut exec marks latest C-suite hire after the holding company shifted to a global integrated leadership structure.
  
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• Cannabis tech company Fyllo branches into retail media

  06-12-2022 13:00
  Cannabis tech company Fyllo is expanding into retail media by offering interactive display screens in stores for advertisers.
  
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• Publicis Groupe uses ‘Wishes for 2023’ film to highlight HPV-related cancer

  06-12-2022 12:56 via campaignlive.co.uk
  Arthur Sadoun and Maurice Lévy are joined by a Hollywood luminary.
  
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• The Lists 2022: Top five media ideas

  06-12-2022 12:55 via campaignlive.co.uk
  Campaign picks the top five media ideas in 2022.
  
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• Nabs withdraws cost-of-living grant days after launch due to 'unprecedented demand'

  06-12-2022 12:45 via campaignlive.co.uk
  Eligible applicants could claim a one-off payment of £1,000.
  
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• Nextdoor Kicks Off ‘Neighborhood Give Back’

  06-12-2022 12:30 via adweek.com
  Neighborhood social network Nextdoor kicked off its first ever "Neighborhood Give Back" initiative, aimed at uniting neighbors around the common goal of helping others and driving action both online and in real-life. Nextdoor also teamed up with Feeding America, the largest hunger-relief organization in the U.S., to encourage neighbors to leverage the application's Sell for...
  
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• Dentsu Creative Names Former Gut Partner Paulo Fogaca US CEO

  06-12-2022 12:30 via adweek.com
  Now that Dentsu Group's integrated leadership structure and its amalgamation of its global agency brands into a single Dentsu Creative entity has solidified, the agency has put another piece of the puzzle into place with Paulo Fogaca being named U.S. CEO. Fogaca's immediate remit as U.S. CEO is to solidify Dentsu Creative's vision, strategy and...
  
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• EasyJet to launch review of European media account

  06-12-2022 12:06 via campaignlive.co.uk
  OMD was appointed to the media planning and buying account two decades ago.
  
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• Seventh Generation Is Phasing Out Big Plastic Laundry Jugs. But Consumers May Prove Hard to Sway

  06-12-2022 12:00 via adweek.com
  Cleaning brand Seventh Generation wants to scrap the decades-old large plastic jug packaging by 2030 in an effort to cut back on plastic packaging. The brand is offering a more concentrated liquid soap in a smaller plastic bottle, instead of the big plastic jugs, which has a cap that stops liquid after one dose of...
  
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• Serena Williams’ New Fragrance Is Lovely—Too Bad Only SUVs Will Get to Wear It

  06-12-2022 12:00 via adweek.com
  Serena Williams is a longtime habitu? of Art Basel in Miami, so it's no surprise the paparazzi found her there last week. It's also no surprise that Williams was in town to introduce a new signature fragrance--Coastal Morning, it's called--because, well, celebrities launch fragrances all the time. And since Williams has been a brand ambassador...
  
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• Only One Kind of Wrapping (Wink) Is Needed This Holiday Season

  06-12-2022 12:00 via adweek.com
  As we enter December, we submit to the seasonal joys of steamy peppermint-laced drinks, claymation movies and observing hordes of people cosplaying the same jolly, reindeer-loving character. But this holiday, some brands are using the time to take a stand for the planet and urging a more mindful kind of consumerism. In a joint campaign,...
  
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• Logitech makes BeReal debut with holiday campaign

  06-12-2022 12:00
  The BeReal deals are part of the brand’s larger “Logiday’s” holiday social media campaign
  
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• Instagram Offers Its Predictions on Generation Z Trends for 2023

  06-12-2022 12:00 via adweek.com
  Instagram teamed up with WGSN on a study of Generation Z users to help determine the issues, topics and trends that matter to teens on its platform, and it shared the results in its 2023 Trend Report Tuesday. The platform said in the introduction to the report, "From the financial renaissance to historic trends in...
  
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• MSQ acquires mobile gaming specialist Miri Growth

  06-12-2022 11:31 via campaignlive.co.uk
  Miri’s revenues in the year to end of July 2022 were £4.8m.
  
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• Inside the ad world's mass executive shakeup and what it could mean for account reviews in 2023

  06-12-2022 11:30
  Agency leaders are furiously jumping ship for new opportunities and some predict this will cause an uptick in new business reviews.
  
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• Crypto in 2022—a timeline of 10 twists in the cryptocurrency space

  06-12-2022 11:30
  From the “Crypto Bowl” to FTX's collapse, here are 10 moments that changed the crypto space in 2022. 
  
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• The biggest brand fails of 2022

  06-12-2022 11:15
  Ad Age chronicles the biggest brand fails of 2022.
  
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• The Lists 2022: Top 10 trailblazers

  06-12-2022 11:06 via campaignlive.co.uk
  Campaign picks the top 10 trailblazers in 2022.
  
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• Severe flu season prompts cold and cough brands to boost ad spend

  06-12-2022 11:00
  Cold and cough brands are boosting their ad spending during a severe flu season as they try to be top-of-mind for consumers.
  
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• Meta tops Morning Consult 2022 fastest growing brands list, despite problems

  06-12-2022 11:00
  Novelty helped Meta as economic woes boosted Roku, Stok, Breeze and packaged food, including Walmart’s Great Value.
  
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• The year ahead for experiences: adapt and engage

  06-12-2022 10:28 via campaignlive.co.uk
  After being among the hardest hit during the pandemic, the experience sector learned to adapt – something that will come in useful as brands and consumers tighten their budgets and prioritise value
  
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• Connected TVs could benefit from flatlining SVOD reach

  06-12-2022 10:07 via campaignlive.co.uk
  The findings come from RTL AdAlliance’s annual TV Key Facts report, which draws on global data.
  
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• Little Caesars goes after Detroit-style pizza competitors

  06-12-2022 08:00
  Detroit-based Little Caesars defends its turf as chain competitors dive into deep dish.
  
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