Advertising news

• Why Nordstrom is expanding its retail media network

  01-03-2022 23:50
  
  Nordstrom is expanding its retail media network, which generated $40 million last year.
  
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• Apple halts product sales in Russia after Ukraine invasion

  01-03-2022 22:55
  
  The tech giant is also removing the RT News and Sputnik News applications from App Stores outside of Russia.
  
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• Snap pulls advertising in Russia, Belarus and Ukraine as big tech responds to crisis

  01-03-2022 22:36
  
  Meanwhile, YouTube, Facebook, Instagram and TikTok are restricting state-owned Russian media channels ahead of a likely European Union ban.
  
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• Disney isn't giving up on Nielsen just yet

  01-03-2022 21:56
  
  The media company and agencies will also work with Samba TV and Comscore.
  
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• Papa John's projects Batman-themed bat signal for free chicken wings

  01-03-2022 21:33 via campaignlive.co.uk
  
  Black Ghost Chilli Chicken Wings have been inspired by Batman.
  
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• Papa John's projects bat signal for free chicken wings

  01-03-2022 21:33 via campaignlive.co.uk
  
  Black Ghost Chilli Chicken Wings have been inspired by Batman.
  
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• Sanctions on Russia may hit a variety of U.S. brands

  01-03-2022 20:58
  
  Tracking the potential impact of the Ukraine war on American companies with operations in the region.
  
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• B Corporation celebrates certified brands with retail pop-up

  01-03-2022 20:41 via campaignlive.co.uk
  
  300 products with sustainability and community at their core will be stocked.
  
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• Movers and Shakers: BBH, Bauer, MRM, Social Chain, Kantar and more

  01-03-2022 19:22 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Watch the newest commercials from Samsung, L’Oréal Paris, Toyota and more

  01-03-2022 18:24
  
  Samsung says you can “make nights epic” when you use the Galaxy S22/S22+ to document your evening adventures. 
  
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• The7stars wins Tia Maria owner Illva Saronno's UK media account

  01-03-2022 17:39 via campaignlive.co.uk
  
  Brand portfolio includes Disaronno and Tia Maria and new whisky brand The Busker.
  
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• Why brands are buying land in the metaverse—and how they’re doing it

  01-03-2022 17:18
  
  The average 1x1 plot of land costs roughly $11,000 on major virtual real estate platforms.
  
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• ASA bans ‘irresponsible’ Floki Inu cryptocurrency ad

  01-03-2022 17:14 via campaignlive.co.uk
  
  The ruling follows a clampdown on cryptocurrency marketing by the ASA in December last year.
  
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• Funimation Content Moves to Crunchyroll in Anime Streamer Consolidation

  01-03-2022 17:07 via adweek.com
  
  When AT&T sold the subscription anime streaming service Crunchyroll to American anime distributor Funimation for nearly $1.2 billion in 2020, the merger promised to bring together the separate services into a single subscription. That pledge has now come to fruition: the companies are now in the process of moving Funimation's content to Crunchyroll, which will...
  
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• Adidas halts partnership with Russian Football Union over Ukraine invasion

  01-03-2022 16:47
  
  The German sports company joins FIFA and UEFA in censuring Russia.
  
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• Home Depot spotlights early risers in first push for spring

  01-03-2022 16:36
  
  Home Depot is spotlighting early risers in a new campaign as it tries to close the skilled trade gap.
  
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• TikTok: How to Remove a Video From Your Favorites

  01-03-2022 16:30 via adweek.com
  
  TikTok allows users to add videos to their favorites so that they can easily find and view them again later on. If you ever decide that you want to remove a video from your favorites, our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS....
  
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• Pinterest Adds Hebrew to Language Options

  01-03-2022 16:25 via adweek.com
  
  Pinterest added Hebrew as a language option for all Android, iOS and web users worldwide. The platform is now available in 38 languages. Pinterest said there are already over 55 million Pins in Hebrew on its platform. Pinners on Android and iOS can go to their phone's settings, select "Language & Region" and choose Hebrew....
  
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• Domino's CEO Ritch Allison to retire as successor is named

  01-03-2022 16:04
  
  New CEO Russell Weiner led the company's "Pizza Turnaround" campaign.
  
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• Vegan Kids Can Finally Enjoy Animal-Shaped Nuggets

  01-03-2022 15:16 via adweek.com
  
  Impossible Foods, six months after staking a claim on school menus, wants to whet the appetite of kids at home with its newest product: chicken-free chicken nuggets shaped like exotic animals. The brand, continuing to target what it calls the "change-making generation," launches Wild Nuggies as both a go-to snack and an educational tool for...
  
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• D&AD Continues to Accept Russian Entries for 2022 Awards—Donates Fees to Ukraine

  01-03-2022 15:01 via adweek.com
  
  Creative organization D&AD will continue to accept Russian entries to its 2022 awards scheme but says it will donate fees from the country to the Art Director's Club of Ukraine, following the invasion of the country by its neighbor. The organization has told Adweek that will not exclude Russian creatives from its annual awards scheme,...
  
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• Profiles in Black Creativity: Candace Faircloth Plays Outside of the Marketing Sandbox

  01-03-2022 15:00 via adweek.com
  
  Brooklyn-based associate creative director Candace Faircloth isn't afraid of a little competition, and her work with challenger brand Freshworks proves it. When the software solutions company wanted to take on its major competitor, Salesforce, Faircloth blended her creative eye with her strategic know-how to create a campaign that helped her client grab some much needed...
  
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• Luna, Amazon’s First Cloud Gaming Service, Rolls Out Across U.S.

  01-03-2022 15:00 via adweek.com
  
  Amazon is going all-in on gaming. Luna, the company's cloud gaming service, is now available for all customers across the mainland U.S. Amazon Luna first rolled out in October 2020 by invitation only. Now, the gaming platform is available to everyone on devices they already own, including Fire TVs, Fire tablets, Windows PCs, Chromebooks, Macs,...
  
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• Brands that have filed metaverse trademarks—and what it all means

  01-03-2022 15:00
  
  Following Meta's and Nike's lead, several food, entertainment and retail companies have filed trademarks to sell virtual good.
  
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• Merrell's women-led campaign aims to make outdoors more inclusive

  01-03-2022 14:00
  
  The footwear company's 'More Less' campaign encourages women to put down their self-care products and gear up for a hike instead.
  
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• How CMOs Can Use Customer Voice to Build Their Brands

  01-03-2022 14:00 via adweek.com
  
  One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even beyond traditional research. As a CMO, I put time on my calendar to read my company's reviews once a week and meet with customers any chance I get. When I led a product team, I...
  
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• Nando’s lampoons anti-vaxxers in new campaign

  01-03-2022 13:00
  
  Ads liken shot anxiety to app aversion.
  
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• Audacy Launches Digital Audience Network to Help Advertisers Buy Audio Audiences at Scale

  01-03-2022 13:00 via adweek.com
  
  Today, Audacy is launching a digital audience network where advertisers can target audiences with audio spot ads by segments across a variety of digital audio programs rather than just by the show. The audio content company, formerly known as Entercom before a rebrand last year--and the network for podcasts like Pod Save America, Fly on...
  
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• McDonald’s Defaced Impressionist Paintings to Elevate Itself to a Classic

  01-03-2022 12:41 via adweek.com
  
  What comes to mind when you think of a classic? The Mona Lisa. A Beatles song. The novels of Charles Dickens. McDonald's likely doesn't fall into that category for most people, but an ad campaign attempts to elevate the brand into the realm of the timeless. DDB Athens created a series of ads that inserts...
  
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• Agencies ramp up support for Ukrainian staff

  01-03-2022 12:39 via campaignlive.co.uk
  
  Publicis Groupe has pledged a guaranteed salary for the rest of 2022.
  
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• CMO survey warns talent shortage is holding the industry back

  01-03-2022 12:04 via campaignlive.co.uk
  
  Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
  
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• TV Upfronts and NewFronts 2022 Calendar

  01-03-2022 12:00
  
  To stay up to date on which presentations will take place and when they will air, bookmark this calendar. 
  
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• Coors Light is removing plastic rings from six-packs

  01-03-2022 12:00
  
  Sustainable, recyclable package sleeves coming to Molson Coors brands globally, saving 1.7 million pounds of plastic every year.
  
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• MRM hires head of technology

  01-03-2022 11:48 via campaignlive.co.uk
  
  The appointment follows after MRM’s success at Campaign’s Agency of the Year Awards.
  
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• Why focusing on failure is the key to success

  01-03-2022 11:30
  
  Brands have strategy backward.
  
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• Reach delivers top-line growth for first time since 2007

  01-03-2022 10:30 via campaignlive.co.uk
  
  Digital now accounts for 24% of company's revenue mix.
  
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• Beam Suntory names Jerry Daykin as global media vice-president

  01-03-2022 10:28 via campaignlive.co.uk
  
  Daykin most recently worked at GSK Consumer Healthcare and joins the premium spirits company in a newly created role.
  
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• Artesian:DueDil becomes FullCircl – A New Company Set to Dominate the Customer Lifecycle Intelligence (CLI) Space

  01-03-2022 10:00
  
  London, UK 1st March 2022: Artesian:DueDil today announced that it has rebranded to FullCircl. The new name and brand identity captures the evolution of the business following last year’s merger, and its vision for the future as it launches a highly differentiated newly combined Customer Lifecycle Intelligence (CLI) proposition. The rebrand, which unifies and consolidates the previous two company’s solutions, is more than just a name change. It’s a stake in the ground, as FullC
  
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• Comscore CEO retiring as Nielsen rival gets big chance and more competition

  01-03-2022 01:04
  
  Bill Livek announces departure amid growing industry interest in Nielsen competitors.
  
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