Advertising news

• Paramount Finishes Upfront Ahead of Cannes Lions With High Single-Digit CPM Gains

  17-06-2022 23:52 via adweek.com
  
  Paramount is joining The CW across the upfront finish line. The company is "virtually done" with upfront negotiations, just ahead of Cannes Lions next week, becoming the second upfront week presenter to wrap talks this year, a source familiar with the matter told Adweek. According to the source, there was strong demand and pricing across...
  
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• Meta Avatars Store to Hold Grand Opening Next Week

  17-06-2022 23:25 via adweek.com
  
  The Meta Avatars Store will open its "doors" in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of...
  
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• Queen Latifah on Why She Took the ‘It’s Bigger Than Me’ Campaign on Tour

  17-06-2022 23:23 via adweek.com
  
  Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical...
  
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• Snapchat Tests Snapchat+ Subscription Service

  17-06-2022 21:55 via adweek.com
  
  Snap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters early access to new experimental features, much like Twitter's subscription option, Twitter Blue, does for that platform's users. A spokesperson for Snap said in a statement, "We're doing early internal testing of Snapchat+, a new...
  
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• Marketing Morsels: Seinfeld vs Snyder’s, Dashmart’s Unrigged Claw Game and More

  17-06-2022 21:39 via adweek.com
  
  Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's Jackie Chiles takes on Snyder's of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder's of Hanover Pretzel brand Snyder's of Hanover...
  
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• Cannes Lions 2022: How young creatives can make the most of the festival

  17-06-2022 21:16
  
  3 strategies to explore opportunities and gain a competitive edge.
  
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• TikTok Looks to Counter Report That US User Data Was Repeatedly Accessed in China

  17-06-2022 21:05 via adweek.com
  
  Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S. user data has been stored in its data centers in the U.S. and Singapore, adding that 100% of U.S. user traffic is now being routed to Oracle Cloud Infrastructure, with the data centers being used...
  
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• Top Rank Is Fighting for a 24/7 Boxing Market

  17-06-2022 20:58 via adweek.com
  
  Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable. He's a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn't need much help navigating modern marketing. But a changing boxing landscape has the sport looking for...
  
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• A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic

  17-06-2022 20:41 via adweek.com
  
  The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way. One inventive solution comes from...
  
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• Nerf Introduces Murph, the Brand’s First Mascot

  17-06-2022 19:54 via adweek.com
  
  Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling...
  
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• WWE CEO Vince McMahon to step back during misconduct probe

  17-06-2022 19:23
  
  McMahon will retain his responsibilities related to the company’s creative content during the period.
  
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• Frito-Lay inks 2022 World Cup sponsorship deal

  17-06-2022 19:22
  
  First-ever salty snack partnership will bring digital promotions and FIFA-branded items to 100 million U.S. soccer fans–and could test appetite for 2026 U.S. event.
  
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• Fashion Fair Cosmetics Makes a Bold Return With Illuminating Doc, The Beauty of Blackness

  17-06-2022 18:41 via adweek.com
  
  In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack...
  
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• Instagram looks to recent graduates to expand creator pool

  17-06-2022 18:40
  
  A new digital ad encourages them to “make good art."
  
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• The story lives on: Renault resurrects classic 'Papa, Nicole' ad (with a spin)

  17-06-2022 18:06 via campaignlive.co.uk
  
  The original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run.
  
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• What AB InBev’s Super Bowl pullback means for Big Game marketing

  17-06-2022 17:27
  
  The Big Game will look a lot different this year with the brewer lowering its ad load and Pepsi pulling out of halftime—but demand is still strong.
  
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• Pitch Update: Tommy Hilfiger, GambleAware, Heathrow, Virgin Media O2, Shell & more

  17-06-2022 17:01 via campaignlive.co.uk
  
  Campaign's round-up of this week's pitch activity.
  
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• Pitch Update: Tommy Hilfiger, GambleAware, Heathrow Airport, Virgin Media O2 and Shell

  17-06-2022 17:01 via campaignlive.co.uk
  
  Campaign's round-up of this week's pitch activity.
  
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• Cannes Lions 2022 live blog: all the festival news and award winners

  17-06-2022 16:32 via campaignlive.co.uk
  
  All the latest updates from the International Festival of Creativity.
  
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• Publicis makes metaverse hires, adding four execs to focus on Web3

  17-06-2022 16:21
  
  This comes after the holding company unveiled a new chief metaverse officer, which is actually an avatar.
  
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• Robust ad industry growth predicted (despite the economy), plus Starbucks’ personalization strategy: Datacenter Weekly

  17-06-2022 15:45
  
  Also: Alternative currencies gain momentum at NBCU, macroeconomic news in a nutshell and more.
  
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• Ki appointed creative partner for London tourist attraction

  17-06-2022 13:39 via campaignlive.co.uk
  
  The attraction will be the first step-free cultural event of its kind and feature 70 super-sized sculptures of animated character Morph.
  
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• Campaign podcast: Cannes, NFTs, Mother's new CCO Felix Richter and Campaign for creativity

  17-06-2022 13:36 via campaignlive.co.uk
  
  In this episode, the team discusses the Cannes Lions Festival of Creativity, NFTs in advertising, Mother's new global creative lead and other features in Campaign's Summer edition.
  
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• Paramount+ promises a ‘mountain of entertainment’ in epic campaign

  17-06-2022 13:12 via campaignlive.co.uk
  
  Uma Thurman fronts the star-studded ad by New Commercial Arts.
  
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• Little Moons billboard makes visitors reach for the sky

  17-06-2022 13:05 via campaignlive.co.uk
  
  Developed by Lucky Generals, the billboard was part of the brand’s 'Ice cream from another world' platform.
  
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• It’s Time to ‘Double Down,’ Advises P&G’s Marc Pritchard Around Economic Slowdown

  17-06-2022 12:25 via adweek.com
  
  With the global economy slowing due to the cost-of-living crisis and the war for Ukraine sending oil and gas prices spiraling, businesses are beginning to brace themselves for "tough economic times" in the months ahead. But P&G's marketing chief Marc Pritchard has said this is the time for marketers to "double down" on spend -...
  
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• Through Trial and Error, Brands Can Strike the Right Tone on TikTok

  17-06-2022 12:00 via adweek.com
  
  When Gen Z wants to feel some Y2K nostalgia, the teenagers and 20-somethings grab their dusty Juicy Couture track suits from the attic, power up their iPod Nanos and jump into low-rise jeans. Gen Z is then reminded of simpler times--when your foot was the perfect startup tool for your under-the-desk computer tower, Microsoft Paint...
  
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• Nationwide hires Essence as media agency, WPP creating 'Team Nationwide'

  17-06-2022 12:00
  
  IPG’s Universal McCann previously held the insurer's media account for a decade.
  
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• Hologram of Ukraine President Volodymyr Zelensky Pitches Tech Sector for Support

  17-06-2022 12:00 via adweek.com
  
  Ukraine's president Volodymyr Zelensky has made a surprise appearance at several of Europe's major technology conferences as a hologram. He is calling upon the sector's support and investment to rebuild his country at the end of Russia's invasion, which has desolated it, by offering access to the country's top tech minds and services. Through 3D...
  
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• Havas London wins govt’s DfE pitch

  17-06-2022 11:57 via campaignlive.co.uk
  
  The agency will be retained for a further four years.
  
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• Cannes Lions 'pleased' with 2022 entries despite drop below pre-pandemic levels

  17-06-2022 11:52 via campaignlive.co.uk
  
  Organisers said there was a 'good bounceback' because 2021 numbers covered two years after the 2020 festival was cancelled.
  
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• 9 ways for brands to authentically connect with Black Americans

  17-06-2022 11:30
  
  Best practices that can inform everything from research to content on Juneteenth and beyond.
  
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• WhatsApp Makes 2 Tweaks to Group Calling

  17-06-2022 02:00 via adweek.com
  
  Head of WhatsApp Will Cathcart shared two updates to group calls on the messaging application in a tweet Thursday. Specific people on a call can now be muted or messaged. And a new indicator helps participants see when more people join large group calls. Some new features for group calls on @WhatsApp: You can now...
  
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• NBCU says 40% of its upfront deals are on Nielsen alternative currencies

  17-06-2022 00:45
  
  Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions.
  
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• Just Egg Amps Up Its Outreach at Major Summer Music Festivals

  17-06-2022 00:07 via adweek.com
  
  Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend--working around the clock if need be--at the Bonnaroo music festival near Nashville, Tenn. Their goal with the activation--as performances from Stevie Nicks, Tool, Machine Gun Kelly, Roddy Ricch and other A-list artists serve as the backdrop--is to convert as...
  
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