Advertising news

• Cannes Lions hires The Unmistakables as DE&I consultancy

  02-12-2021 22:49 via campaignlive.com
  
  The appointment comes months after the organization came under scrutiny for removing the only person of color from the Dean's list of the Cannes Lions School.
  
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• This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave

  02-12-2021 21:04 via adweek.com
  
  The holiday season is upon us and as usual, the Grinch does not want any part of it. Don't worry, the Mean One won't be stealing Christmas this year. Instead, he's taking off this season and offering his cave as a vacation rental for holiday travelers. Vacation rental platform Vacasa and Dr. Seuss Enterprises have...
  
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• Playboy names Cardi B as its first creative director in residence

  02-12-2021 20:57
  
  The music superstar will provide artistic direction in areas such as merchandise and digital editorial.
  
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• TikTok Spruces Up Its Transparency Center

  02-12-2021 20:35 via adweek.com
  
  TikTok debuted a refreshed Transparency Center that will be the home for all of its transparency reports, old and new. The video creation platform said reports will be published in 26 languages: Arabic, Bahasa Indonesia, Bahasa Melayu, Bengali, Burmese, Danish, Dutch, English, French, German, Hebrew, Italian, Japanese, Khmer, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai,...
  
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• Jesus gets rebranded for skeptics in new ad campaign

  02-12-2021 20:08
  
  Effort from Lerma/ draws parallels between Christ's story and contemporary struggles. 
  
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• WPP's Grey promotes John Patroulis and Javier Campopiano to key global leadership roles

  02-12-2021 20:00
  
  Appointments follow holding company's massive win of the Coca-Cola account, which Campopiano will lead at Open X.
  
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• This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities

  02-12-2021 19:54 via adweek.com
  
  This year promised a return to normalcy, but like many expectations for 2021, social marketing for commerce's busiest days of the year was not out of the 2010's playbook. Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment, relied less on targeting in...
  
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• Twitter Moderation Research Consortium to Be Formed in Early 2022

  02-12-2021 19:50 via adweek.com
  
  Twitter detailed the next steps it will take to provide expanded transparency about content moderation actions on its platform. Legal, policy and trust and safety lead Vijaya Gadde and head of site integrity Yoel Roth said in a blog post that the Twitter Moderation Research Consortium will debut early next year, bringing together a global...
  
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• This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship

  02-12-2021 19:33 via adweek.com
  
  The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year. To combat this issue, the U.K.'s Department for Transport has brought back its long-running Think! road safety campaign with...
  
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• Your Payment Terms Are Impeding Your Ability to Innovate

  02-12-2021 19:17 via adweek.com
  
  It's no secret that the nature of the U.S. workforce is rapidly evolving. There is increasing pressure from constant and accelerating change, combined with talent migration dynamics unlike anything we've seen before, and it has created a reckoning as companies must reconsider how work happens in order to compete for the best and brightest talent....
  
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• Sean ‘Diddy’ Combs wants to buy his brand out of bankruptcy

  02-12-2021 19:03
  
  Combs founded the fashion and lifestyle brand in 1998.
  
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• Watch the newest commercials from Discovery+, Amazon, Planters and more

  02-12-2021 18:48
  
  Discovery+ says “there’s something for everyone” to stream on its platform. 
  
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• Meta Expands Availability of Facebook Protect Option for Most Likely Hacking Targets

  02-12-2021 18:30 via adweek.com
  
  Meta is expanding access to its Facebook Protect extra security options for people most likely to be targeted by malicious hackers, such as government officials, human rights defenders and journalists. Head of security policy Nathaniel Gleicher said in a Newsroom post Thursday, "These people are at the center of critical communities for public debate. They...
  
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• Govt rolls out ad blitz to mark Covid vaccine anniversary and push boosters

  02-12-2021 18:03 via campaignlive.co.uk
  
  The campaign also includes Uber, Red Driving School and Neighbourhood Watch.
  
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• Meta, Facebook Ireland Take Part in Debut of StopNCII.org Platform to Fight Revenge Porn

  02-12-2021 18:00 via adweek.com
  
  Meta is taking its fight against revenge porn global with the help of several partners. Facebook's parent company and Facebook Ireland are among 50 organizations worldwide teaming up with Revenge Porn Helpline in the U.K. on the new StopNCII.org platform. Meta global head of safety Antigone Davis explained in a Newsroom post that the technology...
  
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• Taco Bell Names Sean Tresvant Global Chief Brand Officer

  02-12-2021 17:50 via adweek.com
  
  Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer. In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company's...
  
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• Electric Bike Brand VanMoof’s CCO Moves to Amsterdam Production Company Halal

  02-12-2021 17:48 via adweek.com
  
  Electric bike retailer VanMoof's chief creative officer Pascal Duval has joined Amsterdam production company Halal to begin a new strategy and creative development arm within the business. Duval, who has also held the position of head of creative at ASOS, will become the creative director of Halal Studios, a new direct-to-client offer that aims to...
  
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• Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others

  02-12-2021 17:42 via campaignlive.co.uk
  
  Kantar assessed 24 Christmas ads.
  
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• The 12 days of Christmas ads

  02-12-2021 17:00 via campaignlive.co.uk
  
  Chaka Sobhani, global chief creative officer at Leo Burnett, and Richard Brim, chief creative officer at Adam & Eve/DDB, give their verdicts on 2021’s festive ads, listed in order of release date, taking in Dickensian fruit and veg, cardboard chimneys and a vaccination passport-toting Santa along the way
  
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• Taco Bell appoints Nike vet Sean Tresvant as global brand chief

  02-12-2021 16:45
  
  The Jordan Brand CMO will succeed Nikki Lawson.
  
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• The Lists 2021: Top 10 marketers

  02-12-2021 16:41 via campaignlive.co.uk
  
  The best of the industry in 2021.
  
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• Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt

  02-12-2021 16:00
  
  New MMA study shows that analytics approach need not track individuals to survive, while better TV data and blending with other methods hold hope. 
  
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• Amazon's Audible begins $500 million media review

  02-12-2021 15:44
  
  Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.
  
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• Amazon begins $500 million media review for Audible

  02-12-2021 15:44
  
  Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.
  
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• The Lists 2021: Top 10 commercial chiefs

  02-12-2021 15:42 via campaignlive.co.uk
  
  The best of the industry in 2021.
  
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• The Lists 2021: Top 15 film ads

  02-12-2021 14:42 via campaignlive.co.uk
  
  Campaign's pick of the best of the industry's TV, cinema and online ads in 2021.
  
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• 'Bodyright' campaign aimed at ending online abuse

  02-12-2021 14:30
  
  The organization is urging lawmakers to protect images of women online.
  
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• Women leaving ad industry at alarming rate

  02-12-2021 14:00
  
  Survey from She Runs It shows disproportionate number of women fleeing the agency, media and tech fields.
  
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• Panera's ugly holiday cups come from viral TikTok designer Emily Zugay

  02-12-2021 14:00
  
  Collaboration between Panera and Emily Zugay yields questionably designed cups encapsulating a 2021 trend.
  
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• The future of in-housing is hybrid—and punk rock

  02-12-2021 12:30
  
  5 strategies that radically change how creative work gets done.
  
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• The Lists 2021: Top 20 creatives

  02-12-2021 12:05 via campaignlive.co.uk
  
  Campaign chooses the best of the industry's creative directors in 2021.
  
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• Bissell names McCann Worldgroup as its creative agency of record

  02-12-2021 12:00
  
  Prior agency ICF Next held the account for seven years. 
  
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• Bissell names McCann as its creative agency of record

  02-12-2021 12:00
  
  Prior agency ICF Next held the account for seven years. 
  
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• What retailers should give millennial and Gen Z women for the holidays

  02-12-2021 11:30
  
  3 ways retailers can use these shopping weeks to build their customer base for years to come.
  
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• Disney names Susan Arnold, former P&G exec, as chairman

  02-12-2021 11:15
  
  Arnold, who replaces Bob Iger as chairman, is the first woman in the role at Disney.
  
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• ASA says Tesco's Christmas ad didn't break rules despite anti-vaxxer backlash

  02-12-2021 11:09 via campaignlive.co.uk
  
  The Christmas film had been under assessment after the ad watchdog received 5,009 complaints.
  
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• The top 5 brand TikToks you need to know about right now

  02-12-2021 11:00
  
  Ad Age’s ranking of the best brand TikToks from the past month.
  
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• The top 5 brand TikToks you need to know about

  02-12-2021 11:00
  
  Ad Age’s ranking of the best brand TikToks from the past month.
  
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• Pick of the Week: Visit Sweden wants to reclaim Ikea product names

  02-12-2021 10:58 via campaignlive.co.uk
  
  Did you know the Ikea loo brush is named after a beautiful lake?
  
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• The Lists 2021: Top 10 media suits

  02-12-2021 10:28 via campaignlive.co.uk
  
  Campaign picks the top ten media suits in 2021.
  
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• LadBible founders set for windfall from £360m stock market float

  02-12-2021 10:26 via campaignlive.co.uk
  
  Manchester-based online publisher plans IPO in December.
  
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• Consumer and brand intelligence at the speed of a rapidly moving world

  02-12-2021 00:26
  
  As we move out of the pandemic, it’s more important than ever to have brand and consumer data that is current and that matches the scope of consumer behavior.
  
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