Advertising news

• The Story of Lush, the Brand That Put Color in Your Shower and Bombs in Your Bath

  11-10-2021 23:30 via feeds.adweek.com
  
  Look up the meaning of the word "lush," and you'll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say "lush" to millions of everyday consumers, and they'll think of only one thing: the store that sells all that great-smelling soap. (More on...
  
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• From Media to Tech and Back Again With Refinery29’s Global Editor in Chief

  11-10-2021 23:30 via feeds.adweek.com
  
  The New York Times' Instagram account now has nearly 14 million followers, but 10 years ago it was little more than a glint in the eye of Simone S. Oliver, then a journalist at The Times' Style section. Along with a cadre of other reporters, Oliver helped submit the 90-page innovation report that urged The...
  
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• Commercial Production Finally Has a Path to Embracing Sustainability

  11-10-2021 23:30 via feeds.adweek.com
  
  Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across the globe, forcing marketers to alter everything about how they shoot and produce ads. Now, with production processes no longer carved in stone, sustainability advocates within the industry see an opportunity to...
  
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• As Publishers Embrace Sports Betting, Advertisers Ante Up

  11-10-2021 23:30 via feeds.adweek.com
  
  Gambling has enjoyed a handsome makeover in recent years--and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers--including Barstool Sports, Sports Illustrated and Gannett--have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent...
  
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• Amazon Gets Smart About Shaking Up the Connected TV Landscape

  11-10-2021 23:30 via feeds.adweek.com
  
  Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users last year and its streaming sticks among the most popular on the market. But the company believes there's still room to grow, so it's entering the already crowded smart TV landscape and...
  
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• This ‘Public Cervix Announcement’ Gets Real About Aromas

  11-10-2021 23:26 via feeds.adweek.com
  
  Navigating the personal care aisles at the local grocery store often involves choosing between an onslaught of very pleasantly scented products, especially when it comes to those geared towards people with vaginas. The decision often comes down to whether the buyer would rather smell like a dew-dappled violet, a strong pi?a colada or, for some...
  
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• Facebook Reels: How to Reshoot a Clip in a Reel

  11-10-2021 23:15 via feeds.adweek.com
  
  Facebook Reels allows users to record multiple clips for each Reel that will be played as a single video in the final product. As users create Reels, they may want to reshoot a specific clip instead of deleting everything they've recorded and starting over from scratch. If you've recorded one or more clips for your...
  
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• Facebook Shares September 2021 Coordinated Inauthentic Behavior Report

  11-10-2021 23:10 via feeds.adweek.com
  
  Facebook shared its coordinated inauthentic behavior report for September 2021, with details on two networks that were removed from its platform. The removals for the month totaled 759 accounts, 286 Instagram accounts, 130 pages and 84 groups. The first network originated in Iran and consisted of 93 accounts, 14 pages, 15 groups and 194 Instagram...
  
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• Facebook is changing how it counts people for ads measurement

  11-10-2021 23:00
  
  Advertisers will see increases in pre-campaign audience estimates.
  
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• Facebook Cranks Up Its Audio Efforts

  11-10-2021 22:20 via feeds.adweek.com
  
  The emergence of Clubhouse over the past year or so has lit a fire under Facebook, which continues to ramp up its audio offerings and tools. Live Audio Rooms, which rolled out to public figures and groups in the U.S. in June, are being extended to more public figures and groups globally, as well as...
  
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• Tips for Standing Out in Another Unusual Holiday Shopping Season

  11-10-2021 21:28 via feeds.adweek.com
  
  Summer has come to an end, the back-to-school season has wrapped, and marketers can finally take a moment to rest. Right? Of course not! The holiday shopping season is underway, and the pressure is on. This year we're heading into yet another holiday shopping season riddled with uncertainty, with the good news of the wide...
  
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• Facebook expands live shopping heading into the holidays

  11-10-2021 21:00
  
  The platform will also focus on supporting Black-owned businesses
  
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• Minnetonka apologizes for cultural appropriation, redesigns logo

  11-10-2021 20:47
  
  The brand apologizes for cultural appropriation of the Native American community and has redesigned its logo.
  
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• Watch the newest commercials from Slack, Subway, Sonic and more

  11-10-2021 19:57
  
  Slack says you should use its platform to “work faster with everyone you work with, together in one place.”
  
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• Netflix gets Walmart to sell merchandise from 'Squid Game' and other shows

  11-10-2021 19:28
  
  The partnership starts with seven shows and could expand over time, Netflix announced.
  
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• California law will require gender-neutral sections for some items at big stores

  11-10-2021 18:30
  
  The legislation was prompted by a young girl searching for a shirt featuring a dinosaur.
  
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• Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboard

  11-10-2021 17:45
  
  After Coldplay teased a location, fans were drawn to an interactive billboard at Westfield Shepherd's Bush, where they unlocked lyrics to the new song 'Biutyful'.
  
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• ITV and CALM tie up to produce late-night mindfulness programming

  11-10-2021 17:17
  
  'Unwind with ITV' will air on ITV, ITV2, ITV3, ITV4, STV and ITV Hub.
  
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• Watch Kim Kardashian West’s ‘SNL’ commercial spoof for Skims for Thick Dogs

  11-10-2021 17:15
  
  Introducing "the only product on the market that will comfortably accentuate your dog’s curves—no matter how thick that butt!”
  
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• Facebook is willing to open algorithms to regulators, Clegg says

  11-10-2021 17:15
  
  Whistle-blower testified that the company put profit before users.
  
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• Smell the gravy: Bisto launches first ads in six years

  11-10-2021 17:11
  
  The ad kickstarts the brand's winter campaign.
  
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• Microsoft launches UK’s first digital billboard campaign featuring British Sign Language

  11-10-2021 16:54
  
  Campaign celebrates inclusivity as a tool for innovation.
  
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• Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says

  11-10-2021 13:29
  
  Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms.
  
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• MediaCom signs former England Lioness Eni Aluko to global role

  11-10-2021 13:12
  
  She joins to help the agency expand its work in women's sport, female empowerment and inclusion.
  
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• MediaCom signs former Lioness Eni Aluko to global role

  11-10-2021 12:47
  
  She joins to help the agency expand its work in women's sport, female empowerment and inclusion.
  
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• Asos hikes adspend as part of plans to become £7bn business

  11-10-2021 12:21
  
  Refreshed strategy aims to capture global opportunity.
  
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• The7stars wins N Brown media account after competitive pitch

  11-10-2021 11:52
  
  Brands include JD Williams, Simply Be and Home Essentials.
  
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• Are you leaving yourself open for someone to feel safe coming out to you?

  11-10-2021 11:30
  
  Erich & Kallman chief growth officer offers three ways to support colleagues during National Coming Out Day.
  
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• TikTok’s community product reviews—5 ways brands should navigate feedback

  11-10-2021 11:00
  
  Video-sharing app can drive purchase and engagement, but also presents specific brand challenges.
  
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• Retailer is trading Facebook for TV following measurement issues

  11-10-2021 11:00
  Online retailer Uncommon Goods is debuting its first national TV spot this week, turning to the channel and away from Facebook following measurement issues with the social media platform.
  
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• Facebook users unlikely to delete app but want brands to pull ads, poll finds

  11-10-2021 11:00
  An Ad Age-Harris Poll survey shows how consumers feel about the social network's 'whistleblower.'
  
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• See how Lego is celebrating International Day of The Girl

  11-10-2021 00:00
  
  New campaign accompanies research conducted by the Geena Davis Institute on Gender in Media.
  
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