Advertising news

• TikTok Global Chief Security Officer Roland Cloutier to Transition Into an Advisory Role

  15-07-2022 22:55 via adweek.com
  
  The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. TikTok CEO Shou...
  
  Read more

• ESPN+ streaming price jumps 43% to $9.99 a month

  15-07-2022 21:26
  
  An annual ESPN+ subscription will jump to $99.99 a year from $69.99.
  
  Read more

• Adweek Presents… Chip and Joanna Gaines, Chief Creative Officers of Magnolia Network

  15-07-2022 20:40 via adweek.com
  
  On this week's episode, we travel back to last April's Convergent TV Summit once again for a conversation between Adweek's former editor in chief, Stephanie Paterik; Allison Page, global president of Magnolia Network; and famous TV DIYers and partners Chip and Joanna Gaines. Back in 2018, the Gaineses stepped back from the series that made...
  
  Read more

• Why Elon Musk Got Cold Feet About That Twitter Deal

  15-07-2022 20:36 via adweek.com
  
  After offering to buy Twitter for $44 billion earlier this year, world's richest man Elon Musk no longer wants to close the deal and is using the issue of bots on the platform as a way to get out of it. Musk is citing material breach as the reason he should be released from the...
  
  Read more

• Advertisement

• Do You Have a Golden Recipe for Food52, Pinterest?

  15-07-2022 20:35 via adweek.com
  
  Cooking and home hub Food52 is looking for some tasty recipes from Pinners. The Pinterest x Food52 Golden Recipe contest runs through Aug. 15, and Pinterest users are encouraged to share their favorite recipes for desserts, dishes or drinks, with 100 winners to receive $2,000 in cash, a Golden Recipe Contest trophy, a custom apron...
  
  Read more

• Learn How Employee Benefits Built the ‘Lewis & Clark Company’ in This Historical Riff

  15-07-2022 20:29 via adweek.com
  
  Several studies suggest that the biggest reason people leave jobs is not because of pay, but rather toxic work environments and lack of benefits. Expecting employees to work beyond burnout with little reward has led many to quit jobs to embrace their side hustles or find positions elsewhere. The need for a comprehensive benefits package...
  
  Read more

• These Shocking ‘Fat C*n’t’ Billboards Are Actually Meant to Challenge Body Bias

  15-07-2022 19:29 via adweek.com
  
  Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: "Fat C*n't. Actually Fat Can."...
  
  Read more

• MPWIS Podcast: How Olympian Katie Ledecky Spun Medals Into Marketing Gold

  15-07-2022 19:07 via adweek.com
  
  On today's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with seven-time Olympic gold medalist Katie Ledecky. Ledecky has not only made a splash at the past three Olympic Games but she's also solidified herself as an authentic brand ambassador. She works with various global...
  
  Read more

• Advertisement

• Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party

  15-07-2022 18:54 via adweek.com
  
  Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call...
  
  Read more

• Kia America ad stars NFTs from Dead Army Skeleton

  15-07-2022 18:01
  
  Commercial uses 3D avatars to show off a new car as NFTs become a new way to cast in advertising.
  
  Read more

• Watch the newest commercials from Tide, Dow, Sittercity and more

  15-07-2022 17:55
  
  Tide shows how much water a “bargain jug” of detergent can contain in a commercial for Tide Pods.
  
  Read more

• Unlocking the Power of Commerce With Retail Media

  15-07-2022 17:21 via adweek.com
  
  On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging...
  
  Read more

• 3BL Forum Returns This Fall: Save 25% on Your In-Person Ticket Today

  15-07-2022 15:19
  
  Summer savings are heating up. Purchase your in-person ticket for 3BL Forum today to join us on October 25th in New York City. The past two years have brought unprecedented challenges, and we’re all asking ourselves: Now What? Let’s answer that question together. 3BL Forum is returning this fall, and you won’t want to miss it. After two years of virtual programming, we’re excited to bring back 3BL Forum: Brands Taking Stands® – Now What?...Source: RealWire
  
  Read more

• Bud Light narrows U.S. creative review to three agencies

  15-07-2022 14:10
  
  AB InBev's Bud Light has narrowed the search for its lead creative agency in the U.S. to three shops from the original five.
  
  Read more

• Macmillan launches brand partnership with Channel 4 and Wonderhood Studios

  15-07-2022 13:42 via campaignlive.co.uk
  
  The tie-up includes sponsorship of a three-part documentary series and a four-part short film series.
  
  Read more

• Channel 4 boss Alex Mahon's pay rises 20% in 'record-breaking' year

  15-07-2022 13:19 via campaignlive.co.uk
  
  Executive leaders were rewarded with bumper bonuses, according to Channel 4's annual report.
  
  Read more

• Playful Haribo activation to bring summer family fun

  15-07-2022 13:06 via campaignlive.co.uk
  
  Haribo Hide N Seekers will visit Manchester, Birmingham and London.
  
  Read more

• Why TikTok livestream shopping is a hard sell for creators

  15-07-2022 11:30
  
  The hot social media app and its rivals want to change consumer behavior, but have met resistance.
  
  Read more

• Surviving a recession—how brands can drive growth during a downturn

  15-07-2022 11:30
  
  By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.
  
  Read more

• News UK’s CFO chosen to lead The Times and Sunday Times

  15-07-2022 11:24 via campaignlive.co.uk
  
  He had assumed the role on an interim basis since March.
  
  Read more

• Top 5 DTC TV advertisers revealed, plus making sense of Microsoft-Netflix and Disney-TTD: Datacenter Weekly

  15-07-2022 11:00
  
  Also: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.
  
  Read more

Follow @Advertising_US on Twitter!