Advertising news

• Pay and opportunities in advertising are far from fair, report shows

  09-12-2021 22:21
  
  The World Federation of Advertisers' latest diversity report shows just one-third of marketers feel their firm provides equal pay for equal work.
  
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• Karen X’s secrets to successful creator brand partnerships

  09-12-2021 21:02
  
  Karen X shares her creator partnership hacks, and how brands can employ creators and their artistic vision to build customer interest and enthusiasm.
  
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• U.S. won’t push Olympic sponsors to pull out of event

  09-12-2021 20:32
  
  Senator Marco Rubio recently called on major Olympics sponsors to pull their advertising dollars.
  
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• TikTok returns to CES—joining other in-person digital marketers

  09-12-2021 19:25
  
  Metaverse, social commerce and NFTs are among the conference's focus areas.
  
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• Meta Brings Horizon Worlds VR App Out of Beta

  09-12-2021 19:05 via adweek.com
  
  While Facebook's corporate rebranding to Meta was the biggest news to come out of the Connect 2021 virtual event in late October, one of the biggest questions from attendees was when virtual reality application Horizon Worlds would come out of beta. That question was answered Thursday. Social VR experience Horizon Worlds is now available free-of-charge...
  
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• EE lands a plane from a family home for broadband ad

  09-12-2021 18:53 via campaignlive.co.uk
  
  The film by Saatchi & Saatchi London aims to show the power of EE’s Full Fibre Max broadband.
  
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• Nike tries to ban imports of Adidas knit shoes, accusing it of copying designs

  09-12-2021 18:17
  
  Adidas says it will defend itself and that its Primeknit technology resulted from years of research.
  
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• Reddit: How to Add Social Links to Your Profile

  09-12-2021 18:15 via adweek.com
  
  Reddit allows users to add social links to their profiles. For instance, if someone enjoys using Twitter, they may want to add a link to their Twitter profile. These links can be viewed and clicked by other Reddit users. Our guide will show you how to add social links to your Reddit profile from within...
  
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• Twitter: How to Record Your Twitter Spaces

  09-12-2021 18:10 via adweek.com
  
  Twitter now allows some users to record the Spaces they host on the platform. If a user decides to record their Twitter Space, they'll be able to share the recording after the Space is over. Users can listen to a public recording of a Twitter Space until it "expires after 30 days." Our guide will...
  
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• Meta Begins Testing, Rolling Out Features to Boost Facebook Live Creators’ Discoverability

  09-12-2021 18:05 via adweek.com
  
  Meta introduced a host of updates to Facebook Live Thursday. The company said in a blog post that there have been more than 10 billion broadcasts via Facebook Live to date, and its goal is to "make it easier to publish new content, connect more deeply with your community and be discovered by new audiences."...
  
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• BMO’s Holiday Wrapping Paper Doubles as Ad Space for Women-Owned Businesses

  09-12-2021 17:25 via adweek.com
  
  With the holiday season in full swing, the choices of where to shop is endless. However, Canadian investment bank and financial services company BMO is reminding people to support women-owned and small businesses during the biggest time of year for commerce. As part of its longstanding commitment to helping Canada's female business owners, BMO Financial...
  
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• Watch the newest commercials from JBL, SiriusXM, Jack in the Box and more

  09-12-2021 17:11
  
  JBL teases its upcoming “JBL x Giannis” collaboration with NBA star Giannis Antetokounmpo. 
  
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• Vice Media creates interactive tour of British Museum to expose disputed artefacts

  09-12-2021 17:03 via campaignlive.co.uk
  
  Created in partnership with Dentsu Webchutney, "The unfiltered history tour"is an unofficial guide that offers insight into the history of ten iconic items via an interactive mobile site and a ten-part podcast series.
  
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• 5 CTV advertising developments to watch for in 2022

  09-12-2021 17:03
  
  As CTV viewership and advertising reaches new heights, here are five developments to watch in 2022.
  
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• Ad Agencies get an office in the metaverse in exchange for hiring this creative duo

  09-12-2021 17:01
  
  Very Serious Partners created offices for agencies like Mekanism, Preacher, Mischief NFA, MediaMonks, Jung von Matt, VaynerMedia, Droga5, UltraSuperNew and Uncommon. 
  
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• Ad Agencies can get an office in the metaverse in exchange for hiring this creative duo

  09-12-2021 17:01
  Very Serious Partners created offices for agencies like Mekanism, Preacher, Mischief NFA, MediaMonks, Jung von Matt, VaynerMedia, Droga5, UltraSuperNew and Uncommon. 
  
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• Rakuten to air its first Super Bowl commercial in hopes of becoming industry leader

  09-12-2021 17:00
  
  Online retail platform taps 'A-list' celeb and influencers for 'Casino Royale'-themed spot in Super Bowl 2022. 
  
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• EDF installs pollution-detecting Christmas tree in Glasgow city centre

  09-12-2021 16:29 via campaignlive.co.uk
  
  Lights will change from green to white when the level of pollution is high
  
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• Why Pepsi is releasing free NFTs

  09-12-2021 16:26
  
  The NFTs won’t be auctioned.
  
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• Last chance to enter Campaign’s Best Places to Work 2022

  09-12-2021 16:24 via campaignlive.co.uk
  
  Deadline is 17 December, with winners featured in Campaign.
  
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• Tubi giving brands viewers they missed on linear TV

  09-12-2021 16:00
  
  TVSquared finds free streaming service gives Winn-Dixie, automotive and CPG brands viewers they missed. 
  
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• Paramount+ Adds Live Channels for Lean-Back Viewing

  09-12-2021 16:00 via adweek.com
  
  Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV. The new way to watch, which will roll out today to all Paramount+ subscribers, will include more than a dozen themed channels based around various content genres and...
  
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• When It Comes to M&A Plans, Retaining Talent Is an Investment in Growth

  09-12-2021 15:49 via adweek.com
  
  Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Kubient CEO Paul Roberts addresses the pitfalls of staffing changes common to mergers and acquisitions. Below, in his own words, he says talent is often the true gain of these...
  
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• TBWA\Chiat\Day New York promotes Amy Ferguson to chief creative officer

  09-12-2021 15:30
  
  The agency's former executive creative director helped lead campaigns for Mtn Dew, Adidas and fills post vacated by Chris Beresford-Hill.
  
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• Are global pitches that consolidate media partners a sign of things to come?

  09-12-2021 15:12 via campaignlive.co.uk
  
  Industry leaders expect more multi-market brands to streamline agency support.
  
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• Johannes Leonardo appoints Steve Zaroff as chief strategy officer

  09-12-2021 15:00
  
  Exec is the latest in a string of high-level hires for independent agency.
  
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• Watch live at 12 p.m. EST: The new realities of retail: How to adapt for the future with analytics

  09-12-2021 14:41
  
  This Ad Age Studio 30 live panel with Analytic Partners and Carter's focuses on how the retailer is using analytics to make smarter business decisions and future-proof for success—and what best practices all brands should keep in mind in order to adapt to ever-changing consumer behaviors. 
  
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• YouTube Challenges Viewers to Escape2021

  09-12-2021 14:00 via adweek.com
  
  YouTube isn't quite done saying goodbye to 2021 yet: Escape2021 is coming Dec. 16. Escape2021, hosted on YouTube's own channel, is a 24-hour interactive livestream during which viewers will participate in a series of challenges based on 2021 trends. Viewers will use the live chat function and join forces to solve challenges, answer trivia questions...
  
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• TV consortium OpenAP debuts cross-platform measurement product amid ratings upheaval

  09-12-2021 14:00
  
  Major agency holding companies GroupM, Dentsu and Horizon Media are among the framework’s earliest beta participants.
  
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• The 10 Best New TV Shows of 2021

  09-12-2021 14:00 via adweek.com
  
  After highlighting the year's 10 best TV shows, it's now time to praise the new 2021 series that bravely charged into the glut of linear and streaming content and still managed to break through and make their mark with audiences. That was particularly tough task this year, as these newbies were forced to navigate Covid-19...
  
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• OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season

  09-12-2021 14:00 via adweek.com
  
  As streaming and on-demand viewing has grown in popularity, viewers are increasingly choosing to watch shows and view ads on cellphones instead of--or in addition to--their TV screens. Eluding marketers for years, though, have been the tools necessary to understand how viewers on linear TV, addressable TV and digital streaming platforms relate to one another,...
  
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• 8 Ways Female Marketers Have Been Typecast in the Workplace

  09-12-2021 13:09 via adweek.com
  
  Equality in the workplace has made a few strides in recent years--we are seeing more females in the c-suite, awareness around the significant wage gap specifically for women of color and the #MeToo movement sparked a whole new light on combating sexual harassment in the workplace. But there is still a lot of work to...
  
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• 10 shows we binge-watched in 2021

  09-12-2021 12:30
  
  From "Squid Game" to "Succession," a look back on what captivated consumers (and Ad Age staffers) this year.
  
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• Black advertising execs launch mentorship program

  09-12-2021 12:00
  
  The new "BECA Playbook" program will offer 25 Black marketers coaching, experience and networking opportunities to propel their careers.
  
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• 12 biggest ad reviews of 2021

  09-12-2021 12:00
  
  From Meta to Coca-Cola, this year saw some monumental agency shifts.
  
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• Global and TikTok team up to live stream Capital’s 'Jingle Bell Ball with Barclaycard'

  09-12-2021 11:35 via campaignlive.co.uk
  
  Musical line-up includes Coldplay, Lil Nas X, Ed Sheeran and Justin Bieber.
  
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• Ford's futurist on consumer trends to watch in 2022

  09-12-2021 11:30
  
  Sheryl Connelly discusses brand values, climate change and the future of private car ownership.
  
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• Mother at 25: a retrospective from a proud and loving parent

  09-12-2021 11:20 via campaignlive.co.uk
  
  It was on 13 December 1996 that Campaign broke the news that Robert Saville and Stef Calcraft were setting up Mother. Along with two other founders, they built one of the UK’s most admired, independent ad agencies, described as “Disneyland for creatives” in our special feature in the Autumn 2021 issue to mark the 25th anniversary. Here, Calcraft recalls what makes Mother unique.
  
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• Pick of the Week: Wonderhood excels with dark tale about getting stuck on a video call

  09-12-2021 11:07 via campaignlive.co.uk
  
  The film encourages people to 'switch off' between Christmas and the new year.
  
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• Campaign podcast: Attention, immersive storytelling and the metaverse

  09-12-2021 11:03 via campaignlive.co.uk
  
  Panel of experts discuss measurement, immersive media, AR and the metaverse.
  
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• What Instagram's teen challenges mean for advertisers

  09-12-2021 11:00
  
  Instagram CEO Adam Mosseri's testimony to Congress touched on influencer marketing and other ad topics.
  
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• Top 5 innovative food and beverage marketing ideas you need to know about right now

  09-12-2021 11:00
  
  Ad Age's ranking of the most interesting recent food and beverage collaborations.
  
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• Swedes Give Some Lovin’ to Their Muffins in 7-Eleven Campaign

  09-12-2021 08:30 via adweek.com
  
  Who doesn't love a muffin or a brownie in the afternoon? Well, convenience store chain 7-Eleven's new campaign would indicate that in Sweden they love them more than most. In fact, they are very passionate about such sweet treats. A campaign for 7-Eleven, created by agency ?kestam Holst NoA, highlights both as ideal ingredients for...
  
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• Horizon Media sells a minority stake, bringing on outside investors for the first time

  09-12-2021 01:33
  
  The media agency has sold a minority stake to Singapore-based investment firm Temasek and New York-based investment and merchant bank LionTree.
  
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• Instagram Head Grilled by Senate at Hearing on Teen Safety Online

  09-12-2021 00:16 via adweek.com
  
  Head of Instagram Adam Mosseri took the hot seat earlier today at a U.S. Senate hearing on Instagram's impact on teens. The hearing was spurred in part by documents released by whistleblower Frances Haugen alleging Facebook has done research about the harm it inflicts on the mental health of young girls but has done little...
  
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