Advertising news

• Magnetic to become part of PPA as magazine industry ‘aligns’ resources

  26-01-2022 23:29 via campaignlive.co.uk
  
  Trade body says it will continue to champion role of advertising.
  
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• How TikTok, Twitter, Snap are upgrading ad tools to help drive brand sales

  26-01-2022 22:34
  
  Apps offer a slew of new ad products meant to help brands increase sales and consumers shop.
  
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• Nielsen miscount costs TV networks at least $350 million, trade group says

  26-01-2022 21:59
  
  The biggest gaps are among young, Black and Hispanic viewers, VAB says. 
  
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• TV upfronts look to make in-person return

  26-01-2022 21:00
  
  Media giants like NBCUniversal and ViacomCBS will take a hybrid approach to their spring dog-and-pony shows. 
  
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• Pepsi faces calls for boycott over $15,000 donation to Texas Republicans

  26-01-2022 20:59
  
  The #BoycottPepsi hashtag comes just weeks before the company is set to air its annual halftime show during the Super Bowl.
  
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• Petco to Open Mini Stores Inside Lowe’s

  26-01-2022 20:30 via adweek.com
  
  Lowe's and Petco are the latest retailers to join forces in the hopes that two is better than one as they focus on consumers who love their pets and their homes. Top line The retail partners announced a pilot store-in-store program that will offer Petco products and services at select Lowe's locations. The first is...
  
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• AT&T profit tops estimates as it braces for wireless slump

  26-01-2022 20:26
  
  The wireless carrier also now expects to close the WarnerMedia merger with Discovery Inc. in the second quarter.
  
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• Watch the newest commercials from Hershey’s, Dodge, State Farm and more

  26-01-2022 20:05
  
  Pro wrestler Goldberg encourages you to apply for Dodge’s new $150,000 “chief donut maker” job. 
  
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• Luxe Cruise Line Seabourn Targets Women Over 50 With ‘This Is Your Moment’ Campaign

  26-01-2022 19:54 via adweek.com
  
  The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland's fjords. For its latest campaign, the brand has identified a critical sliver of that audience--women over 50--speaking directly to them with the tagline, "This is your...
  
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• The Today Show Is Walmart’s Latest Shoppable Recipe Partner

  26-01-2022 19:44 via adweek.com
  
  NBC's Today Show and retail giant Walmart have teamed up to create a shoppable recipe and commerce destination called Today Table. In addition to expertise from Today and omnichannel shopping from Walmart, Today Table will feature a custom series of videos and recipe content targeted toward busy families with the goal of helping them plan...
  
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• Mattel wins back Disney Princess toys from Hasbro

  26-01-2022 19:25
  
  The maker of Barbie and other toys had lost the princess and 'Frozen' rights to Hasbro in 2016.
  
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• Michelin Turns to Gaming to Help Teens Understand Tire Safety (and Win Big)

  26-01-2022 19:02 via adweek.com
  
  Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the "#GoldenGauge" campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen...
  
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• Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC

  26-01-2022 18:55 via adweek.com
  
  When Nathan Apodaca recorded himself for TikTok skateboarding to work one day singing along to Fleetwood Mac's megahit Dreams, he didn't know he would impact the brand identity of Ocean Spray, the beverage he chose to hold on his ride. The video was so viral that not only did OceanSpray incorporate it into its marketing,...
  
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• Building a Persona Menu for Effective Messaging

  26-01-2022 18:34 via adweek.com
  
  The most important thing to remember when pursuing holistic personalization is that the effort is about the customers--not the brand, channel or product. If you don't know much about your customer, how could you pamper them? The trouble is that mounds of data do not readily reveal what individuals are all about. Let's say a...
  
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• IOC hires Uncommon to create Winter Olympics campaign

  26-01-2022 18:25
  
  The London agency joins the Olympic roster with a spot showing real life mirroring the Games.
  
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• Facebook: How to Use Your Child’s Messenger Kids Code

  26-01-2022 18:10 via adweek.com
  
  The Messenger Kids application allows kids to talk to friends and family without the need to sign up for Facebook. Kids can add other people as contacts in the app using a four-word code generated by the platform. Parents can turn on this code from the Messenger Kids parental control shortcut on Facebook. Our guide...
  
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• LinkedIn Sales Solutions Tops $1B in Revenue for 2021

  26-01-2022 18:05 via adweek.com
  
  LinkedIn parent Microsoft noted while reporting its earnings for its second fiscal quarter ended Dec. 31, 2021, that LinkedIn Sales Solutions topped $1 billion in revenue for the full year of 2021. By reaching this milestone, LinkedIn Sales Solutions joined the professional network's talent, marketing and premium subscriptions businesses in generating more than $1 billion...
  
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• 2021 UK's strongest-ever year for adspend, says AA/WARC

  26-01-2022 18:04 via campaignlive.co.uk
  
  Actual figures show the third quarter of 2021 reached the highest adspend on record at £7.3bn.
  
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• 2021 UK's strongest-ever year for adspend, AA/WARC says

  26-01-2022 18:04 via campaignlive.co.uk
  
  Actual figures show the third quarter of 2021 reached the highest adspend on record at £7.3bn.
  
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• 2021 UK's strongest-ever year for adspend, AA/Warc report says

  26-01-2022 18:04 via campaignlive.co.uk
  
  Actual figures show the third quarter of 2021 reached the highest adspend on record at £7.3bn.
  
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• Facebook: How to Hide Your Child’s Online Status on Messenger Kids

  26-01-2022 18:00 via adweek.com
  
  Messenger Kids allows parents to create profiles for their children so that they can talk to friends and family without signing up for Facebook. Parents have access to a variety of parental controls for their children's Messenger Kids experience, which they can manage on Facebook. One of these parental controls allows parents to hide their...
  
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• Nabs shows pulling power with hire of Magnetic boss Sue Todd as CEO

  26-01-2022 17:59 via campaignlive.co.uk
  
  Sue Todd will succeed Diana Tickell at the industry charity, while Magnetic is set to be rolled into the PPA.
  
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• Even ‘Super Thieves’ Can’t Steal VanMoof Ebikes in This Charming Stop-Motion Animation

  26-01-2022 17:51 via adweek.com
  
  It's usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm. VanMoof, which is based in Amsterdam, gives the spotlight to so-called "super thieves" in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are...
  
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• Super Bowl Alert: Budweiser is back, medtech makes a buy, 50-year old soap introduces new generation

  26-01-2022 17:50
  
  I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.Budweiser is backAnheuser-Busch InBev is bringing Budweiser back to the Super Bowl along with some of its newer brands, Ad Age’s E.J. Schultz reports.
  
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• Super Bowl Alert: Budweiser is back, medtech makes a buy, 50-year old soap creates a new generation

  26-01-2022 17:50
  
  I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.Budweiser is backAnheuser-Busch InBev is bringing Budweiser back to the Super Bowl along with some of its newer brands, Ad Age’s E.J. Schultz reports.
  
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• Pick of the Week: Give the BBC’s mesmerising Winter Olympics film all the gold medals

  26-01-2022 17:32 via campaignlive.co.uk
  
  Who said craft is dead?
  
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• See Idris Elba star in Booking.com’s Super Bowl teasers

  26-01-2022 17:21
  
  Booking.com has enlisted actor Idris Elba for its first Super Bowl commercial.
  
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• Instacart Amps Up Ad Tools for CPG Advertisers

  26-01-2022 17:21 via adweek.com
  
  Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales. Top line A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased....
  
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• Watch Stephen Colbert’s hilarious take on Miller Lite’s Super Bowl metaverse plans

  26-01-2022 17:18
  
  “The Late Show” host riffed on Ad Age’s recent reporting on the beer brand’s Big Game activation.
  
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• Pitch Update: Smarty mobile picks the agency at the top of its class

  26-01-2022 17:07 via campaignlive.co.uk
  
  There are also developments on the Nando's creative and John Lewis Partnership media pitches.
  
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• Instacart debuts landing pages and shoppable display ads for Ben & Jerry's and other brands

  26-01-2022 17:00
  
  Breyers, Klondike and Tillamook among brands trying Instacart's new features. 
  
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• HBO Max Grows to 73.8 Million Global Subscribers Ahead of Pending Merger

  26-01-2022 16:59 via adweek.com
  
  Warner Bros. Discovery is becoming closer to a reality. The pending WarnerMedia and Discovery merger, which will radically reshape the media landscape, is on track to close in the second quarter, AT&T said during its fourth quarter earnings call this morning. Previously execs had projected a mid-year close, but AT&T CEO John Stankey said the...
  
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• Walmart Invests in Vertical Farming Company Plenty

  26-01-2022 16:53 via adweek.com
  
  Walmart is betting big on a new type of efficient indoor farming for its California stores. The big box giant announced this week it is investing in vertical farming startup Plenty as part of the South San Francisco company's $400 million Series E funding round. The deal will allow Walmart to begin shipping leafy greens...
  
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• 'Creativity is at the heart of meaningful CX': VMLY&R hires first chief experience officer

  26-01-2022 15:45 via campaignlive.co.uk
  
  Ben Richards will lead 65-strong department at WPP agency.
  
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• Saatchi & Saatchi scoops global Siemens creative business

  26-01-2022 15:42 via campaignlive.co.uk
  
  Saatchi & Saatchi already worked on separately owned Siemens Home Appliances.
  
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• 3 emerging trends in a converging TV marketplace

  26-01-2022 15:28
  
  In 2022 a converged TV marketplace will challenge marketers to learn new skills and adapt to the new realities of connected and traditional TV advertising beyond the Upfront.
  
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• This marketing agency believes the future of work is in the metaverse

  26-01-2022 14:30
  
  The company bought every employee a VR headset.
  
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• Budweiser returns to the Super Bowl and new Bud Light 'Next' makes a metaverse play

  26-01-2022 12:45
  
  Anheuser-Busch InBev will run six spots in the game, including one for its Cutwater Spirits canned cocktails.
  
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• Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

  26-01-2022 12:05 via campaignlive.co.uk
  
  FMCG, tech and government sectors saw significant year-on-year growth
  
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• How Hyperice's new marketing is driving growth in crowded fitness sector

  26-01-2022 12:00
  
  The head of marketing at high-performance fitness brand Hyperice talks about athlete partnerships, a recent rebrand and the Super Bowl.
  
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• Gambling boom leads to NFL sponsorship sales surge

  26-01-2022 12:00
  
  The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor. 
  
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• Edgewell hires Havas Media as U.S. media agency for sun, shave, and hygiene brands

  26-01-2022 11:30
  
  Stagwell’s Assembly defended the account as part of a seven-month review.  
  
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• CES 2022 trends that will reshape exhibit booths in the year ahead

  26-01-2022 11:30
  
  Brands put an emphasis on health and wellness, sustainable practices and immersive experiences
  
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• Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

  26-01-2022 11:01 via campaignlive.co.uk
  
  Digital adspend, including connected TV, to grow to twice the size of TV in 2022.
  
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• How L.O.L. Surprise dolls markets to kids in the metaverse

  26-01-2022 11:00
  
  MGA Entertainment is the latest children's brand to venture into NFTs and digital tokens.
  
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• Ogilvy names Devika Bulchandani as global president

  26-01-2022 08:06 via campaignlive.co.uk
  
  She will expand her remit to cover all five of the agency's business units and retain her role as CEO of North America.
  
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• GOP lawmakers press NBC to address human rights in Olympics coverage

  26-01-2022 00:01
  
  It marks the latest effort by U.S. lawmakers to use the Olympics to raise concerns about China’s human rights record.
  
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