Advertising news

• TikTok Debuts SoundOn Promotion and Music Distribution Platform

  09-03-2022 23:30 via adweek.com
  
  TikTok turned the volume up on SoundOn, an all-in-one promotion and music distribution platform aimed at helping new and undiscovered artists grow their fanbases, harness their creative voice and get their music heard worldwide. Artists can use SoundOn to upload their music directly to TikTok and begin earning royalties when that music is used on...
  
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• Meta Updates Community Help Feature for Those in Ukraine, Neighboring Countries

  09-03-2022 23:00 via adweek.com
  
  Meta said late Tuesday that it updated its Community Help feature on Facebook so that Ukrainians and others in the war-torn region can find reliable information from local UN agencies and Red Cross societies. Information that will be provided includes where to seek medical help, how to stay safe and how to get assistance, for...
  
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• Genesis hires marketer Wendy Orthman from rival Infiniti

  09-03-2022 22:42
  
  Wendy Orthman, previously Infiniti's global head of brand, marketing and communications, will be executive director of marketing for Genesis Motor America.
  
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• Havas CEO Yannick Bolloré Is Helping Displaced Ukrainian Employees, Suspending Investments in Russia

  09-03-2022 21:42 via adweek.com
  
  Havas Group announced its annual revenue today, with the numbers trending up by 10.8% at $2.735 million (2.341 million euros). Net revenue in 2021 was $2.615 million (2.238 million euros), up 9.2% compared to 2020, while organic growth in 2021 was up 10.4% from 2020. Fourth quarter numbers were also strong, as Havas Group boasted...
  
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• Do You Even Uplift Women, Bro? Gymshark Does

  09-03-2022 20:43 via adweek.com
  
  Gymshark, a British fitness and apparel brand with a robust social media presence, plants a bold flag on International Women's Day with a new campaign called "We, The Changemakers." The work, which intends to elevate the voices of female athletes, highlights the brand's belief that women belong in every aspect of the fitness industry, from...
  
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• How Brands Can Play Safe in a (Somewhat) Unruly Metaverse

  09-03-2022 20:40 via adweek.com
  
  As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back and forth between the real world and a virtual world called the metaverse. He never expected, years later, to watch his son experience a similar version of virtual reality...
  
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• Meta’s NPE Team Wants You to Move … Toward Completing Those Tasks

  09-03-2022 20:00 via adweek.com
  
  Meta's NPE Team wants to see you get organized. The internal research and development group's first new release since its shift to a more global approach, which it detailed last December, is Move, an iOS application created to enable people or groups working on a project to create to-do lists and send out reminders for...
  
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• Ogilvy hires Mick McCabe as global chief strategy officer

  09-03-2022 19:54 via campaignlive.com
  
  McCabe replaces Ben Richards, who left the agency in June to start a new venture.
  
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• Toyota Backs New Corolla Cross With ‘Miles and Milestones’ Campaign on Spotify

  09-03-2022 19:35 via adweek.com
  
  Toyota is backing its new Toyota Corolla Cross with a "Miles and Milestones" campaign on Spotify, featuring influencers Emmy Cho, James Henry and Jes?s Morales. Cho, Henry and Morales shared curated playlists featuring songs that mark significant times in their lives, and those playlists include annotations that share their stories and the meaning behind their...
  
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• Alive Podcast Network Launches to Amplify Black Voices

  09-03-2022 19:04 via adweek.com
  
  Alive Podcast Network launched Feb. 22 to amplify Black voices in the audio space. The network, created by TEDx speaker and businesswoman Angel Livas, already produces two shows, The Devil is a Lie and Under Construction. "You can go to one place and find a robust amount of content that speaks to the Black population,"...
  
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• Watch the newest commercials from CarMax, Indeed, Progressive and more

  09-03-2022 18:54
  
  “Not everything on the internet is real,” CarMax says, “but a real online offer from CarMax is really what we’ll give you for your car.” 
  
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• Twitch: How to Hide Your Viewing Activity From Friends on Mobile

  09-03-2022 18:45 via adweek.com
  
  By default, Twitch will allow a user's friends to view the channel they're currently watching. However, users can hide their viewing activity from their friends if they'd like to keep this information private. Our guide will show you how to hide your viewing activity from within the Twitch mobile application. Note: These screenshots were captured...
  
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• Dentsu wins Santander media account across UK, Europe and US

  09-03-2022 18:43 via campaignlive.co.uk
  
  The win follows an international six-month pitching process by Santander.
  
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• Proline+ NHL PreGame Fan Festival Partner Activations Up 55% From 2019 Event

  09-03-2022 18:40 via adweek.com
  
  The National Hockey League shared details on partner activations for the Proline+ NHL PreGame fan festival Sunday (March 13). The Buffalo Sabres and Toronto Maple Leafs will face off in the 2022 Tim Hortons NHL Heritage Classic at Tim Hortons Field in Hamilton, Ontario, at 4 p.m. ET--airing on Sportsnet, TNT and TVA Sports--and the...
  
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• Watch: How women can be better supported by the ad world

  09-03-2022 18:30
  
  Mindshare North America CEO Amanda Richman also discusses equity in media buying and marketing in the metaverse. 
  
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• Havas Media Group launches side-hustle training programme

  09-03-2022 18:02 via campaignlive.co.uk
  
  The course was developed by Tia Castagno last year, with 50 women taking part since its inception.
  
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• Twitter adds new shopping features amid social e-commerce push

  09-03-2022 18:00
  
  Merchants can now showcase up to 50 products.
  
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• Why Hyatt-branded hotels are still operating in Russia

  09-03-2022 17:25
  
  Hyatt and its fellow big U.S. hotel chains have been relatively quiet, while other consumer-facing companies have cut off ties to the country. Here's what they may be weighing.
  
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• McCann UK and Europe president Mark Lund to retire in May

  09-03-2022 17:17 via campaignlive.co.uk
  
  Lund’s successor will be announced 'in due course'.
  
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• How Universal Music Group Helps Brands Drive Culture

  09-03-2022 16:53
  
  Universal Music Group for Brands connects artists and influencers with brands including Pokémon, Oreo and Coca-Cola.
  
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• Wunderman Thompson's Jo Wallace wins in High Court against Mail publisher

  09-03-2022 15:52 via campaignlive.co.uk
  
  Associated Newspapers apologises, issues joint statement in court and pays damages and costs for defamation, breach of GDPR and breach of copyright.
  
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• Dept acquires digital innovation studio Hello Monday

  09-03-2022 15:20 via campaignlive.com
  
  The creative studio marks Dept’s sixth acquisition in the past year.
  
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• Brothers & Sisters moves to not-for-profit ad agency model

  09-03-2022 14:52 via campaignlive.co.uk
  
  Agency pledges continued investment in Grenfell Athletic FC as it searches for more charitable partners to work with.
  
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• CBS and Turner sell out March Madness ad inventory

  09-03-2022 14:00
  
  Autos, insurance and fast food are the top-spending categories with some brands using ads to highlight gender disparity in the game.
  
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• IHOP's new loyalty program plays off crypto craze

  09-03-2022 13:30
  
  'Pancoins' can be exchanged for benefits at the 'International Bank of Pancakes.'
  
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• IHOP 's new loyalty program plays off crypto craze

  09-03-2022 13:30
  
  'Pancoins' can be exchanged for benefits at the 'International Bank of Pancakes.'
  
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• ITV invests £2.5m stake in Carwow as part of media-for-equity scheme

  09-03-2022 13:08 via campaignlive.co.uk
  
  Option to extend deal by further £2.5m, bringing investment to £5m.
  
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• APA raises more than £200,000 for Ukraine

  09-03-2022 12:04 via campaignlive.co.uk
  
  The production body raised £196k in three days.
  
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• How Square is positioning brands for a post-COVID world

  09-03-2022 12:00
  
  Square's Lauren Weinberg joins the Marketer's Brief podcast to discuss how the company is working with its customers and expanding internationally.
  
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• Eos wants your pubes—for an important cause

  09-03-2022 11:30
  
  'Pubes for the Planet' campaign created with Mischief is collecting your curlies to help support environmental organization Matter of Trust. 
  
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• Why brand safety is key in the emerging metaverse

  09-03-2022 11:00
  
  Virtual reality opens a new dimension to harassment and sexual content that marketers will have to navigate.
  
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• Watch live at 12:30 p.m. ET: How women can be better supported by the ad world

  09-03-2022 11:00
  
  Mindshare North America CEO Amanda Richman also discusses equity in media buying and marketing in the metaverse. 
  
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• Movers and Shakers: Engine, Grey, Wavemaker, M&C Saatchi, Leo Burnett, Publicis.Poke and more

  09-03-2022 10:35 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Government adds paid-for ads by scammers to Online Safety Bill

  09-03-2022 10:15 via campaignlive.co.uk
  
  Ofcom will have power to impose fines of up to £18m, or 10% of annual turnover, for platforms that fall foul of bill.
  
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• Subway offers silver service aboard yacht pop-up

  09-03-2022 09:58 via campaignlive.co.uk
  
  The VIP experience includes the restaurant's classic meal deal.
  
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