Advertising news

• Top Accenture Song executive Sarah Thompson is departing the company

  15-11-2022 23:30
  Thompson previously served as Global CEO of Droga5 before joining the parent company earlier this year.
  
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• Top Accenture Song executive Sarah Thompson is departing

  15-11-2022 23:30
  Thompson previously served as Global CEO of Droga5 before joining the parent company earlier this year.
  
  Read more

• Business Sustainability and Reducing Emissions Across the Industry

  15-11-2022 21:42 via adweek.com
  In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta's recent Sustainability Report, creating a global standardized measurement for the industry to...
  
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• Macy’s pauses Twitter advertising ahead of Thanksgiving Day Parade

  15-11-2022 21:00
  Macy's pauses Twitter advertising following Musk's ownership, just over a week before its Thanksgiving Day Parade and amid the busy holiday selling season.
  
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• The Sims Gets Its Own Film Starring Anitta

  15-11-2022 20:40 via adweek.com
  For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others....
  
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• You Don’t Have to Unbutton Stove Top’s Thanksgiving Pants

  15-11-2022 20:37 via adweek.com
  There's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants. Created in 2017, the limited edition Thanksgiving pants are coming back to commemorate the Kraft Heinz brand's 50th anniversary. "Hundreds" of pairs of Stuffing Pants will be available on Amazon...
  
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• Why advertisers should be leveraging digital out-of-home ads

  15-11-2022 20:00
  The top 5 reasons marketers should invest in digital out-of-home, which has been projected to have global expenditures of more than $45 billion by year-end 2024. 
  
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• How Budweiser Builds Community and Relevance by Tapping Into Passion Points

  15-11-2022 19:58 via adweek.com
  In today's Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup. Allen is an entrepreneurial...
  
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• ThredUP Drops Recycled Holiday Collection With Fran Drescher

  15-11-2022 19:29 via adweek.com
  Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star's personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set...
  
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• Michelob Ultra’s Galvanizing Campaign Focuses on Gender Equity in Running

  15-11-2022 18:59 via adweek.com
  In 1967, Kathrine Switzer became the first woman to officially complete the Boston Marathon even though a man tried to push her off the course. Her story serves as the center of a TV spot from longtime New York City Marathon sponsor Michelob Ultra and Gut Los Angeles, which kicked off a larger campaign focused...
  
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• Kendra Scott and the Power of #Rushtok

  15-11-2022 18:33 via adweek.com
  If you've been on TikTok within the last 18 months, you've come across the various videos of young women going through the sorority recruitment at their universities process describing their outfits. The common denominator was one brand: Kendra Scott jewelry. As the videos started to gain more attention, the Kendra Scott team showed them to...
  
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• Odell Beckham Jr. sues Nike, alleging it owes him more than $20 million

  15-11-2022 18:30
  Beckham Jr. said the goal of his lawsuit is to "hold powerful companies like Nike accountable."
  
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• What the FTX Collapse and Crypto Crash Mean for Marketers

  15-11-2022 18:16 via adweek.com
  The cryptocurrency world has been thrown into disarray as FTX, one of the industry's biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name....
  
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• Brave Commerce Podcast: Responding to the ‘No’ and Web3 Integration

  15-11-2022 17:49 via adweek.com
  When it comes to business, how do you respond to "no" from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan recounts his career at PepsiCo and how it's kept his attention. He speaks...
  
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• What advertisers should do about Elon Musk's Twitter takeover

  15-11-2022 17:40
  Ad Age Amp leaders weigh in on the chaos caused by Elon Musk’s Twitter takeover, how it’s thrown brand safety out the window—and what advertisers should do next.
  
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• How brands are reacting to Elon Musk’s Twitter takeover

  15-11-2022 17:40
  Ad Age Amp leaders weigh in on the chaos caused by Elon Musk’s Twitter takeover, how it’s thrown brand safety out the window—and what advertisers should do next.
  
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• Co-op shuns Christmas TV ad race to highlight commitment to fairness

  15-11-2022 17:35 via campaignlive.co.uk
  Live stream on Big Zuu’s Instagram tonight will showcase retailer’s support for community project.
  
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• Co-op shuns Christmas TV ad race in favour of Instagram

  15-11-2022 17:35 via campaignlive.co.uk
  Live stream on Big Zuu’s Instagram tonight will showcase retailer’s support for community project.
  
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• Watch the newest commercials from Etsy, Downy, Glade and more

  15-11-2022 17:17
  Glade hypes its limited-edition Pine Wonderland fragrance.
  
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• Ambitious German Retailer’s Holiday Campaign Aims to Fix Societal Divisions

  15-11-2022 17:11 via adweek.com
  An ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, "The Rift" addresses and encourages the need for more empathy...
  
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• Social media marketing expected to withstand the looming recession

  15-11-2022 16:59
  Hootsuite’s latest Social Trends Report anticipates social media will lead marketing budgets in 2023, with marketers turning to new strategies.
  
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• Thinkbox: BVOD ads boost linear TV reach by average 4%

  15-11-2022 16:54 via campaignlive.co.uk
  Study by WPP and PwC based on historical data.
  
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• The Gate set to drive off with AA creative account

  15-11-2022 16:50 via campaignlive.co.uk
  The MSQ agency pitched against Anomaly London and New Commercial Arts in the final stage.
  
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• Ben & Jerry’s renounces ice cream sold under its brand in Israel

  15-11-2022 16:10
  Ben & Jerry’s independent board criticized Unilever’s decision to allow sales under the brand in West Bank settlements.
  
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• IPG Mediabrands to offer clients net-zero media buying

  15-11-2022 15:36 via campaignlive.com
  Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
  
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• 6 holiday ‘gift ideas’ for that media buyer who has everything

  15-11-2022 15:00
  A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
  
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• Brands and marketers take a stand on climate disinformation

  15-11-2022 13:57 via campaignlive.co.uk
  Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
  
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• Why Nielsen rival iSpot is investing millions in TVision alternative panel

  15-11-2022 13:00
  TV measurement panel provider TVision has closed an investment round led by iSpot.tv.
  
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• NBCUniversal’s Linda Yaccarino on why identity is the TV industry’s new currency

  15-11-2022 12:00
  The NBCUniversal ad sales and partnerships chairman discussed why the ecosystem is paralyzed to change at Ad Age's Next: Streaming conference.
  
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• How Popeyes is trying to restart the chicken sandwich wars

  15-11-2022 12:00
  Popeyes is marketing a new blackened chicken sandwich by sharing the recipe and encouraging copycats.
  
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• How Netflix and Disney+ can fix ad-supported streaming

  15-11-2022 12:00
  Streaming-service ads are boring, repetitive and unpersuasive, say Harris Poll respondents.
  
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• Diversity and inclusion—5 ways agencies can develop empathy and avoid blind spots

  15-11-2022 11:30
  Why strategy skills have never been more important.
  
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• WPP report warns brands are overlooking UK minority ethnic spending power

  15-11-2022 11:21 via campaignlive.co.uk
  Study finds UK minority ethnic groups' disposable income will more than double to £575bn a year by 2061.
  
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• WPP report warns brands are overlooking minority ethnic spending power

  15-11-2022 11:21 via campaignlive.co.uk
  Study finds UK minority ethnic groups' disposable income will more than double to £575bn a year by 2061.
  
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• ITV unveils 'unified' new channel idents

  15-11-2022 11:09 via campaignlive.co.uk
  Six companies worked on broadcast refresh ahead of ITVX launch.
  
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• Most consumers want to see festive, not deal-driven, holiday ads

  15-11-2022 11:00
  An Ad Age-Harris Poll found pricing is important this holiday season, but shoppers just don’t want to hear about it in retailer ads.
  
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• Misinformation is thriving—and what brands should do about it

  15-11-2022 11:00
  Magna and Zefr find misinformation thrives on social media and TV. 
  
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• Midterm political ads hit $4.7 billion (so far)—key data points and takeaways

  15-11-2022 11:00
  Ad spending by race, party, PAC and candidate in the 2022 midterms as of Election Day.
  
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• Disney names Hyundai 100th anniversary sponsor as car brand preps global ad blitz

  15-11-2022 11:00
  Hyundai is planning "a year’s worth" of campaigns connected to the 2023 Disney milestone.
  
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• Global agency rankings: WPP agencies dominate creative league after SC Johnson win

  15-11-2022 10:21 via campaignlive.co.uk
  Dentsu agencies also leap up the rankings across both creative and media
  
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• Smirnoff hires McCann as global creative agency

  15-11-2022 04:11
  The Diageo-owned brand had been with 72andSunny. 
  
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