Advertising news

• Omnicom grew 10.2% in 2021 as pandemic impacts recede

  08-02-2022 23:40 via campaignlive.com
  
  Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
  
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• Super Bowl Alert: Battle at the bowling alley, movie remakes and yes, more crypto

  08-02-2022 20:55
  
  I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. With less than one week left until the Cincinnati Bengals face off against the Los Angeles Rams, airing on NBC on Feb. 13, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.From the court to the bowling alleyMichelob Ultra assembled six sports stars for its Super Bowl ad, ta
  
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• Watch the newest commercials from Taco Bell, Salesforce, Delta Air Lines and more

  08-02-2022 19:58
  
  Taco Bell hypes its latest menu addition, Cantina Crispy Chicken Tacos, with the help of a young couple whose pre-prom photo op is thwarted. 
  
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• Watch: Inside the 2022 Super Bowl ads

  08-02-2022 18:00
  
  Hear what was on the minds of brands, agency leaders and creatives for the Big Game.
  
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• Movers and Shakers: PHD, M&C Saatchi, GSK, VMLY&R, Yahoo, OMD and more

  08-02-2022 17:44 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Most TV Rivals Aren’t Throwing Up the White Flag Against the 2022 Winter Olympics

  08-02-2022 17:32 via adweek.com
  
  Between the Winter Olympics and Sunday's Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend during most of February. In this week's magazine feature on Super Bowl and Olympics ad sales, Dan Lovinger, president, NBC advertising sales and partnerships, estimated that marketers will spend approximately $400 million in scatter buys...
  
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• WPP's MediaCom and Essence team up to retain hold on Mars global media

  08-02-2022 17:10 via campaignlive.co.uk
  
  Appointment extends Mars' WPP relationship to include Essence.
  
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• Social Confidential: How Tushy Embraces Poop Culture

  08-02-2022 17:05 via adweek.com
  
  No butts about it--Tushy has mastered the art of poop-centric social content. The bidet brand has fully embraced its role as a washer of rear ends, and, therefore, the fact that butts and poop are inherently funny. With a wink and a nod, Tushy's social feeds have brought joy and humor to subjects both lighthearted...
  
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• Instacart's pre-Super Bowl campaign features TikTok creators

  08-02-2022 17:00
  
  The online grocery retailer enlists TikTok talent to drive sales ahead of a major snacking day.
  
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• Disney planning ‘much less traditional’ upfront this year

  08-02-2022 17:00
  
  The in-person event will not be held at Lincoln Center in Manhattan, Disney’s long-time upfront venue of choice, though Jimmy Kimmel will once again be present.
  
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• Disney Picks New York’s Pier 36 for In-Person Upfront After Lincoln Center Exit

  08-02-2022 17:00 via adweek.com
  
  Three-and-a-half months after Disney first announced plans to depart its longtime upfront week home, Lincoln Center, the company has settled on its new venue for the first in-person upfront week since 2019. Disney will hold this year's upfront presentation on Tuesday, May 17 in Basketball City, a venue on New York's Pier 36, near the...
  
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• Messenger Kids: How to Block Someone

  08-02-2022 16:45 via adweek.com
  
  The Messenger Kids application allows children to chat with friends and family without signing up for Facebook. Similar to the regular Messenger app, the Messenger Kids app allows users to block other people so that those people can no longer contact them. Our guide will show you how to block someone in the Messenger Kids...
  
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• BHM Is Not a ‘Check the Box’ Exercise

  08-02-2022 16:45 via adweek.com
  
  As we enter Black History Month, we will once again find our social feeds filled with the swirl of Instagram posts, the one-time signature events and that single brand campaign to spotlight Black talent. And yet, here's what too many marketers fail to remember: Black History Month is not a "check the box" exercise or...
  
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• UK ad leaders primed for international trade mission

  08-02-2022 16:43 via campaignlive.co.uk
  
  The UK Advertising Export Group will promote UK advertising in global locations across eight weeks
  
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• Oversight Board Issues Recommendations to Meta on Doxing

  08-02-2022 16:40 via adweek.com
  
  Meta's Oversight Board urged the company to take steps to outfox the dox. The independent body to review content moderation on Facebook and Instagram was initially discussed in November 2018 by CEO Mark Zuckerberg and, following several delays, it began taking cases in October 2020. The board called on Meta to review its policies on...
  
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• Miller64 Poses a Pressing Math Problem: Which Number Is Smaller, 80 or 64?

  08-02-2022 16:33 via adweek.com
  
  For Super Bowl 56, one beer brand is pulling out all the stops for its new 80-calorie light beer--a product it calls a symbol of its "continued commitment to innovation." Another beer tentpole may argue that such a feat is only amazing if you don't understand how math works. In response to Bud Light's new...
  
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• BT Created a New FIFA Team That Lets Gamers Take a Stand Against Online Abuse

  08-02-2022 16:23 via adweek.com
  
  Online harassment and racism have been a problem in soccer for years. In 2021, the issue came to a head as some players and the sport's governing bodies called on tech companies and governments to take concrete action to combat the abuse. British telecom giant BT is keeping up the fight in 2022 with the...
  
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• Trainline rolls out debut ad campaign by Mother London

  08-02-2022 16:21 via campaignlive.co.uk
  
  Travel brand’s first work since appointing agency at the end of 2021.
  
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• Welcome to the Superior Bowl, Where Hardworking Stars Blow Off Steam With Michelob Ultra

  08-02-2022 16:12 via adweek.com
  
  In his nearly 40-year career, Golden Globe and Emmy Award-winning actor Steve Buscemi has played roles as diverse as a criminal hired to kidnap a car salesman's wife to a middle-aged man seeking love via personal ads and the bad guy in a Pixar film. Now, in just his second Super Bowl spot ever, he's...
  
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• Sonic boom: commercial radio revenues hit all-time high

  08-02-2022 16:10 via campaignlive.co.uk
  
  Upsurge powered by post-lockdown relaxation and indivudual advertisers, including Sainsbury's, Tesco, Samsung and Amazon.
  
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• Buy Now, Pay Later Company Klarna Awards Its Media Business to Havas North America

  08-02-2022 16:07 via adweek.com
  
  Havas Media Group North America will manage Klarna's media business, Adweek has learned. Klarna, the Swedish buy now, pay later (BNPL) company, has been increasing its marketing activities in the U.S. as the company has gained increasing prominence. The pandemic fueled the ascent of buy now, pay later companies like Klarna and competitors in the...
  
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• See people eat all the wrong things in Uber Eats Super Bowl ad

  08-02-2022 15:45
  
  Jennifer Coolidge, Nicholas Braun, Trevor Noah and Gwyneth Paltrow appear in game-day ad accompanied by Super Bowl and Valentine's Day hubs in brand's app.
  
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• Ad Age parent Crain Communications invests in Front Office Sports

  08-02-2022 15:14
  
  Front Office Sports, the fastest-growing media brand covering the business of sports, announced today a strategic growth investment from Crain Communications, parent of Ad Age.
  
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• Serena Williams is a fierce bowler in Michelob Ultra’s star-studded Super Bowl ad

  08-02-2022 15:00
  
  Steve Buscemi, Peyton Manning and other sports stars compete with the tennis star at the ‘Superior Bowl.’
  
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• Peloton CEO steps down, 2,800 jobs being cut

  08-02-2022 14:45
  
  Activist investor Blackwells Capital had campaigned for John Foley's departure.
  
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• Samsung’s metaverse ‘quest’ combines NFTs, sustainability and Valentine’s Day

  08-02-2022 14:37
  
  Experience takes place in a virtual world modeled after Samsung's NYC flagship store.
  
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• BT Sport hosts WWE-inspired big-entrance pop-up

  08-02-2022 14:32 via campaignlive.co.uk
  
  Fans will be matched with commentary and entrance music.
  
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• Meta takes spotlight at IAB summit on future of ad tech

  08-02-2022 14:00
  
  Some participants swing at Facebook, while trade group calls for the industry to collaborate on fixing data.
  
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• Roblox partners Brit Awards for virtual after-party

  08-02-2022 13:23 via campaignlive.co.uk
  
  PinkPantheress will perform in avatar form.
  
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• Roblox partners Brit Awards for a virtual afterparty

  08-02-2022 13:23 via campaignlive.co.uk
  
  PinkPantheress will perform in avatar form.
  
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• Watch live at 12 p.m. EST: Inside the 2022 Super Bowl ads

  08-02-2022 13:00
  
  Hear what was on the minds of brands, agency leaders and creatives for the Big Game.
  
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• GenM launches menopause campaign aimed at men

  08-02-2022 12:21 via campaignlive.co.uk
  
  Campaign backed by Boots, Innocent and Always Discreet, among others.
  
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• Dieste names Abe Garcia chief creative officer

  08-02-2022 12:00
  
  Garcia has been executive director at the multicultural agency since 2015 and succeeds Ciro Sarmiento.
  
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• Britvic launches 'hybrid' in-house studio with The & Partnership

  08-02-2022 11:56 via campaignlive.co.uk
  
  Agency individuals will work from Britvic headquarters in Hemel Hempstead.
  
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• What the marijuana industry can learn from Juul’s marketing tactics

  08-02-2022 11:30
  Cannabis producers must adhere to high standards.
  
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• YouTube gives fans an 'unfiltered' look at The Brit Awards

  08-02-2022 11:25 via campaignlive.co.uk
  
  Artists and creators can be watched en route to the awards, on the red carpet, backstage and the morning after.
  
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• Media planners question whether media habits between generations is converging

  08-02-2022 11:18 via campaignlive.co.uk
  
  A new IPA report suggests young and old people are consuming more of the same media channels than during lockdown.
  
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• Media planners question whether media habits between generations are converging

  08-02-2022 11:18 via campaignlive.co.uk
  
  A new IPA report suggests young and old people are consuming more of the same media channels than during lockdown.
  
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• Media planners question whether cross-generation media habits are converging

  08-02-2022 11:18 via campaignlive.co.uk
  
  A new IPA report suggests young and old people are consuming more of the same media channels than during lockdown. Media agencies are not so sure.
  
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• Mastercard shines spotlight on Brit School students for Brit Awards work by McCann

  08-02-2022 11:10 via campaignlive.co.uk
  
  Students were given a #ShoutOut while showcasing their creative skills.
  
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• The Top 5 things Gerry Graf has heard while making Super Bowl ads

  08-02-2022 11:00
  The Slap Global co-founder and seasoned Big Game vet looks at some of his best work in light of the things people told him on set, during brainstorming and more.
  
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• 4 Super Bowl commercial tricks that continue to work

  08-02-2022 11:00
  From nostalgia to animals and babies, Big Game advertisers continue to lean on tried-and-true formulas even as they experiment with NFTs and the metaverse. 
  
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• Walk-In Media expands overseas with US office

  08-02-2022 01:27 via campaignlive.co.uk
  
  The agency was founded by Simon Davis as part of global marketing group MSQ and has ambitions to attract multinational and even global clients.
  
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