Advertising news

• Mondelez buying Clif Bar for $2.9 billion

  20-06-2022 23:24
  
  The acquisition creates a $1 billion global snack bar business for Oreo-maker Mondelez.
  
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• Cannes Today—Adidas, Vice and a non-existent newspaper win Lions, plus Dentsu’s big reorg

  20-06-2022 22:45
  
  Welcome to Day One of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.And ... it’s backToday the Cannes Lions International Festival of Creativity kicked off in the south of France for the first time since 2019. Ad Age, as always, has an editorial team on the ground—Brian Bonilla, Ann-Christine Diaz, Parker Herren, Alexandra Jardine, Jack Neff, Dan Peres and Garett Sloane—to offer you exhaustive (and exhaust
  
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• ‘God hates NFTs’—behind The Hundreds' staged anti-crypto protest

  20-06-2022 22:09
  
  Co-founder Bobby Hundreds said he wanted to exploit the line between skeptics and enthusiasts.
  
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• Snap’s Evan Spiegel discusses Elon Musk’s Twitter deal and data privacy at Cannes

  20-06-2022 21:38
  
  Five takeaways from Snap's CEO on the Croisette. 
  
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• VMLY&R and product innovation win big with Cannes Pharma and Health Grand Prix

  20-06-2022 21:00
  
  IPG Health Network's Area 23 takes Grand Prix for Good in Health for work exposing the many disguises of sugar.
  
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• Vice World News 'Unfiltered History Tour' wins Radio & Audio Grand Prix at Cannes

  20-06-2022 21:00
  
  Dentsu's guerilla tour of the British Museum highlighted disputed artifacts in its collection.
  
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• Non-existent newspaper wins Print & Publishing Grand Prix at Cannes

  20-06-2022 21:00
  
  Lebanese paper AnNahar held the presses to highlight government refusal to hold elections.
  
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• Adidas Liquid Billboard wins Outdoor Grand Prix at Cannes Lions

  20-06-2022 21:00
  
  Campaign from Havas Middle East filled a giant billboard with water and swimmers.
  
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• Cannes Lions Debuts Councils to Drive Agenda for Change

  20-06-2022 18:55 via adweek.com
  
  It's an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every...
  
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• EE’s Wi-Fi rooster makes its nest at Glastonbury Festival

  20-06-2022 18:33 via campaignlive.co.uk
  
  The rooster will be reminding festival goers of upcoming Pyramid Stage performances and providing a free Wi-Fi hotspot.
  
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• CALM uses last photos to show that suicidal doesn't always look suicidal

  20-06-2022 18:22 via campaignlive.co.uk
  
  Work by Adam & Eve/DDB is CALM's biggest campaign to date.
  
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• Watch the newest commercials from Mint Mobile, Meta, Vitaminwater and more

  20-06-2022 18:11
  
  Meta says, “The metaverse may be virtual, but the impact will be real.”
  
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• Cannes Lions is back in person, and here’s what to expect

  20-06-2022 17:43
  
  During Cannes, Meta will showcase the power of creativity, and will feature an array of experiential activations and thought leadership programming.
  
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• Royal British Legion installation marks 40th anniversary of Falklands war

  20-06-2022 17:08 via campaignlive.co.uk
  
  The installation was devised by Havas CX Helia and Linda Kitson.
  
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• Adidas' 'Liquid billboard' wins Outdoor Grand Prix at Cannes Lions 2022

  20-06-2022 16:24 via campaignlive.co.uk
  
  The UK won a bronze and the US won four golds.
  
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• Garry Kasparov: It’s Imperative Marketers Don’t Lose Focus on Ukraine

  20-06-2022 15:22 via adweek.com
  
  CANNES, France -- Regain Ukraine. That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning during the opening keynote at the Cannes Lions Festival of Creativity. But Regain Ukraine is more than a clarion call from Kasparov. It is a brand launched in partnership with Kasparov's Renew Democracy Initiative and...
  
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• Dentsu unites creative shops in sweeping reorganization

  20-06-2022 15:14
  
  Holding company consolidates DentsuMB, 360i and Isobar into Dentsu Creative.
  
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• 10 Takeaways From Chewy’s Master Class on Customer Care

  20-06-2022 15:00 via adweek.com
  
  When tweets go viral, it's not always great for brands--it can be for a faux pas, a perfectly timed meme or angering an online army. Pet ecommerce brand Chewy went viral for the best reasons. I contacted @Chewy last week to see if I could return an unopened bag of my dog's food after he...
  
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• TikTok tells brands at Cannes how it aims to win millions of advertisers

  20-06-2022 14:57
  
  TikTok execs talk brand safety, shopping, the creator economy, and how they caused a feta shortage.
  
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• Cannes Lions: Volodymyr Zelensky – 'Power of creativity greater than a nuclear state stuck in the past’

  20-06-2022 14:43 via campaignlive.co.uk
  
  Ukraine's president and its leading creatives urge adland to help it defeat Russia
  
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• Media Isn’t Dismantling Harmful Gender Stereotypes, says UN Study

  20-06-2022 14:36 via adweek.com
  
  A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people's attitudes towards...
  
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• Dentsu International drops DentsuMB, 360i and Isobar names to break down silos

  20-06-2022 14:27 via campaignlive.co.uk
  
  Dentsu Creative has been led by chief creative officer Fred Levron.
  
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• Dentsu Is Blending All of Its Global Creative Shops Together to Form Dentsu Creative

  20-06-2022 14:15 via adweek.com
  
  When Fred Levron joined Dentsu as the global chief creative officer in November last year, he had a mammoth task ahead of him. Reinvent the creative network. Dentsu International has been on a path of consolidation, taking over 160 agency brands and reducing them to just a handful. Levron and CEO Wendy Clark are using...
  
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• Global new-biz client spotlight: Majority of retail brands favour indie agencies

  20-06-2022 14:11 via campaignlive.co.uk
  
  Restaurants and FMCG sectors account for nearly half of total new-business billings in April
  
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• Cheil UK appoints Chris Camacho as chief executive

  20-06-2022 12:51 via campaignlive.co.uk
  
  Camacho was previously chief performance officer at Mindshare.
  
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• The Stories of Women Named Nicole After Iconic ’90s Renault Campaign

  20-06-2022 12:43 via adweek.com
  
  Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words "Papa" and "Nicole". The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father...
  
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• As Brand Safety Changes, GARM Keeps Pace

  20-06-2022 12:00 via adweek.com
  
  Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019. The last time the festival was held in person, the Global Alliance for Responsible Media (GARM) was launched, a first-of-its-kind collaboration between brands, media agencies, platforms and industry associations to focus on the singular goal...
  
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• Paramount’s UK Streaming Launch Offers a Look at What Happens Behind Its Mountain

  20-06-2022 11:58 via adweek.com
  
  Ever wondered what is behind the mountain that appears in media company Paramount Global's logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service. Available...
  
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• Channel 4 and Barclays launch six-part series on money worries

  20-06-2022 11:40 via campaignlive.co.uk
  
  The series will be shown on Channel 4’s YouTube channel, as well as its social channels.
  
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• Crisis appoints Adam & Eve/DDB to lead Christmas campaign

  20-06-2022 11:39 via campaignlive.co.uk
  
  The win follows a competitive pitch.
  
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• Brands and Pride Month—four ways to make rainbow-washing a thing of the past

  20-06-2022 11:30
  
  LGBTQ+ consumers can tell the difference between empty gestures and genuine brand commitment.
  
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• M&C Saatchi withdraws support for Next 15 takeover

  20-06-2022 11:16 via campaignlive.co.uk
  
  Next 15’s current share price values M&C Saatchi at about £233.7m, marking a significant decline on the original £310m valuation.
  
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• How Summersalt is disrupting the $5.2 billion swimwear category

  20-06-2022 11:00
  
  DTC swimwear brand Summersalt has benefited from a marketing message of body positivity and product partnerships with the likes of The Home Edit.
  
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• Cannes is here and Paramount+ brings back Beavis and Butt-Head: The Week Ahead

  20-06-2022 11:00
  
  Marketing and media events to watch in the days ahead.
  
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• Cannes in the metaverse—why McCann is building a virtual gallery for the Croisette

  20-06-2022 11:00
  
  The space will house the agency's top campaigns. 
  
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• Cannes Lions Grand Prix All-Stars—where are they now?

  20-06-2022 10:00
  
  Ad Age examines the legacy of some of the festival's most celebrated campaigns from Dove, Nike, Always and State Street Global Advisors.
  
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• Samsung Tops YouTube’s Cannes to Cannes Ads Leaderboard

  20-06-2022 09:00 via adweek.com
  
  YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time. Samsung captured the top spot on this year's...
  
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• Brightline Debuts New Connected TV Ad Offerings in Rebranded Suite

  20-06-2022 06:01 via adweek.com
  
  Connected TV technology company Brightline wants to overhaul its streaming ad suite, and it's starting with a slew of CTV advertising products. The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions. OTT Accelerator has been in the making for 18 months after streaming saw a viewership boost...
  
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• Wieden+Kennedy honors Juneteenth with thought-provoking film

  20-06-2022 01:00
  
  Film from agency's Black affinity group Noir looks at the complexity of honoring the newest federal holiday.
  
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