Advertising news

• Don’t Keep Dancing on Your Own: New DoorDash Ads Suggest Boogying With Your Stress

  11-05-2022 23:24 via adweek.com
  
  Though cooking at home can bring feelings of accomplishment and joy, that's often dependent on having the time to commit to it. When you're in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food...
  
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• Disney+ subscribers top estimates and park profit soars

  11-05-2022 23:07
  
  Theme parks recovered from a year-ago loss as guests returned in force to Disney's hotels and theme parks.
  
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• Twitter Simplifies Its Privacy Policy

  11-05-2022 22:45 via adweek.com
  
  Twitter introduced its rewritten and simplified privacy policy with the help of 8-bit game Twitter Data Dash. The social network explained in a Twitter Safety tweet, "We wanted to fit our privacy policy into 280 characters, but there's a lot here. And it's important. So, we've rewritten it to be as simple and useful as...
  
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• Kohl’s chooses Horizon Media to lead media buying

  11-05-2022 22:44
  
  Kohl's said it chose Horizon Media to lead its media buying after instigating a review of the business earlier this year.
  
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• Bark Gets a New Chief Marketing Officer

  11-05-2022 22:15 via adweek.com
  
  As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has hired Cindy Gustafson as its new chief marketing officer. Gustafson will be responsible for boosting the Bark brand and managing customer experience across the company's multiple product categories. She will also be tasked with growing...
  
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• Gratitude in the Workplace Is Your Greatest Retention Tactic

  11-05-2022 21:40 via adweek.com
  
  As leaders continue to reshape company culture for the modern era, the question of how to make the biggest positive impact on the greatest number of people led me to explore the significance of gratitude in the workplace. Could the simple act of appreciating those around you, the moments shared and the work done, impact...
  
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• Why Twitter Amplify is becoming the first stop for fans

  11-05-2022 20:05
  
  Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper brand engagement.
  
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• Labour Party recruits Lucky Generals

  11-05-2022 19:55 via campaignlive.co.uk
  
  Sir Keir Starmer's party is working with Lucky Generals, as well as longtime collaborator Trevor Beattie.
  
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• Budweiser Launches Dwyane Wade NFTs to Promote Its Non-Alcoholic Beer

  11-05-2022 19:54 via adweek.com
  
  Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev's latest experiment with branded nonfungible tokens (NFTs). The former Miami Heat star's likeness appears on virtual tokens as well as specially designed cans and other physical merchandise as part of the...
  
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• Casper’s Dream Machine Makes the Case for Rest and Wellness

  11-05-2022 19:51 via adweek.com
  
  Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago. But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding...
  
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• A Spicy Prank Becomes a Fire and Ice Cream Collaboration by Two San Francisco Brands

  11-05-2022 19:47 via adweek.com
  
  April Fool's Day has notoriously spawned unusual, unpalatable--and mercifully nonexistent--flavor mashups for the sake of a good laugh in brands' quest to connect with customers. But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their...
  
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• Watch the newest commercials from Wild Earth, Apartments.com, Progressive and more

  11-05-2022 19:45
  
  Progressive’s Flo and Jamie star in a co-promotion with Universal Pictures’ “Jurassic World Dominion,” in theaters June 10.
  
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• Going Beyond Modeling to Find New Customer Acquisition Targets

  11-05-2022 19:23 via adweek.com
  
  When it comes to finding "prospects who look like your customers but aren't your customers yet," modeling is the most consistently reliable way to find your target. But this is not just another article to advocate the power of statistical modeling. Modeling is about mimicking your target group. That is why setting a proper target...
  
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• Pick of the Week: The V&A brings creativity to life

  11-05-2022 19:20 via campaignlive.co.uk
  
  The ad was created by Adam & Eve/DDB and directed by Georgia Hudson through Park Pictures.
  
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• Clone of Burrell hires ex-Hill Holiday exec as new creative chief

  11-05-2022 19:07
  
  Khari Streeter, a longtime diversity advocate, had been with Hill Holiday for nearly 10 years.
  
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• Burrell hires Hill Holliday veteran as new creative chief

  11-05-2022 19:07
  
  Khari Streeter, a longtime diversity advocate, had been with Hill Holliday for nearly 10 years.
  
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• Burrell hires ex-Hill Holiday exec as new creative chief

  11-05-2022 19:07
  
  Khari Streeter, a longtime diversity advocate, had been with Hill Holiday for nearly 10 years.
  
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• Raça Magazine and FCB Brasil Launch Digital Tool to Amplify Black Voices

  11-05-2022 19:04 via adweek.com
  
  For many cultures and communities, storytelling is a powerful tool for communicating important histories across generations. But doing so can remain a challenge for the communities that are often silenced by the majority. Social platforms and advertisers can help keep these stories alive by lending their space to marginalized creators and allowing them the freedom...
  
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• Watch: Edward Norton talks media measurement

  11-05-2022 19:00
  
  The actor and co-founder of EDO discusses the state of media measurement and how an award-winning actor came to be a player in the business.
  
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• Mother hires ex-72andSunny exec as its first U.S. president

  11-05-2022 18:57
  
  Teri Miller takes on the role after three years as president of 72andSunny L.A.
  
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• Mother hires 72andSunny exec as its first U.S. president

  11-05-2022 18:57
  
  Teri Miller takes on the role after three years as president of 72andSunny L.A.
  
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• As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

  11-05-2022 18:14 via adweek.com
  
  Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision's chief revenue officer, took the stage at New York's Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,...
  
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• No Fixed Address expands with indie agency ‘Courage’

  11-05-2022 17:46
  
  New shop founded by former Rethink execs Dhaval Batt, Joel Holtby and Niki Sahni has a one-word m.o.
  
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• Under-16s' exposure to gambling and alcohol TV ads plummets, ASA says

  11-05-2022 17:35 via campaignlive.co.uk
  
  Welsh children watch the most TV and are exposed to highest number of gambling ads compared with under-16s in England, Northern Ireland and Scotland.
  
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• EssenceMediacom CEO Nick Lawson unveils new global leadership team

  11-05-2022 17:16 via campaignlive.co.uk
  
  Josh Krichefski and Tim Irwin handed key roles.
  
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• Movers and Shakers: AMV BBDO, Oliver, Brave Spark, BMB, Wolff Olins and more

  11-05-2022 17:15 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Movers and Shakers: AMV BBDO, Brave Spark, BMB, and more

  11-05-2022 17:15 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Unlimited and Pablo win HMRC creative account

  11-05-2022 16:54 via campaignlive.co.uk
  
  The pitch was one of the first to unfold since the new government roster.
  
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• Creature London bought by Dutch agency Candid

  11-05-2022 16:03 via campaignlive.co.uk
  
  Under the deal, the Dutch shop XXS will rebrand as Creature Amsterdam to become Creature’s first international office.
  
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• Don’t try to change creators. Just pick the right ones from the start.

  11-05-2022 15:20
  
  Marketers are seeing greater success with niche creators hyper-focused on specific interest categories but must be more transparent with them and allow them to remain themselves if they want to see positive ROI.
  
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• New Hispanic data graph closes gap in representation in measurement

  11-05-2022 15:00
  
  TelevisaUnivision identity graph addresses data inequities that are keeping the industry back from accurate representation. 
  
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• ASA bans “What a load of shiitake” Tesco ads

  11-05-2022 12:46 via campaignlive.co.uk
  
  The self-regulatory body received 52 complaints about the ad.
  
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• Booking.com creates Eurovision Song Contest retreat in Turin

  11-05-2022 12:14 via campaignlive.co.uk
  
  During the stay music fans can record a cover of a Eurovision hit.
  
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• Digitas UK picks up BT and EE's CRM account from Wunderman Thompson

  11-05-2022 12:08 via campaignlive.co.uk
  
  Publicis Groupe has also won the BT Sport account, which Saatchi & Saatchi has won.
  
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• Media spotlight: Nationwide tackles racism in football following Euros final

  11-05-2022 12:03 via campaignlive.co.uk
  
  In the latest instalment of the series, Wavemaker talks about its partnership with Nationwide to tackle racism head-on following the Euro 2020 final, in which England lost to Italy. The aftermath was marred by a racist backlash against the team's black footballers.
  
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• Watch live at 1 p.m. EDT: Edward Norton talks media measurement

  11-05-2022 12:00
  
  The actor and co-founder of EDO to discuss the state of media measurement and how an award-winning actor came to be a player in the business.
  
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• Famous Grouse owner appoints Wunderman Thompson

  11-05-2022 11:49 via campaignlive.co.uk
  
  Agency already worked with The Macallan across brand, CRM and digital experience.
  
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• Channel 4 and YouTube extend content and commercial partnership

  11-05-2022 11:40 via campaignlive.co.uk
  
  Thousands of hours worth of Channel 4 and E4 content will be available to watch on YouTube by the end of 2022.
  
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• Win your next pitch by treating it like a first date

  11-05-2022 11:30
  
  Hoping to make a lasting impression? Lead with your partner’s needs and interests.
  
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• British Media Awards 2022: winners revealed

  11-05-2022 11:04 via campaignlive.co.uk
  
  Reach and Gay Times were among the big winners at the British Media Awards 2022, which took place at London Marriott Grosvenor Square hotel.
  
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• Ads on CTV more attention-grabbing than on linear TV and social video

  11-05-2022 11:02 via campaignlive.co.uk
  
  Study shows 65% of UK’s connected TV viewers willing to watch ads in return for free SVOD.
  
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