Advertising news

• Carhartt reaffirms vaccine mandate despite social media backlash

  19-01-2022 23:55
  
  Carhartt reaffirmed its vaccine mandate for employees despite a backlash and calls for a boycott on social media.
  
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• Turkish Airlines is latest travel brand to announce Super Bowl commercial

  19-01-2022 23:32
  
  Turkish Airlines returns to the Super Bowl after a two-year hiatus.
  
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• Crypto.com CEO says regulators haven’t reached out after hack

  19-01-2022 23:26
  
  The company became the latest crypto exchange to be hit by online thieves. 
  
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• Alcohol-to-go likely to become permanent in New York

  19-01-2022 22:45
  
  It apparently will be left to the State Liquor Authority to decide whether restaurants may sell full bottles of booze.
  
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• How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

  19-01-2022 21:23 via campaignlive.com
  
  The acquisition marks an era of consolidation in the gaming space as the industry grows up.
  
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• Why 2022 will be a critical year for digital video advertising

  19-01-2022 20:34
  
  The explosion of streaming ushered in a new era of partnership and solutions for the digital video advertising industry.
  
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• Watch the newest commercials from Starbucks, Progressive, Autotrader and more

  19-01-2022 19:35
  
  An unwitting sign spinner is asked to give some space to a young couple in the latest from Progressive.
  
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• Procter & Gamble raises sales outlook as consumers keep spending despite price hikes

  19-01-2022 19:27
  
  Consumers have so far reacted to price hikes better than in the past, Chief Financial Officer Andre Schulten said.
  
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• Fox reveals in-person upfront plans

  19-01-2022 19:00
  
  The media giant’s presentation will be held this May in New York, and will be preceded by the new ‘Content Drives Commerce" brand partnership summit in March. 
  
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• Super Bowl Alert: Big box retail buys in, Kia returns, travel places its bets

  19-01-2022 18:55
  
  I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.Another comebackKia is returning to the Big Game after sitting out last year. Kia has appeared in 13 Super Bowls and bought ads in 11 straight games until it
  
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• Frito-Lay reveals Megan Thee Stallion as Super Bowl commercial star

  19-01-2022 18:00
  
  Wildlife awaits “Hot Girl Summer” singer in a joint Doritos-Cheetos spot.
  
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• Bloomberg teams with Twitter to curate data-driven crypto content

  19-01-2022 18:00
  
  The partnership seeks to provide clarity in a space fraught with misinformation.
  
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• Movers and Shakers: Channel 4, Wavemaker, NCA, Dentsu, Neverland, VCCP and more

  19-01-2022 17:44 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Pick of the week: Walkers comeback packs a crunch

  19-01-2022 17:43 via campaignlive.co.uk
  
  Munching on a bag of crisps watching this spot “must be love, love, love”.
  
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• McVitie's signs up to sponsor ITV's 'Britain's Got Talent'

  19-01-2022 17:15 via campaignlive.co.uk
  
  Biscuit brand's biggest sponsorship deal to date.
  
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• What Minecraft, Roblox, and Fortnite gaming trends mean for brands

  19-01-2022 17:00
  
  Newzoo’s Game Trends report breaks down players’ social media usage.
  
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• Twitter Debuts Its Initial Birdseye Report

  19-01-2022 17:00 via adweek.com
  
  Twitter debuted its new Birdseye Report Wednesday, in which eight Twitter Official Partners each analyzed conversation on the social network related to a specific industry. Lauren Jenkins, head of the Twitter Official Partner program, said in a blog post Wednesday, "Over the past year, businesses from across every industry have had to alter how they...
  
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• Megan Thee Stallion Will Spice Up Flamin’ Hot’s Forthcoming Super Bowl 56 Ad

  19-01-2022 16:44 via adweek.com
  
  When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye's in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin' Hot's Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity...
  
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• Kia Returns to the Super Bowl With Its 13th Spot

  19-01-2022 15:46 via adweek.com
  
  Kia America is back in the game this year with a 60-second spot that will build on the auto company's deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia's 13th Super Bowl ad. The brand will return after skipping last year's...
  
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• Mindshare names new EMEA CEO

  19-01-2022 15:35 via campaignlive.co.uk
  
  Mark Heap returns to Mindshare after leadership roles at Group M stablemate MediaCom, and PHD.
  
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• Sam's Club will air its first Super Bowl ad starring Kevin Hart

  19-01-2022 15:00
  
  Sam's looks to the Big Game to step out from giant sibling Walmart's shadow. 
  
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• Publicis Global CSO Carla Serrano Explains How Convergence Will Play Out in the Ad Industry in 2022

  19-01-2022 15:00 via adweek.com
  
  Agency reviews in 2021 pointed to one very clear trend: Many big brands desire a simplification of their agency partners and will trade in specialty shops or local partners in order to gain the scale and efficiency of a single holding company partner. Across Adweek's look at the biggest account changes last year, numerous reviews...
  
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• Periscope Hires Mike Caguin as Chief Creative Officer

  19-01-2022 15:00 via adweek.com
  
  Veteran Minneapolis creative Mike Caguin is leaving his longtime professional home at Colle McVoy and moving across town to creative agency Periscope to be its next chief creative officer, effective Feb. 14. Caguin will oversee Periscope's creative output, including advancing its creative, design and production departments, as well as supporting new business and agency marketing....
  
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• Kia is back in the Super Bowl after skipping the 2021 game

  19-01-2022 15:00
  
  Four automakers have confirmed ad buys, surpassing last year’s total.
  
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• BBDO Health names Jon Chapman its first-ever chief creative officer

  19-01-2022 15:00
  
  Chapman previously led award-winning work at Havas Lynx Group and arrives as agency looks to bolster creative muscle in the health category.
  
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• Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers

  19-01-2022 14:57 via adweek.com
  
  Legacy brewer Anheuser-Busch, known globally as AB InBev, is bringing its parent company out from behind its world-renowned brands. With a new logo released today, the megabrand continues a journey that started at last year's Super Bowl. The parent company put itself front-and-center with a 60-second, tear-jerker spot that focused on what it really means...
  
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• McCann WorldGroup Names New Leadership for Production Arm Craft

  19-01-2022 14:47 via adweek.com
  
  McCann Worldgroup has promoted Simon Sikorski to global chief executive of its production arm named Craft, and it has also hired Ben Clark to join as its chief production officer for EMEA. With 15 years experience on the leadership team at McCann, Sikorski was named global chief operating officer of Craft Worldwide in January 2021....
  
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• Ogilvy UK appoints Jo Arden as group CSO

  19-01-2022 14:07 via campaignlive.co.uk
  
  Ogilvy UK has strengthened its strategic offering with the hiring of Publicis.Poke's chief strategy officer.
  
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• The New Blueprint for Consumer Privacy Is Taking Shape 

  19-01-2022 14:00 via adweek.com
  
  Focusing on direct consumers' changing needs and their right to privacy is becoming increasingly critical--and challenging--than ever. Christine Cox, IKEA U.S.'VP of Digital Data and Analytics along with Mozilla's CMO Lindsey Shepard, spoke at Adweek's Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers' privacy and engender their trust. Seismic changes...
  
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• Scientists to ad industry: Drop your fossil fuel clients

  19-01-2022 14:00
  Letter sent to IPG, WPP, Edelman charges that their campaigns "obfuscate or downplay risks posed by the climate crisis." 
  
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• NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

  19-01-2022 14:00 via adweek.com
  
  The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it's about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs' marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance...
  
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• Grubhub wants to tell you how you’re feeling about food

  19-01-2022 13:00
  
  Identifying a gap in media strategy, the delivery brand is focusing on emotions in new campaign.
  
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• Axios Pro Deal Newsletters Launch, Starting at $599 Annually

  19-01-2022 13:00 via adweek.com
  
  The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters--as well as...
  
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• Campaign Experience Awards deadline approaching

  19-01-2022 12:31 via campaignlive.co.uk
  
  Entries need to be submitted by tonight.
  
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• Twitter resurrects tweets from stars that brought their dreams to life

  19-01-2022 12:28 via campaignlive.co.uk
  
  Twitter says: 'If you can dream it, tweet it.'
  
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• ASA clampdown on influencers will de-monetise those who fall foul

  19-01-2022 12:05 via campaignlive.co.uk
  
  Six public figures – including Jodie Marsh and former Love Island contestants – are being targeted by the ASA's new strategy, which law firm Lewis Silkin says will damage both the reputations and incomes of transgressors.
  
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• Walmart stakes claim on metaverse—with little evidence it plans to live there

  19-01-2022 12:00
  
  Trademark filings hint at intriguing possibilities—like Walmart Connect using crypto to byass financial players.
  
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• BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer

  19-01-2022 11:40 via campaignlive.co.uk
  
  Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
  
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• Young & Laramore gets first new CEO in 25 years

  19-01-2022 11:30
  
  Tom Denari succeeds Paul Knapp at the fiercely independent Indianapolis agency. 
  
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• Consumers in 2022 are anxious, uncertain and stressed out

  19-01-2022 11:30
  
  It’s almost like 2020 never ended.
  
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• Essence EMEA boss Tim Irwin takes global role

  19-01-2022 11:21 via campaignlive.co.uk
  
  Irwin has been promoted to global COO. Ryan Storrar will succeed him.
  
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• How Microsoft could rule the metaverse with Activision Blizzard buy

  19-01-2022 11:15
  
  Deal would bring new communities, commerce and advertising potential to the tech giant.
  
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• Ex Proximity CEO Mike Dodds re-emerges to join marketing group

  19-01-2022 11:15 via campaignlive.co.uk
  
  Dodds will advise on strategy and acquisition at The Salocin Group.
  
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• Ex Proximity CEO Mike Dodds re-emerges to join fledgling marketing group

  19-01-2022 11:15 via campaignlive.co.uk
  
  Dodds will advise on strategy and acquisition at The Salocin Group.
  
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• Why Applebee’s is turning its customers into marketers

  19-01-2022 11:00
  
  Testimonials from ‘regulars,’ as well as a love song from a superstar superfan, are bringing the casual restaurant chain back from the pandemic blues.
  
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• Singapore Tourism Board declares winners in global pitch

  19-01-2022 10:28 via campaignlive.co.uk
  
  Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73m.
  
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• Oscar Mayer gets in your face with a beauty-inspired bologna mask

  19-01-2022 06:01
  
  Limited-edition skincare accessory plays on the self-care trend.
  
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• TikTok head of marketing Nik Tran reportedly departs app

  19-01-2022 00:22
  
  Vanessa Pappas, TikTok’s global chief operating officer, will take over global marketing responsibilities.
  
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• TikTok Global Marketing Chief Nick Tran reportedly departs app

  19-01-2022 00:22
  
  Vanessa Pappas, TikTok’s global chief operating officer, will take over global marketing responsibilities.
  
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• UM names Joe DeMiero U.S. CEO

  19-01-2022 00:19
  
  Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands.
  
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