Advertising news

• Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery

  18-05-2022 23:45 via adweek.com
  
  The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don't immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible for driving nearly $2 million in revenue and 40,000 dispensary visits for weed powerhouse...
  
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• ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness

  18-05-2022 23:09 via adweek.com
  
  Soccer players regularly give on-field interviews after a match about the game's most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had the chance to tie up the game and what coach Fernando Gago...
  
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• Grubhub’s 'free' lunch promotion causes chaos in New York

  18-05-2022 23:06
  
  Grubhub’s attempts to drum up buzz for its food-delivery service didn’t exactly generate the kind of publicity the company was hoping for.
  
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• Step Aside, Prime Day—Here Comes Walmart+ Weekend

  18-05-2022 22:09 via adweek.com
  
  As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members--which, per reports, number anywhere from 11.5 million...
  
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• Twitter Introduces Super Follows Spaces

  18-05-2022 21:15 via adweek.com
  
  Creators using Twitter's Super Follows monetization option can now host Twitter Spaces that are available exclusively to their subscribers. The social network positioned the new option in a tweet Wednesday as "a new way to get even more connected with your Super Followers." introducing Super Follows Spaces ???? a new way to get even more...
  
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• Burrell media exec Linda Jefferson dies following illness

  18-05-2022 21:15
  
  Linda Jefferson is credited with "helping establish the science of targeted media" during her nearly 40-year tenure at the agency.
  
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• Warner Bros. Discovery heavily plugs unscripted in its first upfront

  18-05-2022 21:11
  
  The company spent surprisingly little time on HBO and HBO Max, arguably its crown jewels.
  
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• MPWIS Podcast: Julie Uhrman, Co-Founder and President of Angel City FC

  18-05-2022 20:53 via adweek.com
  
  On this week's episode of Adweek's Most Powerful Women in Sports, Adweek's former chief content officer Lisa Granatstein sits down with Julie Uhrman, co-founder and president of Angel City FC, an LA-based National Women's Soccer League franchise that launched earlier this spring. With star-power investors that include Natalie Portman, Eva Longoria, Serena Williams, Billie Jean...
  
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• Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront

  18-05-2022 20:40 via adweek.com
  
  During Discovery's upfront event last year, CEO David Zaslav said the company will stand "should-to-shoulder" with broadcasters. In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message. Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in...
  
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• Sean Walsh appointed as Dmg Media’s global chief brand officer

  18-05-2022 20:27 via campaignlive.co.uk
  
  Dmg Media's brands include Mail Newspapers, MailOnline and DailyMail.com.
  
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• Watch the newest commercials from Chrysler, Domino’s, Frito-Lay and more

  18-05-2022 20:24
  
  Chrysler says its Pacifica is “the #VanLife for #RealLife.” 
  
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• Snap Releases Diversity Annual Report for 2022

  18-05-2022 19:30 via adweek.com
  
  Snap Inc. released its Diversity Annual Report for 2022 Wednesday, admitting that it is not quite meeting its goals and detailing the steps it is taking to remedy that. CEO Evan Spiegel and vice president of diversity, equity and inclusion Oona King wrote in the report's introduction, "So, how are we doing? When it comes...
  
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• Target plummets most since 1987 as inflation hurts margins

  18-05-2022 19:07
  Target Corp. is on pace for its worst stock drop since 1987’s Black Monday crash after becoming the second big retailer in two days to trim its profit forecast. 
  
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• TV characters beloved by ad industry leaders when they were kids

  18-05-2022 18:55
  
  Agency executives, CMOs and others reveal their favorite TV characters from childhood. 
  
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• Global new biz round-up: March sees twice as many pitches as previous two months

  18-05-2022 18:40 via campaignlive.co.uk
  
  Publicis Groupe flies to the top with two large media wins
  
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• Amazon Is Giving Customers Coupons in Exchange for Their Grocery Shopping Data

  18-05-2022 18:39 via adweek.com
  
  While Amazon's push to have consumers do more shopping over voice platforms still hasn't quite caught on, the company is still hoping Alexa will come to play a role in its customers' trips to the grocery store. The ecommerce giant rolled out a new feature this month that will allow users to upload receipts from...
  
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• Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events

  18-05-2022 18:31 via adweek.com
  
  Touring artists and their fans have spoken: Live, in-person events are back. Over the past two years, livestreams filled the absence left by lockdowns and social distancing. It was all about the entertainment industry mentality that always demands "the show must go on." As the world reopens and more people are keen to return to...
  
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• TV ad complaints shot up by 44% in 2021, ASA reports

  18-05-2022 18:26 via campaignlive.co.uk
  
  ASA also announced new project to analyse posts by 'high-risk' influencers.
  
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• Pick of the Week: McCann's musical-inspired animation gives all the feels

  18-05-2022 17:51 via campaignlive.co.uk
  
  Characters depict individual emotions felt by healthcare workers in this campaign with hints of Disney's Inside Out.
  
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• 'Stop being an old boy’s club': debut Media for All survey calls out industry

  18-05-2022 17:46 via campaignlive.co.uk
  
  Media For All surveyed more than 300 people asking for their perspectives on D&I in the media industry.
  
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• How a DTC hair color brand builds on its pandemic boom—behind Madison Reed's rise

  18-05-2022 17:00
  
  The pandemic brought customers who never would have bought hair color online, now the brand moves more aggressively into salons.
  
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• BMW Group launches review of media account

  18-05-2022 16:43 via campaignlive.co.uk
  
  The business is currently handled by Wavemaker in the UK.
  
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• TikTok’s new ad feature to help brands find smaller creators

  18-05-2022 16:00
  
  Branded Missions will see brands share a brief with the creator community as a way to attract user-generated content.
  
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• TikTok wants to ‘democratise’ the creator space with its latest ad product

  18-05-2022 14:57 via campaignlive.co.uk
  
  Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
  
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• How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond Pride month

  18-05-2022 13:30
  
  CPG titans see need for year-round work and links to brand strategy, as anti LGBTQ+ legislation is on the rise.
  
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• MediaCom appoints Susana Tsui Fitzpatrick as chief growth officer

  18-05-2022 13:14 via campaignlive.co.uk
  
  It is a new role for the agency.
  
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• ISBA launches phase three of Origin cross-media measurement

  18-05-2022 12:08 via campaignlive.co.uk
  
  The next phase has secured £11m of funding from 40 different media organisations.
  
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• Why crypto payments could be a powerful marketing tool

  18-05-2022 12:00
  
  Cryptocurrencies grant brands better access to audiences and commerce in Web3.
  
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• New creative content company SuperBloom House aims to connect brands and creators

  18-05-2022 12:00
  
  Creative content company founded by industry vets Tom Dunlap and Briony McCarthy leverages a collective of talents to conceive creative ideas for ‘modern media plans.'
  
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• Deutsch New York hires FCB’s Samira Ansari as chief creative officer

  18-05-2022 12:00
  
  The ad vet of more than two decades led award-winning work for Michelob Ultra, U by Kotex and more.
  
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• Mental Health Awareness Month—how brands are supporting the cause

  18-05-2022 11:30
  
  Brands release new campaigns and products for Mental Health Awareness Month.
  
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• Movers and Shakers: Ogilvy UK, M&C Saatchi, Warner Bros Discovery, Lightning Orchard and more

  18-05-2022 11:29 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and Shakers: Ogilvy UK, M&C Saatchi, Four, LAB Group, Orchard and more

  18-05-2022 11:29 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Havas Media, Virgin Media O2, Friends of the Earth and SSE commit to climate manifesto

  18-05-2022 11:25 via campaignlive.co.uk
  
  Manifesto is seventh to be launched by Conscious Advertising Network.
  
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• A celebration of creative excellence for AAPI Heritage Month 2022

  18-05-2022 11:10
  
  For Asian American and Pacific Islander Heritage Month, we shine a light on the myriad ways AAPI talents are inspiring and moving the advertising and marketing industry forward
  
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• Behind Behr Paint’s use of NFTs, Katy Perry and more to attract young buyers

  18-05-2022 11:00
  
  Behr Paint Global CMO Jodi Allen joins the Marketer's Brief podcast to discuss how the brand is attracting younger consumers.
  
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• 'Working with lighthouses wasn’t without its challenges!' - Behind the Campaign, Hendrick’s and Red

  18-05-2022 10:55 via campaignlive.co.uk
  
  Dan Lambden, creative director at Red Consultancy, gives the lowdown on the agency's recent work for Hendrick’s Neptunia Gin.
  
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• YouTube deploys ad frequency caps to woo TV dollars at Brandcast

  18-05-2022 02:45
  
  In return to live upfront show, YouTube makes appeal to media buyers with ad controls and measurement services.
  
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• Why L'Oreal doubled spending on YouTube connected TV

  18-05-2022 02:45
  
  Analysis of Maybelline ad campaigns showed 6% sales lift and $6 of sales impact for each dollar spent.
  
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• Disney is mum on additional Disney+ ad plans during upfront event

  18-05-2022 02:43
  
  The Mouse House offers few specifics about the coming ad-supported tier of its flagship streaming service.
  
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• Upfronts 2022—Disney+ commits to showing fewer ads and Univision’s Speciale brings the moves

  18-05-2022 00:22
  
  Welcome to the second edition of our special pop-up TV upfronts roundup. We’re bringing you breaking news and some of the best (and worst) of the main week of TV’s dog-and-pony show, curated by Catie Keck, senior TV reporter, and Parker Herren, Ad Age reporter, delivered directly to your inbox. Get it in your email by signing up here.Univision brings the movesUnivision hosted its upfront at New York City’s Javits Center on Tuesday, opting for a hybrid prerecorded and in-person
  
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