Advertising news

• Adidas Global Head of Marketing on Unlocking the Power of Authenticity

  30-06-2022 23:52 via adweek.com
  
  On this week's episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. "I often think of my favorite Maya Angelou quote, 'People will forget what you say, they'll forget what you did,...
  
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• Are Brands’ DEI Initiatives Keeping Up With Culture?

  30-06-2022 23:41 via adweek.com
  
  How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're represented to the outside world? A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek's creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International...
  
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• ‘We Have to Clean Up Our Act’: Industry Leaders and Critics Discuss Climate at Cannes Lions

  30-06-2022 23:28 via adweek.com
  
  When it comes to climate action, it must be all hands on deck--including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency's ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and observers...
  
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• The List reunites at Cannes Lions 2022

  30-06-2022 23:24
  
  Ad Age and Meta's collective of advertising and marketing leaders gathered at Cannes to reaffirm their commitment to increasing diversity, equity and inclusion.
  
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• Watch Studio 30 presents: The duality of the CMO: The two halves powering the whole

  30-06-2022 23:20
  
  Black Glass joins Ad Age Studio 30 at Cannes Lions to discuss the evolving CMO role and how marketing departments are being restructured to meet these challenges. 
  
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• The Next Big Break for TV Advertisers: the Hispanic Audience 

  30-06-2022 23:19 via adweek.com
  
  Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. "There are still a lot of marketers that don't lean into the Hispanic audience,"...
  
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• Watch Studio 30 Presents: TV advertising, innovation and the future of DirecTV

  30-06-2022 23:15
  
  DirecTV Advertising's Amy Leifer joins Age Studio 30 at Cannes Lions to discuss the MVPD's latest ad tech partnerships and innovations including DirecTV Stream.
  
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• Tinder and Human Rights Campaign Join Forces to End Blood Ban for LGBTQ+ Men

  30-06-2022 23:01 via adweek.com
  
  Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ+ communities. The dating app partnered with LGBTQ+ advocacy group Human Rights Campaign to raise awareness--and ultimately demolish--a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community. Tinder and...
  
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• New Bill Proposed Against Platforms Over Children’s Addiction to Social Media

  30-06-2022 23:01 via adweek.com
  
  California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday. It allows...
  
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• Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US

  30-06-2022 22:45 via adweek.com
  
  Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network's like button into a custom animation, and they are available as an add-on to Twitter's Timeline Takeover option, which ensures that a brand's...
  
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• Work Stress Turns Into Monsters in Need of Taming in This Playful Ad From Asana

  30-06-2022 22:42 via adweek.com
  
  Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little...
  
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• Campaign podcast: CALM on ‘The last photo’, plus the best of Cannes Lions

  30-06-2022 21:45 via campaignlive.co.uk
  
  In this episode, the team discusses the trends that emerged at Cannes Lions and we talk to the Campaign for Living Miserably about their new work to prevent suicide.
  
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• A look at Publicis Groupe's 2022 U.S. diversity data

  30-06-2022 21:15
  
  A new report shows growth in the number of people of color joining Publicis in the U.S., but the percentage in senior leadership fell slightly. 
  
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• Watch live on July 20 at 1 p.m. EDT: How data can lead to better ROI and measurement in an uncertain economy

  30-06-2022 20:56
  
  Ad Age Studio 30 sits down with executives from Salesforce to discuss how data impacts marketers' investments and strategic shifts and predict the way forward for digital marketing.
  
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• How Blue Moon beer founder is marketing new cannabis beverage—including a subversive Spotify playlist

  30-06-2022 19:57
  
  Ceria, a beer brand focused on a new kind of high, gets crafty with new campaign from Mother
  
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• Prudential hires McCann as its lead creative agency

  30-06-2022 19:21
  
  The decision comes after a review that started in May 
  
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• NBCUniversal’s Peacock hits $1 billion in upfront ad sales

  30-06-2022 19:00
  
  NBCUniversal’s streamer Peacock brought in $1 billion in ad sales during its upfront ad haggle, with its total digital and streaming sales up 20% from last year.
  
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• Why Pinterest's new CEO could signal new era of social commerce

  30-06-2022 18:34
  
  Marketers weigh in on the shakeup at Pinterest, with Google's Bill Ready joining the social media platform. 
  
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• Global retains advertising contract for Gatwick Airport

  30-06-2022 18:32 via campaignlive.co.uk
  
  The media and entertainment group has the exclusive advertising rights throughout the airport.
  
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• Guinness welcomes back the Irish summer

  30-06-2022 17:47 via campaignlive.co.uk
  
  Clouds delay gratification in 'Lovely day for a Guinness' spot.
  
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• OMD UK appoints MD and chief client experience officer

  30-06-2022 17:33 via campaignlive.co.uk
  
  Both will report to Laura Fenton, chief executive of OMD UK.
  
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• Watch the newest commercials from Spectrum, Panera, Effectv and more

  30-06-2022 17:15
  
  Panera Bread calls its Charged Lemonade—a new drink containing plant-based caffeine from guarana and coffee extract—a “force of nature.”
  
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• Marvel Studios’ King Valkyrie stars in Direct Line ad

  30-06-2022 17:06 via campaignlive.co.uk
  
  The film is the latest instalment in the ‘We’re on it’ platform by Saatchi & Saatchi.
  
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• Absolute Radio to wave goodbye to Golden Square

  30-06-2022 16:47 via campaignlive.co.uk
  
  Absolute Radio (formerly Virgin) is moving to Euston after 30 years in Soho.
  
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• Guap launches gala and awards show

  30-06-2022 15:58 via campaignlive.co.uk
  
  Media owner’s inaugural event to be held at Natural History Museum in mid-September.
  
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• 6 essential qualities of a trusted, authentic B2B brand

  30-06-2022 15:41
  
  Being authentic in your marketing requires a commitment to six core traits, ensuring consistency and keeping your purpose at the center of everything you do.
  
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• Horizon Media bets on future of hybrid events with stake in digital experience platform

  30-06-2022 15:00
  
  Independent media agency Horizon sees potential in First Tube to strengthen its capabilities in the metaverse.
  
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• Beauty Pie opens ‘Warehouse of dreams’ in Covent Garden

  30-06-2022 14:41 via campaignlive.co.uk
  
  The experience was created by Backlash.
  
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• Ogilvy PR ups Rahul Titus to new global influence role

  30-06-2022 13:26 via campaignlive.co.uk
  
  Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence.
  
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• Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?

  30-06-2022 12:27 via campaignlive.co.uk
  
  The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.
  
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• Pick of the Week: Easter eggs galore in PlayStation ad

  30-06-2022 12:03 via campaignlive.co.uk
  
  Film promoting expansion of subscription service is pure cinematic storytelling.
  
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• Gala Bingo unveils debut work by Neverland

  30-06-2022 12:03 via campaignlive.co.uk
  
  The 60-second spot follows five friends on the hunt for hot air balloons.
  
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• Advertising Week acquired by Emerald Holding

  30-06-2022 12:03 via campaignlive.co.uk
  
  All Advertising Week employees, including co-founder and chairman Matt Scheckner, will join the US events company.
  
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• WPP acquires Australia-based martech agency Bower House Digital

  30-06-2022 11:38 via campaignlive.co.uk
  
  Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
  
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• Advertising in a downturn—4 strategies for a brutal budget season

  30-06-2022 11:30
  
  Here's how to defend spending and benefit from the recovery.
  
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• Advertising in a downturn: 4 strategies for a brutal budget season

  30-06-2022 11:30
  
  Here's how to defend spending and benefit from the recovery.
  
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• The gender pay gap: beyond the data

  30-06-2022 11:28 via campaignlive.co.uk
  
  Annual government data tells a story about agencies’ approach to women in the workplace, but it isn’t always the full picture.
  
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• Is Pride marketing still relevant? LGBTQ+ marketers weigh in

  30-06-2022 11:00
  
  LGBTQ+ marketers weigh in on the state of rainbow advertising during June.
  
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• How Michaels is marketing its crafting brand amid rising prices

  30-06-2022 11:00
  
  Craft retailer Michaels is focusing on messaging of both value and brand during the economic downturn and rising prices.
  
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• McCain pulls drag queen ad after complaints

  30-06-2022 10:02 via campaignlive.co.uk
  
  Food brand admits "inappropriate innuendo" as part of social campaign.
  
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