Advertising news

• Walmart cuts 200 corporate jobs amid inflation

  03-08-2022 23:56
  
  The company may also add an unspecified number of jobs in areas such as e-commerce, health and wellness, ad sales and supply chain.
  
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• Facebook Live Shopping Will Be No More as of Oct. 1

  03-08-2022 23:40 via adweek.com
  
  Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a...
  
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• NASA Social Program Reignites for Upcoming Artemis 1 Launch

  03-08-2022 23:30 via adweek.com
  
  The NASA Social Program, which was developed to engage a diverse group of creators and influencers with the space agency's mission, is emerging from its Covid-induced hiatus and gearing up for the launch of Artemis 1, which is currently slated for some time between Aug. 29 and Sept. 5. Stephanie Smith, who leads social media...
  
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• Disney+’s She-Hulk Creators Address Marvel’s CGI Controversy

  03-08-2022 23:26 via adweek.com
  
  Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest Disney+ series, She-Hulk: Attorney at Law, are weighing in on the controversy. Recently, there have been a slew of headlines calling out Marvel Studios for how it works with visual effects houses, with VFX artists...
  
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• How Disney+ Created High-Stakes Series Andor—Even Though We Know the Ending

  03-08-2022 23:15 via adweek.com
  
  The next entrant to the massive Star Wars universe arrives on Disney+ on Sept. 21--but we already know how it ends. The upcoming series Andor serves as a prequel to Rogue One and covers the five years before the film's events. Diego Luna reprises his role as Cassian Andor in the series, who--spoiler alert--dies at...
  
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• Patrón Invites Fans to the #PatronTequilaverse, a Virtual Pop-Up Experience

  03-08-2022 19:46 via adweek.com
  
  Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by...
  
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• Why Topgolf hired Anomaly to facilitate its global expansion

  03-08-2022 19:38
  
  Chief Marketing Geoff Cottrill reunites with Anomaly more than a decade after working with the shop at Converse.
  
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• Want to Do Good in Advertising? The UN Has a Plan for That

  03-08-2022 19:27 via adweek.com
  
  Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need unity, clarity and momentum. That's where the United Nations comes in. I know what you're thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its...
  
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• Holiday Shopping Is Poised to Suffer as Consumers Cut Back

  03-08-2022 19:27 via adweek.com
  
  U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have...
  
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• Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb

  03-08-2022 18:51 via adweek.com
  
  The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including...
  
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• Kyle Harman-Turner joins Uncommon Creative Studio as creative director

  03-08-2022 18:43 via campaignlive.co.uk
  
  He has been working on a climate change project since leaving TheOr.
  
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• Watch the newest commercials from Sprite, Starburst, Mint Mobile and more

  03-08-2022 18:35
  
  NBA stars Trae Young and Anthony Edwards help Sprite call attention to its new ready-to-recycle clear bottle. 
  
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• ISBA: principle of Project Origin levy approved by industry

  03-08-2022 18:21 via campaignlive.co.uk
  
  Lone, unnamed TV broadcaster raised objections in consultation process.
  
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• Havas rejigs UK creative leadership after Hirst departure

  03-08-2022 18:20 via campaignlive.co.uk
  
  The changes follow the holding company's decision to join up its health and creative divisions under health chief Donna Murphy.
  
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• Mini Woodstock and Mexican Wrestling: Cannabis Retailers Go Big to Boost Traffic

  03-08-2022 18:02 via adweek.com
  
  There's a mini Woodstock in the works for next summer--featuring food vendors, local artisans and immersive activations--with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor...
  
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• Starter and median salaries at agencies revealed

  03-08-2022 17:59 via campaignlive.co.uk
  
  Data supplied by agencies to Campaign put adland's median salary at £52,185.
  
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• Has Brand Purpose Lost Its Luster, or Just Grown Up?

  03-08-2022 17:40 via adweek.com
  
  Five years ago, I wrote a column asking if brand purpose had "jumped the shark." I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches...
  
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• Ticketmaster Teams Up With TikTok on In-App Ticket Purchasing Option

  03-08-2022 17:00 via adweek.com
  
  Ticketmaster teamed up with TikTok on an in-application feature that lets creators such as comedians, music artists, sports teams, theater productions and venues add event links, which enable fans to purchase tickets without leaving the app. Backstreet Boys, Demi Lovato, OneRepublic, Usher and WWE are among those who have already signed on to use the...
  
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• Instagram: How to Stop Users From Sharing Your Posts to Their Stories

  03-08-2022 16:53 via adweek.com
  
  Instagram allows people to share other users' posts to their own Stories. However, creators have the option to turn this ability off if they don't want other users to be able to share their posts to their Stories. Our guide will show you how to stop users from being able to share your posts in...
  
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• McCann starts a design practice as brands seek more guidance

  03-08-2022 16:50
  
  Former Mother Design exec Matt van Leeuwen will be the design division’s U.S. lead.
  
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• 'Intensely exciting' Coral ad banned over risk to problem gamblers

  03-08-2022 16:41 via campaignlive.co.uk
  
  Ad watchdog worried by racing spot’s effect on vulnerable betting addicts.
  
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• The Official Origin Story of Murph, the Mascot Nerf Unleashed on the World

  03-08-2022 15:00 via adweek.com
  
  When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team's bearded creature. Then came Murph, Nerf's first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000...
  
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• Just Eat Takeaway’s Marketing Spend Grows by 40% as Orders Slow

  03-08-2022 14:39 via adweek.com
  
  Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite...
  
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• Dave raps to Marcus Rashford in animated Beats By Dre spot

  03-08-2022 14:25 via campaignlive.co.uk
  
  The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
  
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• Dave raps to Marcus in animated Beats By Dre spot

  03-08-2022 14:25 via campaignlive.co.uk
  
  The flipbook-style film takes the form of an inspiring message to Manchester United and England striker Marcus Rashford.
  
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• Maynards Bassetts plays I Spy by 'hiding' giant sweets

  03-08-2022 14:02 via campaignlive.co.uk
  
  The campaign was created by VCCP.
  
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• Twitter users support the platform and ads amid Elon Musk battle

  03-08-2022 14:00
  
  Twitter's audience is open to discovering brands on the platform and roots for the company to prevail in its court case against Musk, according to a survey from Ad Age and The Harris Poll. 
  
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• Global new-biz regional analysis: UK most active in Europe with quarter of billings

  03-08-2022 13:45 via campaignlive.co.uk
  
  Within the region, Germany had the most high-value wins.
  
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• Deadline extended for Campaign’s Brand Leadership and Partnership Awards

  03-08-2022 12:31 via campaignlive.co.uk
  
  Advertising and audience platform The Ozone Project is the headline partner for the awards.
  
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• Dave Trott 'best of' e-book published for people with dyslexia

  03-08-2022 12:09 via campaignlive.co.uk
  
  'Being Interesting' features selected articles from Trott’s long-running blog about creativity.
  
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• Why Tiktok trails Instagram in influencer ad spend

  03-08-2022 12:00
  
  Although TikTok might be the hot platform for brands to be on, they have put far more dollars into their Instagram influencer marketing.
  
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• IHG pushes new loyalty program in its biggest campaign in a decade

  03-08-2022 12:00
  
  Hotel company IHG, which owns Holiday Inn, is rolling out a new brand campaign to showcase its revamped loyalty rewards program.
  
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• Vodafone’s Voxi hands social media channels to LadBible

  03-08-2022 11:39 via campaignlive.co.uk
  
  The youth publisher will help the mobile network create culturally relevant moments for young consumers.
  
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• How Claire’s is marketing to ‘Zalpha’, the Gen Z and Gen Alpha combo

  03-08-2022 11:30
  
  Retailer Claire's is updating its image to become more of a lifestyle brand and will be running a TV campaign this fall.
  
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• What small agencies can teach big agencies about economic survival

  03-08-2022 11:00
  
  A few thoughts about the value of breakthrough creative ideas—and the straitjacket of massive overhead.
  
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• Martin Sorrell on S4's hiring pause and profit warning—plus his metaverse bullishness

  03-08-2022 11:00
  
  After reducing S4's full-year earnings estimate and pausing hiring, Sorrell is now looking to “build back better.” 
  
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• OkCupid CMO Melissa Hobley jumps to Tinder

  03-08-2022 00:00 via campaignlive.com
  
  Hobley moves from leading marketing at one dating app to another under the Match Group portfolio.
  
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