Advertising news

• Reddit Testing Updates to Live Chat, Reddit Talks

  03-11-2022 23:15 via adweek.com
  Reddit began testing an update to its Live Chat feature that displays the number of Redditors who are participating in a Live Chat in real-time. The platform is also testing a Happening Now page that will display active Live Chats and Reddit Talks in subreddits by a user, as well as popular conversations happening across...
  
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• Mondelēz, Pfizer and more Twitter advertisers pause campaigns amid Musk fallout

  03-11-2022 23:15
  More brands are pulling away from Twitter advertising, including one of its biggest advertisers Mondelēz, as the Elon Musk fallout continues.
  
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• Meta Details Several New Features at Its Creator Week 2022

  03-11-2022 22:55 via adweek.com
  Meta introduced several new tools for creators at its Creator Week 2022 event this week. Creators will soon be able to make their own digital collectibles--Meta's term for nonfungible tokens--on Instagram and sell them to fans on and off the platform. They will have access to an end-to-end toolkit that aids them through creation--starting on...
  
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• Visa Gears Up for the World Cup With a Unique Fan Experience

  03-11-2022 22:51 via adweek.com
  The 2022 FIFA World Cup is already proving to be a different experience for fans as it will take place during the winter amid key shopping periods such as Black Friday, Cyber Monday and just ahead of Christmas. Despite the timing, Visa aims to help fans celebrate a bit differently too. As a way to...
  
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• Living Your Best Life Pairs Well With Pineapple Juice in Dole’s New Ads

  03-11-2022 22:17 via adweek.com
  A woman named Michelle, a former manager, has finally surrounded herself with coworkers who lower her blood pressure instead of spike it. And serial dater Rebecca, after decades of searching, has located the person of her dreams. Could their similar choice in beverages have something to do with their newfound happiness? While a new campaign...
  
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• Metaverse Marketing Podcast: Fashion in the Future of the Internet

  03-11-2022 22:11 via adweek.com
  This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. The games Second Life, Roblox and Fortnite all have skins and avatars that are expressions of how players present themselves and these ideas of virtual self-expression extend beyond video games. Fashion, web3 and the metaverse are inevitably meeting at an...
  
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• Tesco is on a mission to spread joy this Christmas

  03-11-2022 22:09 via campaignlive.co.uk
  'The Christmas party' has been created by Bartle Bogle Hegarty.
  
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• LiveRamp Expands Partnership With Meta

  03-11-2022 21:50 via adweek.com
  LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp's Authenticated Traffic Solution with Meta's Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data....
  
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• Stagwell trims 2022 revenue growth forecast despite strongest new business quarter in its history

  03-11-2022 21:37
  CEO Mark Penn said he sees "new business being quite strong.”
  
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• Uplifting Women in Sports Is a Running Theme for MilkPEP

  03-11-2022 21:28 via adweek.com
  With more people around the world getting wise to the extreme gender disparity in sports coverage, there is no better time than the present to tap into that momentum to create real, lasting change. The race to create a more equitable athletic world is, as the saying goes, a marathon and not a sprint--in some...
  
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• Picsart Now Lets Users Generate Images and Text With AI

  03-11-2022 21:22 via adweek.com
  Digital art studio Picsart is tapping advances in artificial intelligence to add new image and copy generation tools to its platform. The new tool allows users to simply type in a word or phrase and instantaneously generate a passably realistic image that can be used for design purposes. The software draws on new machine learning...
  
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• GLAAD Uses Stories of Real Families to Inspire Midterm Voting for LGBTQ+ Rights

  03-11-2022 21:03 via adweek.com
  Earlier this year, state lawmakers filed nearly 300 pieces of anti-LGBTQ+ legislation, many of which targeted transgender youth. To raise awareness of what could happen to the people these laws would impact, LGBTQ+ advocacy organization GLAAD turned to advertising to try and put a face to the issue. GLAAD set out to find a family...
  
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• ‘Lawyers of Kleenex’ Petition the Court of Social Media for Proper Trademark Use

  03-11-2022 20:40 via adweek.com
  Every Kleenex is a tissue, but not every tissue is a Kleenex. The Kimberly-Clark brand teamed up with ad agency Gravity Labs on the "Lawyers of Kleenex" campaign, in which the company's "legal team" turned to social media to remind people how to properly use the Kleenex brand name. Lawyers of Kleenex kicked off with...
  
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• Watch the newest commercials from Best Buy, Meta Quest, Campbell’s and more

  03-11-2022 19:33
  Best Buy wants you to know you can shop its Black Friday deals right now.
  
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• Musk agrees to restore Twitter content-moderation tools this week

  03-11-2022 18:36
  Civil rights groups had raised concerns about Musk’s plans to relax speech protections and restore banned users.
  
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• Watch: Zoom's Janine Pelosi on moving beyond the grid

  03-11-2022 18:30
  CMO discusses her plan to make Zoom, already ubiquitous in American work life, a bit more so.
  
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• Asda calls on Buddy the Elf to spread Christmas cheer

  03-11-2022 17:59 via campaignlive.co.uk
  'Have your 'elf a Merry Christmas' has been created by Havas London.
  
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• Lidl Christmas campaign follows a teddy bear’s rise to fame

  03-11-2022 17:41 via campaignlive.co.uk
  Lidl Bear is the face of Lidl’s new donation initiative, which encourages customers to drop off unopened toys for children that need support.
  
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• Boots continues to spread ‘joy’ while offering ‘most affordable’ Christmas ever

  03-11-2022 17:25 via campaignlive.co.uk
  "Joy for all' features a character called Holly who discovers a pair of magical spectacles.
  
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• Dentsu to invite clients to pre-define campaign carbon emissions

  03-11-2022 17:24 via campaignlive.co.uk
  Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.
  
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• Digitas UK hires first chief growth officer

  03-11-2022 17:01 via campaignlive.co.uk
  Sarah Hackett joins the agency from Zone.
  
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• M&S Clothing and Home Christmas spot is bursting with community spirit

  03-11-2022 16:15 via campaignlive.co.uk
  M&S will be donating £1m to local community groups as part of the campaign.
  
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• Watch live at 1:30 p.m. EDT: Zoom's Janine Pelosi on moving beyond the grid

  03-11-2022 16:00
  CMO discusses her plan to make Zoom, already ubiquitous in American work life, a bit more so.
  
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• Farmer Christmas returns for Morrisons festive campaign

  03-11-2022 15:54 via campaignlive.co.uk
  Publicis.Poke gives ‘well-received’ character a speaking role after last year’s debut.
  
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• Martin Sorrell says ‘Meta is the issue’ despite Musk Twitter drama

  03-11-2022 15:50
  “Clients don’t want conflict, they don’t want controversy,” Sorrell added in an interview with Bloomberg.
  
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• M&C Saatchi London CCO Ben Golik to leave

  03-11-2022 14:17 via campaignlive.co.uk
  The creative department will be run by Guy Bradbury and Matt Lee.
  
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• Pudding is the problem in Sainsbury’s latest Christmas spot

  03-11-2022 14:05 via campaignlive.co.uk
  The ad was created by Wieden & Kennedy London.
  
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• Adidas and Stormzy to kick racial inequality out of football with #MerkyFC

  03-11-2022 13:37 via campaignlive.co.uk
  Launch follows Adidas and Fare Network-commissioned research that found people who identify as black or mixed black heritage make up only 6.7% of senior roles in football.
  
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• Campaign podcast: John Hegarty on creativity in recession, plus Publicis bonuses

  03-11-2022 12:59 via campaignlive.co.uk
  BBH co-founder discusses his new course, The Business of Creativity.
  
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• Shelter shows reality of homeless children this Christmas

  03-11-2022 11:44 via campaignlive.co.uk
  The campaign follows on from last year's 'This is not a home'.
  
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• What does Elon Musk’s takeover of Twitter mean for advertisers?

  03-11-2022 11:38 via campaignlive.co.uk
  Industry experts are urging brands to 'wait and see' as new Twitter owner Elon Musk overhauls the platform.
  
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• Sainsbury’s teases Christmas ad with ‘countess’ Alison Hammond

  03-11-2022 11:24 via campaignlive.co.uk
  Twelve-second teaser puts spotlight on Taste the Difference and indulgence.
  
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• Private view: British Airways, TK Maxx, Gucci, Peta, Trainline and more

  03-11-2022 11:21 via campaignlive.co.uk
  Creative leaders review the latest work.
  
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• Why L.A. agency Imprint Projects is closing its doors

  03-11-2022 11:00
  The nearly 12-year-old agency is known for its work with Levi’s, Spotify, Sonos and more.
  
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• Pitch Update: Volkswagen, GambleAware, Royal Navy, RAF, iRobot, Dropbox and more

  03-11-2022 10:39 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• How women in advertising can reduce gender discrimination at agencies

  03-11-2022 10:30
  8 ‘fearless’ ways to level the playing field with men
  
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• Top 5 diversity, equity and inclusion efforts to know about right now

  03-11-2022 10:00
  The first in a series highlighting branded DE&I efforts includes inclusive guides, a video series and creative workshops.
  
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• Sam's Club puts media accounts into review

  03-11-2022 10:00
  Walmart's sibling, with its debut Super Bowl ad, spent as much on media in first half of this year as all of last.
  
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• Microsoft and Chanel join Tesla as Interbrand’s fastest-growing brands of 2022

  03-11-2022 05:01
  After dominating as last year’s fastest-growing brand, EV maker Tesla has seen its growth slow.
  
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• Musk plans to eliminate half of Twitter jobs in cost-cut drive

  03-11-2022 01:34
  Elon Musk plans to eliminate about 3,700 jobs.
  
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