Advertising news

• Inclusive Programming Is Becoming the New Hallmark of Feel-Good TV

  12-10-2022 23:58 via adweek.com
  As we gear up for the holiday season, there's no denying we are entering Hallmark's primetime. With its widely known Countdown to Christmas programming, the channel will bring the holiday spirit to homes across the country with feel-good, inclusive storytelling. During a time when audiences are overwhelmed with no shortage of channels, platforms and services...
  
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• These Streaming Strategies Are Paying Off for Paramount

  12-10-2022 23:43 via adweek.com
  With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in order to effectively engage consumers. As one of the biggest players with multiple platforms, Paramount is focused on a streaming-centric future. "We could not be more excited about the future of streaming," said Tom Ryan,...
  
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• NFL TV Viewership Is Up, ‘and we Haven’t Hit the Best Part of our Schedule Yet’

  12-10-2022 23:28 via adweek.com
  In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it's not just live sporting events that are bringing in an ever-elusive viewer. "What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two...
  
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• Twitter Debuts Link Spotlight for Professional Accounts in the US

  12-10-2022 22:45 via adweek.com
  All professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu....
  
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• How Brands Are Tapping Into the Latin Music Renaissance

  12-10-2022 22:42 via adweek.com
  Editor's note: This is the seventh installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Representing nearly 20% of the U.S. population and controlling an annual buying power of $2.5 trillion, Hispanic consumers for quite some time have been top of...
  
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• 5 Ways to Provide a Platform for Latinx Storytellers

  12-10-2022 21:41 via adweek.com
  It is fantastic to see an increasing number of brands and marketers celebrate Latinx History Month. The Latinx community is no longer considered a niche market, and there are stats to prove it. Our spending power is significant and our cultural impact on the world is undeniable. As great as the recognition is, one thing...
  
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• Twitter Begins Testing Community Spaces

  12-10-2022 21:00 via adweek.com
  Twitter Communities plus Twitter Spaces equals Twitter Community Spaces. The social network began testing Community Spaces with a group of Community administrators and moderators in the U.S., enabling them to create live Spaces within their Communities. Twitter said the feature benefits admins, hosts, listeners, members and moderators. Admins and hosts can extend their reach and...
  
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• Why Coldplay’s Sustainability Partnership With DHL Matters  

  12-10-2022 20:49 via adweek.com
  Forget "Yellow"--it's all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn't tour again until it could make the process not only sustainable but "actively beneficial" to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of...
  
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• Why programmatic out-of-home is a smart buy for any media budget

  12-10-2022 19:56
  As out-of-home technology expands, programmatic DOOH has become a smart buy for brands across ad categories including finance, e-commerce, sports and travel.
  
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• Pick of the Week: Burberry elevates London after dark through the power of dance

  12-10-2022 19:40 via campaignlive.co.uk
  'Night creatures' is the third in a series by Megaforce.
  
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• Watch the newest commercials from Hilton, GoDaddy, Burger King and more

  12-10-2022 19:34
  Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.”
  
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• River Thames appears flooded in EastEnders' end credits to promote Frozen Planet II

  12-10-2022 18:51 via campaignlive.co.uk
  The stunt was devised by BBC Creative to highlight the challenges the planet's frozen regions are facing due to climate change.
  
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• HomeGoods Encourages Vacationers to Leave With More Than Memories

  12-10-2022 18:32 via adweek.com
  If you've been considering a weekend getaway anytime over the next four weeks, HomeGoods is making an offer you can't refuse. Beginning Oct. 12 at 12 p.m. EST, with daily releases through Oct. 15, the home furnishing retailer will open bookings to House of HomeGoods--a vacation home located on a sprawling property in Hudson Valley,...
  
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• AAR urges agencies to add sustainability to pitch creds

  12-10-2022 17:21 via campaignlive.co.uk
  Intermediary has been carbon neutral since March this year.
  
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• Behind Waterford’s new marketing moves to attract younger consumers and modernize its image

  12-10-2022 16:00
  Waterford opened its only store last week in New York in an effort to modernize spearheaded by creative director Alice Bastin, who was hired in March.
  
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• MLB signs first CBD sponsorship for major sports in deal with Charlotte's Web

  12-10-2022 15:35
  The hemp-based product will become the ‘Official CBD of Major League Baseball.’
  
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• How American Express is courting Gen Z and marketing its brand amid new consumer behavior

  12-10-2022 15:00
  AmEx Chief Marketing Officer Elizabeth Rutledge joins the Marketer's Brief podcast to discuss new consumer behavior.
  
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• Inflation, indulgence, influence: The changing nature of premium shopping

  12-10-2022 14:58
  New research shows distinct differences in how Gen Z and younger millennials shop for premium products, ranging from the indulgent to a quest for authenticity.
  
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• VCCP flush with success after winning Thames Water fight

  12-10-2022 14:43 via campaignlive.co.uk
  Agency scooped IPA Effectiveness Grand Prix earlier this week.
  
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• Bombay Sapphire teams up with Baz Luhrmann to spark creativity

  12-10-2022 14:20 via campaignlive.co.uk
  Luhrmann was the creative director behind the ‘Saw this, made this’ campaign.
  
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• As inflation bites will we see more brands turning to in-housing?

  12-10-2022 13:44 via campaignlive.co.uk
  Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession.
  
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• Movers and Shakers: BBH, Wunderman Thompson, Droga5, Digitas, GB News, IPG and more

  12-10-2022 12:54 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and shakers: BBH, Wunderman Thompson, Droga5, Digitas, Brainlabs, BMB and more

  12-10-2022 12:54 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and shakers: BBH, Wunderman Thompson, Droga5, Digitas and more

  12-10-2022 12:54 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Govt ‘levelling up’ ads banned by ASA after opposition MP complaints

  12-10-2022 12:34 via campaignlive.co.uk
  Ads appeared across a range of Reach-owned regional news sites and featured an errant 'advertorial' banner.
  
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• Sex Education star fronts CPR campaign by Pablo

  12-10-2022 12:30 via campaignlive.co.uk
  Connor Swindells, who plays Adam Groff in the Netflix series, teaches viewers how to do CPR in a two-minute film for Resuscitation Council UK.
  
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• McDonald’s Cactus Plant Flea Market Box is a big hit—behind the strategy

  12-10-2022 12:00
  The fast food giant has fed into Happy Meal nostalgia, while also connecting to Gen Z streetwear culture.
  
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• Kraft calls for McDonald's crossover in new brand stunt

  12-10-2022 12:00
  Fans who pester McDonald’s online can also score a coupon for a free box of Kraft Mac & Cheese.
  
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• Al Ries, father of positioning, dies at age 95

  12-10-2022 12:00
  Marketing maverick's concept changed the industry with a controversial new idea that still resoanates today.
  
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• Netflix audience data goes public as it signs up to Barb ahead of ad tier launch

  12-10-2022 11:47 via campaignlive.co.uk
  Netflix ad tier is coming in early 2023, it said in July.
  
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• Watch live 12:30 p.m. ET: How It's A 10 Haircare founder went from hairdresser to entrepreneur

  12-10-2022 11:30
  Carolyn Aronson discusses preparing for economic uncertainties and the evolution of the brand's marketing strategy. 
  
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• Watch: How It's A 10 Haircare founder went from hairdresser to entrepreneur

  12-10-2022 11:30
  Carolyn Aronson discusses preparing for economic uncertainties and the evolution of the brand's marketing strategy. 
  
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• Closing the Hispanic generational wealth gap—how brands can help consumers manage their finances

  12-10-2022 11:30
  Three ways to incorporate advocacy into campaigns and social responsibility initiatives.
  
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• Beam Suntory is using an otter to plug its OTR ready-to-drink cocktail brand

  12-10-2022 11:30
  The new campaign from Highdive comes as RTD drink sales surge.
  
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• Media Week Awards 2022: winners revealed

  12-10-2022 11:02 via campaignlive.co.uk
  MG OMD, ITV, and Channel 4 were among the big winners at the glittering Media Week Awards 2022, which took place at the JW Marriott Grosvenor House London on Park Lane.
  
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• Quest Diagnostics borrows from DTC playbook with new strategy and campaign

  12-10-2022 11:00
  Quest Diagnostics is running its first campaign with R/GA as it seeks to be a DTC brand for consumer health testing.
  
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• Join top execs from NBCUniversal, Paramount, YouTube, AMC Networks and more at Ad Age Next: Streaming

  12-10-2022 11:00
  Leaders in TV streaming will gather in New York on Nov. 10 to discuss the latest developments and what’s next for digital video. 
  
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