Advertising news

• Peacock Builds Out Exec Team With CMO, Programming Hires From Netflix and Hulu

  05-04-2022 22:48 via adweek.com
  
  NBCUniversal is building out Peacock's executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform. Top line The company tapped Shannon Willett as Peacock's first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock...
  
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• H&R Block hires new CMO from PayPal

  05-04-2022 22:30
  
  H&R Block has named Jill Cress, a marketing veteran most recently at PayPal, chief marketing and experience officer.
  
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• Skittles Wins Twitter’s Best of Tweets Brand Bracket

  05-04-2022 21:35 via adweek.com
  
  What do Skittles and the University of Kansas Jayhawks have in common? They both finished atop their respective brackets in 2022's edition of March Madness. The Jayhawks outlasted the upstart Tarheels of the University of North Carolina Monday night to win the 2022 NCAA Division I Men's Basketball Tournament. Meanwhile, Skittles held off stalwart brands...
  
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• Cracker Jill joins Cracker Jack to celebrate women in sports

  05-04-2022 21:22
  
  New snack packages—and an updated jingle—to debut in MLB ballparks.
  
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• Iliza Shlesinger Unwraps the Horrors of Unwanted Parenting Advice in an Ad for Willow

  05-04-2022 21:20 via adweek.com
  
  Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a "Register for More" campaign led by brand strategy and creative agency ONA. The effort centers on a...
  
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• Steve Nash, Serena Williams, Kerry Washington Talk Equity—in All Its Forms

  05-04-2022 20:58 via adweek.com
  
  The word "equity" is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That's where Carta comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating employees...
  
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• Experience landscape shifts in line with consumer mindsets

  05-04-2022 20:14 via campaignlive.co.uk
  
  UK brand experience agencies are strengthened by working on a wider range of formats.
  
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• Chipotle's latest Roblox experience includes 100,000 free real-life entrees

  05-04-2022 20:09
  
  Chipotle will allows fans to earn real-life rewards by playing its second brand-inspired game in the metaverse.
  
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• M&C Saatchi kicks off Uefa Women’s Euro countdown

  05-04-2022 19:14 via campaignlive.co.uk
  London's Carnaby Street transforms into a giant football table featuring all-female players.
  
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• Watch the newest commercials from Allstate, Wendy’s, H&M and more

  05-04-2022 19:05
  
  Allstate introduces us to a chill dude named Frank who protects his “casa” and his “Frank Tank” with a money-saving home/auto insurance bundle. 
  
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• WarnerMedia CEO Jason Kilar exits ahead of Discovery merger

  05-04-2022 18:28
  
  Kilar's departure paves the way for David Zaslav, the CEO of Discovery, to begin building his own management team.
  
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• Havas expands global remit with acquisition of digital agency

  05-04-2022 17:47 via campaignlive.co.uk
  
  The agency will integrate into Havas Media Group and join its other core offerings: Havas Media, Havas Entertainment and Havas Market.
  
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• Public service with commercial nous: Five highlights of Channel 4

  05-04-2022 17:41 via campaignlive.co.uk
  
  It was a Conservative government under Margaret Thatcher that gave birth to Channel 4 four decades ago. Now it's another that seeks to privatise it. Campaign looks at five of the commercial and cultural successes of the unique public service-commercial hybrid broadcaster.
  
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• Campaign Best Places to Work: Category winners revealed

  05-04-2022 17:36 via campaignlive.co.uk
  
  MCM named as the overall winner in the 100-strong list.
  
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• Mother’s first campaign for Lumo tackles ‘flight shame’

  05-04-2022 16:51 via campaignlive.co.uk
  
  The all-electric London to Edinburgh train operator encourages people to ditch planes.
  
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• New video game measurement allows brands to evaluate how much attention is paid to in-game ads

  05-04-2022 16:30
  
  Frameplay worked with Dentsu to validate the metric. 
  
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• New video game measurement allow brands to evaluate how much attention is paid to in-game ads

  05-04-2022 16:30
  
  Frameplay worked with Dentsu to validate the metric. 
  
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• What PacSun and Wendy's can teach brands about Roblox and Meta's Horizon Worlds

  05-04-2022 16:00
  
  Dueling platforms become testing grounds for marketers looking to establish a Web3 presence.
  
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• How data onboarding can make or break campaign success

  05-04-2022 15:43
  
  Stirista details how accurate data onboarding can provide a unified online and offline dataset, with accurate profiles that can make for successful campaigns.
  
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• BBDO names new chief creative officers for North America and New York

  05-04-2022 15:00
  
  Almap BBDO vet Luiz Sanches steps into North American post while Matt McDonald will helm the agency's flagship office.
  
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• Campaign Best Places to Work 2022: Top 5 medium-sized companies

  05-04-2022 14:19 via campaignlive.co.uk
  
  Journey Further topped Campaign's Best Places to Work list in the Medium category, for organisations with 50 to 199 employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley.
  
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• Campaign Best Places to Work 2022: Top 5 medium companies

  05-04-2022 14:19 via campaignlive.co.uk
  
  Journey Further topped Campaign's Best Places to Work list in the Medium category, for organisations with 50 to 199 employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley.
  
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• Accenture Interactive names Droga5 boss Bill Scott as MD

  05-04-2022 14:00 via campaignlive.co.uk
  
  The appointment follows the departure of Ben Bilboul.
  
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• Ad Age Next: Retail is today—Last chance for tickets

  05-04-2022 13:12
  
  The virtual 2022 Ad Age Next: Retail conference is April 5.
  
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• Why the future of multicultural marketing is about making social impact

  05-04-2022 12:30
  
  Stop selling and start doing
  
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• Popchips gets new look as part of brand overhaul

  05-04-2022 12:30
  
  The new design is a throwback to the snack brand's original look.
  
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• Pandora chooses London to house global marketing and digital talent hub

  05-04-2022 12:14 via campaignlive.co.uk
  
  Anomaly London has handled Pandora's creative account since 2020.
  
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• How PepsiCo is scaling its multicultural and equity efforts

  05-04-2022 12:00
  
  Derek Lewis, PepsiCo’s new multicultural and equity president, details his new duties and offers a broader perspective on corporate action.
  
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• Channel 4 promotes Derry Girls with 1990s revival of Smash Hits magazine

  05-04-2022 11:31 via campaignlive.co.uk
  
  4Creative collaborated with Bauer Media to bring its erstwhile title back to life with a Derry-themed twist.
  
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• Inequity in the metaverse—how brands can prioritize multicultural marketing in virtual worlds

  05-04-2022 11:30
  
  How some Web3 projects are trying to design for multiculturalism and diversity that includes everyone in the new internet.
  
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• How CMOs can be true allies during cultural heritage months

  05-04-2022 11:30
  
  3 ways to be an authentic voice for brand values.
  
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• YouGov hits brands and agencies with 'world's largest globally consistent' dataset

  05-04-2022 10:54 via campaignlive.co.uk
  
  Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
  
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• X-Technology moves into the future with strong new leadership

  05-04-2022 10:40
  
  X-Technology Swiss research & development AG based in Wollerau, is moving into the future with a new management team after a change of ownership. Over the past few decades, the company has established some real cult brands in the field of performance sportswear with its X-Bionic and X-Socks labels. This market position is now being expanded globally under the leadership of CEO Maximilian Lenk. Lenk is also bring on board a very entrepreneurial, innovative and cl
  
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• Adidas to create metaverse avatars for fans inspired by new shoe collection

  05-04-2022 10:00
  
  The avatars will be interoperable across 1,500 apps and games.
  
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• Lack of staff and reduced mental health support are main concerns at agencies

  05-04-2022 09:36 via campaignlive.co.uk
  
  The findings were published in The Great Pitch Company’s annual survey, which last year highlighted an urgent need for better pitch practice.
  
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• Grammys ratings rise for CBS and Spotify streams soar for winning artists

  05-04-2022 00:23
  
  Streams of songs by Jon Batiste and Silk Sonic soared following multiple Grammy wins.
  
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