Advertising news

• Roe v. Wade—Tracking brand and agency reaction

  09-05-2022 23:52
  
  How the industry has been responding since the leaked Supreme Court draft sparked renewed debate.
  
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• Kevin Hart Time Travels to Hype Beyond Meat for Every Era’s Backyard Barbecue

  09-05-2022 23:46 via adweek.com
  
  In the space of a single 60-second video, Kevin Hart time travels through at least four different decades, convincing people in each one to try plant-based burgers at a backyard barbecue. And while he switches outfits, jewelry, catch phrases and hairstyles to match the 1970s, '80s, '90s and today, his message about eco-friendly faux meat...
  
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• When Bugs Bunny and Cinderella Rode to Huffy’s Rescue

  09-05-2022 23:30 via adweek.com
  
  For a company that's managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn't one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would...
  
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• NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?

  09-05-2022 23:30 via adweek.com
  
  This year's NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter's guard Doug Edert, who had 20 points off the bench in the tournament darling's upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance--and...
  
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• High Gas Prices Are Bad News for Everyone, but Also an Opportunity for Marketers

  09-05-2022 23:30 via adweek.com
  
  A couple weeks back, Krispy Kreme CMO Dave Skena's marketing team was sitting around waiting for their regular strategy meeting to start. Amid the banter, someone began grousing about the rising cost of gas. With the average price per gallon hovering a little above $4--but much higher in some states--that complaint has become a common...
  
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• TikTok Adds Friends Tab

  09-05-2022 23:15 via adweek.com
  
  TikTok is not a social network: Or is it? The video creation application replaced the Discover tab in the bottom menu of its app with a new Friends Tab, which lets users see content from people they connected with on the platform. TikTok said in a tweet revealing the change: "As we continue to celebrate...
  
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• Sterling K. Brown Stars in Ad for Mastercard’s New Program Supporting Stand Up To Cancer

  09-05-2022 22:52 via adweek.com
  
  The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there's little denying that funding has played a major role in enabling more precise research that has saved countless lives....
  
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• The Demise of the Miserable Cubicle: Agencies Give Their Workspaces Modern Makeovers

  09-05-2022 21:30 via adweek.com
  
  Kern Schireson wants to treat his employees with the respect and white-glove accommodation you would expect from a five-star hotel. As an advocate for corporate hospitality, the chairman and CEO of marketing agency Known is working to dismantle the strict workspace structures that have left employees feeling anxious about returning to the office. With amenities...
  
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• Amex Celebrates Wanderlust in a Campaign That Screams ‘You Had to Be There’

  09-05-2022 21:30 via adweek.com
  
  The ongoing Covid-19 pandemic has grounded countless travel plans over the last few years. With health restrictions lifting and a renewed interest in leisure travel across several demographics, some brands are looking to tap into Gen Z's wanderlust just in time for the summer. Putting recent insights regarding the influx of travel to work, the...
  
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• Taco Bell Recruits Dolly Parton and Doja Cat for Mexican Pizza Musical

  09-05-2022 20:50 via adweek.com
  
  Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show. The chain is creating what it describes as an "off off-Broadway" musical starring Mexican Pizza megafan Doja Cat and country icon Dolly Parton. The satirical show, produced by Live M?s Productions, tells the story of...
  
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• Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits

  09-05-2022 20:46 via adweek.com
  
  In the first year of the NHL's new TV rights deal with Turner Sports and Disney, the networks are not only seeing total audience gains over former rights holder NBC Sports, but an increasingly young and diverse audience--one that has considerably more women than last season. As playoffs get under way, Turner Sports is averaging...
  
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• Watch the newest commercials from Verizon, Disney, Toyota and more

  09-05-2022 19:47
  
  Verizon says, “Now everyone can get a new iPhone 13 on us”—both current and new customers who sign up for a qualifying 5G plan.
  
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• Publicis and IPG will pay for travel for abortions for U.S. employees

  09-05-2022 19:23
  
  Interpublic Group of Cos. and Publicis Groupe join WPP in updating their health care policies as a response to Roe v. Wade controversy. 
  
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• Budweiser Brewing Group brings Ukrainian beer brand to The O2

  09-05-2022 19:21 via campaignlive.co.uk
  
  The partnership will support the humanitarian relief effort in Ukraine.
  
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• Common People and The 93% Club team up to help working-class people into adland

  09-05-2022 17:47 via campaignlive.co.uk
  
  The initiative will break down barriers faced by working-class people in the industry.
  
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• Glebe Farm milks court case win against Oatly with Victoria station billboards

  09-05-2022 17:17 via campaignlive.co.uk
  
  The tongue-in-cheek billboards were created in partnership with You Agency.
  
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• Adam&Eve/DDB opens Berlin office following Deutsche Telekom win

  09-05-2022 17:15
  
  The London agency has hired Jens Pfau of Jung von Matt/Alster to lead creative and BBDO's Philipp Schwartz on strategy.
  
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• Jennifer Aniston on health, her latest brand partnership and ‘no uterus, no opinion’

  09-05-2022 16:30
  
  Vital Proteins’ latest campaign gives wellness advice from the ‘Friends’ star.
  
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• Accenture Song hires W+K vet Jason Kreher as its newest creative chief

  09-05-2022 15:10
  
  Creative leader known for unconventional approach steps into role of North America CCO, brand, having worked on Coinbase Super Bowl ad plus campaigns for KFC, Old Spice, Meow Wolf and more.
  
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• Watch: What does marketing in a multicultural America look like?

  09-05-2022 15:00
  
  The livestream examined the challenges and opportunities brands and agencies face in reaching and authentically connecting with diverse consumers both in the physical world and in the emerging world of Web3.
  
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• Watch Studio 30 presents: Demystifying today’s largest gaming communities for brands

  09-05-2022 15:00
  
  Meta and Ad Age Studio 30 discuss the current state of the global gaming industry and how advertisers can connect with the vast and diverse community of gamers.
  
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• Watch live at 1:45 p.m. EDT: What does marketing in a multicultural America look like?

  09-05-2022 15:00
  
  The livestream examines the challenges and opportunities brands and agencies face in reaching and authentically connecting with diverse consumers both in the physical world and in the emerging world of Web3.
  
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• Watch live at 11 a.m. EDT: What does marketing in a multicultural America look like?

  09-05-2022 15:00
  
  The livestream examines the challenges and opportunities brands and agencies face in reaching and authentically connecting with diverse consumers both in the physical world and in the emerging world of Web3.
  
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• Brave Spark appoints first executive creative director

  09-05-2022 14:46 via campaignlive.co.uk
  
  The new appointment comes as Brave Spark plans to expand following its acquisition by MSQ.
  
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• Peloton debuts first tagline as brand struggles to regain luster

  09-05-2022 14:00
  
  Peloton is out with a new brand tagline, "Motivation That Moves You," as it tries to inspire its members and investors.
  
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• McDonald's v. McHemp—fast feeder fights trademark filing by CBD merchant

  09-05-2022 12:30
  
  Trademark dispute is one of many for the Golden Arches, but there's a reason it fights them, legal experts say.
  
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• British Gas raises awareness of energy debt with the story of a struggling single dad

  09-05-2022 12:23 via campaignlive.co.uk
  
  Narration by Professor Green encourages people not to suffer in silence.
  
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• British Gas raises awareness of energy debt with story of struggling single dad

  09-05-2022 12:23 via campaignlive.co.uk
  
  Narration by Professor Green encourages people not to suffer in silence.
  
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• AMV BBDO names four creative partners

  09-05-2022 12:11 via campaignlive.co.uk
  
  Three are internal promotions, with the fourth hired from Adam & Eve/DDB.
  
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• Dr Strange will see you now: NHS teams up with Disney's Marvel Studios

  09-05-2022 11:34 via campaignlive.co.uk
  
  Spot commissioned by Walt Disney Studios UK and NHS Blood and Transplant.
  
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• Why linear TV could be the answer to cord-cutters' streaming fatigue 

  09-05-2022 11:30
  
  The need for holistic video strategies in which linear and digital TV coexist is clear.
  
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• What Wendy's foray into Meta's VR world means for brands

  09-05-2022 11:00
  
  Meta's metaverse strategy comes into sharper focus, but don't expect it to drive meaningful revenue just yet.
  
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• Retail media networks—everything ad buyers and sellers need to know about the $50 billion trend

  09-05-2022 11:00
  
  Retail media is one of the retail industry's biggest growth stories, but as competition heats up, challenges remain.
  
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• NBC airs Billboard Music Awards and Roblox reports earnings: The Week Ahead

  09-05-2022 11:00
  
  Marketing and media events for May 8 to May 15, 2022.
  
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• Martin Sorrell on the 'chastening experience' of S4's belated results

  09-05-2022 11:00
  
  Despite market value loss, executive chairman points to S4's growth rates versus traditional holding companies.
  
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• How Starbucks is getting into the energy drink business

  09-05-2022 11:00
  
  The coffee giant debuts first big campaign for its Baya energy drink as it begins fighting for market share in the fast-rising segment.
  
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• Adam & Eve/DDB opens Berlin office and joins Deutsche Telekom European roster

  09-05-2022 10:14 via campaignlive.co.uk
  
  The team will be led by newly appointed chief creative officer Jens Pfau, alongside chief strategic officer Philipp Schwartz.
  
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