Advertising news

• Ricky Sans’ Path From Rock Stardom to Instagram Meme Boss Makes Perfect Sense

  02-05-2022 23:30 via adweek.com
  
  Ricky Sans is the first to admit his career path has been "curved," not straight. But with a passion for "disruptive" content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram's head of memes makes perfect sense. It all comes down to a desire to create, which has carried...
  
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• More Mainstream Brands Are Finding Harmony on Discord

  02-05-2022 23:30 via adweek.com
  
  It's a Thursday afternoon, and around 3,000 streetwear fanatics are online, debating the news of the day. What's the best app to verify a pair of sneakers isn't a knockoff? Which NFTs are good investments? And what's the deal with Supreme's collaboration with Kraft Macaroni & Cheese, anyway? Welcome to the StockX Discord server, a...
  
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• Marketers Are Reassessing Their Impact in the Metaverse

  02-05-2022 23:30 via adweek.com
  
  The metaverse is in its infancy. It's a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either. For now, it's a series of always-on, virtual destinations hosted on hundreds of platforms...
  
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• Luxury Paint House Farrow & Ball Began as a Wartime Hustle

  02-05-2022 23:30 via adweek.com
  
  On the evening of Jan. 2, 2019, some 9 million people were watching Saturday Night Live when a skit called "New Paint" aired. It featured an unemployed bartender named Beth (Aidy Bryant) who boasts to her visiting brother Tom (Beck Bennett) how she's covered her living room walls with Lulworth Blue from Farrow & Ball--"the...
  
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• As NFT Sales Slump, Brands Refocus on Utility and Security

  02-05-2022 23:30 via adweek.com
  
  After a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months. Amid volatility in cryptocurrency markets and high-profile, headline-grabbing scams, overall sales of NFTs dropped 67% month over month on the largest marketplace, OpenSea, in...
  
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• What Can Marketers Learn from the Downfall of Abercrombie & Fitch?

  02-05-2022 23:21 via adweek.com
  
  Growing up, I wasn't one of the cool Abercrombie & Fitch kids. It wasn't a brand that reflected me, spoke to me or included kids who looked like me. Abercrombie & Fitch was selling a dream, a fantasy that celebrated and centered around thin, white, confident, cool, all-American kids. The brand prided itself on building...
  
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• IAB Newfronts 2022—Peacock ad plans, YouTube streaming deals and a glitch kick off day 1

  02-05-2022 23:02
  
  Takeaways from day 1 of the NewFronts, whose virtual show started off with a glitch. 
  
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• Ulta Beauty under fire for inappropriate Kate Spade email

  02-05-2022 22:42
  
  Ulta Beauty apologized for an email that insensitively referenced Kate Spade, the designer who killed herself in 2018.
  
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• Watch the newest commercials from BarkBox, Hulu, Chevy and more

  02-05-2022 19:04
  
  ​​A Chevy owner worries about getting the pristine interior of his Silverado all muddy. 
  
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• How Peacock plans to go after Facebook and Google advertisers

  02-05-2022 18:27
  
  NBCUniversal's streamer develops self-serve ad manager in effort to win over the long tail of performance marketers.
  
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• Top marketers, brands and agencies, ranked—The Big List

  02-05-2022 18:20
  
  A quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022.
  
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• Peacock unveils new ad formats, bulks up content offering

  02-05-2022 18:06
  
  NBCUniversal's streaming service gets next-day episodes of Bravo shows and strikes deals with Lionsgate.
  
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• Peacock bulks up content with Bravo and Lionsgate deal

  02-05-2022 18:06
  
  NBCUniversal today unveiled a new content slate for its marquee streaming service Peacock during its NewFront presentation in New York. 
  
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• How Paramount is using YouTube to promote 'Top Gun: Maverick'

  02-05-2022 16:32
  
  Paramount is turning to its YouTube channels to get fans excited about its release of 'Top Gun: Maverick.'
  
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• VMLY&R boosts creative ranks with BBDO Pakistan's Hira Mohibullah

  02-05-2022 15:00
  
  The awarded creative moves to Kansas City to start a new role.
  
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• Connected TV ad spend expected to hit $21.2 billion in 2022, IAB predicts

  02-05-2022 14:30
  
  IAB's survey found 76% of video buyers consider CTV a 'must buy' in their budgets this year. 
  
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• Why L.L. Bean is going dark on social media this month

  02-05-2022 12:00
  
  L.L. Bean is pausing all social media for the month of May as it urges customers to spend time outdoors to improve their mental health.
  
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• Why Molson Coors and AB InBev are getting into the milk business

  02-05-2022 11:30
  
  Molson Coors' 'badass' new Golden Wing barley milk joins AB InBev-backed counterpart Take Two as they seek growth in the booming plant-based milk field.
  
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• Recruiting and retaining talent—5 strategies to make employees feel like valued individuals

  02-05-2022 11:30
  
  What 10 years at one agency have taught me.
  
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• Watch live at 12:30 p.m. EDT: How AAPI talents can thrive in advertising and marketing

  02-05-2022 11:15
  
  Asians in Advertising Co-Founder Bernice Chao and Board Member Suzie Bao on 'breaking barriers' that AAPI talents historically have faced in advertising and marketing.
  
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• NewFronts begin and brands jump on Cinco de Mayo and Star Wars Day: The Week Ahead

  02-05-2022 11:00
  
  Key marketing and media events to watch in the week ahead.
  
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• 20 brands gaining Gen Z love in early 2022

  02-05-2022 11:00
  
  Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker.
  
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