Advertising news

• Mtn Dew strips ‘Rise’ from new energy drink name after legal challenge

  09-11-2021 23:48
  
  The LeBron James-backed beverage will now simply be called Mtn Dew Energy after a trademark infringement lawsuit threatened to derail its marketing, including a potential Super Bowl ad. 
  
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• Twitter moves beyond ads with U.S. subscription service

  09-11-2021 23:03
  
  Twitter is attempting to expand its business beyond targeted advertising.
  
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• Meta takes action against Facebook, Instagram hate speech

  09-11-2021 22:31
  
  The vast majority of hateful posts that required action were on Facebook, according to the report released by Meta. 
  
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• Tesla beats Mercedes for No. 3 spot in U.S. luxury registrations through Sept.

  09-11-2021 22:10
  
  Through September of this year, Tesla registrations numbered nearly 230,855 compared with about 213,708 for Mercedes.
  
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• Goldbelly is serving up videos to sell signature dishes

  09-11-2021 21:40
  
  Users can watch Goldbelly TV online before buying products.
  
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• NBCUniversal's holiday commerce push includes augmented reality store

  09-11-2021 21:00
  
  NBCUniversal's push into e-commerce and shoppable content is the latest step in its pursuit of expanding its retail offerings.
  
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• Facebook restricts abusive ad targeting, will allow users to avoid weight loss and gambling ads

  09-11-2021 21:00
  
  The latest moves from Facebook prevent bad actors from abusing sensitive attributes and will give users more opt-out options.
  
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• Facebook restricts abusive ad targeting, allows users to avoid weight loss and gambling ads

  09-11-2021 21:00
  
  The latest moves from Facebook prevent bad actors from abusing sensitive attributes and give users more opt-out options.
  
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• Not a joke: Arby's announces fry-flavored vodkas

  09-11-2021 20:07
  
  The chain partnered with agency Fallon for a first-of-its-kind move from a fast-food brand.
  
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• 5 things marketers need to know about the metaverse

  09-11-2021 19:03
  
  Here are five ways brands are jumping into the metaverse, which many say will become the gateway to most digital experiences in the future.
  
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• Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split

  09-11-2021 18:27 via feeds.adweek.com
  
  After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy...
  
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• How Wieden+Kennedy Staffers Will Remember David Kennedy

  09-11-2021 18:11 via feeds.adweek.com
  
  In October, the advertising industry lost one of the greats at the age of 82. David Kennedy, alongside business partner Dan Wieden, together grew one of the world's most respected independent agencies. Working prominently with brands such as Nike, Honda and Coca-Cola, among many other major global brands, the agency brought a new breed of...
  
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• Twitter Card Previews Debut for Instagram

  09-11-2021 18:05 via feeds.adweek.com
  
  Even fierce competitors occasionally play nice. Instagram and Twitter rolled out Twitter card previews for Instagram links last week. When an Instagram link is shared in a tweet, a preview of the Instagram post will appear in the tweet. They said it would never happen... Twitter Card previews start rolling out TODAY. ???? Now, when...
  
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• COP26 Open Letter on Climate Disinformation Targets Tech Platforms

  09-11-2021 17:42 via feeds.adweek.com
  
  An open letter has been signed by sustainability organizations and advertisers which aims to send a message to climate change summit COP26's presidency and the United Nations Framework Convention on Climate Change (UNFCCC) as well as the world's largest technology platforms including Facebook, TikTok and Twitter to tackle the spread of climate mis/disinformation. With an...
  
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• Twitter Blue Arrives in the US: Here’s What You Need to Know

  09-11-2021 17:30 via feeds.adweek.com
  
  The Twitter Blue premium subscription service is now available to users in New Zealand and the U.S. via Android, iOS and the web. The social network debuted Twitter Blue in Australia and Canada in June. The monthly cost is NZD 4.49 in New Zealand and $2.99 in the U.S. Twitter senior director of product Sara...
  
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• Peloton unveils new product amid revenue woes

  09-11-2021 17:23
  
  Peloton is bringing out the product just days after lowering its fiscal 2022 revenue forecast by as much as $1 billion.
  
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• Watch the newest commercials from Sunoco, NYC & Company, Dick’s Sporting Goods and more

  09-11-2021 17:20
  
  Sunoco hypes its Go Rewards program with the help of a group of paramedics and a gracious guy in a neck brace.
  
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• Meta Kicks Off First Consumer Brand Marketing Campaign

  09-11-2021 17:20 via feeds.adweek.com
  
  Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television. The Meta Creative X team partnered with lead agency Droga5 on the campaign. The creative features a group of art students...
  
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• Roblox's third-quarter bookings beat expectations as interest in online gaming grows

  09-11-2021 17:11
  
  The platform's number of average daily active users increased by 31% in the latest quarter, Roblox announced.
  
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• Messenger From Facebook: How to Use the Stranger Things Sticker Pack

  09-11-2021 16:25 via feeds.adweek.com
  
  Messenger From Facebook has a new Stranger Things sticker pack that allows users to send embellishments inspired by the Netflix series in conversations. Our guide will show you how to use the Stranger Things sticker pack in the Messenger From Facebook application. Note: These screenshots were captured in the Messenger From Facebook app on iOS....
  
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• Twitter, NBA Reach Multiyear Partnership Extension

  09-11-2021 16:20 via feeds.adweek.com
  
  The National Basketball Association called next on Twitter Spaces, as the league and the social network inked a multiyear partnership extension last week. In addition to the audio feature, the NBA will provide Twitter with highlights, live content, livestreams tied to TNT's live broadcasts and Twitter Moments. The NBA's 75th anniversary will be the theme...
  
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• Recurrent Ventures Chases Younger Video-Hungry Car Enthusiasts With Donut Media Acquisition

  09-11-2021 16:00 via feeds.adweek.com
  
  Media firm Recurrent Ventures announced its latest acquisition this morning, the six-year-old publisher Donut Media, whose accessible automotive content has helped it build young audiences across social media and video platforms. The financial terms of the deal were not disclosed. The acquisition will expand Recurrent Ventures' presence in the automotive space, complementing its existing titles...
  
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• Pairing Passion and Purpose: BT and Saatchi & Saatchi’s ‘Hope United’ Campaign

  09-11-2021 16:00 via feeds.adweek.com
  
  Pairing passion and purpose, a large-scale social justice campaign aims to bring attention to a very common issue through education and awareness. During the Euro 2020 final, Marcus Rashford was subbed onto the pitch in the 120th minute with the score tied 1-1, effectively only coming on for penalty kicks. The Manchester United player then...
  
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• Campaign AI Europe agency rankings: OMD knocks Wavemaker from first place

  09-11-2021 15:21
  
  Wavemaker held the top spot for media reviews for two consecutive months
  
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• Clubhouse Adds Support for 13 Languages in Android

  09-11-2021 15:20 via feeds.adweek.com
  
  Social audio application Clubhouse is no longer English-only. The app began its first foray into local language support last week, starting with Android and adding 13 languages: French, German, Hindi, Indonesian, Italian, Japanese, Kannada, Korean, Malayalam, Portuguese (Brazilian), Spanish, Tamil and Telugu. Additional languages will come on board soon, as will iOS. Clubhouse also revealed...
  
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• VCCP hires tech head and new business chief for CX

  09-11-2021 15:14
  
  New joiners from Publicis Sapient and Accenture’s WhatIf Innovation.
  
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• Christmas ads 2021: adland reviews M&S, Boots, John Lewis and more

  09-11-2021 15:07
  
  Creatives get into the Christmas spirit and cast their eyes over the latest festive ad offerings from brands.
  
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• CIMM CEO Jane Clarke Announces Retirement

  09-11-2021 15:00 via feeds.adweek.com
  
  Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement since its founding in 2009, is set to retire. Jon Watts will succeed Clarke as managing director in the idle of the first quarter of 2022. Watts is co-founder and executive director of The Project X Institute, and also serves as the...
  
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• Is the independent agency model becoming more attractive to major clients?

  09-11-2021 14:57
  
  As British Airways selects Uncommon as its creative partner, industry leaders discuss whether this heralds a new era for indy agencies winning big accounts.
  
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• Instagram: How to Use the Stranger Things Chat Theme

  09-11-2021 14:55 via feeds.adweek.com
  
  The Instagram application has a new chat theme inspired by Netflix series Stranger Things. This theme adds a gray background to Instagram DM conversations, which features an image of three characters riding bicycles in the woods. Our guide will show you how to use the Stranger Things chat theme in the Instagram app. Note: These...
  
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• Last call for tickets—Ad Age Next: Streaming starts today

  09-11-2021 13:50
  
  The virtual 2021 Ad Age Next: Streaming conference is Nov. 9 and 10.
  
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• Coke's 'Real Magic' holiday ad is all about community

  09-11-2021 13:00
  
  Coke's 2021 campaign includes film by Dentsu McGarrybowen London and a deal with Cameo.
  
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• It could be the most expensive Thanksgiving ever—how food brands are responding

  09-11-2021 12:30
  
  Prices are flying as shoppers gobble up dwindling goods.
  
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• Advertisers sign open letter calling out tech platforms for climate misinformation

  09-11-2021 12:30
  
  The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
  
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• The Marketing Society Brand of the Year 2021: the shortlist

  09-11-2021 12:15
  
  Ten brands that take risks and stand out were shortlisted for this year’s award.
  
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• New tool gives brands multicultural effort score—a look at the findings

  09-11-2021 12:15
  
  New Lerma index shows that your brand may not be as culturally attuned as you thought it was.
  
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• Old Navy's Santa-themed ads feature Keke Palmer

  09-11-2021 12:00
  
  The latest campaign from Old Navy aims to encourage a more diverse pool of Santas this holiday season.
  
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• Despondent Bounty bar finds love in festive tearjerker

  09-11-2021 11:45
  
  Christmas had been looking dire for the most unloved of all Celebrations chocolates.
  
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• IFit chooses OMD to handle its U.S. media business

  09-11-2021 11:30
  
  IFit's move comes as the marketer of NordicTrack, Weider brands triples worldwide ad spending to $379 million. 
  
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• These marketing myths are killing creativity

  09-11-2021 11:15
  
  Starting with the sacred cow of the packaged goods world: the unique selling proposition.
  
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• Wunderman Thompson creates global client partner role

  09-11-2021 11:02
  
  Katy Nyman joins Wunderman Thompson from Rapp.
  
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• How big retail chains are using social marketing this holiday

  09-11-2021 11:00
  
  Big retailers like Macy's and Kohl's are investing in more innovative social media experiences this holiday season even as they continue to budget for large anthem TV spots.
  
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