Advertising news

• Dentsu Creative India, We Believers, WPP triumph at Cannes Lions 2022

  24-06-2022 23:45
  
  It's the first time an Indian agency has won the coveted title; WPP earns a back-to-back honor.
  
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• Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm

  24-06-2022 21:55 via adweek.com
  
  On this week's episode, we travel back to Challenger Brands 2021 where Adweek's former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is...
  
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• Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick

  24-06-2022 21:52 via adweek.com
  
  In the fast-growing world of THC-spiked beverages, there's a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans--Cann, by the way, is a best-selling "social tonic" with a pioneering Pride campaign and a Hollywood following--and via drops, mixes,...
  
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• An Apple ‘Underdogs’ ad and Channel 4’s ‘Super.Human’ win 2022 Cannes Lions Film Grand Prix

  24-06-2022 21:45
  
  Along with Apple and Channel 4's Film wins, a funny, ‘excruciating’ film for the Humane Society earned Cannes Lions Grand Prix for Good.
  
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• How Top NBA Draft Picks Leveraged College Marketing Deals in Their Rise to the Big Leagues

  24-06-2022 21:23 via adweek.com
  
  The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy...
  
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• Leo Burnett Mumbai wins Sustainable Development Grand Prix for Procter & Gamble period education campaign

  24-06-2022 21:00
  
  'The Missing Chapter' celebrates an Indian schoolgirl who conspires to distribute red flyers about periods in an effort to keep girls in school.
  
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• EA Sports wins Titanium Grand Prix for campaign that resurrected soccer hopeful Kiyan Prince

  24-06-2022 21:00
  
  'Long Live the Prince' campaign from EA Sports and Engine Creative brought together multiple brands to turn young footballer killed in a knife crime into a soccer star.
  
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• DDB Mexico and WeCapital win Glass Lion for creating credit history for women who had none

  24-06-2022 21:00
  
  'Data Tienda,' which also won Creative Data Grand Prix, had close competition in Ogilvy's campaign in Greece for Lacta about fatal domestic violence.
  
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• Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency

  24-06-2022 20:50 via adweek.com
  
  The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year. Will there be a completion to the trilogy next...
  
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• Apple and Channel 4 Are Dual Winners of Cannes Lions Film Grand Prix

  24-06-2022 20:44 via adweek.com
  
  Apple's third installment in its popular "Underdogs" series and Channel 4's "Super. Human." film for the Paralympics both won a Cannes Lions Film Grand Prix--one of the most coveted awards at the festival. Film is one of the few categories at Cannes that is allowed to award two Grand Prix. The first went to Apple...
  
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• Roe v. Wade—agencies respond to Supreme Court overturning abortion ruling

  24-06-2022 20:33
  
  The Supreme Court officially overturned the landmark ruling on Friday.
  
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• Cannes Lions’ Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved

  24-06-2022 20:19 via adweek.com
  
  One of the advertising industry's most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. "Long Live the Prince," created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent...
  
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• P&G’s Period Education Campaign Wins Sustainable Development Goals Grand Prix at Cannes

  24-06-2022 19:48 via adweek.com
  
  For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to "Data Tienda," a...
  
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• Mastercard Has Dropped an Album. Will People Listen?

  24-06-2022 19:29 via adweek.com
  
  It's been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it's cracked the code on breaking through. In a presentation at the Cannes Lions International Festival of Creativity, Mastercard unveiled an...
  
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• The New Expectations of CEOs as Policymakers

  24-06-2022 19:25 via adweek.com
  
  CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change. If you look at the lifecycle of a consumer, you'll realize that their loyalty to a brand has the potential to surpass the tenure of a CEO at that...
  
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• Watch the newest commercials from The Home Depot, United, ButcherBox and more

  24-06-2022 19:24
  
  United Airlines says it’s proud to support HBCU (historically Black colleges and universities) golf teams.
  
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• Don’t run, fly, Hoka says in first global ad campaign

  24-06-2022 18:42 via campaignlive.com
  
  Performance footwear brand taps FCB for spot that shows people running so fast they take flight.
  
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• Omnicom to roll out Google tech consultancy across major markets

  24-06-2022 18:30 via campaignlive.com
  
  TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
  
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• Meta to shut down misinformation tracker CrowdTangle

  24-06-2022 18:28
  
  The Facebook parent has kept its plans for CrowdTangle a mystery, and now the tool is being scrapped. 
  
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• Maltesers campaign embraces later-life sex

  24-06-2022 18:11 via campaignlive.co.uk
  
  New spots feature women enthusiastically tackling situations that can be embarrassing.
  
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• Fox Wraps Upfront Negotiations With CPM Increases of 9-12%

  24-06-2022 17:52 via adweek.com
  
  That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week. According to the source, CPM (cost per thousand viewers reached) increases were around...
  
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• Vodafone makes tennis fans Wimbledon champs with Snapchat AR

  24-06-2022 17:03 via campaignlive.co.uk
  
  The phone company's ambassador tennis player Emma Radacanu appears in the activation.
  
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• Cannes Lions crowns agency, network and most creative company of the year 2022

  24-06-2022 16:49 via campaignlive.co.uk
  
  Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.
  
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• Cannes Lions 2022 crowns agency, network and most creative company of the year

  24-06-2022 16:49 via campaignlive.co.uk
  
  Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.
  
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• Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

  24-06-2022 16:08
  
  Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data.
  
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• Cannes Lions: Engine London’s ‘Long live the Prince’ wins Titanium Grand Prix

  24-06-2022 15:59 via campaignlive.co.uk
  
  The UK sees a surge in Grands Prix wins on the last day of the festival.
  
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• In Pictures: Campaign's Cannes Lions 2022 beach party

  24-06-2022 15:45 via campaignlive.co.uk
  
  More than 600 guests from global advertising attended Campaign's party at the Carlton Beach at Cannes Lions yesterday (23 June).
  
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• Why Pinterest is firmly against pimple popping videos

  24-06-2022 15:38
  
  Pinterest tamps down on gross-out videos, which is a sign of how the platform approaches social media harms in general.
  
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• Cannes Lions: Channel 4’s ‘Super. Human’ and Apple’s ‘Escape from the office’ win Film Grands Prix

  24-06-2022 15:13 via campaignlive.co.uk
  
  4Creative London scoops its first Grand Prix of the 2022 festival.
  
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• In Pictures: Campaign's Cannes Lions 2022 drinks party

  24-06-2022 15:08 via campaignlive.co.uk
  
  More than 600 guests from global advertising attended Campaign's party at the Carlton Beach at Cannes Lions yesterday (23 June).
  
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• Cannes Lions’ first Deaf juror Storm Smith on how to make the festival even more inclusive

  24-06-2022 14:49
  
  Additional interpreters would give Deaf and hard of hearing attendees the freedom to participate in any event.
  
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• M&A watch: Latest activity suggests Q2 tracking ahead of Q1

  24-06-2022 14:02 via campaignlive.co.uk
  
  May continued to be a busy month with 71 transactions
  
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• Depop signs up Charlie XCX for new campaign

  24-06-2022 13:27 via campaignlive.co.uk
  
  The campaign, created by Depop's in-house team and Yonder Media, uses data to identify potential shoppers such as festival-goers.
  
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• ‘Queer as Folkestone’: Channel 4 marks 50th Pride with national and regional ad push

  24-06-2022 11:31 via campaignlive.co.uk
  
  Alongside a TV and social campaign, the work will include pun-based posters tailored to towns, with activity spanning 80 UK regions.
  
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• Cannes Lions: UK's Sheba-sponsored 'Hope Reef' wins Media Grand Prix

  24-06-2022 09:14 via campaignlive.co.uk
  
  The cat-food brand worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean.
  
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• Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

  24-06-2022 09:14 via campaignlive.co.uk
  
  Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
  
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• Cannes Lions: UK's cat food-sponsored coral billboard wins Media Grand Prix

  24-06-2022 09:14 via campaignlive.co.uk
  
  Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘HOPE’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
  
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• Cannes Lions: Cat food-sponsored coral billboard wins media Grand Prix

  24-06-2022 09:11 via campaignlive.co.uk
  
  Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘HOPE’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
  
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• BBDO Belgium wins PR Lions Grand Prix in category again dominated by creative firms

  24-06-2022 08:33 via campaignlive.co.uk
  
  Edelman won a Bronze PR Lion for National Grid’s Green Light Signal campaign in the U.K. It also won in the Creative Data and Media categories, and Prime Weber Shandwick won Bronze in the Direct category.
  
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• How Young Creators Are Turning the Cannes Conversation to Climate

  24-06-2022 00:36 via adweek.com
  
  The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface--demanding that the industry face...
  
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• Ally Bank Pledges Equal Opportunity Ad Spend for Men’s and Women’s Sports

  24-06-2022 00:23 via adweek.com
  
  While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men's and women's sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others...
  
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