Advertising news

• Brands Harness Kentucky Derby Horse Power

  06-05-2022 23:32 via adweek.com
  
  The Kentucky Derby is the most prized jewel in horse racing's Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby...
  
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• Nearly All-White Brazil Delegation for Cannes Lions Spurs Uproar

  06-05-2022 22:34 via adweek.com
  
  A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Cannes Lions CEO Simon Cook questioning the choice of its jurors from Brazil, with only one Black creative out of 24 names. The group called on the Lions to consider proportional diversity as a criteria for...
  
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• Edelman unit advises clients to stay silent on abortion debate, per leaked agency memo

  06-05-2022 22:21
  
  PR giant Edelman's Zeno Group is being called out for counseling corporations to lay low on the latest social controversy that could rock the business community.
  
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• Edelman sibling advises clients to stay silent on abortion debate

  06-05-2022 22:21
  
  Zeno Group, owned by the same firm as PR giant Edelman, is being called out for counseling corporations to lay low on the latest social controversy that could rock the business community.
  
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• Why You Should Care More About Customer Satisfaction Than You Currently Do

  06-05-2022 21:42 via adweek.com
  
  Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above? The correct answer is a resounding: "It depends." Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but...
  
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• Stagwell posts 23.6% first-quarter organic net revenue growth

  06-05-2022 21:25
  
  The holding company stood by its double-digit organic revenue growth forecast for 2022.
  
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• Facebook to Shut Down Several Location-Based Features May 31

  06-05-2022 21:15 via adweek.com
  
  Meta began informing Facebook users via email and in-application notifications that several older, location-based features are being sunsetting May 31. Background Location, Location History, Nearby Friends and Weather Alerts are all on the chopping block at the end of this month. The social network told users information they shared to use those features will no...
  
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• Advice for Young Mothers in Advertising, From Other Moms

  06-05-2022 21:14 via adweek.com
  
  The Mad Men-era is long gone, but its roots permeate to the present day and make it especially challenging to be a woman, and a mother, in the advertising industry. Statistically, working women take on more caregiving duties for their children than working men. This means women are expected to do more in a world...
  
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• Canna Mom Relax? Weed Brands Offer Sweet Releaf for Mother’s Day

  06-05-2022 21:03 via adweek.com
  
  In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis...
  
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• To Urge Women’s Empowerment, Hershey’s Made a Dictionary With Only One Word

  06-05-2022 20:48 via adweek.com
  
  Language shapes our culture, identity and history in crucial ways. So, it's important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey's "Her for She" campaign, which is part of the chocolate brand's HerShe empowerment...
  
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• How diverse-owned media is looking to bring in more ad dollars

  06-05-2022 20:06
  
  Media channels that cater to multicultural audiences said that while progress has been slow, they are ramping up ad opportunities this year to satisfy an uptick in demand.
  
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• Dr Pepper enlists Barry Manilow as 'SpokesBerry' to bring back Dark Berry flavor

  06-05-2022 19:59
  
  Social-led campaign by Deutsch LA gave first taste to anyone by the name of Barry.
  
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• Ad agency employment is at an all-time high—but job growth may be slowing

  06-05-2022 18:47
  
  Ad agency employment has reached another all-time high. But the U.S. ad business gained only 500 jobs in April, a marked deceleration in employment growth.
  
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• VCCP launches first global marketing campaign for Sage

  06-05-2022 18:32 via campaignlive.co.uk
  
  The campaign aims to reflect the new requirements of SMBs.
  
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• Agency news you need to know this week: Mother’s Day edition

  06-05-2022 18:21
  
  Shops are celebrating all kinds of moms this year.
  
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• Anthropologie’s CMO on Thinking Monumental, Not Incremental

  06-05-2022 18:17 via adweek.com
  
  Elizabeth Preis has made a career out of shepherding the brands of some of the world's most beloved retail and beauty brands - from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie. While a big proponent of using data to inform strategy, Preis realizes that there's more...
  
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• DoorDash’s Mother’s Day Film Is a Lovely Tribute to the Power of Memories

  06-05-2022 17:56 via adweek.com
  
  Mother's Day isn't just about celebrating the here and now; rather, it entails accounting for the many memories that bond parent and child over a lifetime. That can mean looking to the past to honor the journey, acknowledging the trials alongside the triumphs. Keeping the importance of the memories we share with our loved ones...
  
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• WhatsApp Adds Reactions, Ups Maximum File Size to 2 GB

  06-05-2022 17:50 via adweek.com
  
  Emoji Reactions were added to the latest version of Meta-owned messaging application WhatsApp, with plans to add a broader range of expressions in the future. WhatsApp also increased the maximum file size that can be sent via the app--with end-to-end encryption--to 2 gigabytes., from 100 megabytes, saying in a blog post, "We recommend using WiFi...
  
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• Pitch Update: Publicis tops JPMorgan new biz rankings with ‘major’ reviews upcoming

  06-05-2022 17:50 via campaignlive.co.uk
  
  Virgin Media O2, Dreams and Starbucks are brewing reviews, while others have picked their winners.
  
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• Watch the newest commercials from McDonald’s, MassMutual, Kohl’s and more

  06-05-2022 17:46
  
  McDonald’s hypes its current 2-for-$6 deal on selected items, including 10-piece Chicken McNuggets. 
  
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• Omnicom aims to increase diverse media commitments from brands with biannual ad initiative

  06-05-2022 17:35
  
  The goal is to bring in brands that have not been investing in these channels in an effort to grow the pot of ad dollars. 
  
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• Pew: Politics Doesn’t Often Make Its Way Onto the Profiles of Twitter Users

  06-05-2022 17:20 via adweek.com
  
  Discussion about politics and breaking political news have become cornerstones of how Twitter is used over the years, but the biography information people include in their profiles on the social network rarely reflects that, according to a new study from Pew Research Center. The think tank's analysis of the Twitter handles of 1,021 survey respondents...
  
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• Relate plants messages about later-life sex using condoms and garden centres

  06-05-2022 17:17 via campaignlive.co.uk
  
  To encourage safe sex for the over-65s, the relationship charity worked with Ogilvy UK to incorporate the demographic’s favourite pastime into a condom collection.
  
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• Roe v. Wade—'Forced Mother's Day' campaign from GSD&M takes on abortion controversy

  06-05-2022 17:09
  
  The Austin-based agency created a website where visitors will be able to share the card virtually or physically with state representatives.
  
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• Ryan Reynolds’ Mom Has Some Notes on His Cocktail Skills

  06-05-2022 16:53 via adweek.com
  
  Ryan Reynolds rarely celebrates an occasion (and we do mean just about every occasion) without sharing a customized Aviation Gin cocktail to toast the day. So, with Mother's Day quickly approaching, it's no surprise that the star had a special sip ready to share just in time for the holiday. But in a recently released...
  
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• Stella McCartney and Lenovo team up on sustainable fashion design course

  06-05-2022 16:42 via campaignlive.co.uk
  
  The partnership, developed by Neverland, sees McCartney inspire students from the Central Saint Martins MA Design course to explore the relationship between fashion and technology.
  
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• 5 Alternative Products Going Mainstream With National TV Ads

  06-05-2022 16:34 via adweek.com
  
  You've probably noticed more commercials for non-dairy milk and electric vehicles during episodes of 90 Day Fianc? and The Masked Singer. Data shows brands are giving alternative products like these an increasing amount of national airtime. And it only makes sense: Amid concerns for the environment and a renewed focus on health and wellness, consumers...
  
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• Budweiser’s ‘Freedom’ summer cans could heat up sales—and tensions

  06-05-2022 16:33
  
  The beer brand’s annual star-spangled package could spark summer sales, but some see the message as more provocative than patriotic.
  
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• Budweiser’s cry of ‘Freedom’ on summer cans could heat up sales—and tensions

  06-05-2022 16:33
  
  The beer brand’s annual star-spangled package could spark summer sales, but some see the message as more provocative than patriotic.
  
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• Ad-Tech Stocks Expected to Hold Onto Valuations Amid Industry Headwinds

  06-05-2022 16:23 via adweek.com
  
  The fervor on Wall Street around digital advertising is beginning to cool, as platforms like Meta and Snap showed themselves to not be immune from larger economic forces like inflation, rising interest rates, war in Ukraine and, specific to the industry, headwinds around new digital privacy regulations. Ad-tech companies, the middlemen of the advertising ecosystem,...
  
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• Instagram: How to Use the 2022 API Heritage Month Stickers in Stories

  06-05-2022 16:15 via adweek.com
  
  To mark Asian American and Pacific Islander Heritage Month, Instagram released a new set of API Heritage Month stickers in Stories. These stickers have different designs than the API Heritage Month stickers that were released in 2021. Our guide will show you how to use the 2022 API Heritage Month stickers in Stories. Note: These...
  
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• Instagram: How to Use the Doctor Strange Chat Theme

  06-05-2022 16:10 via adweek.com
  
  Doctor Strange in the Multiverse of Madness is now in theaters. To mark the occasion, Instagram added a new chat theme inspired by the film. This theme is also available in Messenger. Our guide will show you how to use the Doctor Strange in the Multiverse of Madness chat theme in the Instagram application. Note:...
  
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• Crypto.com Taps 76ers Star Joel Embiid as Celebrity Spokesman in New Ad

  06-05-2022 15:41 via adweek.com
  
  Philadelphia 76ers superstar Joel Embiid is the latest celebrity to appear as an endorser for Crypto.com in a new ad released today. The subtly branded 30-second spot features Embiid walking through the streets of Philadelphia as his former college coach Bill Self narrates his unconventional path to basketball stardom. The first sign of the cryptocurrency...
  
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• S4 Capital reports 2021 results after 'unacceptable' and 'embarrassing' delay

  06-05-2022 14:54
  
  Martin Sorrell promises 'significant' financial changes after a 'difficult period' but plans to land more 'whopper' clients.
  
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• Stoneleigh Wine opens plant surgery at Broadway Market

  06-05-2022 13:53 via campaignlive.co.uk
  
  Activation will run for three days and invites people to have their plants nurtured whilst sipping on a glass of wine in an immersive natural forest.
  
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• Stoneleigh Wine opens plant surgery at Borough Market

  06-05-2022 13:53 via campaignlive.co.uk
  
  Activation will run for three days and invites people to have their plants nurtured whilst sipping on a glass of wine in an immersive natural forest.
  
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• Airbnb opens up the Moulin Rouge windmill for overnight stays

  06-05-2022 13:32 via campaignlive.co.uk
  
  A room within the windmill has been decorated to transport guests back to the 19th century.
  
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• Wesson's rebrand—how the cooking oil's long overdue refresh came together

  06-05-2022 12:30
  
  The cooking oil, which retained its Florence Henderson-inspired ‘Wessonailty’ despite decades of silence, introduces a classic redesign aimed at the grandchildren of its fans.
  
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• Saatchi & Saatchi appoints Alicia Iveson as managing partner

  06-05-2022 12:17 via campaignlive.co.uk
  
  The appointment completes the line-up of squad leads.
  
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• Top 3 most-seen Mother’s Day social videos from marketers so far: Datacenter Weekly

  06-05-2022 12:00
  
  Plus, 10 biggest agency companies, why Publicis bought Profitero, macroeconomic news in a nutshell and more.
  
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• WPP partners with Epic Games and dives into the metaverse

  06-05-2022 11:53 via campaignlive.co.uk
  
  Partnership includes new programme to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
  
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• Why empowering content helps brands grow exponentially

  06-05-2022 11:30
  
  Advertising should be more than interruptions and superficial messages.
  
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• Nielsen plays defense as rivals press new measurement guarantees at NewFronts

  06-05-2022 11:30
  
  Nielsen pokes holes in Samba TV's and LG Ads' data. 
  
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• S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue

  06-05-2022 11:05 via campaignlive.co.uk
  
  Financial results have now been published having been postponed twice.
  
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• Mother’s Day marketing complicated by Roe v. Wade and rising 'opt-out' movement

  06-05-2022 11:00
  
  Activists are calling for boycotts but spending on the holiday could rise as pandemic restrictions ease—here is what some brands have planned.
  
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• Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

  06-05-2022 01:01 via campaignlive.com
  
  One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
  
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• Brazilian creatives call out Cannes Lions for lack of diversity in jury

  06-05-2022 00:31 via campaignlive.com
  
  Just one of the 24 Brazilian jurors selected for the 2022 festival are Black, despite half of the Brazilian population being Black.
  
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