Advertising news

• Liquid Death Crashes the Super Bowl With a $50,000 Bet and a Witch in the Stands

  28-01-2022 23:56 via adweek.com
  
  Liquid Death, which recently drew blood from Tony Hawk--literally--for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands. The startup, continuing to wear its outrageousness on its sleeve, will join the legions of Americans...
  
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• Men’s Health Brand Explores Sexy Code Among Couples in Cheeky Ad

  28-01-2022 23:26 via adweek.com
  
  Sometimes it all boils down to phrasing, and men's health advertising has tussled with this issue in the past. For men's wellness company Roman, a recent TV spot articulates healthy communication between loving partners as a critical step to working through erectile dysfunction, not just the meds themselves. "Code Words" presents couples going about their...
  
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• Crocs and Kohl's put accounts in review

  28-01-2022 23:10
  
  Also in Agency Brief: A TikTok scavenger hunt for Super Bowl tickets and a campaign revisiting Roe v. Wade.
  
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• What Spotify's Joe Rogan uproar means for brands

  28-01-2022 22:48
  
  After Neil Young protested the app, advertisers may consider whether the public spat poses risks to their own images.
  
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• Snap, KR&I: Gen Z, Millennials Value Privacy But Don’t Feel They’re Getting Enough of It

  28-01-2022 21:35 via adweek.com
  
  Snap Inc. marked Data Privacy Day Friday (Jan. 28) with the release of research it commissioned from Kresnicka Research & Insights aimed at giving it a better understanding of how privacy influences online behavior among the Snapchat Generation--Generation Z and millennials. KR&I surveyed 13,519 daily social application users aged 13 through 40 in 11 international...
  
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• Here’s What You Need To Know About Data Privacy Day

  28-01-2022 21:27 via adweek.com
  
  You may or may not know, today is Data Privacy Day. Here's a short history of what it means and why it's celebrated. Get your party hats on. Not too long ago, polling in Europe reviewed how European citizens were less aware of their data-protection rights and weren't fully privy to what it meant. To...
  
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• Making sense of Nielsen’s and Google’s latest data woes: Datacenter Weekly

  28-01-2022 20:30
  
  Plus, Best Places to Work 2022, macroeconomic news in a nutshell, and more.
  
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• Teddy Roosevelt’s Descendant Narrates Impassioned Spot For Jackson Hole

  28-01-2022 20:02 via adweek.com
  
  With global wildfires, climate change and even one-star reviews of National Parks on Yelp, it can be easy to feel like humanity just doesn't appreciate the planet that has sustained it. Yet, with many national parks experiencing an attendance surge, the desire to experience nature seems stronger than ever. In light of a sharp uptick...
  
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• Steve Buscemi Is Back in a Bowling Alley With Peyton Manning for Michelob Ultra’s Super Bowl Teasers

  28-01-2022 19:42 via adweek.com
  
  Michelob Ultra is the first of the Anheuser-Busch brands to release teasers for its Super Bowl spot, introducing viewers to a bowling alley "opening" on the date of the game. In total, the brand released three teasers, featuring the first two of the spot's seven stars. In one teaser, legendary NFL QB Peyton Manning picks...
  
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• Companies Must Prepare for More Contingency Planning in 2022

  28-01-2022 19:19 via adweek.com
  
  Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. In late November, I made the decision to buy a ticket to CES and booked a flight to Las Vegas. Over the last five years, CES has become an integral event...
  
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• Watch live on Feb. 11: Driving double-digit growth amid disruption

  28-01-2022 18:46
  
  This Ad Age Studio 30 live panel with Analytic Partners and Legal Zoom focuses on how an online-only brand drives awareness and experience double-digit growth in an unprecedented environment. 
  
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• Zero Waste Brand Cleancult Lures New Followers With Cheeky, Trope-Filled Video

  28-01-2022 18:11 via adweek.com
  
  Keeping things clean is a good thing, but the need for more sustainable products that work as well as existing brands has been a growing concern for many consumers. With long-standing cleaning supply companies embracing more eco-friendly practices, some newer brands are popping up to fill a sizable hole in the market when it comes...
  
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• Affiliate Is More Than Just a Performance Driver, and 2022 Will Prove It (Again)

  28-01-2022 18:06 via adweek.com
  
  Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way. People have labeled the affiliate industry as old or outdated, but it's more data-driven and hyper-personalized than ever before. They've called it rigid, yet advertisers can create dynamic commissioning structures that allow them to...
  
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• GambleAware releases first-ever harms prevention campaign for women

  28-01-2022 17:46 via campaignlive.co.uk
  
  'Losing track of the world around you' will run until March.
  
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• How One of the World’s Fastest Growing Ad Agencies Nurtures Talent

  28-01-2022 17:29 via adweek.com
  
  With the Great Resignation wreaking havoc on the ad industry world, most agencies are struggling to maintain the level of staffing needed to properly service their clients (and keep them happy). For agencies that are rapidly growing, like California-based digital marketing agency Wpromote, obtaining and retaining talent is critical to the agency's continued success. The...
  
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• Watch the newest commercials from DoorDash, Farmers Insurance, The Zebra and more

  28-01-2022 17:28
  
  Pro golfers Rickie Fowler and Kamaiu Johnson help hype Farmers Insurance Policy Perks. 
  
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• How Washington Football Team name change and other big corporate reveals are kept under wraps

  28-01-2022 17:00
  
  The use of offshore havens for secrecy is a well-established ritual in American business.
  
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• What’s Possible Group goes on senior hiring spree

  28-01-2022 16:25 via campaignlive.co.uk
  Three people added in new roles within the company.
  
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• BBH London wins account for sustainable deodorant brand

  28-01-2022 16:04 via campaignlive.co.uk
  
  Wild appointed BBH without a formal pitch process.
  
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• All the Super Bowl commercial teasers released so far

  28-01-2022 16:00
  
  Rakuten, Frito-Lay and Irish Spring are among the brands trying to build buzz for their Big Game spots. 
  
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• E-Trade Baby may be returning for the Super Bowl

  28-01-2022 15:00
  
  E-Trade hints at the possibility of a return of the E-Trade Baby, missing in action since 2014, in a Super Bowl teaser video.
  
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• 'We love Neil': Apple Music courts Spotify users amid Joe Rogan misinformation row

  28-01-2022 14:54 via campaignlive.co.uk
  
  #SpotifyDeleted has been trending on Twitter since the streaming site took down Neil Young's music and stood by podcaster Joe Rogan.
  
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• Famous Bobs—and Robs—Answer a Furniture Retailer’s Urgent Call in New Ad

  28-01-2022 14:45 via adweek.com
  
  Bob's Discount Furniture has maintained a full-service internal advertising and production department with a fabrication shop since opening its first store in 1991, which made the Little Bob and Puppet Bob mascots used in the chain's commercials. But according to a new national brand campaign, those two Bobs aren't enough to fulfill their mission of...
  
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• AMV BBDO welcomes back creative duo behind 'Trash Isles'

  28-01-2022 14:25 via campaignlive.co.uk
  
  The pair return after two years at Clemenger BBDO.
  
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• Hyundai Skipped the Super Bowl, But It’s Still Tapping Into Its Buzz With Jason Batemen’s Help

  28-01-2022 14:17 via adweek.com
  
  Hyundai has opted not to run an ad during this year's Super Bowl, but its latest creative campaign has plenty of Big Game star power. After making a splash as the all-knowing elevator operator in the carmaker's 2019 Super Bowl spot, Jason Bateman returns to star in the latest campaign from Hyundai in a series...
  
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• WhatsApp’s First US Brand Campaign Seeks to Deliver Doubt About SMS

  28-01-2022 14:00 via adweek.com
  
  WhatsApp will kick off its first consumer marketing campaign in the U.S. Sunday with a television spot during CBS' coverage of the National Football League's American Football Conference Championship game Sunday and continuing for the next few months on digital video, out of home, social and TV channels across the country. The campaign, "Doubt Delivered,"...
  
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• Hyundai, with help from Jason Bateman, aims to build trust in electric vehicles

  28-01-2022 14:00
  
  The actor appears in a new ad for the Ioniq 5 EV that will run during the NFL playoffs.
  
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• Danish Broadcaster TV 2’s Pessimistic Winter Olympics Spot

  28-01-2022 13:13 via adweek.com
  
  Athletes aren't born, they are made. And this spot from Danish broadcaster TV 2 to promote its coverage of the forthcoming Winter Olympic Games shows the lengths some parents will go to in developing their children to challenge in the future. The channel will host coverage of the games that are set to take place...
  
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• JCDecaux Results Show Recovery of Confidence in Out of Home

  28-01-2022 12:47 via adweek.com
  
  In a sign that the out-of-home market is returning to strength following major disruption caused by Covid-19 pandemic restrictions, JCDecaux, the world's largest outdoor advertising media company, has reported a revenue increase of 18.7% to reach $3.06 billion for 2021. The Paris headquartered company, which owns 964,760 advertising panels around the world across 3,670 cities,...
  
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• Digital accessibility: the billion-customer opportunity for brands

  28-01-2022 12:30
  
  5 ways to make sure all customers get value from a digital experience.
  
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• What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

  28-01-2022 12:28 via campaignlive.co.uk
  
  Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.
  
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• 'This girl can' pursues partnerships strategy with agency appointments

  28-01-2022 12:19 via campaignlive.co.uk
  
  FCB Inferno appointed as lead creative agency after repitching.
  
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• Crypto.com teams with LeBron James for Web3 education

  28-01-2022 12:15
  
  The partnership brings blockchain resources to James’ nonprofit.
  
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• Marketing Morsels: A Chili Cheese Keg, Dolly Parton Cake Mix, Edible NFTs and More

  28-01-2022 12:00 via adweek.com
  
  Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Captain Morgan's Super (Punch) Bowl Sometimes--not often, but sometimes--an invention comes along that changes how people view not just the world, but themselves. The printing press, for example. Or the automobile. The iPhone. To be clear,...
  
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• Consumer losses to social media scams nearly tripled last year

  28-01-2022 11:45
  
  Most losses went to investment scams, followed by romance scams, according to an FTC report.
  
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• Estée Lauder becomes Dancing on Ice’s first beauty partner

  28-01-2022 11:43 via campaignlive.co.uk
  The partnership was planned and brokered by MG OMD.
  
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• 3 keys to multicultural marketing in a privacy-first world

  28-01-2022 11:30
  
  How to bridge the dichotomy between consumer desire for both privacy and personalized content.
  
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• Southern Comfort hosts Mardi Gras-inspired celebration

  28-01-2022 10:50 via campaignlive.co.uk
  
  Guests can expect music, food and glitter makeovers.
  
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• Campaign Against Living Miserably releases hidden message in YouTuber video

  28-01-2022 10:30 via campaignlive.co.uk
  
  The film stars YouTuber DanTDM.
  
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• Federal Privacy Laws, Big Tech Regulation and Other Questions Shaping the Year Ahead

  28-01-2022 08:00 via adweek.com
  
  Looking ahead to 2022, there are multiple concerns for lawmakers that will impact the media and marketing industry. For Data Privacy Day, here's a look at those that are chief among them, including data collection, privacy, and antitrust concerns. Congress faces a myriad of bills including the Information Transparency and Personal Data Control Act that...
  
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• BBDO’s Till Diestel Returns to Serviceplan Germany as Chief Creative Officer

  28-01-2022 08:00 via adweek.com
  
  Serviceplan Germany has hired Till Diestel, chief creative officer at BBDO Germany, to take on the same role with his new employers. From June, Diestel will take over from Matthias Harbeck, who is moving to Saint Elmo's Group in its newly created position of chief creative officer. Diestel will be charged with leading the creative...
  
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• Report: Meta-Led Diem Association Cryptocurrency Project Sells Tech to Silvergate Capital

  28-01-2022 02:50 via adweek.com
  
  It appears that the day was seized from Diem Association, the cryptocurrency initiative spearheaded by Meta. Peter Rudegeair and Liz Hoffman of The Wall Street Journal reported that the Diem Association is selling its technology to small, bitcoin- and blockchain-focused California bank Silvergate Capital for roughly $200 million. Liana Baker, Jesse Hamilton and Olga Kharif...
  
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• LinkedIn Pulls Plug on LinkedIn Lite App

  28-01-2022 01:00 via adweek.com
  
  LinkedIn is pulling the plug on LinkedIn Lite, the lightweight Android application it debuted in 2017 to help connect professionals in low-connectivity and low-bandwidth markets such as India. The professional network said improvements in internet usage and mobile speed worldwide and steady growth in usage of its flagship app prompted the decision, noting that the...
  
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