Advertising news

• Listen to music from Super Bowl 2022 commercials

  11-02-2022 23:40
  
  A playlist compiled of music from the Big Game ads released so far.
  
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• Willie Nelson Wants This Product Legalized in Skechers’ Super Bowl Spots. But Is It Illegal?

  11-02-2022 22:17 via adweek.com
  
  Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson. The global campaign features two 30-second spots that were filmed at his Luck Ranch near...
  
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• Super Bowl Alert: Measuring DEI, unlocking data plays and COVID creeps into the Big Game

  11-02-2022 22:10
  
  I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. With just a few days left until the Cincinnati Bengals face off against the Los Angeles Rams, airing on NBC on Feb. 13, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.Representation matters Ahead of this year’s Big Game, Ad Age asked every advertiser with plans
  
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• A UPS clothing line, Anomaly’s creative speed dating and more: Agency Brief

  11-02-2022 21:40
  
  Also, VMLY&R promotes a Wendy’s creative director and a pro surfer surfs on a window.
  
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• Dolly Parton and Miley Cyrus Host a Mock-PSA in T-Mobile’s Super Bowl Spots

  11-02-2022 21:15 via adweek.com
  
  Country stars Miley Cyrus and Dolly Parton are parodying fundraiser PSAs in T-Mobile's ninth consecutive Super Bowl appearance this year. The first 30-second spot shows the elder music legend talking over a video chat about the need to "rescue" 5G phones from supposedly lesser networks AT&T and Verizon, while the second is a montage of...
  
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• The social media power of Super Bowl commercial celebrities: Datacenter Weekly

  11-02-2022 20:30
  
  Plus, Big Game ad and teaser performance across social video, Amazon’s astounding ad spending spree, macroeconomic news in a nutshell, and more.
  
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• HBO Brings the NBA to Super Bowl 56 with LA Lakers TV Series Spot

  11-02-2022 20:26 via adweek.com
  
  It's official: the Los Angeles Lakers are in the Super Bowl. HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming series about the 1980s Lakers. HBO released the full trailer for the series, premiering March 6, today. The Super Bowl spot...
  
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• Dove Ad Reminds All That Discrimination Against Black Hair Starts ‘As Early As Five’

  11-02-2022 20:26 via adweek.com
  
  According to the Dove 2021 CROWN Research Study for Girls, 53% of Black mothers in the U.S. who have daughters who have experienced hair discrimination endured it as early as five years old. The same study suggests that approximately 86% of Black teens who have experienced it did so by the age of twelve. In...
  
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• Write Your Playbook for Sustainable Decision-Making

  11-02-2022 19:57 via adweek.com
  
  Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today's column is the second installment in Jonathan Hanson's series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success. This past week, I've been thinking...
  
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• The Social Media NUDGE Act Takes a Different Tack With Content Moderation

  11-02-2022 19:50 via adweek.com
  
  On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the amplification of harmful content and social media addiction. And it takes a different approach to existing efforts that aim to stop the spread of harmful content. The Nudging...
  
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• How Wieden+Kennedy Made 11 Ads for Super Bowl Sunday, Totaling 8 Minutes of Airtime

  11-02-2022 19:45 via adweek.com
  
  For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand's most visible marketing moment of the year. Wieden+Kennedy didn't just execute one ad this year. It's dropping six in-game national spots--the same as last...
  
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• DJ Khaled Helps Small Businesses ‘Win’ in QuickBooks’ First Super Bowl Ad

  11-02-2022 19:30 via adweek.com
  
  All small businesses do is win by using Intuit QuickBooks, at least according to DJ Khaled in the company's first Super Bowl ad. The 30-second spot, airing during the fourth quarter of the game and created with agency TBWA\Chiat\Day LA, combines QuickBooks and Mailchimp as part of QuickBooks' "Early Start" campaign focusing on helping new...
  
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• This ‘Clownish’ Helmet Has Come to Anchor the Innovative Bengals Brand

  11-02-2022 19:05 via adweek.com
  
  Bruce Claypool, a designer who worked for NFL Properties in 1981, has spent some time this week thinking about his most well-known creation: the Cincinnati Bengals helmet. The Bengals are preparing for their third appearance in the Super Bowl, which will be played on Sunday in Claypool's hometown of Los Angeles. And the fact that...
  
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• It’s the Super Bowl of first-party data as brands sharpen personalization with Big Game buys

  11-02-2022 18:57
  
  Biggest mass event can yield gains for precision marketing as cookies crumble, but it takes finesse.
  
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• Behind Adidas' bare-breasted sports bra campaign from TBWA

  11-02-2022 18:49
  
  The campaign, which includes social posts and a billboard in Germany, is by Dutch agency TBWA\Neboko.
  
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• Here’s How You Can Stream TV Super Bowl 56

  11-02-2022 18:33 via adweek.com
  
  It's NBC's turn to air the Super Bowl--but the broadcast network isn't the only way for audiences to watch Sunday's game. NBCUniversal is making Super Bowl 56 available on both its Peacock streaming service and the NBC Sports app, as well as NBCSports.com. On linear, in addition to NBC, the game will also be telecast...
  
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• NHS England calls attention to heart attack symptoms in sobering Valentine's spot

  11-02-2022 18:21 via campaignlive.co.uk
  
  Created by M&C Saatchi, 'Heart attack' addresses lesser-known symptoms.
  
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• Prank Bud Light Next website gets taken down

  11-02-2022 18:00
  
  Budlightnext.com, as well as associated URLs with the owner listed as 'MillerCoors,' are no longer functional less than 24 hours after Ad Age report.
  
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• HBO’s Super Bowl commercial hypes new series on 1980s Lakers

  11-02-2022 18:00
  
  The ad takes advantage of the Super Bowl’s sports fan audience to generate enthusiasm for the “Winning Time” series.
  
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• Watch live today: Driving double-digit growth amid disruption

  11-02-2022 17:54
  
  This Ad Age Studio 30 live panel with Analytic Partners and Legal Zoom focuses on how an online-only brand drives awareness and experience double-digit growth in an unprecedented environment. 
  
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• Don't be a 'clickhead': IAB warns against click-through rates for Valentine's

  11-02-2022 17:44 via campaignlive.co.uk
  
  The organisation has released a short film.
  
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• Watch: Caesars Sportsbook unveils its Super Bowl commercial

  11-02-2022 16:45
  
  Chief Marketing Officer Sharon Otterman reveals the betting platform's Big Game campaign. 
  
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• Uber, Morrisons and TalkTalk spread the love for Valentine's

  11-02-2022 16:42 via campaignlive.co.uk
  
  Sexual wellness brand Lelo UK opens restaurant for 'throuples'.
  
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• ITV’s ‘Eat them to defeat them’ summons up zombie-style veg

  11-02-2022 16:41 via campaignlive.co.uk
  
  Ad comes as pressure grows on brands to restrict ads for HFSS products.
  
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• How COVID testing brand Cue put together a Super Bowl ad in 8 days

  11-02-2022 15:15
  
  Health care brand Cue is debuting a Super Bowl ad as it seeks to grow beyond its COVID home tests.
  
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• Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails

  11-02-2022 15:05
  
  'Here’s to the Lazy Ones' pays homage to those who find life’s shortcuts.
  
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• Who are the new trusted messengers for social-good campaigns?

  11-02-2022 15:00
  
  The Ad Council’s new Trusted Messenger Study details five ways brands and nonprofits can use influencers as trusted ambassadors of social good programs.
  
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• Wavemaker bids farewell to 36-year veteran ‘Fletch’, plus his top five Fletchisms

  11-02-2022 14:09 via campaignlive.co.uk
  
  Loyal and long-serving WPP executive, David Fletcher, calls time on media agency career.
  
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• 'Simply irreplaceable': Wavemaker bids farewell to 36-year veteran

  11-02-2022 14:09 via campaignlive.co.uk
  
  Loyal and long-serving WPP executive – 'Fletch' – calls time on agency career.
  
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• Snap uses AR to reveal black history in Trafalgar Square

  11-02-2022 12:26 via campaignlive.co.uk
  
  The partnership with Black Cultural Archives wants to expose people to black history.
  
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• Mini brings back British bulldog and Pharrell hit for new Editions

  11-02-2022 11:35 via campaignlive.co.uk
  
  Distinctive characters have been created for each car.
  
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• Watch live at 10:30 a.m. ET: Caesars Sportsbook unveils its Super Bowl commercial

  11-02-2022 11:00
  
  Chief Marketing Officer Sharon Otterman reveals the betting platform's Big Game campaign. 
  
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• Valentine's Day campaigns that are being overshadowed by the Super Bowl

  11-02-2022 11:00
  
  The person who scheduled V-Day the day after the Super Bowl needs to be fired.
  
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• Super Bowl ads show limited diversity and inclusion progress

  11-02-2022 11:00
  
  While some advancements have been made, representation is hard to quantify. 
  
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• Patron pop-up serves historic margaritas

  11-02-2022 10:52 via campaignlive.co.uk
  
  The tequila brand is celebrating International Margarita Day.
  
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• Motel to serve up Fever-Tree ads after creative account win

  11-02-2022 10:43 via campaignlive.co.uk
  
  Agency won the account following a competitive pitch.
  
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• Purpose Awards EMEA: ceremony to be in-person, early bird deadline nears

  11-02-2022 09:53 via campaignlive.co.uk
  
  The deadline for entering the Purpose Awards EMEA 2022 at 'early bird' rates is approaching: entrants have until Thursday 17 February to submit their entries at the reduced price.
  
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• John Lewis recruits first pan-Partnership customer director

  11-02-2022 09:53 via campaignlive.co.uk
  
  Charlotte Lock starts the role in April.
  
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