Advertising news

• Audi Picks Ogilvy as Its New Creative Agency of Record

  20-05-2022 22:40 via adweek.com
  
  Ogilvy has come out on top of Audi's eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis' Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the...
  
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• Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store

  20-05-2022 22:29 via adweek.com
  
  With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect Heights neighborhood, Mosaic...
  
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• Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas

  20-05-2022 22:05 via adweek.com
  
  As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival's iconic owl soars overhead and looks true to life thanks...
  
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• Meta Introduces Recurring Notifications for Businesses on Messenger

  20-05-2022 21:25 via adweek.com
  
  While the WhatsApp Cloud API (application-programming interface) was the big news for businesses to come out of Meta's Conversations event Thursday, other business-related updates for Messenger and the WhatsApp for Business application were revealed, as well. Messenger's new Recurring Notifications option enables businesses to deliver tailored messages to customers at the right time, ranging from...
  
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• Kind celebrates World Bee Day on TikTok

  20-05-2022 21:17
  
  The event will feature several bee influencers and is meant to raise awareness about the role of pollinators.
  
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• Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series

  20-05-2022 21:08 via adweek.com
  
  Years ago in his struggling actor days--long before Mad Men and Top Gun: Maverick--Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway. Flo was, well, less than smitten. In fact, she doesn't even recognize him and calls him by the wrong name when the two randomly bump...
  
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• Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid

  20-05-2022 21:01 via adweek.com
  
  Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We've already chatted with NBCU's Linda Yaccarino, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale. Now up: Rita Ferro, Disney's president of advertising sales and partnerships. This year, Disney moved to a new, expansive...
  
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• Audi of America hires Ogilvy as creative agency of record

  20-05-2022 21:01
  
  Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. 
  
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• Audi hires Ogilvy as creative agency of record

  20-05-2022 21:01
  
  Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. 
  
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• Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More

  20-05-2022 20:38 via adweek.com
  
  Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey to the mountaintop Mountain Dew Outpost Mountain Dew Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on...
  
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• Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

  20-05-2022 19:50
  
  Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more.
  
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• Shopping With Your Refrigerator: The Next Frontier of Connected Homes

  20-05-2022 19:33 via adweek.com
  
  Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They--the fridge that is--went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but...
  
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• Twitter Tightens Policy on Misinformation and False Reporting

  20-05-2022 18:25 via adweek.com
  
  Twitter announced a new policy on Thursday to address viral misinformation during periods of crisis like armed conflict, public health emergencies and large-scale natural disasters. The new global crisis information policy establishes standards for blocking the promotion of tweets that are determined to contain false reporting, false coverage of events and misleading allegations regarding the...
  
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• Adweek Presents: Alex Rodriguez on Elevating Brands Through Authentic Collaborations

  20-05-2022 18:11 via adweek.com
  
  On this week's episode, we are traveling back to November 2021 for the Brandweek Sports Marketing Summit, where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff and Wheels Up, as well as through partnerships with Mastercard,...
  
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• How meal subscription brands are trying to stay relevant as inflation threatens pandemic growth

  20-05-2022 18:00
  
  Daily Harvest runs meatless ‘chop shop’ to push new plant-based protein, as other brands step up partnerships and add more offerings.
  
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• Watch the newest commercials from New Balance, Apple, Sprite and more

  20-05-2022 17:50
  
  Rapper Jack Harlow and Los Angeles Clippers forward Kawhi Leonard star in the latest from New Balance. 
  
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• ‘Four&Flex’: Adam & Eve/DDB pushes policy to bring staff together in the office

  20-05-2022 17:14 via campaignlive.co.uk
  
  The agency is also set to subsidise travel in response to rising cost of living.
  
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• The Cookieless Future Calls for Reinvestment in Customer Relationship Management

  20-05-2022 17:08 via adweek.com
  
  Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it get applied? Here, we will go into detail about the critical stages for a growth marketer to understand data activation. The growth cycles have been generalized for the most common use cases and can be...
  
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• 5-Hour Energy founder buys news channel because TV commercials got too pricy

  20-05-2022 17:08
  
  Manoj Bhargava became the majority owner of NewsNet with surging advertising costs.
  
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• 5-Hour Energy founder buys news channel because TV commercials got too pricey

  20-05-2022 17:08
  
  Manoj Bhargava became the majority owner of NewsNet with surging advertising costs.
  
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• Meta Updates Location Targeting Options to Reflect Redrawn US Congressional Districts

  20-05-2022 16:55 via adweek.com
  
  Meta updated its location targeting options to reflect the redrawn congressional districts in the U.S. that resulted from the 2020 Census. Neil Shrimanker of Meta's business integrity and elections integrity team explained in a blog post that all updated congressional districts will be reflected across all of Meta's ads interfaces, including the Ads API (application-programming...
  
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• Best and worst of TV upfronts 2022

  20-05-2022 16:30
  
  A whirlwind week of in-person ad pitches had a lot of winners—and more than a few flops.
  
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• Facebook: Here’s How to View Your Activity Log on Mobile

  20-05-2022 16:27 via adweek.com
  
  Did you know Facebook allows you to view an Activity Log of your actions containing the posts you've liked, comments you've posted and more? From this Activity Log, you can quickly remove reactions you've shared on posts, change the privacy settings on your own posts and more. Our guide will show you how to view...
  
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• TikTok to Be 2022 Presenting Sponsor of LA Pride Parade

  20-05-2022 16:10 via adweek.com
  
  LGBTQ+ nonprofit Christopher Street West said this week that TikTok will be its presenting sponsor for the 2022 LA Pride Parade June 11 and 12. The platform will have its very first float at the Pride parade and post-parade Pride Village. TikTok will also host two live backstage events during the parade, at the Los...
  
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• How a More Equitable Creator Economy Can Benefit Brands

  20-05-2022 15:56 via adweek.com
  
  A few years ago, the term "creator economy" was unheard of. Today, creators are making money through a diverse and rapidly growing body of tactics, including channel subscriptions, streaming, sponsored posts, and selling merchandise. It's safe to say this term is now here to stay, and there's ample opportunity to solve the new needs and...
  
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• From Influencer to Founder: Fireside Chat With Josh Ostrovsky

  20-05-2022 15:54 via adweek.com
  
  Known professionally as The Fat Jewish, Josh Ostrovsky is a social media maven turned business leader. From garnering millions of fans worldwide to writing, acting, hosting, and even creating his own wine company, Ostrovsky continues to pave the path for entrepreneurs etching out empires while keeping a sense of community front and center. Ostrovsky joined...
  
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• 5 takeaways from the 2022 upfronts

  20-05-2022 15:47
  
  Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts. 
  
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• 5 takeaways from the 2022 TV upfronts

  20-05-2022 15:47
  
  Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts. 
  
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• Donna Speciale Won’t Dance Around the Importance of Hispanic Media at Univision Upfront

  20-05-2022 15:00 via adweek.com
  
  Following upfront week, Adweek is sitting down for postmortems with all the ad sales chiefs who presented. Following previous chats with NBCU's Linda Yaccarino and Fox Corp.'s Marianne Gambelli, next up, we have TelevisaUnivision's president of U.S. advertising sales and marketing, Donna Speciale. Following Univision and Televisa's merger last January, this was the first upfront...
  
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• Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

  20-05-2022 13:16 via campaignlive.co.uk
  
  The platform connects emerging musical talent including British singer-songwriter Griff.
  
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• Le Truc and Leo Burnett Ukraine launch pro-bono campaign for Human Rights Foundation

  20-05-2022 12:41 via campaignlive.co.uk
  
  The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower.
  
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• XYZ appoints new creative director

  20-05-2022 11:43 via campaignlive.co.uk
  
  After a decade Paul Stanway hands over the reins.
  
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• How new EU rules could create a safer and more trustworthy online advertising ecosystem

  20-05-2022 11:30
  
  Why the World Federation of Advertisers supports the European Union’s Digital Services Act and Digital Markets Act.
  
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• Campaign podcast: Christian Juhl on EssenceMediacom

  20-05-2022 11:13 via campaignlive.co.uk
  
  Group M's global chief executive Christian Juhl talks about the merger of Essence and MediaCom in the latest Campaign podcast.
  
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• Next 15 swoops in to agree surprise £310m takeover deal for M&C Saatchi

  20-05-2022 09:58 via campaignlive.co.uk
  
  Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.
  
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