Advertising news

• Sweetgreen faces backlash over CEO’s COVID-19 comments

  01-09-2021 23:51
  
  Jonathan Neman’s LinkedIn post about obesity, health and taxes was removed on Wednesday.
  
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• Nielsen TV ratings accreditation suspended by MRC

  01-09-2021 21:29
  
  "Time has officially expired on friction and frustration," says head of TV trade group VAB.
  
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• Twitter will auto-block harassers in a bid to curb abuse

  01-09-2021 20:29
  
  Automatic blocks last for seven days.
  
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• Watch the newest commercials from Spectrum Mobile, Chevron, Captain Morgan and more

  01-09-2021 20:17
  
  Chevron highlights the work it’s doing surrounding plant-based oil as a renewable energy source. 
  
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• Oxfam enlists Sienna Miller to help in its fight against throwaway fashion

  01-09-2021 19:29 via campaignlive.co.uk
  
  Consumers challenged to buy only second-hand clothes for the month of September.
  
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• Women’s Aid highlights coercive control through mock fashion campaign

  01-09-2021 18:35 via campaignlive.co.uk
  
  The campaign aims to raise awareness about coercive control, an under-recognised aspect of domestic abuse.
  
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• Vans takes first step into the metaverse with Roblox skate experience

  01-09-2021 18:29 via campaignlive.co.uk
  
  Fans can skate with friends and customise Vans shoes.
  
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• Intuit in talks to buy Mailchimp for more than $10 billion

  01-09-2021 18:06
  
  Another buyer could also emerge for the company—and others are interested.
  
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• Turner Classic Movies Unveils Brand Refresh, New Tagline to Reframe Its Focus on Film

  01-09-2021 17:07 via feeds.adweek.com
  
  Turner Classic Movies rolled out its first brand refresh since 2014, unveiling the next chapter for the WarnerMedia-owned cable network. The brand teamed up with Sibling Rivalry to develop the new tagline "Where Then Meets Now," designed to reframe the conversation around 20th century films for the 21st century. "Everything old is new and classic...
  
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• Hyundai enters the metaverse to connect with Gen Z

  01-09-2021 16:51
  
  Car maker's Roblox game allows users to test drive cars virtually. 
  
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• Helena Bonham Carter’s Deadpan Humor Steals the Show in This Bank Ad

  01-09-2021 16:33 via feeds.adweek.com
  
  Everyone has a different reaction to a celebrity run-in. Some might try to play it cool, while others might openly gawk or fawn over the star. In this story from British finance company Barclaycard, a restaurant owner seizes upon a chance meeting with British actress Helena Bonham Carter as the perfect opportunity to demonstrate his...
  
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• Angi Hires Dhanusha Sivajee as CMO Following Rebrand

  01-09-2021 16:15 via feeds.adweek.com
  
  Internet services and home company Angi underwent a rebrand earlier this year. To help further guide the freshening up of the brand with a digital transformation, Angi is hiring Dhanusha Sivajee as chief marketing officer. Sivajee will oversee the company's brand marketing vision, strategy and execution for both homeowners and pros. Born and raised in...
  
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• M&C Saatchi chiefs can triple pay if they hit new bonus targets

  01-09-2021 16:13 via campaignlive.co.uk
  
  Almost a quarter of shareholders revolted over pay last year.
  
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• Messenger From Facebook: How to Turn on Vanish Mode

  01-09-2021 16:01 via feeds.adweek.com
  
  Messenger From Facebook offers an optional "Vanish Mode" that causes messages to automatically disappear from chats once they've been seen. When Vanish Mode is turned on for a chat, all "seen" messages will disappear when the user closes the chat. Users can turn on Vanish Mode for individual conversations separately. Our guide will show you...
  
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• Publicis Groupe wins $200 million Planet Fitness account with bespoke unit

  01-09-2021 16:00 via campaignlive.com
  
  ‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.
  
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• LinkedIn looks to live events to build creator economy

  01-09-2021 15:00
  
  New free ‘Office Hours’ brings real-time expert video to the platform.  
  
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• How DEI-Speak Can Become Business-Speak With Companywide Adoption

  01-09-2021 14:54 via feeds.adweek.com
  
  For Nicole Hughey, the most innovative work is the result of transparent and meaningful conversations. Now vp of diversity and inclusion at SiriusXM/Pandora, Hughey has invested her time and power into helping people realize the value of their own diversity and helping all underrepresented populations go above and beyond. Check out our Q&A with Hughey,...
  
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• Camden Town Brewery and Marmite Just Made a Beer That Is Sure to Divide Drinkers

  01-09-2021 14:34 via feeds.adweek.com
  
  Marmite, the British food spread made from yeast extract, is known as a brand you either love or hate--that's literally its tagline. So add it to a beer, and that drink is bound to be divisive. Camden Town Brewery has done just that, joining forces with the Unilever brand to create a limited-edition Camden Marmite...
  
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• Publicis Groupe’s Platform Ambitions Progress With Hiring of Former Allianz Exec

  01-09-2021 14:18 via feeds.adweek.com
  
  Publicis Groupe is building on its vision of becoming more of a platform than a holding company with the hiring of former Allianz executive Sylvie Ouziel to oversee its shared platforms, including AI system Marcel. Ouziel, who is making the move from software company Envision Digital, where she was based in Singapore as its international...
  
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• Spotify ads seen as more trustworthy than TikTok, Kantar study finds

  01-09-2021 14:00
  
  Consumers are more receptive to podcast ads, according to Kantar’s Media Reactions survey.
  
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• In New Brand Campaign, ESPN+ Asks Sports Fans to Join the Evolution

  01-09-2021 14:00 via feeds.adweek.com
  
  ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service. The network's streamer ESPN+ is today rolling out an integrated brand campaign, "Join The Evolution," that chronicles the evolution of sports broadcasting and viewership from a fan's perspective. The spot uses a...
  
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• Ikea hosts UK-wide music, food and design event virtually and in-store

  01-09-2021 13:20 via campaignlive.co.uk
  
  Festival dedicated to celebrating life at home.
  
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• Asics transforms the streets of Retford into a movement-inspired gym

  01-09-2021 12:53 via campaignlive.co.uk
  
  Mind partners on the project to improve the East Midlands town's mental wellbeing.
  
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• Nissan puts e-commerce at center of ‘Heisman House’ campaign

  01-09-2021 12:00
  
  ‘Nissan@Home’ allows buyers to buy vehicles from start to finish online—an option more buyers are craving.
  
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• Brand licensing is all about the marketing, not just the money

  01-09-2021 11:30
  
  Licensed products are an effective way to tell a brand’s story, communicate its message and connect with consumers: Opinion
  
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• Diamond company De Beers appoints Havas to global media account

  01-09-2021 11:19 via campaignlive.co.uk
  
  The appointment follows a competitive pitch.
  
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• Asda puts 'That's Asda price' tagline out to pasture in first campaign by Havas

  01-09-2021 11:19 via campaignlive.co.uk
  
  Agency won the account in May, replacing three-year incumbent AMV BBDO.
  
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• Planet Fitness hires Publicis unit as new AOR

  01-09-2021 11:00
  
  Gym chain will work with Team Lift to streamline its national and local marketing.
  
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• Facebook's ad 'bug' is latest issue for advertisers under Apple's privacy rules

  01-09-2021 11:00
  
  Facebook reported faulty metrics to brands as it adjusts to new privacy controls in the industry.
  
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• Forever ending Stories: now LinkedIn scraps its copycat ephemeral video feature

  01-09-2021 10:56 via campaignlive.co.uk
  
  Platform says its professional users want a more permanent and creative video experience.
  
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• How Dettol Responded to the Covid-19 Crisis With an Effective Communications Plan

  01-09-2021 09:00 via feeds.adweek.com
  
  The past two years of the Covid-19 pandemic have reminded the world, in arguably the severest manner, of the importance of good hygiene. As a result, hundreds of millions of dollars have been spent internationally on advertising campaigns, both from public and private purses, to remind people how they can protect themselves as well as...
  
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• Mirriad and Looping Group Sign Partnership to Develop Video Content Solutions

  01-09-2021 08:30 via feeds.adweek.com
  
  In-content advertising company Mirriad and tech-led communications business Looping Group have signed a partnership agreement which will see them jointly develop data-led content and placement opportunities for their clients. Mirriad is an artificial intelligence-powered advertising platform that has offices around the world, including London, Paris, New York, Munich, Shanghai, Mumbai, India and in the UAE...
  
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• How L.A.’s Only Black Women-Owned Dispensary Is Getting Its Message Out

  01-09-2021 01:38 via feeds.adweek.com
  
  In a highly regulated and still federally illegal industry, cannabis companies can't rely on traditional large-scale advertising, nor do they have consistent access to popular digital platforms. The reality for many weed purveyors: another day, another deactivated Instagram account. That's where hyperlocal marketing can come in, with a number of brands using the tactic as...
  
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