Advertising news

• PepsiCo Aims to Drive Support to Black-Owned Restaurants With Its First-Ever ‘Dig In Day’

  05-11-2021 23:26 via feeds.adweek.com
  
  For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face. PepsiCo built the Dig In platform last fall to...
  
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• This Juice Brand Is Giving Moms a Mother’s Day Do-Over

  05-11-2021 21:46 via feeds.adweek.com
  
  The health crisis posed by the Covid-19 pandemic has been hard on parents of all genders, but the effect it's had on mothers has been especially severe. With the unprecedented school and daycare closures of 2020, many moms were forced to leave the workforce entirely. While these issues are ongoing, the push for solutions seems...
  
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• Newark Finally Gets a Worthy Celebration in This Lovely, Multifaceted Tourism Film

  05-11-2021 20:29 via feeds.adweek.com
  
  For many Americans who've spent time on the Eastern Seaboard, Newark, N.J., is often seen as little more than an option on the drop-down list of airport possibilities for visiting New York City. And while yes, Newark is a major transit hub for sea and air alike, it also boasts centuries of history as one...
  
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• What State Farm is saying about Aaron Rodgers’ endorsement status amid COVID vaccine controversy

  05-11-2021 19:42
  
   Insurer plans to air a spot starring Terry Bradshaw during this weekend’s NFL games. 
  
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• Wieden+Kennedy Confirms It Will Part Ways With KFC

  05-11-2021 19:38 via feeds.adweek.com
  
  Wieden+Kennedy Portland, which resurrected and reimagined Colonel Sanders across a wide array of ads for KFC, is ending its relationship with the brand after seven years together. The agency today confirmed to Adweek that it is no longer involved in the pitch to continue as the fast food chain's U.S. creative and media agency. "We...
  
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• Behind Facebook’s media review—and what’s next for Meta and Publicis

  05-11-2021 19:36
  
  Review included real-time buying exercises for Facebook dating app, taking place outside the metaverse.
  
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• With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

  05-11-2021 19:21 via feeds.adweek.com
  
  While flagship banner Abercrombie & Fitch garnered most of the attention--going from one of the most disliked brands in America to a successful turnaround--its parent company has been hard at work reviving the rest of its portfolio. Much of that progress came to fruition this past year, namely in the form of a relaunch of...
  
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• Watch the newest commercials from Chime, Lowe’s, Macy’s and more

  05-11-2021 19:09
  
  Macy’s serves up a fresh 30-second TV cut of an animated ad that tells the story of Tiptoe, a reindeer who was scared to fly.
  
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• A mockumentary about returning to the office and Martin Agency wins Sabra: Agency Brief

  05-11-2021 19:03
  
  Also OKRP named agency-of-record for Nerds and Jam3’s Xbox-themed sneaker drop.
  
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• NFL Legend Drew Brees Announces Super Bowl Return…of an Avocado Brand

  05-11-2021 18:50 via feeds.adweek.com
  
  Avocados and the Super Bowl are inextricably linked in advertising history, with Game Day widely considered to be the biggest day for avocado sales nationwide due to the popularity of chips and guacamole at events. After sitting out the 2021 game, Avocados From Mexico (AFM) has announced that they will be returning for the February...
  
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• The Dodo tops Tubular’s first GRP-based U.S. media & entertainment video publisher ranking: Datacenter Weekly

  05-11-2021 18:40
  
  Plus: Kroger’s Big Data play, the latest ad industry employment stats, and more.
  
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• Publicis' Facebook win part of stunning hot streak

  05-11-2021 17:49
  
  Publicis Groupe notches five major media wins in nine months—and is in the hunt for at least three more.
  
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• U.S. advertising employment increased by 2,200 jobs in October

  05-11-2021 16:50
  
  The U.S. ad business added 2,200 jobs in October. But new figures show internet media employment has dropped from its summer all-time high. 
  
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• Prep Your Newsletter for a Post-Cookie World

  05-11-2021 16:50 via feeds.adweek.com
  
  The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency--and the right strategy. One of the most valuable ways...
  
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• Pitch Update: Agencies thirsty for news on Coca-Cola result

  05-11-2021 16:39 via campaignlive.co.uk
  
  A good week for Publicis with wins across Facebook, Lloyds Banking Group and the Confused.com/Zoopla/USwitch consolidation.
  
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• Debenhams launches first Christmas push since relaunch as online retailer

  05-11-2021 16:24 via campaignlive.co.uk
  
  The former high-street department store was bought by Boohoo earlier this year.
  
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• Peloton's outlook turns grim as holiday campaign debuts

  05-11-2021 16:09
  
  The grim outlook comes in the same week Peloton debuted its holiday campaign, it's largest spend yet.
  
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• Saks Debuts a Slate of Livestream Shopping Events for the Holidays

  05-11-2021 16:08 via feeds.adweek.com
  
  Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the...
  
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• Lego's first global ads for adults target frustrated grownups

  05-11-2021 16:06
  
  Humorous spots encourage mature brick builders to 'find your flow' in the chaos of life's annoyances.
  
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• MTV Entertainment Group’s Native American Heritage Month Spot Shines a Light on Mental Health

  05-11-2021 16:00 via feeds.adweek.com
  
  When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short "Good Voice Woman," which is now the lead spot for MTV's Native...
  
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• MediaCom, Google and Specsavers to speak at Campaign’s ‘brand and performance’ event

  05-11-2021 15:52 via campaignlive.co.uk
  
  Breakfast takes place on 18 November.
  
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• Meet Ebanana Scrooge, Aldi's replacement for Kevin the Carrot

  05-11-2021 15:49 via campaignlive.co.uk
  
  Teased today with the full ad to follow, the short clip sees a child Ebanana patiently waiting for Santa.
  
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• Google Wants Europeans to Switch to Pixel With an Ad Emphasizing Individuality

  05-11-2021 15:49 via feeds.adweek.com
  
  Google aims to position its smartphone Pixel 6 as being "as individual" as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an...
  
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• How interoperability is driving the rise of addressable TV

  05-11-2021 15:34
  
  In today’s world, where viewers curate their own “must watch TV” across a combination of content providers and screens—including TV networks, subscription video on demand (SVOD), advertising-based video on demand (AVOD), virtual multichannel video programming distributors (MVPDs), set-top-box (STB) and internet protocol TV (IPTV)—there is no place for siloed planning or buying. It is impossible to execute a thoughtful cross-screen campaign orchestration without auto
  
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• Twitter: How to Cancel a Scheduled Twitter Space

  05-11-2021 15:31 via feeds.adweek.com
  
  Twitter allows users to schedule Spaces that they wish to host at a future time. While users can make changes to scheduled Spaces if they need to reschedule or rename an event, users can also cancel a scheduled Space altogether if they no longer want to host it. Our guide will show you how to...
  
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• Stephen Allan joins Brainlabs as full-time chairman to drive global expansion

  05-11-2021 13:26 via campaignlive.co.uk
  
  Former global MediaCom boss becomes 'significant' shareholder.
  
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• Lidl predicts what a future Christmas looks like... and it’s scary

  05-11-2021 12:32 via campaignlive.co.uk
  
  Ad features laser knives, Lidl space jumpers and a dog with special powers
  
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• Michael Kors opens secret underground Regent Street casino

  05-11-2021 12:23 via campaignlive.co.uk
  
  The covert experience is part of its 007 partnership.
  
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• Univision uses Comscore to measure some local markets as TV industry seeks Nielsen replacements

  05-11-2021 12:00
  
  Recently acquired stations in Florida and Washington, D.C. will be the first proving grounds of Comscore’s Hispanic TV audience measurement capabilities for Univision.
  
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• Vodafone: anyone can be Santa in Christmas ad tackling digital poverty

  05-11-2021 11:07 via campaignlive.co.uk
  
  The campaign will help those with limited access to the internet and digital technology.
  
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• Noodles & Company comes in hot with Truff partnership

  05-11-2021 11:00
  
  Mac & Cheese gets a zesty kick through a partnership between the restaurant chain and the sizzling digital condiment brand.
  
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• Onken parent company hires Electric Glue for UK media duties

  05-11-2021 10:53 via campaignlive.co.uk
  
  Swiss dairy firm Emmi has chosen a UK media agency for the first time.
  
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• Onken parent company hands UK media to Electric Glue

  05-11-2021 10:53 via campaignlive.co.uk
  
  Swiss dairy firm Emmi has chosen a UK media agency for the first time.
  
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• First Direct appoints Wunderman Thompson to develop new brand position

  05-11-2021 10:43 via campaignlive.co.uk
  
  The account was previously held by The Brooklyn Brothers.
  
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• Kroger opens cloud so marketers can access customer data on their own

  05-11-2021 10:30
  
  Conagra among early users spotting trends—like pizza roll buyers stocking up on ranch dressing.
  
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• Campaign podcast: adland’s talent crunch and The Great Resignation

  05-11-2021 10:20 via campaignlive.co.uk
  
  In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how the industry can handle this talent crunch.
  
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• How Roomba is marketing its smartest robot vacuum ever

  05-11-2021 10:00
  
  Kiran Smith, chief marketing officer at brand owner iRobot, joins the Marketer’s Brief podcast to discuss Roomba’s newet campaign. 
  
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