Advertising news

• This Convenience Chain Encourages You to Ditch Your Inhibitions With Hilarious Campaign

  16-03-2022 22:50 via adweek.com
  
  Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind. Convenience store Sheetz is teaming up with agency Joan to ask, "Why the Sheetz Not?" in a widespread campaign launching...
  
  Read more

• Metaverse Platform The Sandbox Snags Another Celebrity With Paris Hilton Partnership

  16-03-2022 22:18 via adweek.com
  
  The Sandbox is partnering with Paris Hilton in the metaverse platform's ongoing quest to better integrate itself into mainstream entertainment culture. The company announced the partnership with a DJ set performed by Hilton at the South By Southwest culture and technology festival in Austin this week. The deal, inked between the Animoca Brands-owned metaverse company...
  
  Read more

• Alt Protein Is All the Rage as New Fermented Fungi Product Hits Whole Foods

  16-03-2022 22:07 via adweek.com
  
  Nature's Fynd, a fast-growing startup that sells vegan products made from fermented fungi, has locked down its first national retail deal with Whole Foods Markets in 10 states. The new partnership gives Nature's Fynd a significant boost in mainstream distribution--which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform--for its...
  
  Read more

• Byron Allen’s Media Group Sues Nielsen for Ratings ‘Fraud and Concealment’

  16-03-2022 22:04 via adweek.com
  
  Byron Allen's media group--whose holdings include The Weather Channel and 27 local network affiliates--filed a suit against Nielsen, seeking billions of dollars in damages for "fraudulent misrepresentation and fraud by concealment." The companies (including Weather Group, Entertainment Studios Networks and CF Entertainment) claim that Nielsen's panel ratings system is "antiquated, highly unreliable and fundamentally flawed,"...
  
  Read more

• Advertisement

• Byron Allen sues Nielsen alleging fraud over measurement failures

  16-03-2022 21:48
  
  Owner of The Weather Channel and other networks claims Nielsen promised it could measure accurately when it couldn't.
  
  Read more

• Ryan Reynolds Gets Reckless in Rejected British Airways PSA

  16-03-2022 21:26 via adweek.com
  
  Ryan Reynolds is a man of many talents. Award-winning actor? Check. Advertising visionary? Check. Soccer club owner? Check. It seems there's nothing the Green Lantern star can't turn his hand to. Well, not quite. As it turns out the multi-hyphenate might not be the person you'd want to be take in-flight safety advice from in...
  
  Read more

• Cheetos, Porsche, Meta and WarnerMedia show how brands do SXSW

  16-03-2022 21:13
  
  Here are five ways companies created vibes at Austin to promote their creativity and products.
  
  Read more

• Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Future

  16-03-2022 20:35 via adweek.com
  
  Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn't going to cut it for an ad industry that's evolved to prioritize data privacy....
  
  Read more

• Advertisement

• The Continued Expectation for Western Brands and Agencies to Leave Russia

  16-03-2022 20:23 via adweek.com
  
  As the situation in Ukraine worsens by the day following the unprovoked invasion by Russia, pressure on remaining western brands and advertising companies continues to grow. Major companies, including oil and gas brands such as Shell and BP, have divested operations in Russia alongside the world's largest brands, including Amazon. Even Philip Morris, Imperial Brands...
  
  Read more

• McDonald's Russia fears are realized—Meet 'Uncle Vanya's'

  16-03-2022 20:22
  
  When McDonald's shuttered its Russian stores, worries arose that they'd be reopened under different—and far from McDonald's-approved—management. Apparently those worries were well-founded.
  
  Read more

• Watch the newest commercials from Walmart, TJ Maxx, Canva and more

  16-03-2022 18:50
  
  Walmart says it offers “all you need to bloom, all at prices you’ll love.” 
  
  Read more

• Global agency groups 2021 report card: 'sustainable' growth ahead after further recovery in Q4

  16-03-2022 17:17 via campaignlive.co.uk
  
  The 'big six' agency groups all reported Q4 revenue growth, largely above the previous year's pandemic-related declines
  
  Read more

• BBH appoints deputy executive creative director

  16-03-2022 17:17 via campaignlive.co.uk
  
  The move follows recent wins such as Ribena.
  
  Read more

• Advertising Association: ad exports performance ‘tremendous’ during pandemic

  16-03-2022 17:00 via campaignlive.co.uk
  
  The UK’s advertising and market research services sustained the same level as pre-pandemic conditions at £11.7bn.
  
  Read more

• Dentsu becomes latest holding company to pull out of Russia

  16-03-2022 16:34
  
  The holding company will transfer its ownership stake of its joint venture in the region to a local partner.
  
  Read more

• ITV urges advertisers to support Concert for Ukraine fundraiser

  16-03-2022 16:07 via campaignlive.co.uk
  
  Sponsorship and ad revenue, which is set to be in excess of £3m, will be donated to Disasters Emergency Committee.
  
  Read more

• ITV signs up M&S as lead sponsor for Concert for Ukraine fundraiser

  16-03-2022 16:07 via campaignlive.co.uk
  
  ITV is calling on advertisers to support the fundraiser. All sponsorship and ad revenue, in excess of £3m, will be donated to Disasters Emergency Committee.
  
  Read more

• Movers and Shakers: McCann, News UK, Adam & Eve/DDB, Iris, Leo Burnett and more

  16-03-2022 16:00 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
  Read more

• Movers and Shakers: McCann, News UK, Adam & Eve/DDB, and more

  16-03-2022 16:00 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Pick of the Week: Samsung’s next top model

  16-03-2022 15:50 via campaignlive.co.uk
  
  See Samsung in a new light, with Charles Jeffrey's Vogue mode.
  
  Read more

• Dentsu to exit Russia operation and transfer ownership to local JV partner

  16-03-2022 15:36 via campaignlive.co.uk
  
  Japanese-owned group has 1,500 employees in Russia.
  
  Read more

• Instagram adds parental controls after Meta backlash

  16-03-2022 15:25
  
  The new Instagram tools are part of a commitment to protect teenagers.
  
  Read more

• Big Issue vendors star in tech-driven outdoor ads

  16-03-2022 15:08 via campaignlive.co.uk
  
  Digital OOH screens deliver vendor messages, pointing out where they are located.
  
  Read more

• Why offering web accessibility is good business for agencies

  16-03-2022 14:16
  
  Accessible websites enhance important agency practices like performance marketing, while proactively promoting an inclusive atmosphere on the web.
  
  Read more

• Stephanie Beer joins MMA Global as the new Country Director of MMA Germany

  16-03-2022 14:10
  
  BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark Wächter) is no stranger to the industry and was most recently in charge of communication and member services at the OWM (Organisation Werbungtreibende im Markenverband) - the German Advertisers Association. “At MMA Germany...
  
  Read more

• ANA begins campaign to combat online hate speech

  16-03-2022 13:00
  
  The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad.
  
  Read more

• Who Wot Why appoints its first joint managing directors

  16-03-2022 11:39 via campaignlive.co.uk
  
  Ad agency promotes Marissa Jennings and Charles Faircloth.
  
  Read more

• LimeWire appoints We Are Collider for comeback experience

  16-03-2022 11:33 via campaignlive.co.uk
  
  The relaunch will be celebrated with a large-scale experience in a famous location.
  
  Read more

• Global new-biz round-up: Two fast food giants contribute to quarter of billings

  16-03-2022 11:08 via campaignlive.co.uk
  
  Publicis Groupe and Interpublic pick up accounts worth $800m collectively
  
  Read more

• Winners of the WACL Talent Awards announced

  16-03-2022 10:40 via campaignlive.co.uk
  
  Twenty-eight women were chosen to receive bursaries of up to £3,000 to fund training courses of their choice.
  
  Read more

• WACL hails Talent Awards 2022 winners who can ‘reshape the workplace’

  16-03-2022 10:40 via campaignlive.co.uk
  
  Twenty-eight women were chosen to receive bursaries of up to £3,000 to fund training courses of their choice.
  
  Read more

• NHS 'Get vaccinated' named most emotionally effective ad of 2021

  16-03-2022 10:33 via campaignlive.co.uk
  
  Aldi attained two places in the top 10 by System1.
  
  Read more

• NHS “Get vaccinated” is named most emotionally effective ad of 2021

  16-03-2022 10:33 via campaignlive.co.uk
  
  The ad featured Sir Elton John and Sir Michael Caine.
  
  Read more

• Leaders from Neiman Marcus, Abercrombie and The Home Depot explore the latest marketing trends

  16-03-2022 10:30
  
  Ad Age Next: Retail will include speakers from brands such as Neiman Marcus, Vans and The Home Depot.
  
  Read more

• How agencies are hiring and retaining talent amid the ‘Great Resignation’

  16-03-2022 10:30
  
  Four strategies—including hiring comedians—that agencies are embracing.
  
  Read more

• Food trends driven by ‘collective convergence’—why that matters

  16-03-2022 10:00
  
  McKinney's Justin Davis discusses the agency’s annual food trend forecast, saying aroma-based marketing, metaverse promotions, and packaging you can eat will play a role in a world awakened to global crises.
  
  Read more

• Mark Zuckerberg says Instagram will enable NFT fashion, speaking to SXSW

  16-03-2022 00:04
  
  Discusses plans for non-fungible clothing on social media, and other metaverse projects at Austin festival.
  
  Read more

Follow @Advertising_US on Twitter!